Publication Plan

Publication Plan
Title:
Front Cover
cool
Positioning Statement: Cool Music. Cool Insights. Cool Interviews.

Frequency of publication: Monthly
Distribution: Newsagents and supermarkets, HMV, live music venues
Price: 2.80
Rationale: Created by fans of indie/alternative rock, for fans of indie/alternative rock.
There arent any well known indie rock music magazines. This provides a massive gap in
the market for
c o o l magazine. The magazine is mainly about providing for the
audience who appreciate good indie and alternative rock music. We have come up with
the perfect mix of audience input , our own opinions and factual inputs that gives the
audience an insight into what's going on in the music business right now. We will
regularly include surveys on our website to update our magazine with what the audience
want to see.
Style: Quirky and calm style that both appeals to a teenage audience and an adult
audience due to its professional feel. The language isnt too technical and the information
given is in short snappy paragraphs to engage readers without them becoming bored.
The magazine will use humour to make it more personal, and show that all of our team
are fans of indie/alternative rock just like the audience.
Regular Content
Song of the Month: a small section of the contents page will be taken to explore this
feature. In this section (listed nearby the editor's letter) there will be the songs name, the
artist who performs it, a thumbnail of the single or album cover (depending on whether
the song has been released as a single or not, however, the song can be bought on its
own on iTunes) and a small paragraph by one of our team who tell us why they like the
song.
News: (not gossip) A fact based insight into whats been going on in the music industry
in the month.
Question of the Month: A selection of questions sent in by our fans are shown. The
question carefully selected by our team to be the question of the month (shown bigger
on the page) will be the one asked in the interview in the next issue.
Charts: Includes the UK and US Indie and Alternative Charts (top 100)
Ones to Watch: We interview up and coming artists and musicians. This week, The
Baby Jaynes.
Competitions and givaways!
Weekend stay at the Hard Rock Cafe!
A 50 Voucher to spend at HMV
Free Inside! Panic! At The Discos new single - Victorious

Reviews (are a regular feature in this magazine - the music reviewed will be different
but the idea of the article will be the same)
Album Review: Ryn Weaver - The Fool (Deluxe Edition)
Concert Review: twenty-one pilots - Blurryface Tour
Feature Articles
Leeds 16: As the tickets are released, we look back onto our favourite Leeds moments
and find out who will be performing next summer.
From Muse, to Killers and Duran Duran, here is the list of The 25 BEST
indie/alternative music videos of all time
Hollywood: Why indie and alternative songs fit perfectly into film soundtracks
On tour with Fall Out Boy
KC from Casual shares her opinion on women in the music industry
2016: We look forward to the best indie and alternative events in 2016.
Behind the pen and paper What is the story behind some of the most popular
songs?
Danny on what its like to say goodbye after 7 years with the Script
Back in the Studio? featuring Ben Howard, Arctic Monkeys and Beck
Coldplay: A new adventure that starts with a bang
32 reasons why we love the Stone Roses!
Dave Grohl: On being in Nirvana, Leading the Foo Fighters and falling off stage
Halsey: Whats next on the scene for the new, popular indie artist.
Lorde: 2 years after the smash hit Royals was release, what next on the scene for Lorde.
Morrissey returns!
The Happy Mondays: Singing in the Amazon Rainforest
Walk The Moon: Everything you need to know about the band.
LevelZero coming to a place near you...if you live on the moon
Cytilights: Why there is a gap in the market for us
Veda talks to us about collaborating with Fall Out Boy and her upcoming debut album
Night Flyer on the shock of their chart success
House Style
Coverlines:
Headlines:
OSWALD
Anton
Ubuntu(11pt) (bold)
Byline: Ubuntu (10pt)
Captions: Ubuntu(8 pt)
Features First Paragraph: Ubuntu
Standfirst:
Drop Capital:
Body Text:
Anton
Calibri
(10pt) (bold)
(5 lines deep) (first two words in capitals)
(11pt)
Colour Scheme: Blue, Black, Grey

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Publication Plan

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Publication Plan

Positioning Statement: Cool Music. Cool Insights. Cool Interviews.

c o o l magazine. The magazine is mainly about providing for the

Free Inside! Panic! At The Discos new single - Victorious

(5 lines deep) (first two words in capitals)

Colour Scheme: Blue, Black, Grey

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