Moazzam M.

Faruqui
Contacts: 0321-2605259, 02135623122 - Email :[email protected]
11-B, Askari Apts 1 ,Ch-Khaliq-uz-zaman road,Clifton
Digital Profile: https://www.facebook.com/moazzam.faruqui , http://www.linkedin.com/profile/view?id=96100194&trk=nav_responsive_tab_profile_pic

Objective: Seeking to work in an organization handling a managerial position, that promotes professional growth and learning both; qualitative and interactive. Requires the expression of my views and ideas, fosters interaction with clients, management and peers, holding me accountable for my performance according to my capabilities and being appreciated respectively Education: BBA(H) - Majoring in Marketing & Supply Chain Management Institute of Business Management (CBM) Karachi A-Levels - Defence Authority Public School O-Levels - Saint Michaels Convent School Work Experience
Account Manager (Corporate Business Strategy) 2012 Present Responsibilities: Handling a media strategy portfolio of leading MNCs. Responsible for innovating , conceptualizing , evaluating and executing media strategies for Corporate Business Clients: Colgate Palmolive , PepsiCo , Shell , McDonalds , Mondelez International , ICI , GSK, Dalda ,CBL and Ismail Industries . Managed & executed 360 marketing campaigns on mediums including ATL, BTL, PRINT, DIGITAL & RADIO. Close interaction and coordination with: Media Industry, Brand teams, Vendors & Interdepartmental Agencies including Mindshare, MEC, Maxus & Kinetic. Specialized Dedicated Resource for Activations Solely managing, executing the activation wing for GroupM ESP. Activations include: Expo Ideas 12, Kidz Expo 12 ,Sting Mall activation Jhatzka Launch 12, Kurukure Ramdan Mall Activation 12, Lux Style Awards12, Masala TV Festival 13, Bridal Couture Week 12-13, Pakistan Fashion Week 12-13, Dawn Lifestyle, Ary Zauq Family Festival 13, Sting Concert 12, PR Events, Shell Helix-E Launch Activations 12, Theatre & all on ground events.

Management Internee (Supply Chain) Engro Foods Ltd. 2011 Responsibilities: Formation of Supply Chain model for Biomass Collection. Tasks involved: Planning and Strategy development, Market assessment, Data Collection, Making Projections, Designing Supply chain mix, Designing Logistics Model, Working out Procurement model, Understanding Pakistan's Agricultural Business, Analyses on Pakistani Economic Condition, Financial Analysis of the project, Interaction with inter organizational and external bodies, Presenting feasibility and practicality of the project. Result: Successfully completed tasks assigned & Organizational learning. Digital Media Activist - Unilever Lipton Talent Hunt 2010 Responsibilities: The design and execution of a Digital Marketing Campaign KPIs: Fan page interaction stats, execution quality, product line development and brand promotion. Learning: Digital marketing experience on an International & National level, working with a dynamic team with opportunities to adapt and learn from others along with motivating them, chances to build upon leadership skills, realistic deadlines gearing me for time and stress management, out of the box creative ideas, interaction with Unilever Brand & HR Teams. Result: Campus Winner, Product: http://www.facebook.com/liptondipsipclick retailer promoteand my product, one to one consumer interaction me how different consumers react to new Marketto surveyor Brand Ambassador Lakson Tobacco taught Company Limited products & how the market leaders were operating (an affiliate of Philip Morris International) 2009in the market. Result: Amongst the Top 4 Brand Ambassadors, Highest TargetBrand Swapsawareness (Brand Switching) overall. Responsibilities: Interacting and analyzing consumer behavior, & Brand Achiever pointers pitch. KPIs: Target achievement, Count of Consumers switched after Brand awareness, Data quality. Learning: The project lasted for 2 and a half months in Karachi , Learnt how to interact and influence consumers through direct selling, team motivation techniques, how to persuade the retailer to promote my product, one to one consumer interaction taught me how different consumers react to new products & how the market leaders were operating in the market. Result: Amongst the Top 4 Brand Ambassadors, Highest Target Swaps (Brand Switching) Achiever overall. Brand Ambassador Coca-Cola Minute Maid Launch Karachi 2008 Responsibilities: Direct sales of Minute Maid Pulpy Orange 500 ml bottle, influencing and creating brand awareness, interacting with consumers, sampling of the Minute Maid Pulpy Orange drink, collecting and recording customer feedback. KPIs: Meeting target sales for the day with a consistent increase in the target sales per day, supervising and evaluating the daily interaction and its resulting performance. Result: Highest number of successful interactions made overall, highest sale generating team. Reference: Sana Durrani (Empact Services) , Zain Chaudary (Coca Cola)

