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    Turning Data-Driven Segmentation Into Customers -- Tim Burke // Affinio

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    Turning Data-Driven Segmentation Into Customers -- Tim Burke // Affinio

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    UNLIMITED

    Turning Data-Driven Segmentation Into Customers -- Tim Burke // Affinio

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    18 minutes
    Released:
    Nov 19, 2019
    Format:
    Podcast episode

    Description

    Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers - customer segmentation. Joining us is Tim Burke, the Co-Founder and CEO of Affinio, which is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data using machine learning. In part 2 of our conversation, we're going to talk about how to turn your data-driven customer segments into actual customers. Show NotesConnect With: Tim Burke: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Nov 19, 2019
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.