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Why Do Customers Complain?: ...and what you can do about it by The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth20 min listen
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How do Customers decide if their experience is good or bad?
FromThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
UNLIMITED
How do Customers decide if their experience is good or bad?
FromThe Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
ratings:
Length:
32 minutes
Released:
Feb 17, 2018
Format:
Podcast episode
Description
Colin Shaw and Professor Ryan Hamilton discuss why Customers need 'Reference Points'. This is part one of a fundamental behavioral economics theory called Prospect Theory – It looks at how human decision making is effected by a reference point that a Customer uses to evaluate a Customer Experience and what you should do about it.
Released:
Feb 17, 2018
Format:
Podcast episode