Ontario Farm Fresh Marketing Association

Newsletter #297
May/June 2014
Volume 30, Number 5
Fresh Facts

Inside this issue:
Membership News
2
Farmers Hate
Money
3
Make your Location
a Destination
4
Launching
OFFMAs Podcasts
6
Before e-mailing,
Get Consent!
8
Lets Celebrate
Local Food Week
10
Merchandising
to the Max
11
Theyre your
words, choose
them
12
Presidents Message

As I write this letter at the end of April, the last of the snow is just going. There is still
ice on the lakes and rivers and in the bush. We have been working at getting all our
office tasks completed, so we are ready to get on the land when the snow finally
leaves. One of those jobs is getting our seeds ordered. While working out our pump-
kin plan, I came across a book that I could really relate to and I think many of you
will too. It is called The Pumpkin Plan: A Simple Strategy to Grow a Remarkable
Business by Mike Michalowicz.
If you have ever grown giant pumpkins you will really be able to relate to these three
gems from the book.
1. Plant the right seeds: Dont waste time doing a bunch of different things just to
please your customers. Instead, identify the thing you do better than anyone else
and focus all of your attention, money, and time on figuring out how to grow your
company doing it.
2. Weed out the losers: In a pumpkin patch, small, rotten pumpkins stunt the growth
of the robust, healthy ones. The same is true of customers. Figure out which cus-
tomers add the most value and provide the best opportunities for sustained growth.
Then ditch the worst of the worst.
3. Nurture the winners: Once you figure out who your best customers are, blow
their minds with care. Discover their unfulfilled needs, innovate to make their wishes
come true, and over deliver on every single promise.
As the season of planning draws to a close give these ideas some thought.
The season of action (spring) will be upon us soon!
I hope your crops all wintered well and the Seeds you plant this spring will flourish!


Brian Hugli
OFFMA President


Providing knowledge and leadership to grow the farm fresh experience.
MEMBERSHIP NEWS
Page 2 Fresh Facts
Classifieds

AUCTION AT FORSYTHE FARM
Monday, May 19th, 10:00 am
Leslie & Jim Forsythe
1025 Cragg Road, Greenbank, ON
For a complete listing of items, visit
KevinBarkerAuctions.com

WANTED: Small Drink Cooler with glass
door for self serve. Could be counter top
style. Email [email protected]

WANTED: Frozen raspberries whole or
crumbles. Frozen wild blueberries. Email
[email protected]

FOR SALE: BEE EQUIPMENT
Call Walter Pingle at Pingles Farm Mar-
ket for more info, 905-725-6089

FOR SALE: FROZEN RASPBERRIES
Frozen in 20lb pails, Nova Scotia and Pol-
ka varieties, prices FOB Simcoe, ON.
Price is $1.50/lb. Contact John Cooper,
Berry Tyme Fruit Inc., Simcoe, ON 519-
426-3099, e-mail: [email protected]

AUCTION AT BIRTCH FARMS &
ESTATE WINERY - business closing
Saturday, August 23, 2014
Bakery and food service equipment
(sheeter, mixer, convection ovens, com-
mercial Panini grill, hotdog roller, 4 cash
registers , winery equipment (many stain-
less and plastic tanks, fittings etc), farm
and orchard equipment, playground
equipment and structures, tour wagon,
store displays, refrigeration compressor,
walk in freezer, commercial freezer and
fridge(3-4 years old), 2 commercial deep
fryers. Orchard and playground signage
and many other related items. Great for
new business start ups. Everything must
go.

FOR SALE:
10 x 16 modular walk-in freezersingle
phase, call Tom Hughes at Springridge
Farm, 905-691-8423

Classifieds are free for members. Simply
send your information to the OFFMA of-
fice and it will be included in the next
newsletter.
New Members if these members are in
your area, reach out and give them a call
to welcome them into the OFFMA family.

New Members

Barretts Christmas Tree Farm
Diana & Robert Barrett
Cobourg, ON
905-342-2622
The Barretts welcome the whole family
to their farm for the adventure of finding
the perfect tree to celebrate the Christ-
mas season. You can pick and cut your
tree out of the grove or select one of their
pre-cut trees. They have many varieties
of evergreens as well as natural season-
al decorations.

