Communication: Three Major Parts of Communication

Communication
Communication is a process of transferring information from one entity to another.

Communication processes are sign-mediated interactions between at least two agents which
share a repertoire of signs and semiotic rules. Communication is commonly defined as "the
imparting or interchange of thoughts, opinions, or information by speech, writing, or signs".
Although there is such a thing as one-way communication, communication can be perceived
better as a two-way process in which there is an exchange and progression of thoughts, feelings
or ideas (energy) towards a mutually accepted goal or direction (information).
Communication is thus a process by which meaning is assigned and conveyed in an

attempt to create shared understanding. This process requires a vast repertoire of skills
in intrapersonal and interpersonal processing, listening, observing, speaking,
questioning, analyzing, and evaluating. It is through communication that collaboration
and cooperation occur.
There are also many common barriers to successful communication, two of which are
message overload (when a person receives too many messages at the same time), and
message complexity.[3] Communication is a continuous process. The psychology of
media communications is an emerging area of increasing attention and study.
Three major parts of communication
Albert Mehrabian (UCLA, 1967) identified three major parts that convey meaning in
human face to face communication: body language, voice tonality, and words. He
conducted research to determine how people make meaning when a speaker says one
thing but means another. If the speaker is sending a mixed message the listener will rely
on the following cues to determine true meaning:
 55% of impact is determined by body language—postures, gestures, and eye

contact,
 38% by the tone of voice, and
 7% by the content or the words spoken.
Nonverbal communication
Nonverbal communication is the process of communicating through sending and receiving

wordless messages. Such messages can be communicated through gesture, body language or
posture; facial expression and eye contact, object communication such as clothing, hairstyles or
even architecture, or symbols and infographics, as well as through an aggregate of the above,
such as behavioral communication. Nonverbal communication plays a key role in every
person's day to day life, from employment to romantic engagements.
Other communication channels such as telegraphy fit into this category, whereby signals travel
from person to person by an alternative means. These signals can in themselves be
representative of words, objects or merely be state projections. Trials have shown that humans
can communicate directly in this way without body language, voice tonality or words.
Visual communication
Visual communication as the name suggests is communication through visual aid. It is

the conveyance of ideas and information in forms that can be read or looked upon.
Primarily associated with two dimensional images, it includes: signs, typography,
drawing, graphic design, illustration, colour and electronic resources. It solely relies on
vision. It is form of communication with visual effect. It explores the idea that a visual
message with text has a greater power to inform, educate or persuade a person. It is
communication by presenting information through visual form.
The evaluation of a good visual design is based on measuring comprehension by the
audience, not on aesthetic or artistic preference. There are no universally agreed-upon
principles of beauty and ugliness. There exists a variety of ways to present information
visually, like gestures, body languages, video and TV. Here, focus is on the presentation
of text, pictures, diagrams, photos, et cetera, integrated on a computer display. The term
visual presentation is used to refer to the actual presentation of information. Recent
research in the field has focused on web design and graphically oriented usability.
Graphic designers use methods of visual communication in their professional practice.
Oral communication
Oral communication is a process whereby information is transferred from a sender to

receiver usually by a verbal means but visual aid can support the process.. The receiver
could be an individual person, a group of persons or even an audience. There are a few
of oral communication types: discussion, speeches, presentations, etc. However, often
when you communicate face to face the body language and your voice tonality has a
bigger impact than the actual words that you are saying.
A widely cited and widely mis-interpreted figure, used to emphasize the importance of
delivery, is that "communication is 55% body language, 38% tone of voice, 7% content
of words", the so-called "7%-38%-55% rule".This is not however what the cited research
shows – rather, when conveying emotion, if body language, tone of voice, and words
disagree, then body language and tone of voice will be believed more than word. For
example, a person saying "I'm delighted to meet you" while mumbling, hunched over,
and looking away will be interpreted as insincere.
You can notice that the content or the word that you are using is not the determining
part of a good communication. The “how you say it” has a major impact on the receiver.
You have to capture the attention of the audience and connect with them. For example,
two persons saying the same joke, one of them could make the audience die laughing
related to his good body language and tone of voice. However, the second person that
has the exact same words could make the audience stare at one another
In an oral communication, it is possible to have visual aid helping you to provide more
precise information. Often enough, we use a presentation program in presentations
related to our speech to facilitate or enhance the communication process. Although, we
cannot communicate by providing only visual content because we would not be talking
about oral communication anymore
Communication as academic discipline
Communication as an academic discipline, sometimes called "communicology," relates

to all the ways we communicate, so it embraces a large body of study and knowledge.
The communication discipline includes both verbal and nonverbal messages. A body of
scholarship all about communication is presented and explained in textbooks, electronic
publications, and academic journals. In the journals, researchers report the results of
studies that are the basis for an ever-expanding understanding of how we all
communicate.
Communication happens at many levels (even for one single action), in many different
ways, and for most beings, as well as certain machines. Several, if not all, fields of study
dedicate a portion of attention to communication, so when speaking about
communication it is very important to be sure about what aspects of communication
one is speaking about. Definitions of communication range widely, some recognizing
that animals can communicate with each other as well as human beings, and some are
more narrow, only including human beings within the different parameters of human
symbolic interaction.

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Communication

Communication is a process of transferring information from one entity to another.

Communication is thus a process by which meaning is assigned and conveyed in an

Three major parts of communication

 55% of impact is determined by body language—postures, gestures, and eye

Nonverbal communication is the process of communicating through sending and receiving

Visual communication as the name suggests is communication through visual aid. It is

Oral communication is a process whereby information is transferred from a sender to

Communication as academic discipline

Communication as an academic discipline, sometimes called "communicology," relates

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