Quality Assurance: Applying Methodologies For Launching New Products, Services, and Customer Satisfaction
Quality Assurance: Applying Methodologies For Launching New Products, Services, and Customer Satisfaction
Quality Assurance: Applying Methodologies For Launching New Products, Services, and Customer Satisfaction
Assurance
Applying Methodologies for
Launching New Products, Services,
and Customer Satisfaction
Quality
Assurance
Applying Methodologies for
Launching New Products, Services,
and Customer Satisfaction
D. H. Stamatis
CRC Press
Taylor & Francis Group
6000 Broken Sound Parkway NW, Suite 300
Boca Raton, FL 33487-2742
2016 by Taylor & Francis Group, LLC
CRC Press is an imprint of Taylor & Francis Group, an Informa business
No claim to original U.S. Government works
Version Date: 20150305
International Standard Book Number-13: 978-1-4987-2870-6 (eBook - PDF)
This book contains information obtained from authentic and highly regarded sources. Reasonable efforts
have been made to publish reliable data and information, but the author and publisher cannot assume
responsibility for the validity of all materials or the consequences of their use. The authors and publishers
have attempted to trace the copyright holders of all material reproduced in this publication and apologize to
copyright holders if permission to publish in this form has not been obtained. If any copyright material has
not been acknowledged please write and let us know so we may rectify in any future reprint.
Except as permitted under U.S. Copyright Law, no part of this book may be reprinted, reproduced, transmitted, or utilized in any form by any electronic, mechanical, or other means, now known or hereafter invented,
including photocopying, microfilming, and recording, or in any information storage or retrieval system,
without written permission from the publishers.
For permission to photocopy or use material electronically from this work, please access www.copyright.
com (http://www.copyright.com/) or contact the Copyright Clearance Center, Inc. (CCC), 222 Rosewood
Drive, Danvers, MA 01923, 978-750-8400. CCC is a not-for-profit organization that provides licenses and
registration for a variety of users. For organizations that have been granted a photocopy license by the CCC,
a separate system of payment has been arranged.
Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used
only for identification and explanation without intent to infringe.
Visit the Taylor & Francis Web site at
http://www.taylorandfrancis.com
and the CRC Press Web site at
http://www.crcpress.com
To my friend
(Thanasi)
Contents
List of Figures...................................................................................................... xvii
List of Tables......................................................................................................... xix
Preface.................................................................................................................... xxi
Acknowledgments............................................................................................ xxvii
Author.................................................................................................................. xxix
Introduction........................................................................................................ xxxi
vii
viii
Contents
Contents
ix
Contents
Contents
xi
xii
Contents
Contents
xiii
xiv
Contents
Contents
xv
xvi
Contents
Epilogue................................................................................................................ 409
Glossary................................................................................................................ 415
Appendix I: Typical Detailed Expectation List of a Site Assessment
by the Customer to the Suppliers Facility..................................................... 439
Appendix II: PPAP Checklist........................................................................... 449
Downloaded by [Ecole Polytechnique de Montreal] at 07:06 30 January 2016
List of Figures
Figure 3.1 Typical MSA form......................................................................... 30
Downloaded by [Ecole Polytechnique de Montreal] at 07:06 30 January 2016
xviii
List of Figures
List of Tables
Table 1.1 Typical Example of APQP/PPAP and Expectations.................... 9
Downloaded by [Ecole Polytechnique de Montreal] at 07:06 30 January 2016
xix
xx
List of Tables
Preface
Since the early 1980s, everyone has talked about continual improvement (CI).
However, to talk about it is not enough. It must be engrained in an organization with a three-prong approach. That approach is based on the following:
(1) a consistent philosophy of improvement by management, (2) a receptive
organizational culture, and (3) the entire culture of the organization must be
willing to make decisions based on measurement and data.
These three basic approaches are necessary for the organization to develop
an attitude for doing things right the first time, whether it will be for a product
or a service. This attitude must be incorporated into the processes of any
organization and create products or services for the marketplace that will
delight the customers rather than just satisfy them. It is interesting to note
here that even though we all know these fundamental principles, products
and services fail or at least miss their launching deadlines, and for some
reason even though we claimed that we were short on time, now after the
failure we find the time to do it again. The question is why? We think that the
answer is one or more of the following five categories. They are
1. Design and development. We rush to bring products and services
into market before they are ready for mass production and/or
marketing.
2. Process design. We design products and services with specific
requirements and not robustness. We design and we expect the customer will tell us how to improve the products and services once
they hit the market.
3. Problem solving. We focus on fixing the problems after the fact and
even then we fail to use a systematic (standardized) and consistent
approach for the organization.
4. Share knowledge systematically. We preach corporate knowledge
but we do not systematically use it for the benefit of the organization. Quite often, once the launch is complete, we do not even hold
debriefing meetings to evaluate Things Gone Wrong (TGW) or
Things Gone Right (TGR). In fact, in most cases, the launch team is
replaced by a new one and we start the process all over again.