Farmtown Canada
Kelly Franklin
Aylmer, ON
519-773-2292
Farmtown Canada helps children and
families to make a memory that will last a
lifetime, whether its at their camps and
programs or during a Farmtown visit. You
can experience rustic rural Ontario and
learn about farm heritage. You can also
take a Funny Farm tour with a guide who
will help you enjoy fence-free interaction
opportunities and hands-on learning with
their interesting and comical farm ani-
mals.

River Road Farms
Toula Murchie
Lindsay, ON
705-344-0399
River Road Farms is a century farm of
one hundred acres located in Kawartha
Lakes. They farm in the traditional way,
using only sustainable methods. They
plant a variety of veggies that are har-
vested throughout the season, using the
best quality seeds to produce the best
tasting vegetables. They go to a number
of Farmers' Markets and operate a CSA.
From early to late in the season, they
have a lot to offer!
Page 3 Newsletter #297
Okay, I dont know any farmers who hate
money. Im just trying to grab your atten-
tion, like author Scott Stratten has done so
successfully in 2 of his books I loved, and
wanted to share with anyone who likes
making money.

The first book to grab is UNMARKETING. It
was published in 2010, but if you havent
read it, you should, and his most recent
book, QR CODES KILL KITTENS, is LOL
funny.

UNMARKETING
Scott Stratten, who has over 168,000 fol-
lowers on Twitter* has been named one of
the top 5 social media influencers in the
world on Forbes.com, is also a local, from
Toronto.

UNMARKETING is all about engaging cus-
tomers. If you believe business is built on
relationships, make building them your busi-
ness. Scott shares many stories of compa-
nies successes and failures, and in a very
entertaining way shows how amazing social
media can be if done well, and you can har-
ness your word of mouth army.

If you are a social media guru, loving it, hat-
ing it, or dont even want to talk about it,
UNMARKETING has something for us all.
Scott does a great job, simply sharing how
to engage effectively, to gain traction, mo-
mentum and (hopefully) expansion. And its
worth our time. Scott uses actual blogs and
twitter conversations to show us that even if
we are not linked into social media, people
are on-line right now talking about you and
your competition. Are you listening? Have
you seen what the trip advisor reviews say
about your farm, or the one down the road?
Even better, are you searching/ monitoring
social media to see what people say about
visiting your farm, after a busy weekend?

In case you had any thoughts about the
ROI for social media, Scott says it simply.
If I offered you a tool 10 years ago that
allowed you to listen and respond to the
casual conversations of your potential, cur-
rent, and past customers, you would have
paid me $20,000 a month for this 8th won-
der of the world.
He very clearly, in short and
easy to read chapters, 56 in
total, uses real business ex-
amples to show how and why
we can use social media to
engage and connect with cus-
tomers.

Does your newsletter sign up
read Sign up for our newslet-
ter!? He hilariously points out
how ridiculous this is. Scott
says no one needs your
newsletter. How does your
farm stand out, or this is
where you want to be in any business- in
front of your market positioned as an
expert. He talks about the PULL and
STAY; are people on your website and
its simply a copy of a brochure? How
are people staying and engaging.

This is what QR Codes KILL Kittens is all
about. Its an unconventional book, most-
ly screen shots of websites and social
media conversations, all hilarious, do
and donts. This is one to have on the
lunch table. We laughed out loud!!!!
Scott uses footnotes throughout the
book, its such a cool way to add his per-
sonality to the read, and he brings in lots
of internet examples so keep your com-
puter nearby, and enjoy.
*He does walk the walk; check out
www.iambreakingupwiththeleafs.com,
his viral video with
almost 100,000
views.
* Hey, need some-
thing to twitter
#farmie @offma right
now, from your bak-
ery, store, field. May-
be it will catch on.
Maybe you can get
customers to do it
too!
Hhhhmmmmmmm (a
selfie is a popular
self portrait people
share on social me-
dia a #farmie is one
taken on a farm, why
not).
Farmers Hate Money
By Megan Snyder, Snyders Family Farm
Page 4 Fresh Facts
Make Your Locaon a Desnaon
By Paul Williams, Idea Sandbox
Reprinted with permission from the Idea Sand-
box. Obviously meant for various businesses,
and not necessarily agriculture, but there are
still many nuggets that would work well for agri-
tourism. To learn more about Idea Sandbox, go
to www.idea-sandbox.com.

Think about what a "destination" is... It is
a place worth going to... Even out of the
way to get to... because it is worth it.

Florence, Italy; Paris, France; and for
some Disney World.

People plan, save,
get reservations, and
schedule to get to
these places.
How great would it be
if your business was
a destination!? The
place that people
would go out of the
way to find. The
place worth making a
special trip and worth
passing competitors
to get to.

