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“The average person can tolerate being told something which he or she knows nothing about. (Which is why "news" is an effective advertising approach.) But the average person cannot tolerate being told he or she is wrong. Mind-­changing is the road to advertising disaster.”
― Al Ries, Positioning: The Battle for Your Mind

“Nature loves courage. You make the commitment and nature will respond to that commitment by removing impossible obstacles. Dream the impossible dream and the world will not grind you under, it will lift you up. This is the trick. This is what all these teachers and philosophers who really counted, who really touched the alchemical gold, this is what they understood. This is the shamanic dance in the waterfall. This is how magic is done. By hurling yourself into the abyss and discovering it’s a feather bed. —Terence McKenna”
― Vishen Lakhiani, The Buddha and the Badass: Find Bliss and Conquer the World with a New Way of Work

“Good leaders have vision and inspire others to help them turn vision into reality. Great leaders create more leaders, not followers. Great leaders have vision, share vision, and inspire others to create their own. —Roy T. Bennett, The Light in the Heart”
― Vishen Lakhiani, The Buddha and the Badass: Find Bliss and Conquer the World with a New Way of Work

“Your soul isn’t here to achieve. Your soul is here to grow. Most people get this wrong. They become seduced by success and broken by failure. They add great meaning to what is essentially meaningless. The true reality is that success and failure are illusions. The only thing that matters is how fast you’re evolving. Your journey is about removing all the barriers that hold you back from self-actualization.”
― Vishen Lakhiani, The Buddha and the Badass: Find Bliss and Conquer the World with a New Way of Work