Coffee 1
Coffee 1
Coffee 1
What is coffee
merely by its smell when we are opening its packaging; its smell
when brewing, and its wonderful flavor and color when
Coffea Plant.
Photo from
NCAUSA
many years. Companies have been launched based on the idea and hopes of
coffee sales. Coffee drinking was cozy, intimate, and sometimes a social event
within the home. Husbands, wives, grandparents and guests would congregate in
the kitchen in ones home to talk over and enjoy a nice hot cup of percolated
coffee. Why was this java a main source of the quiet parties in days past? Today,
this drink tends to be the substance of gatherings or
individual pleasures at any given moment in time, 24
hours a day. The personality of the inanimate coffee is
of the people; the loyal coffee drinkers. People give
life--their lives--to coffee! Watch The Buzz about the Buzz video on Americans and
its love of coffee.
Typically, coffee is grown in Asia, Africa, southern and Central America. The
plant thrives in warm and rainy or moist climates. Coffee comes from a plant
called Coffae. Thousands of species will grow from the Coffea plant.
Its seed is
called a Cherry, and slightly resembles small ripe, regular cherries. The seed inside
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of the Coffea plant is the part of the plant that is dried, ground and brewed as a
beverage. I recall a commercial in the past where Juan
Valdez proclaimed that the finest coffee beans came
from right where he stood in Columbia. He held out
the same cherry-looking fruit that resembled cherries,
not little brown coffee beans. I always envision green
coffee plants growing along a mountain side with dark
brown coffee buds already inside. That was not the
case, however. Dark brown is the result after the beans
have been roasted. For many years, I believed that
Juan Valdez
coffee came from Juan Valdez who grew the worlds coffee, but I could not figure
out why there were so many different brands of coffee on the market that did not
reference Juan. Other times, I would see pictures of green little balls that were
called coffee beans. These were those fruits that were not ripe. As confusing as
the coffee bean pictures were, I was not a coffee drinker.
My great grandfather boiled his coffee in an old metal pot on a gas stove
and then slurped loudly each spoon full of dark brown java. Yes, he boiled his
coffee. His meal would not be complete until his Cup of Joe was poured and next
to his breakfast plate. My great grandfather used a teaspoon to take in dose by
dose of thick percolated, boiled coffee. Chew and slurp was the sight and sound
treat at the breakfast table in my
grandmothers
grandfather and
drank coffee.
plastic
Tupperware cups.
We dont boil coffee today.
2
When I
Tupperware Cups
was in what is
hot coffee drinks. How about a 20 ounce cup of coffee with milk, vanilla, cream
and sugar for $7.00? What do you think about a coffee gift/credit card?
Drinking coffee has become a ritual and signature for millions of people, and
millions of people have become dependent upon the effects of the drink, itself, and
the notion of socializing over a cup of coffee. Whether in the home or on the road,
coffee rules. It is a billion dollar
industry. It is a
crowded elevator
say something
coffee. Or, if
performance, their
excuse for being slow,
sluggish or foggy might be, I have not had
my coffee. People believe in the coffee, and
coffee has control over how we perceive our feelings, social status
and our daily performance.
You are probably having a cup right now.