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    Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // Viral Gains

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    Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // Viral Gains

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    UNLIMITED

    Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // Viral Gains

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    25 minutes
    Released:
    Sep 5, 2019
    Format:
    Podcast episode

    Description

    Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. In part 1 of our conversation, Cindy is going to tell us how marketers should decide between running an awareness, consideration, or conversion campaign using video. Show NotesConnect With: Cindy Brown: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Sep 5, 2019
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.