Nich Weinheimer is the General Manager of Strategy and Commerce at Skai, an enterprise marketing intelligence platform. The platform includes a myriad of data-driven products for market intelligence, omnichannel media activation, testing, and measurement that are based on 15 years of experience building within Google and Facebook. Skai enables brands to make predictions, improve strategic planning, and drive growth on essential customer channels. In his current role, Nich delivers innovative software and data solutions to the rapidly-evolving landscape of retailers and brands. With over a decade of experience in digital advertising, Nich has held leadership roles, including Head of Advertising for Buy Box Experts, Co-founder and Managing Partner of WNW International, Data Consulting and Enterprise Sales at Ekata, and Director of Sales Operations at Commerce Hub. In this episode… The continued advancements in retail media present a new set of challenges for brands and retailers who must transition from traditional to digital media. So, how can your business stay ahead of this shift to drive performance and growth? Driving growth in digital retail media requires understanding and managing your brand’s data to leverage upper funnel media. AI programs such as digital signal processing (DSP) simplify this process by deciphering all your data to help you anticipate trends. DSPs translate digital signals so you can determine when to market your brand to the consumer based on user intent and competition.  In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Nich Weinheimer, General Manager of Strategy and Commerce at Skai, to discuss navigating the shift in retail media. Nich covers some of the top challenges brands and retailers face across the eCommerce continuum, the benefits of investing in DSP, and how retailers can scale their businesses using display media.