ME 4054W: Senior Design Projects: Week 6 - Tuesday Concept Screening

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IDENT OPP

GATHER INFO

DEFINE PROBLEM

GEN CONCEPTS

SCREEN CONCEPTS

IMPLEMENT

HANDOFF

ME 4054W: SENIOR DESIGN PROJECTS

Week 6 Tuesday Concept Screening

Notes
Mobile App Challenge
Entrepreneurship / Design Challenge http://z.umn.edu/MobileAppChallenge

Class Agenda
Methods of Concept Screening Concept Screening (Pugh) Matrix Concept Scoring (Decision) Matrix

Concept Selection
While concept generation is easy (and fun), concept selection is difficult (and fun) ********************* You never have enough information ******* Use estimation, analysis, and some prototyping ************ Look for new concepts during the process *** Weed out bad (vs picking best) Controlled convergence Follow structured process
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WAYS NOT TO DO SCREENING


Gut feel Boss says, Do it this way Single customer decides One team member is strong champion Influence of experienced designer

BETTER WAYS TO SCREEN CONCEPTS Multi-voting


Each team member votes for several concepts. The concept with the most votes is selected.

Pros and cons


The team lists the strengths and weaknesses of each concepts. The group then selects the best concept based on group opinion.

PREFERED Concept Selection Process


Start with a Product Design Specification Examine ALL concepts at the same time Prototype and test
Prototypes of each concept are built and tested and the selection is made based upon the test data

Decision matrices
Unweighted Weighted
Criteria 1 Criteria 2 Criteria 3 Criteria 4

#1 ++ 0 ++
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#2 + 0 0 -

#3 0 0 0 0

#4 -0 -

#5 --0 -

Benefits of a Structured Method for Concept Selection


A customer-focused product A competitive design Better product-process coordination Reduced time to product introduction Effective group decision making Documentation of the decision process
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2 Stages of Concept Selection 1. Concept screening


Reduce the many product concept ideas generated to a relative few that will get additional refinement and analysis

2. Concept scoring
Use objective methods to select to your consensus final concept selection

Concept Screening 1. Prepare the selection/screening matrix


Selection criteria must relate to key customer needs

2. Rate the concepts


e.g., + = better than, 0 = same as, - = worse than

3. Rank the concepts


As objectively as possible using the concept rating

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Concept Screening
4.

Combine and improve the concepts


Is there a generally good concept that is downgraded by one feature? Can two concepts be combined to preserve the better than features while simultaneously removing any worse than features?

5. Select one or more concepts for further refinement and analysis 6. Reflect on the results and process
Are all team members comfortable with the decisions? If not, what needs to be resolved?
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Concept Screening Matrix Example

Exhibit 7-5 Product Design and Development By Ulrich and Eppinger

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Concept Scoring 1. Prepare the selection matrix


An optimized version of the concept screening matrix Determine % weighting for each selection criteria

2. Rate the concepts

Page 135 Product Design and Development By Ulrich and Eppinger

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Concept Scoring 3. Rank the concepts

Page 136 Product Design and Development By Ulrich and Eppinger

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Concept Scoring 4. Combine and improve the concepts 5. Select one or more concepts for further refinement and analysis
Sensitivity analysis Build and test prototypes

6. Reflect on the results and process


Down-select to the consensus final concept selection

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Concept Scoring Example

Sensitivity analysis on criteria weighting may provide insight

Exhibit 7-7 Product Design and Development By Ulrich and Eppinger

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Project Example:
Heated Veneer Press, Spring 2000
Specifications taken from the product design specification If a specification does not differentiate one implementation over another, remove it from the selection chart Limit specifications to 10 or less of the most important New specifications may arise associated with manufacturability, etc. Add them to your PDS!

