AutoTrader, launched on the 16th April 1992, was a print business publishing various magazines. Today, AutoTrader is SA’s No.1 trusted motoring marketplace and a 100% digital business bringing together buyers and sellers across all vehicle types. The key to AutoTrader’s success, is that it maintains no transactional barriers and directly connects buyers & sellers by displaying the physical address, telephone number, email address and website address.
AutoTrader CEO George Mienie said, "We have successfully transitioned the business from print to digital. Our last ever issue of the AutoTrader magazine hit the shelves on Thursday, 30 March 2017. We will continue to offer world-class market leading solutions for buyers and sellers of vehicles. As always we have exciting product diversification, launches and marketing campaigns ahead of us."
AutoTrader has the largest automotive marketplace in South Africa and gets over 11 million visits each month to its online platforms. With car shoppers conducting over 55 million searches across more than 130 000 listings on mobile, tablet, desktop devices and apps.
AutoTrader uses state-of-the-art technology to bring motor vehicle buyers and sellers together. In addition, it was the first in its category in South Africa to introduce variant-level keyword search, enabling shoppers to simply type in what they are looking for. World class iOS and Android applications mean car shoppers can car shop anywhere, anytime.
Thousands of South African dealerships advertise on AutoTrader, so finding the right vehicle is easy with the assurance of variety and choice.
Thousands of private advertisers have sold their vehicles on AutoTrader. And with a focus on solving for pain points in the car buying journey, in 2018 AutoTrader introduced a managed process called “We Sell” - for people seeking a hassle-free car sale process. In addition, AutoTrader recently launched a free service that enables sellers to connect directly to AutoTrader’s trusted dealer network, receiving the best possible cash offer.
AutoTrader has created tools for dealers to track online performance. And as the market leader, AutoTrader leveraged the large amounts of data in possession to create Fuzion - revolutionary software designed to use up to the minute demand and supply trends to help dealers make better pricing and stocking decisions.
AutoTrader is a Premium Associated member of naamsa | The automotive business council
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