Struggle to find jeans that fit? A lot of women do! This new size-inclusive range is here to change that - designed for every body type
Sponsored by Snag
Step into the future of denim with an inclusive collection of jeans made for every curve, available in 36 sizes and varying leg lengths.
Introducing Snag: an independent, female-owned brand committed to size inclusivity.
Crafted from 100% organic rigid denim, Snag jeans are engineered to flatter every shape and size, from 2 to 36.
The unique range celebrates individuality, comfort and sustainability — because great jeans should fit you, not the other way around.
Snag has launched an inclusive collection of jeans designed for every body, available in 36 sizes with varying leg lengths
Jeans designed with you in mind
When you slip into a pair of Snag jeans, you're wearing a product that has been three years in the making, with hundreds of tests, adjustments and real-world fittings along the way.
Why? Because Snag believes no one should have to compromise on comfort or ethics when it comes to denim.
This winter, prepare to embrace a new era of jeans that fit, flatter and make a difference.
Buy yours HERE.
Snag jeans are crafted from 100% organic rigid denim engineered to fit and flatter every shape and size, from 2 to 36
A fit like no other
Many denim brands use mechanical grading to quickly scale their sizes, fitting only on a size 6 base model, and then using formulas to extend to larger sizes.
This method often results in jeans that don't fit well, especially for those on the higher or lower ends of the spectrum.
However, Snag has taken a different approach: every size in its range has been fitted on real people, using hundreds of models.
The company conducted multiple fit trials over four sizing days to ensure that each pair of jeans would meet the needs of its wearers.
If an adjustment was needed, they went back to the drawing board rather than relying on formulas.
This attention to detail is why these jeans will fit like nothing else in your wardrobe.
The unique pattern is designed to curve and drape naturally, working with the body's contours to provide comfort and style.
With a three-dimensional sizing approach — factoring in height, shape and body type — Snag jeans achieve a personalized fit.
Those looking for a sleeker silhouette should size down, whilst for a more relaxed style, you can size up with confidence.
Snag believes that no one should have to compromise on fit, comfort or ethics when it comes to denim
Sustainability at every step
Snag's commitment to sustainability is woven into every aspect of these jeans.
Crafted from 100% organic cotton, they're produced with 75% less water than standard denim manufacturing.
Additionally, Snag has earned OEKO-TEX certification, guaranteeing that no harmful chemicals are used, protecting both customers and the environment.
The company works exclusively with factories that meet its strict standards for worker safety and well-being. Each factory is independently inspected to guarantee fair pay, safe working conditions and respect for workers' rights.
Production partners in Italy, Turkey and China were carefully selected based on these criteria.
Not only are they crafted from 100% organic cotton, but the manufacturing process also uses 75% less water compared to standard denim production
Why Snag created this range
As a customer-driven brand, Snag's design cues were taken directly from its community.
When the company asked its customers about their struggles with jeans, the feedback was overwhelming: most had never found a pair that truly fit.
Inspired by this, Snag made it their mission to create a denim range that bridges this gap, focusing on real bodies and realistic fits.
Through Snag Club on Facebook, the brand conducted surveys that guided every aspect of their jeans, from the overall fit to small but essential details.
With customers shaping the design process, these jeans are made to fit real people — not mannequins or size charts.
These jeans don't just look great - they're crafted to last, holding their shape and fit even after long-term wear
A commitment to quality
Denim fabric typically has a tolerance of 4 to 5 centimeters, often resulting in noticeable differences, even within the same size.
However, Snag has reduced this tolerance to just 1 centimeters to ensure a more consistent fit.
Their unique fabric composition offers exceptional drape, while the classic mid-wash finish gives these jeans a versatile, timeless look.
They're built to last, designed to retain their shape and fit even after extensive wear.
This means fewer returns — and here's where Snag's dedication to sustainable practices comes full circle.
While many fast fashion brands see a 60% return rate, Snag's is just 2%.
And when products are returned, they don't send them to a landfill.
Instead, they're either re-sold or donated to charities like Hey Girls, making sure they find a good home and never contribute to waste.
Every size in the Snag range has been fitted on real people, using hundreds of models across all sizes and shapes
