Bondage hits the British high street! Ann Summers cashes in on the Fifty Shades frenzy with the first ever ‘Red Room’ stocked with saddles, whips, and even CAGES for submissive lovers
- Ann Summers has opened the high street's very first 'Red Room' in London
- Features bondage style products such as cages and rouge padded walls
- Also contains a 24 karat gold plated vibrator worth a cool £10,000
Fifty Shades of Grey fans rejoice - your Christian Grey fantasies could soon become a reality thanks to a racy high street lingerie shop.
Ann Summers has created its own version of the fictional billionaire's 'red room of pain', which houses his bondage equipment and sex toys in the smash hit books and spin off movies.
The installation at the Marble Arch store features padded leather wall, and is stocked with solid gold sex toys, leather saddles, whips, kinky lingerie and even a cage big enough to house a human submissive.
Ann Summers have opened the high street's very first 'Red Room' featuring hundreds of bondage style products
The life-sized bondage cage is displayed alongside erotic mannequins shaped to fit Ann Summers spreader bars and handcuffs.
The 'Red Room' is a high street first, unveiled inside Ann Summers' oldest store, Marble Arch, which originally opened its doors to the public in 1971 and which re-opened this week.
The new store will also house the full gold plated 'Lelo Luxe' Collection, owned by Beyoncé and Gwyneth Paltrow, including the 'Lelo Inez' 24 karat gold plated vibrator, worth £10,000.
The idea was inspired by the 'Red Room' scene in Fifty Shades of Grey where Christian Grey and Anastasia Steele (pictured Dakota Johnson who plays her) perform their kinkiest acts
The new store will also house a 24 karat gold plated vibrator, worth £10,000 (second from left)
To satisfy the curious and experienced, the 'Red Room' will display a life-sized bondage cage adorned with erotic mannequins shaped to fit Ann Summers spreader bars and handcuffs
Other products available to purchase from the 'Lelo Luxe' Collection cost between £1,000 and £4,000.
The Red Room's vintage glass cabinets also contain more competitively priced stainless steel toys, including restraints, butt plugs and penis cages.
Customers can also browse an extensive leather 'sexcessory' collection, and a range of 'Pet Play' butt plug tails with fox, puppy and bunny effects.
Plenty of raunchy lingerie will also be on offer including body stockings and leather corsets
Helen Zeal, head of toys at Ann Summers, says: 'The Red Room is focused on offering a glamorous appeal whilst fulfilling the functional role of bondage, toys and sexcessories.
'We wanted the products on offer in the Red Room to ignite interest and encourage exploration amongst customers and satisfy the expectations and range of choice of our more hard-core customers.
'A Red Room can be considered as 'niche' but, in recent years, with the help of Fifty Shades of Grey, people are becoming more open,' she added.