There are a couple of ways you can do
this.

1. Be The First, Only, or the Best

People will go out of their way to visit the
first, the only, or the best. Within your
industry can you credibly claim and deliv-
er that you are:

The first business to offer something?
The only business to offer something?
Or the very best among your competi-
tion?

If you can answer YES to one of these,
*that* should be your key selling mes-
sage. That is your differentiator and can
make you worth going out of the way for.
I'll bet, however, that your field is crowd-
ed with competitors - making it difficult to
be the first or only. That it is easier to ex-
plain how youre different versus the
best. (At least as perceived by potential
customers).
If this is your situation, our recommenda-
tion is to...

2. Host Destination Events
Create, regularly host, and become
known as a destination for special
events. Provide additional reasons for
customers to make a special trip to visit.
Become a destination.
They may come for mov-
ie night, live music, spe-
cial tastings, product
demonstrations, or more.
(Some farms are doing
cooking lessons, wagon
rides and pumpkin can-
non shows.)

Two logistical questions,
as you start to plan:
1.What things are rele-
vant and interesting to
current and potential
customers?
2.Do you have the capacity and re-
sources to regularly and properly host
events?

Here is an example...
You run a great Italian restaurant. You
think your meatballs and house-made
tortellini are the best. (But, thats a hard
thing to prove).
And, you also carry a great selection of
hard-to-find Italian wines.

A Destination Event you could host is
Wine Tasting Classes. Bring in special
wines only for the event. Pair the wine
with various foods. Teach customers
how to taste and pick wines they prefer.
Now youve given your customers a spe-
cial skill, adding value to their lives.
Youve provided them with a taste test of
some of your food, perhaps encouraging
them to return.


Disney has done an excellent job of mar-
keting itself as a destination.
Page 5 Newsletter #297
Build & Plan Properly
Just like any project or activity, success
is found in solid construction and imple-
mentation of a plan.
We wont go into detail on how to be a
good project manager here... There are
plenty of other resources for you if that is
a challenge at your organization.

Event Types
Here are some event ideas to get you
and your team brainstorming and plan-
ning.

Classes & Seminars
Teach your expertise to your customers.
Here are idea-starters - based on busi-
ness type - of classes you could host.
Modify to support your business.

Clothing Store
How to pick clothes that fit.
How to tell if a garment is quality made.
How to assemble outfits that are coordi-
nated.

Restaurant
How to find and select the pick best in-
gredients.
Cooking class in your restaurant's cook-
ing style.
How to prepare a signature item you
offer at home.

All youre doing is making experts out of
your customers. They will thank you for
it, and will become evangelists of what
you taught them to others.

Art Openings/Events
Mount artwork on the walls of your busi-
ness. Host a reception, like they do at
galleries, and invite customers and the
community in to meet the artist.
Perhaps partner with a local, relevant
charity and the artist to auction a piece of
artwork to benefit the charity.
Change the artwork out on a regular ba-
sis - monthly, every two months, quarter-
ly. Keep hosting events. Bring in different
types of artist.
Have live music. Demo or sample your
products and services.

Music Events
Bring in a small, local band to perform
during the evening. Serve music and
appetizers. You can literally jazz up your
restaurant or make visiting the local
BestBuy an unforgettable experience.

Games & Competition
Friendly competition can be fun and ex-
citing. With game platforms, you dont
need a bowling alley to host a bowling
league. Get yourself one or a few gam-
ing systems and build the support for
league nights at your location.

Charity & Giving Events
Any event can have a charity hook. But
why not bring a charity into your location
once per month. Let them set-up a table
and provide information to your custom-
ers.
Donate sales during that day to the
charity. Encourage customers to visit
and buy on that day.
Youll be loved by the charities. Youll be
a leader in your community.
Host these on a regular basis and cus-
tomers will attend to feel good doing
good.

Tips
Create a schedule and stick to it. This
will keep you organized, make it easier
for those supporting you, and make it
easier to publicize your events.
Use as many free and low-cost ways to
spread the word as possible.
Your website,
social media,
your sales or wait staff,
inside the check folder when you deliv-
er your bill,
at the bottom of your receipts,
information stuffed into customer bags,
signage at your point-of-sale...
and more.

Spend a little money to spread the
word. You get out what you put into your
events. Don't be too thrifty or you won't
get the traffic.
Becoming known for events takes time.
Dont expect to be packed with your first
or only event. Keep it up. Dont give up.
Page 6 Fresh Facts
The definition of a podcast according to the World English Dictionary
podcast (pdkst) n
an audio file similar to a radio broadcast, which can be downloaded and listened to on a
computer, mp3 player, mobile phone, etc.

OFFMA will be uploading a series of podcasts, one a week for the next 8 Tuesdays.
The podcasts are audio only, so you can download them and listen to them in your trac-
tor or as you are doing other chores. We have captured relevant, interesting topics from
people who live these issues every day. If you have suggestions for other topics, let us
know as we will be continuing with this series in 2014-15.
The file is quite large so make sure you have enough room and give it a bit of time to
download. The files are in the members only section of the OFFMA website, you will
need your username and password to access them. If you are unsure as to what these
are, please contact the office and we will send them to you.

April 15 - Diversifying Your Farm Sarah Jollay, Jollay Orchards, Coloma, Mich-
igan
Jollay Orchards is a unique entertainment experience located 145 km outside of Chica-
go -- blending a working Orchard with Family Activities. They have been perfecting the
art of fruit growing since 1857. Over the last 150 years their farm has grown and
changed creating today's u-pick fruit experience as well as Grandpas Cider Mill and
Jollays Market. Sarah and her husband Jay are 7
th
generation farmers. Join this pod-
cast as we look at the farms history, how they have diversified into three very unique
and different locations and why they have chosen to diversify.

April 22 - From the Farm to the Table, Raising Farm Fresh Quality Meat Dana
Thatcher, Thatcher Farms, Rockwood, ON
This podcast talks with Dana Thatcher of Thatchers Farm in Rockwood Ontario.
Thatcher Farms is located on 140 acres in Eramosa Township, in beautiful Wellington
County. The family owned and operated farm offers customers locally produced meat
products that are naturally raised, and that are hormone and additive free. Adam, a
graduate of the Ontario Agriculture College and Dana an elementary school teacher
enjoy farming and the lifestyle it provides for their family. Thatcher Farms is entering its
fifth year of business, which grew out of necessity and a love for good food. In 2013
Dana and Adam were named Ontarios Outstanding Young Farmers. Join us as we
look at their history, marketing, butchery classes, their niches and how they price their
meat.

April 29 - Birthday Partys Is it Right for Your Farm? Amy Williams,
Springridge Farm, Milton, Ontario
Thinking of adding birthday parties to your farm? This podcast learns from Amy Wil-
liams of Springridge Farm as we look at their background as to why they started birth-
day parties, what a normal party consists of, how they staff and hire for their parties
and easy value add-ons to give an exceptional celebration.

May 6 - Birthday Parties Rain or Shine Amy Williams, Springridge Farm, Mil-
ton, ON
Weather can be one of every farmers biggest challenges. Hosting a birthday party is
no exception. Join us as we learn from Amy Williams what some of their back up activi-
ties are when the weather doesnt cooperate.
Launching OFFMAs Podcasts
Page 7 Newsletter #297
May 13 - Living an Intentional Life Elaine Froese, Boissevain, Manitoba
Elaine Froese is a professional speaker, writer and farm family coach who specializ-
es in succession planning. Elaine helps family businesses talk about the tough is-
sues and act on them. Shes a catalyst for courageous conversations, new scenari-
os and more profitable businesses. Farm families are tired and overloaded. They
think self-care is selfish. Too many roles and too little time. Where did the fun go?
Elaine is an active farm partner with off-farm demands which makes her passionate
and practical about being intentional, not busy and she shares her strategies for
living a balanced life, our 6 core roles and the passions that drive us, energy boost-
ers and creating a new storyboard for our lives during this podcast.

May 20 - Hiring and Retaining Employees Amy Strom, Stroms Farm, Guelph,
ON
As your business grows so does your staff. This podcast talks with Amy Strom of
Stroms Farm in Guelph, ON about hiring, orientation and appreciating your staff.

May 27 - A Week in the Life of Burnham Family Farms Bakery Anne Burn-
ham, Burnham Family Farm Market, Cobourg, ON
Burnham Family Farm Market is situated on one corner of their 400-plus acre farm.
Portions of the farm have been in the Burnham family since the 1830's. Up until
1995, dairy farming and cash cropping were their predominant commodities. In
1994, the market land, formerly known as Ontario Orchards was added to their farm
acreage and Burnham Family Farm Market was born. Their mandate is to grow and
sell quality produce with excellent individualized service.
Page 8 Fresh Facts
In trying to limit spam, the Canadian
Government has introduced Anti-Spam
legislation that affects every commer-
cial enterprise including on-farm mar-
kets.