Moazzam M. Faruqui
Contacts: 0321-2605259, 02135623122 - Email :[email protected]
11-B, Askari Apts 1 ,Ch-Khaliq-uz-zaman road,Clifton
Digital Profile: https://www.facebook.com/moazzam.faruqui , http://www.linkedin.com/profile/view?id=96100194&trk=nav_responsive_tab_profile_pic

Major Reports: Report on Delivery Management Procedures followed by Pizza Hut Pakistan-(Supply Chain & Production Management) Comprehensive Marketing Report on Lipton Tea ( Marketing Management) Report on Sales Strategies followed by Ibanez - Guitars Co. in Pakistan (Sales Management) Product launch Purrfect cat food ( Entrepreneurship & Small Business Management) Recruitment Practices followed by Unilever Pakistan (Human Resource Management) Core Strengths: Leadership Creative Convivialist Executioner Logical approach towards life & problems (Solution Oriented)

Major Achievements & Skills: Vice President Literary & Public Speaking Society Leadership Skills, Motivation Skills, Team work & Human Resource Management . Executive Director Marketing IoBM SHRS 2010-2011 Acquired Leadership Skills & Multi-Tasking skills. Campus Winners Lipton Talent Hunt 2010 Creativity ,Leadership, Innovation, Team working skills, Time Management , Decision making along with crisis management. Winner Best Team Zenith 2009, Best Team leader Zenith Conference(inter universities)2009 Leadership, Teamwork & Communication skills Model United Nations: Honorable mention ROTMUN 2009, Best Performer Zabmun 2008, Committee Director CBMUN 2010 Communication, Leadership, Influencing & Diplomacy skills. President Music Society D.A.P.S 2007 , Winner Lecole Music Conference 2007 Leadership, Team Work, Creativity & innovative skills Elected Member Students Body Council D.A.P.S 2007 Networking, Leadership, Communication skills, Persuasive skills Editor in Chief yearly collage D.A.P.S 2007 Critical analyses, Creative, Proof reading, Proficient use of internet and Microsoft office Distinction A-Levels CIE Urdu 2006 - Articulate Vice-Captain Basketball Team D.A.P.S 2006-2007 Team working, Leadership , Management Skills, Maintaining Discipline , Motivational approaches Distinguished speaker inter Sindh declamation contest (2005) Communication Skills, persuasive skills and influencing skills. Interschool scrabble champion (PSA) 2004, Pakistan Scrabble Champion 2004 (PSA) Hard work with determination to deliver my best. Interests: Brand Driven Activation & Event Management: Experience of planning, strategizing and execution of corporate events while managing activations for brands. Events including : Expo Ideas, HumTv Awards, Masala Family Festival, Zauq Food Festival, PFW 12 -13, BCW 1213, Kurkure Ramadan BTL12, Carnage-Theatre , Saad Haroon Live Theatre, Chicago Theatre etc. Marketing Activation- Planning, Promotional Contents & Media : With the opportunity of working with GroupM, Philip Morris, Coca cola , Unilever & IoBM - SHRS ,along with the experience of having worked on Digital Marketing projects for Unilever Lipton Talent Hunt Clear Your Mind , Arabian Sea Country Club ,PPSA & Coca Cola Cricket Junoonis furthermore; working with Marketing Agencies including Empact Services, BBCL & Helium for Brand-driven Activation Campaigns helped in the discovery & generated my interest within marketing and opting it as a career option. Integrated Marketing Communications & Content Generation: Handling a media strategy portfolio of GroupM clients & hands on experience of working with the best names in Media & Content Production. Projects include: Engro Olpers Tanhaiyaan, Kurkure Kook Off 1 & 2 &Main Hoon Shahid Afridi Movie. Supply Chain Management Logistics, Procurement & Planning: Basing on current Global and Pakistani Market scenario Supply chain is a growing field hence offering overwhelming growth opportunities. Working with Engro foods helped in exploring my interest within this respective field. Performing Arts: Musician, Singer & Performer in Pakistans first AMERICAN BROADWAY organized for U.S Consulate General. Interaction with mass: Training seminars & Sales rep experience with Philip Morris & Cocoa Cola. Participated and rewarded in public speaking forums including 6 Model United Nations Conferences, Parliamentary debates, annual elocution , hosting HR conferences ,concerts and farewell ceremonies. Other Interests: Passion for innovation, gardening, music-can play 3 instruments, photography, hunting, enjoy cooking, love for challenges, adventures, travelling, exploring different terrains & adore my pets.