Scribd Logo
Upload

Welcome to Scribd!

  • 230 views

    Jif Product Redesign

    Uploaded by

    pratik1b
    This page was created to showcase my Product Redesign project. The purpose of the project was to demonstrate to redesign a product by creating a plan, style guide, package, comparison photos, and advertisement, all displayed in a presentation book. Also another requirement for this project was to redesign a product to increase sales and its appeal to a target audience and produce a printed book using materials created in the redesign process to pitch to the client.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Jif Product Redesign

    Uploaded by

    pratik1b
    230 views11 pages
    This page was created to showcase my Product Redesign project. The purpose of the project was to demonstrate to redesign a product by creating a plan, style guide, package, comparison photos, and advertisement, all displayed in a presentation book. Also another requirement for this project was to redesign a product to increase sales and its appeal to a target audience and produce a printed book using materials created in the redesign process to pitch to the client.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This page was created to showcase my Product Redesign project. The purpose of the project was to demonstrate to redesign a product by creating a plan, style guide, package, comparison photos, and advertisement, all displayed in a presentation book. Also another requirement for this project was to redesign a product to increase sales and its appeal to a target audience and produce a printed book using materials created in the redesign process to pitch to the client.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    230 views11 pages

    Jif Product Redesign

    Uploaded by

    pratik1b
    This page was created to showcase my Product Redesign project. The purpose of the project was to demonstrate to redesign a product by creating a plan, style guide, package, comparison photos, and advertisement, all displayed in a presentation book. Also another requirement for this project was to redesign a product to increase sales and its appeal to a target audience and produce a printed book using materials created in the redesign process to pitch to the client.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    CREAMY

    PEANUT BUTTER
    PRODUCT REDESIGN

    PRATIK BANJADE

    CREAMY
    PEANUT BUTTER

    Table of Contents
    1. Plan 2. Style Guide 3. Logo 4. Label 5. Product Photography 6 Print Advertisement

    PLAN
    Product
    JIF CREAMY PEANUT BUTTER

    Big Idea to redesign


    Right now if you see the Jif Creamy Peanut Butter jar it is just the words and nothing more. For the product redesign I would like to add some pictures to the label in a way that it will look more attractive. I would probably change the color also. After the redesign it will look more appealing and attract more people to it than before. This way it will increase the sales of the product.

    History
    Jif Creamy Peanut Butter was introduced in 1958 and quickly became a favorite product. Many Moms added it to recipes for everyday meal since then. Jif has also introduced many other products over the years. Jif is a quality trademark of the J.M. Smucker Company. For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America.

    Target Group
    Moms recognized Jif peanut butters superior fresh-roasted peanut taste and made Jif peanut butter a delicious addition to recipes for every meal. This was the statement from the Jif s website. So the main target groups are the Moms. Also many other college students prefer to add Jif Creamy Peanut Butter in their bread for their breakfast.

    CREAMY
    PEANUT BUTTER

    STYLE GUIDE
    Colors
    These are the colors that I will most probably use for my product redesign. The specification of each colors are listed below. With the progress of the project I might change some of these colors but for now these are the colors that I will be using.

    COLOR: RED RGB: 171.5.5 CMYK: 22.100.100.17 HEX: #ab0505 PANTONE: 1797C

    COLOR: GREEN RGB: 4.158.40 CMYK: 84.11.100.1 HEX: #049e28 PANTONE: 361C

    COLOR: BLUE RGB: 33.104.235 CMYK: 80.61.00 HEX: #2168eb PANTONE: 2728C

    COLOR: BROWN RGB: 98.67.46 CMYK: 45.64.78.44 HEX: #62432e PANTONE: 462C

    CREAMY
    PEANUT BUTTER

    STYLE GUIDE
    Fonts
    These are the basic fonts that I will be using for my design. The styles and size recommendation for the title and body copy are listed below.

    Page Title
    Font Size Century Gothic 30 pts

    Font Colors
    black red blue brown green

    Section Title
    Font Size Century Gothic 20 pts

    Body Copy
    Font Minion Pro Regular Size 12pts

    CREAMY
    PEANUT BUTTER

    Logo
    Original Logo Color Original Logo Gray

    Redesigned Logo Color

    Redesigned Logo Gray

    CREAMY
    PEANUT BUTTER
    Logo Placement
    The logo will be placed at the front label of the jar. The logo will be placed in the same position as in the old design.

    CREAMY
    PEANUT BUTTER
    Logo Size
    The size of the logo will be 5.25 in by 4 in and it can also be used as desired.

    CREAMY
    PEANUT BUTTER

    Label
    Front Label

    #1 Choice of
    choosy moms

    CREAMY
    PEANUT BUTTER
    NET WT 28 OZ (1 LB 12 OZ) 793g www.jif.com

    Back Label
    Nutrition Facts
    Amount Per Serving % Daily Value* 24% 13% 0% 0% 6% 3% 9%
    QUESTIONS? COMMENTS?

    Serving Size: Per 2 table Spoon Serving Per Container: 354 Calories: 4 Cal from Fat: 4

    INGREDIENTS: MADE FROM PEANUTS, SUGAR, PALM OIL, CONTAINS 2% OR LESS OF: SALT, MOLASSES. FULLY HYDROGENATED VEGETABLE OILS, MONO AND DIGLYCERIDS, SALT
    Our natural peanut butter spread is made with ve simple ingredients and is available in the same great taste and texture of our Creamy and Crunchy varieties now, also with Honey. LOOK FOR THE FLAVOR SEAL. CONTAINS NO PERSERVATIVES. NO REFRIGERATION REQUIRED

    Total Fat 16g Saturated Fat 2.5g Trans Fat 0g Cholesterol 0mg Sodium 140mg Total Carb 8g Sugars 3g Dietary Fiber 2g Protein 0g Vitamin A 4% Calcium 10%

    1-800-283-8915

    Product formulation and packaging may change. For the most current information regarding a particular product, please refer to the product package.

    *Percent Daily Values are based on a 2,000 calorie diet.

    Vitamin C 4% Iron 4%

    BEST IF USED BY

    CREAMY
    PEANUT BUTTER

    Product Photography
    Original Front Original Back

    CREAMY
    PEANUT BUTTER

    Product Photography
    Redesigned Front Redesigned Back

    CREAMY
    PEANUT BUTTER

    Print Advertisement
    Description
    This advertisement is meant to introduce people with the new JIF creamy peanut butter. These ads will be found in various forms like billboard advertising, print, magazines, internet and in posters form. The ads will demonstrate the power of peanut butter in an attractive way. The theme of the ad is to show how powerful and healthy peanuts are and JIF products contains those powerful peanuts with creamy butter. Also the original slogan No 1 choice of Choosy Moms of JIF is being preserved here. The theme of the ad is to show how powerful and healthy peanuts are and JIF products contains those powerful peanuts with creamy butter. Also the original slogan No 1 choice of Choosy Moms of JIF is being preserved here.

    THI S AD WILL BE DISPLAYED ONLINE

    CREAMY
    PEANUT BUTTER

    CREAMY
    PEANUT BUTTER

    You might also like