Jonathan Neman Quotes

“While Sweetgreen specializes in serving healthy salads and grain bowls, there are doz- ens of salad and health food restaurant groups that do the same. It is Sweetgreen’s commitment to their higher purpose that sets them apart.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“Through this purpose Sweetgreen has become more than a restaurant—it’s become a movement and a community, one that people are so proud to be a part of that they share Sweetgreen content on their social feeds and wear T-shirts emblazoned with the restaurant’s logo. The founders remain committed to their differentiating core values, such as “creating solutions where the company wins, the customer wins, and the community wins,” and have used those values, rooted in their purpose, to drive the company forward.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“The crowds aren’t coming to Sweetgreen stores and the festival simply for great salads or cool music acts. They’re coming because they buy into what Sweetgreen stands for, and because, on a deeper level, they feel a reflection of themselves in Sweet- green’s purpose—which is itself an honest manifestation of what the people behind the business believe and what they stand for.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential