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    Principles of Marketing CLEP Quick Prep Sheet
    Principles of Marketing CLEP Quick Prep Sheet
    Principles of Marketing CLEP Quick Prep Sheet
    Ebook43 pages35 minutes

    Principles of Marketing CLEP Quick Prep Sheet

    By Justin Orgeron

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    About this ebook

    What is a Quick Prep Sheet?

    Basically, it's us doing 99% of the prep work for you. We've taken input from the thousands of people who visit Free-Clep-Prep.com every day and put together a list of the terms and topics you'll need to know for the Principles of Marketing CLEP. We do the research and then teach what you need to know in an easily digestible way. All you have to bring is your appetite to learn.

    We keep these Quick Prep Sheets small on purpose. Almost all of them are under 30 pages/10,000 words and there is no fluff or filler material included. If you're looking for a 200+ page book to read, we've got some great recommendations on our free study guides. If you're a fan of flashcards, crib notes, or study sheets, then you are going to love our Quick Prep Sheets. Aside from a short intro and conclusion, every single word is there for one reason - to help you understand the material and pass your CLEP/DSST.

    Keeping it lean and mean also allows us to offer these at a fraction of what others are charging. Don't be put off by the price - Yes, we know it's ridiculously cheap and we're perfectly okay with that. Free-Clep-Prep is here to help you pass exams, not make a fortune. If we succeed at helping you pass, you'll tell others about us. Everyone wins. That's been our strategy for 4+ years now, and it's worked great so far.

    These take hundreds of hours to put together, but we're proud of the end result. Give our Quick Prep Sheets a try. You'll be happy you did!

    What People Are Saying:

    "Thank you! Thank you! Thank you! Just when I thought it couldn't get any easier with your incredible site! These prep sheets are awesome!" - Susan G.

    "My DD used it (Astronomy Quick Prep Sheet) as her only study resource because the subject is one of her favorites. I studied with her by reading the definitions and she answered back with the terms. On the test day, she came out of the room with the biggest smile on her face and said she was so happy she used your guide! Three more credits down!" - Kate L.

    "Make more of these study guides please! I have six more tests to take and I don't want to do any of them without one of these!" - Rob L.

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    "Your site has helped me so much that I've changed my planned tests to match your practice tests. After using the prep sheet (Introduction to the Modern Middle East DSST Quick Prep Sheet), I just have to say "OMG I want more!" Thanks to your site and this awesome prep sheet I have another three credits!" - Suzanne

    LanguageEnglish
    PublisherJustin Orgeron
    Release dateAug 16, 2013
    ISBN9781935792093
    Principles of Marketing CLEP Quick Prep Sheet
    Author

    Justin Orgeron

    An admitted "Testing Addict", Justin has spent years working to spread the word about credit by exam. Founder of the popular website www.Free-Clep-Prep.com, he has made it his mission to show that everyone, no matter their age or economic status, is able to earn a college degree.

    Read more from Justin Orgeron

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      Book preview

      Principles of Marketing CLEP Quick Prep Sheet - Justin Orgeron

      Welcome to the Quick Prep Sheet for the Principles of Marketing CLEP!

      I say in our free study guide for this exam that we live in a world of marketing, and it’s true. No matter where you go in modern society, you’re being exposed to a very deliberate barrage of advertising and marketing. Because of this, many people understand much more about marketing than they give themselves credit for. This also means that the Marketing CLEP is one of the easiest CLEPs available.

      We made this Quick Prep Sheet to fill any of the gaps in your marketing knowledge. We’ve tried to make it all as clear and comprehensive as possible, but if you get confused on something, do some further research! Then come back when you fully understand the concepts and keep reading.

      Remember, I always suggest you use multiple resources for these exams and that advice hasn’t changed. Once you’re done here, go take our free full-length online practice test (http://practice-exams.free-clep-prep.com/login.php) and make sure you have the material down. Bring this Ebook with you to the testing center and use it for some last minute study in the car. Above all, don’t stress out over the exam! You can do this!

      With all that out of the way… on to the studying!

      Marketing Overview

      Marketing – Marketing is a method of identifying a customer need, developing a product to meet that need, putting a price on it, advertising the product, and distributing it to consumers. It’s not just advertising, but the actual development of the product as well as the after–market care.

      Product – A product is a tangible or intangible item that satisfies the customer’s wants or needs. It can be goods, services, or both!

      •  Goods – A good is a tangible product, such as food, electronics or clothes. There are many types which we’ll talk about below.

      •  Services – A service is an intangible product, such as a haircut, consulting advice, or research. You can’t save services for later like you can by storing goods.

      Commodities – Commodities are goods that are fungible, meaning one brand can easily replace another. For example, flour is a commodity. The brand of flour is usually irrelevant, because all brands of flour serve the same purpose for baking. A TV is not a commodity, because different TV’s serve different purposes (Plasma, LCD, Direct Tube, DLP) and one brand of TV may not be easily replaced by another brand.

      Convenience Goods – Convenience goods are consumer goods that are regularly or routinely bought by consumers with little or no effort. They are usually not expensive, and consumers use low–involvement decision making when purchasing convenience goods. Toilet paper is a convenience good. We don’t spend a lot of time purchasing it, but we do it regularly.

      Shopping Goods – Shopping goods are items or products that consumers

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