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    Convergence of adTech & MarTech -- Shiv Gupta // U of Digital

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    Convergence of adTech & MarTech -- Shiv Gupta // U of Digital

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    UNLIMITED

    Convergence of adTech & MarTech -- Shiv Gupta // U of Digital

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    17 minutes
    Released:
    Jun 5, 2023
    Format:
    Podcast episode

    Description

    Shiv Gupta, Founder and CEO of U of Digital, explores some alternative tracking methods that can help you monetize your audience. While advertising is a subset of marketing, the two have been siloed and considered different from the beginning. However, the barriers are collapsing between the two as data from marketing technology becomes more crucial to effectively executing advertising. Today, Shiv discusses the convergence of ad tech and martech. Show NotesConnect With: Shiv Gupta: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Jun 5, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.