As of July 1, 2014 Canadas Anti-Spam
legislation applies to any commercial
electronic message (email, text, direct
messaging on social networking ac-
counts) that promotes your enterprise,
facility, or service. Examples include:
providing your customers with infor-
mation on special offers and/or promo-
tions; providing reasons why the cus-
tomer should consider your facility,
product or service; soliciting a prospec-
tive customer in any way.

You need to obtain the customers con-
sent before you send an e-mail. Ex-
press consent is the communication
agreement you have with your custom-
er. These contacts have explicitly
agreed to receive email communication
from you. They have completed a form,
in hard copy or online or told you ver-
bally Yes, I want to receive more infor-
mation from you. And with this you can
continue communicating until you are
told to stop.

My suggestion to any enterprise would
be to send out an e-mail communica-
tion from your business database well
in advance of July 1 and get your cus-
tomers consent to continue communi-
cating via email after July 1. As many
people dont read all their e-mails, this
could be followed up with a telephone
campaign to retain as much of your
customer data-
base as possible.

If you are obtain-
ing consent verbal-
ly through a phone
call, you should
set up your cus-
Before e-mailing, Get Consent!
By Gary Johnson, OFFMA Membership Coordinator
tomer relationship management system
to capture additional information to prove
that consent was obtained (such as ask-
ing for the first letter of the persons city
of birth).

In the event of a complaint, you will be
required to prove that consent was ob-
tained. This includes knowing the meth-
od or source of consent, the date it was
received, and what permission state-
ment they consented to. Ensure that
your Customer Relationship Manage-
ment system is set up to accommodate
these extra fields. You should also cre-
ate a separate electronic folder for the
customer consent document.

On an on-going basis, your e-mails need
to include sender contact info, a subject
line representative of content, and a 1-
click automatic unsubscribe option.
Some e-mail management software like
Mail Chimp and Constant Contact, do
have the ability to track this information
for you.

The following are considered exempt of
the laws provisions: the confirmation e-
mail to the customer having made a pur-
chase, or having registered for an event;
e-mails responding to a specific request
made by the recipient; e-mails providing
factual information (such as payment
reminders); the recipient of the e-mail is
a family member, or if you have a per-
sonal relationship with the recipient.

Penalties for non-compliance include
$200 for each message (one unsolicited
communication can count as a violation),
and can reach up to
$1,000,000 per day for
individuals and
$10,000,000 for busi-
nesses. While the leg-
islation seems over-
Page 9 Newsletter #297
reaching and draconian for small enter-
prises, it is still the law.

What does this mean for Ontario
Farm Fresh?

Since you are a member of OFFMA,
that is considered consent, and as an
organization we can continue to send
you e-mail messages without requiring a
consent form. The area, where it be-
comes difficult for Ontario Farm Fresh,
is attracting new members by solicita-
tion through e-mail. This is no longer
allowed without receiving previous con-
sent.

What does it mean for your enter-
prise?

You need to sign up your customers to
a consent document as they come into
your store so you can continue com-
municating with them through e-mail.
There is no other option but to comply.

Once you have their consent, you
can send e-mail messages but your
e-mail must contain an unsubscribe
button and complete contact infor-
mation.

Your e-mail distribution list is good
for only two years as consent must
be renewed after 24 months.

Something to keep in mind: Remem-
ber, spam is in the eye of the be-
holder. In fact, most of us dont like
receiving unsolicited commercial
messages that fill up our in-boxes,
while at the same time we believe
our own commercial e-mail messag-
es are important information that our
customer needs to know.

The preceding information was gleaned
from research and attending an anti-
spam workshop and should not be con-
sidered complete or a legal opinion. For
protecting your business and more infor-
mation, go to www.fightspam.gc.ca or a
lawyer well-versed in the legislation.
Fresh Facts Page 10
Incredibly Creative Bench Ads to Get Your Juices Flowing
Park benches are not the first thing that comes to mind when contemplating creative ad-
vertising, but many times its the places you least expect that you find the greatest exam-
ples of what you are looking for. Have a look at these examples, to help you start thinking
more creatively around the farm. To see the complete listing of 25 benches posted by
Syed Balkhi, go to http://list25.com/25-incredibly-creative-bench-ads
Made for Travel
Alberta, these
benches were
placed around the
City of Toronto
and had people
sitting on fake ski
lifts as they wait-
ed for their bus.
This cleverly
designed desk
on a bench cre-
atively suggests
how easy it is to
enroll at
Marylhurst
University.
Without getting
too graphic, this
bench ad by Nivea
manages to
smoothly suggest
how its product
can help fight
cellulite.
Newsletter #297 Page 11
Merchandising to the Max
A consulting program with Leslie Groves, Creative Retail Solutions

