Tim Zawislack is the Chief Operating Officer at Dey’s End Consulting, LLC, a full-service certified Shopify Plus Partner focused on eCommerce and marketing challenges. It offers an analytics suite that provides a one-stop-shop for all of your e-commerce analytics. Tim has led various eCommerce and omnichannel teams — from startups to Fortune 100 companies — including Jimmy Jazz, Delta Galil Industries, The Estée Lauder Companies Inc., Brooks Brothers, and Luxottica Group. With his extensive background in the eCommerce and digital marketing space in senior-level executive positions, Tim is also an Advisory Board Member for BWG Strategy. In this episode… How can you focus on building your direct-to-consumer presence and not take away from your valuable time? Is it possible to measure performance engagement across eCommerce platforms? Tim Zawislack says that understanding the metrics and connecting with your creative and marketing team can eliminate disparate groups and cultivate a remarkable product. By optimizing how you recognize click-through rates, performance reviews, and data, you can target and connect with consumers through SMS and email messaging. But data isn’t everything. Relating with your consumers through holistic communication on the value of your brand is crucial. Once you articulate that to your consumer, they become enthusiastic about your brand.  In this episode of The Digital Deep Dive, Aaron Conant sits down with Tim Zawislack, Chief Operating Officer at Dey’s End Consulting, LLC, to talk about implementing and accomplishing robust SMS marketing techniques through holistic conversations. Tim shares his strategies for approaching and cultivating a creative online customer experience, actionable steps to level up your social media presence, and elevating your product through traditional marketing techniques.