NCPR Endowment
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Why invest in your station's endowment?

For help giving to the NCPR Endowment or for more information, call or email:

Lizette Haenel
[email protected]
1-877-388-6277

NCPR’s endowment is about life. Can our society survive if we lose independent media? Will reliable, authentic, mission-driven media exist for our children? Will the basic principles of good journalism be practiced 5, 10 or 20 years from now? Will there still be a place to turn to for music and ideas and stories that challenge the mediocre and stimulate our curiosity?.

NCPR’s endowment is about keeping alive the reality--not just the theory--of an informed public. The principles we hold dearest as a society are being eroded by media driven by profit.

NCPR’s endowment is about the life of our regional and national identity--dentity shaped by, reported on and valued by you and other citizens, not by others with more power or money.

NCPR’s endowment is about keeping independent media alive.

Why your gift to NCPR's endowment matters:

  • NCPR is the only entity providing daily national, international and regional news to all of Northern New York and the Adirondacks? .
  • NCPR is the only entity producing features and stories on the people and issues of the region for broadcast on national news programs.
  • NCPR continues to build and expand its investment in the next generation of public media professionals—the people who will carry forward responsible, mission-driven journalism and cultural content--on broadcast and digital platforms.
  • NCPR is the antidote, now and in the coming decades, to the trend of consolidated and monetized media and journalism.
  • NCPR’s work relies on a permanent stream of stable funding. The endowment is essential for the continued reliability, quality and independence of the our service.
  • NCPR has steadily and effectively increased its service to the Adirondack North Country for almost 50 years; the endowment will help sustain the next 50.

Many from across the region have provided gifts ranging from $5 to $350,000 to help the station's endowment grow. Gifts to the endowment take many forms: cash, bequests, stock. You can make a real difference by adding your gift to our endowment fund

Part of our endowment fund is managed by our generous license holder, St. Lawrence University. Adirondack-specific funds are managed by the Adirondack Foundation in Lake Placid.


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