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    Faheem Aslam Abro
    The document analyzes survey data from 10 respondents about their preferences for Dalda cooking oil and ghee. It calculates the mean response for 5 questions about Dalda's availability, quality, price, and advertisements. For each question, the mean response was between 3.7-4.5, indicating most respondents agreed or strongly agreed. The overall mean response was 4.1, meaning 82% of respondents agreed Dalda is the best brand. Therefore, the analysis concludes Dalda is the leading cooking oil and ghee company with 81% of consumers agreeing on its quality, price, availability, and advertisements.

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    The document analyzes survey data from 10 respondents about their preferences for Dalda cooking oil and ghee. It calculates the mean response for 5 questions about Dalda's availability, quality, price, and advertisements. For each question, the mean response was between 3.7-4.5, indicating most respondents agreed or strongly agreed. The overall mean response was 4.1, meaning 82% of respondents agreed Dalda is the best brand. Therefore, the analysis concludes Dalda is the leading cooking oil and ghee company with 81% of consumers agreeing on its quality, price, availability, and advertisements.

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    The document analyzes survey data from 10 respondents about their preferences for Dalda cooking oil and ghee. It calculates the mean response for 5 questions about Dalda's availability, quality, price, and advertisements. For each question, the mean response was between 3.7-4.5, indicating most respondents agreed or strongly agreed. The overall mean response was 4.1, meaning 82% of respondents agreed Dalda is the best brand. Therefore, the analysis concludes Dalda is the leading cooking oil and ghee company with 81% of consumers agreeing on its quality, price, availability, and advertisements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    40 views2 pages

    Step

    Uploaded by

    Faheem Aslam Abro
    The document analyzes survey data from 10 respondents about their preferences for Dalda cooking oil and ghee. It calculates the mean response for 5 questions about Dalda's availability, quality, price, and advertisements. For each question, the mean response was between 3.7-4.5, indicating most respondents agreed or strongly agreed. The overall mean response was 4.1, meaning 82% of respondents agreed Dalda is the best brand. Therefore, the analysis concludes Dalda is the leading cooking oil and ghee company with 81% of consumers agreeing on its quality, price, availability, and advertisements.

    Copyright:

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    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 2

    STEP –FOUR ANALYZING THE DATA (INFORMATION )

    Questionnaire

    1= NO , 5=YES

    1=STRONGLY DISAGREE 2=DISAGREE 3=NOT AGREE NOR DISAGREE

    4=AGREE 5= STRONGLY DISAGREE


    RESPODENT Q1 Q2 Q3 Q4 Q5
    R1 5 2 2 4 4
    R2 5 3 5 4 5
    R3 5 4 5 4 3
    R4 1 4 4 4 4
    R5 5 2 5 4 4
    R6 5 4 5 4 4
    R7 1 4 4 2 2
    R8 5 4 5 4 5
    R9 5 5 5 5 5
    R10 5 5 5 5 5
    TOTAL 42 37 45 40 41
    RESULT 4.2 3.7 4.5 4.0 4.1
    (MEAN )

    MEAN OF ALL QUESTIONS

    MEAN = Q1 + Q2 + Q3 + Q4 + Q5 = /TOTAL NO Q
    MEAN = 4.2 + 3.7 + 4.5 + 4.0 + 4.1 = 20.5 / 5 = 4.1
    Result = 4.1 = 82 % respondents agreed that dalda is the best

    STEP FIVE :PRESENT THE FINDINGS


    Q:1. 84% consumer utilize dalda ghee /cooking oil

    Q:2 consumer( 74% ) agree that dalda is easily available

    Q:3 90% consumer think that dalda provide refined and vitamins enriched cooking oil
    / ghee at suitable price

    Q:4 80% consumers commented that dalda have the best quality compared to its
    competitors .

    Q:5. 82% consumers are agree that dalda advertisement provide health
    knowledge

    -12-
    STEP SIX DECISION MAKING

    Result = 4.1 = 82 % respondents agreed that dalda is the best

    Dalda is commonly used in homes mainly in those who prefer health more than cost. Respond by (lady

    of the house) Dalda is available on shopes but not commonly because of its high price consumers go

    for its alternatives. Dalda is proved to be the most refined and vitamins enriched cooking oil and ghee

    at a bit high than suitable price. Dalda have the best quality as compared to its competitors. Consumers

    also agree that Dalda provide knowledge about health in its advertisement for consumer better

    understanding.

    It is concluded from above anlyzation that dalda is leading ghee and oil company. 81 % consumers

    are agreed in quality . price , advertisement and availably . there is no threat to dalda from its

    competitors.

    -12-

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