Leslie Groves from Creative Retail Solutions, did a presentation for OFFMA members
as a part of the pre-convention workshop as well as the Ontario Fruit & Vegetable
Convention this past February. The feedback we
got was that she did a great job and you wanted
more from her. So, the Merchandising to the
Max Initiative was created. Heres how it works
in three easy steps

Step One: Pre-Visit
You will be sent a preliminary question-
naire that you need to fill out and return
with pictures, no later than one week prior
to the visit. The more information you are
able to send, the more detailed and effec-
tive the entire process will be.
Your responses will help Leslie get an overview of your business layout and
your objectives for the visit
This type of visit is actually more effective if it happens once your market is
open and running. It is much easier to see how customers react to your prod-
ucts and your market when they are actually there.

Step Two: On-Site Visit
This part will take approximately 3 hours
Leslie will meet with the principals to discuss what they hope to change and
what sort of information they hope to gain from
the consultation
Leslie will review the completed questionnaire
with you to get a clear understanding of your mer-
chandising needs
Leslie will take pictures for the final report to
clearly show suggestions on how to improve your
displays

Step Three: PowerPoint Presentation Report
Following the visit, you will receive a powerpoint
presentation with pictures accompanied by
points for improvement or layout modifications
so that you can use the visuals as a training tool
while working one step at a time on the re-
model of your on-farm market

Investment Cost
The fee for this consultation is $200 plus HST. There is
space for 12 farms to participate this year. Please con-
tact the OFFMA office if you are interested in this oppor-
tunity. We will be trying to coordinate members in the
same area together, so get your intentions into the of-
fice soon.
Leslie will provide prac-
tical ideas and strategies
to help your market
reach the level of growth
and success you
deserve.
Page 12 Fresh Facts
Ontario Farm Fresh
Cathy Bartolic, Executive Director
2002 Vandorf Rd. Aurora, ON L4G 7B9
Phone: 905-841-9278
Fax: 905-726-3369
E-mail: [email protected]
www.ontariofarmfresh.com
2014-15 OFFMA Board of Directors
Brian Hugli, President
Huglis Blueberry Ranch
Leslie Forsythe, Vice President
Forsythe Family Farms
Jesse Lauzon, Past President
Springridge Farm
Hollis English, Murphys Farmstead
Cara Epp, Associate Member
Edana Integrated Marketing
Nicole Judge, Spirit Tree Estate Cidery
Steve Martin, Martins Family Fruit Farm
Colleen Pingle, Pingles Farm Market
Steve Smith, Smiths Apples
Dana Thatcher, Thatcher Farms
Jessica Kelly, OMAF and MRA Advisor
Theyreyourwords,choosethem
BySethGodin

Youveseenthesigns:

ABSOLUTELYNOCREDITCARDS.
NOTRESPONSIBLEFORLOSTORSTOLENITEMS.
BATHROOMSFORPATRONSONLY.

Guesswhat?Theresnolegalrequirementthatsignshavetomakeyousoundlike
aharshjerkinordertocarryweightortoinformthepublic.

Tokeepourpricesaslowaspossible,weonlyacceptcash.Thegoodnewsisthat
theresanATMnextdoor.

Careful!Wedliketowatchyourstuffforyou,butwerebusymakingcoffee.

Ourspotlesslycleanrestroomsareforourbelovedcustomersonly,socomeonin
andbuysomething!Also,theresapublicbathroominthelibrarydownthestreet.

Infact,youmightfindthatwhenyouspeakclearlyandwithrespect,younotonly
communicatemoreeffectivelybutpeoplearelesslikelytoblameyouwhensome-
thinggoeswrong.

Editorsnote:Interestingly,ToniNewmanwhodidourMarchworkshopsmadea
similarcommentaftershereviewedseveralOFFMAmemberwebsites.Shechal-
lengedthemembershiptocomeupwithsomethingotherthanCLOSEDtobe
usedaton-farmmarketsandonwebsites..anysuggestions?