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    Define Your Target Audience in Terms of Age, Social Class, Gender, Ethnicity and Psychographic Profile

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    nathancarr123
    The target audience for the magazine is 16-22 year olds from working and lower middle class backgrounds who enjoy indie rock music. Specifically, the magazine targets males of all ethnicities within this age range, as they tend to buy more music magazines and like indie rock. However, the content also appeals to females. The psychographic profile of the target audience includes easy-going people who attend concerts and live actively, and enjoy reading to learn new information.

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    Define Your Target Audience in Terms of Age, Social Class, Gender, Ethnicity and Psychographic Profile

    Uploaded by

    nathancarr123
    7 views1 page
    The target audience for the magazine is 16-22 year olds from working and lower middle class backgrounds who enjoy indie rock music. Specifically, the magazine targets males of all ethnicities within this age range, as they tend to buy more music magazines and like indie rock. However, the content also appeals to females. The psychographic profile of the target audience includes easy-going people who attend concerts and live actively, and enjoy reading to learn new information.

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    E Q4

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    The target audience for the magazine is 16-22 year olds from working and lower middle class backgrounds who enjoy indie rock music. Specifically, the magazine targets males of all ethnicities within this age range, as they tend to buy more music magazines and like indie rock. However, the content also appeals to females. The psychographic profile of the target audience includes easy-going people who attend concerts and live actively, and enjoy reading to learn new information.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    7 views1 page

    Define Your Target Audience in Terms of Age, Social Class, Gender, Ethnicity and Psychographic Profile

    Uploaded by

    nathancarr123
    The target audience for the magazine is 16-22 year olds from working and lower middle class backgrounds who enjoy indie rock music. Specifically, the magazine targets males of all ethnicities within this age range, as they tend to buy more music magazines and like indie rock. However, the content also appeals to females. The psychographic profile of the target audience includes easy-going people who attend concerts and live actively, and enjoy reading to learn new information.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 1

    Define your target audience in terms of age, social class, gender,

    ethnicity and psychographic profile:


    Age: 16-22 year olds. I specifically chose this age bracket because these are young people
    and tend to like music the most, particularly the Indie Rock genre. This age range has a
    general inclination to buy magazines and this combination made it a relatively
    straightforward choice for me.
    Social class: I targeted the working/lower middle class as predominantly, it is these classes
    which purchase Indie Rock magazines. The content I included in my magazine isnt suitable
    for the upper class, as it were, as the topics discussed wouldnt interest them. Also, my
    magazine is fairly cheap so it can be afforded by my targeted classes.

    Gender: I more or less focused on males as my targeted gender because a) they tend to buy
    more music magazines and b) they tend to like Indie Rock more. Having said that, my
    content is also appealing to the female audience.
    Ethnicity: I specifically made my magazine appeal to and engage all ethnicities as the Indie
    Rock genre is a global brand and interest. People likely to buy my magazine would be in
    Solihull or indeed the college which is a diverse place.
    Psychographic profile: Psychographics is the study of personality, values, attitudes, interests,
    and lifestyles. My target audiences personality is easy-going people who attend concerts
    and live life to the full. They enjoy reading and taking on information.

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