Enfield Ques
Enfield Ques
Enfield Ques
This information is required for successful completion of my project Customers perception or view about company/brand (Royal Enfield bikes, Srinagar). I request you to kindly spare some of your time and fill the questionnaire below. Thank you. RESPONDENT INFORMATION Name: __________________________________________ 1. Age:______ 2. Gender : 3. Occupation: Student Private Job 4. Annual Income: Less than 1, 20,000 3, 60,001-7, 20,000 1, 20,001-3, 60,000 Above 7, 20,000 Government service Self employed Other Male Female
5. Which model of Royal Enfield do you presently own? Bullet 500 Bullet Electra Classic 500/350 Thunder Bird Machismo 500 Bullet 350
Others _________________
7. Did u consider other motorcycle while buying the Royal Enfield bike? Yes No
8. Please specify your source of awareness of Royal Enfield while buying your bike? Newspapers Road Trips Showroom Magazines TV Others Friends Internet
9. Please specify your bikes mileage? 45km/lit & above 35-40 30-35 40-45 Below 30
10. Frequency of breakdown of your bike? Very often Rarely Not at all
11. Which place did you prefer to purchase your Royal Enfield bike? Showroom Used vehicles dealership Are you satisfied purchasing there? YES NO Direct second hand
12. How about the availability of spare parts? Readily available Dont have good spares supply Dont get them readily Major headache
13. Any major problems after purchasing Royal Enfield bike? No problem High maintenance High price Poor after sales service Low mileage Noisy vehicle
14. How many stars will u rate for your satisfaction level with respect to power and pick up of your Royal Enfield bike? Poor Average Good Excellent
15. How many stars will u rate for your satisfaction level with respect to comfort and safety of your Royal Enfield bike?
16. How many stars will u rate for your satisfaction level with respect to after sales service of your Royal Enfield bike?
17. How does your friend say about your Royal Enfield bike? Trendy High Cost Expensive spare parts Others Macho Low mileage
18. What do you think is the major barrier for not purchasing Royal Enfield bikes by non-bullet riders? High Maintenance High price Poor promotion Poor after sales service Low mileage Noisy vehicle
Any others __________________________________ 19. Where do you service your Royal Enfield bike? Showroom Nearby garage Well known bullet mechanic Self service
20. Do you agree that company takes action towards the complaints lodged by the customers? YES NO
21. How many times have you suggested your friends or relatives to purchase Royal Enfield bikes? 1-2 3-4 More than 5
22. Would you like to participate in the Rider Festivals organized by the Royal Enfield club? YES NO
23.Any suggestions