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PDS (Abbreviated):
Veneer Press
Need #'s 5 10 4 12 Metric Surface flatness Cost Laminating pressure Pressure variation over panel surface Duration of pressure application Set-up time Loading time Importance 5 3 5 4 Units mm/m US $ kPa kPa Marginal Value < 2.0 < 800 50-60 < 40 Ideal Value < 1.0 400 50-100 < 20

9 8 7

3 2 3

hours min minutes

0-2 < 30 < 10

0-24 < 10 <1

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Concept Screening Matrix:


Veneer Press
Criteria Surface flatness Pressure variation over panel surface Duration of pressure application Loading time Set-up time Cost Net score Rank Roller Clamp 0 Dead Weight 0 Vacuum -

+ + -2 3

0 + + 0 +2 1
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0 0 0 0 0 2

0 -4 4

Concept Scoring Matrix:


Veneer Press
Criteria Surface flatness Pressure variation over panel surface Duration of pressure application Loading time Set-up time Cost Total score Rank Weighting Factor 25 Roller 2 Clamp 5 Dead Weight 5 Vacuum 2

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20 15 10 10 100

1 3 5 5 255 4
20

5 5 4 3 470 1

5 4 4 4 465 2

5 3 3 2 325 3

Concept Selection Exercise


Review Evolving PDS Identify Specs to Include on Concept Selection Charts If Time: Construct a Concept Screening Matrix
Fill in w/ Top Concepts

(5 minutes)

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AFTER SCREENING
Do results make sense? Do you have client (advisor) buy-in ? Do you have to generate more concepts?
Or combine elements from several concepts?

Document the process


ME4054: for Design Show and report
BOTTOM LINE: Have a structured process for concept screening. Document and defend your choices.
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Commons Pitfalls in Concept Selection


Not doing it Running with the first idea Forgetting the customer Selection chart criteria don't correspond to PDS Letting an "experienced" designer make the choices Going by gut feel Letting a manager decide Not buying into the process as a team Ignoring cost
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Congratulations!
IDENTIFY OPPORTUNI TY GATHER INFORMATIO N DEFINE PROBLEM GENERATE CONCEPTS SCREEN CONCEPTS IMPLEMENT HANDOFF

You are now ready to implement a design solution that addresses the customers needs (PDS). Implementation includes, but is not limited to:
Design and analysis Fabrication of prototype(s) Testing Optimization Documenting the design and design process

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Unweighted (Pugh) method


Battery Pneumatic Ease of Use Setup Operating Weight Manufacturing Cost Time to Market + + S S S S S + S -

Cordless nailer
Int. Combustion

Corded Electric

+ + -

# of Pluses # of Minuses Keep?

2 3 Y

0 0

1 3 N

2 3 Y

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Weighted selection matrix


Cordless nailer
Wght Battery Pneumatic Corded Electric Int. Combustion

Ease of Use Setup Operating Weight Manufacturing Cost Time to Market

40 20 20 30 20 20 5 4 2 3 3 1 2 4 4 4 2 2 3 3 3 4 3 2 2 3

Total Score Rank

360 1

340 2

290 4

300 3

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Lab kit: Hall-effect sensors are cheap, compact and non-contact


Design Criteria Cost Accuracy Size Reads Position Friction Net Score Servopot Hall Effect IR Encoder 0 + + 0 0 0 0 + + 0 0 0 + + 0 3 2

CurrentsetupusesaPotentiometerandtwogears $11.19 + 2*$4.31=$19.81

Hall effect sensor ~$1 each Source: Honeywell International, Inc.

Source: Vishay Intertechnology, Inc.

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Rubber band is a good solution but non-ideality leads to consideration of others


Tension non- rotary Rubber spring wrapped spring Elastomer s Torsion Selection Criteria Band w/wrapping spring linearity 0 + + 0 ease of installation 0 0 0 0 size 0 0 0 price 0 range of motion 0 0 longevity 0 + + + + Net Score 0 0 -3 0 -2

Tensionspring w/wrapping
29 Rotary Springs Source: Xiamen Shuangyuan Springs Co., Ltd

Air vane damping shows potential improvement over Newton friction


Selection Rotary Criteria Friction Damper(oil) Fan linearity 0 + + ease of installation 0 0 size 0 Small B 0 - + Net Score 0 -2 1 Deforming an Elastomer 0 -3

Rotary Damper Source: McMaster-Carr Online Catalog


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Fan / Air Vane

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