5. Leaders are not involved with the development of others. We practice and encourage silo development within our organizations.
Leaders focus on financial metrics and they seem to spend very little
time on mentoring upcoming talent. We forget that one of the most
important tasks of leadership is to build and train new leaders for
the future.
xxi
xxii
Preface
To circumvent these deficiencies, the concept of CI must be an active philosophy in the management of any organization. In fact, that philosophy
must be interpreted through a strategy and implemented in such a way that
superb results will be accomplished. If the strategy is great, everything else
will work to positive results. Unfortunately, most organizations circumvent
a good strategy and depend on managing broken processes to have good
results with additional procedures and/or requirements.
We are not suggesting that there is a specific policy within organizations that encourages cheating in any way, shape, or form. Absolutely not!
However, we do suspect that many organizations, due to time and cost constraints, sometimes look the other way. After all, they assume acts that have
welcomed benefits are good and the sooner they reach the market the better. We suggest that this kind of thought is 100% wrong. When this happens, organizations must look at the bigger picture internally. It is a system
problem! The problem is not that individuals cut corners, or cheat, or coerce
someone to do something unethical. The problem is that the idea of doing it
right the first time is only a slogan and many organizations have developed
the ridiculous notion that you can hide or reinvent reality by creating new
requirements and policies and trying to enforce them. This approach has not
worked and it will not work.
To be sure, one of the risks we take in a free society is to allow ourselves
and others to make mistakes. Why? Because no one is perfect! One can never
be certain when something is a mistake, oversight or not. So what do we do?
Technology is emerging and rapidly growing in all industries and service
organizations. The opportunity exists for all organizations to grow as well.
However, for that growing to take place, the same organizations must recognize the consumers needs and wants and align them to their priorities. One
good way to do that is to follow the seven principles:
1. Research/plan: Research for innovations that will delight the consumer. Always scan/survey the consumers to find their needs and
wants. Remember that current wants become needs in the future
(Kano model).
2. Assure: The consumer has to be assured that the product you are
selling is reliable (engineers language) and durable (customers language) because we want products that last.
3. Explain: Why a particular feature and innovation are important and
how they will facilitate the customers safety and/or comfort.
4. Prioritize: Product performance; it should work better if it is really
good.
5. Demonstrate: The product is environmentally safe and friendly
and its performance is better than a competitors product or
service.
Preface
xxiii
6. Confirm: The material used in the product is the best, so the quality
metric is what we want and expect.
7. Show: How you value and deliver product safety.
xxiv
Preface
Chapter 8: Commitment to Continual Improvement. This chapter discusses the significance of the continual improvement philosophy
and how it affects the supplier and customer relationship.
Chapter 9: Lean Manufacturing. This chapter introduces the philosophy of Lean and several methods of reducing waste.
Chapter 10: Quality Operating System (QOS). This chapter discusses
one of the key systems in pursuing quality. It focuses on key processes and key indicators of these processes.
Chapter 11: Certification to the International Standard and CustomerSpecific Requirements. This chapter gives a cursory review of the
fundamental principles of the ISO standard and how the supplier
can use it to improve quality.
Chapter 12: Statistical Process Control (SPC). This chapter gives a cursory review of the SPC fundamentals and explains the need for the
supplier to have a system in place to evaluate its processes. Without
SPC, the voice of the process will never be known.
Chapter 13: Problem-Solving Methodology. This chapter discusses the
role of problem-solving methodology in any organization. It also
addresses several key points about definition of the problem and
the characteristics of problem solving and the process improvement
cycle.
Chapter 14: Internal Audits. This chapter explains the validation process of fulfilling the requirements of both standards and customer
requirements by explaining the concept of an audit and specifically
elaborates on several types that may be used by either the customer
or the supplier.
Chapter 15: Poka-Yoke. This chapter extends the discussion of Chapter
13 by providing a specific approach to problem solvingthe mistakeproofing approach. This discussion covers the rationale, method,
and several approaches to mistake proofing.
Chapter 16: Measurement System Analysis (MSA). This chapter discusses the rationale for measurement, approaches to measurement
by differentiating attribute and measurable data, and provides a
mini-tutorial on gauge R&R via Minitab.
Chapter 17: Suppliers Perspective of APQP. This chapter discusses the
fundamental reasons for the existence of APQP and emphasizes the
significance of the milestones. It further discusses the measuring
effectiveness of each milestone.
Chapter 18: Suppliers Perspective on the PPAP. This chapter discusses
the elements of the PPAP process, the rationale for them, and the PSW
significance. It also delineates the levels of the PPAP as well as the significance of capacity as part of the PPAP process for some customers.
Preface
xxv
Chapter 19: Capacity Analysis. This chapter discusses the need for a
capacity study and explains the components of it as well as giving
a rationale for incorporating overal equipment effectiveness (OEE)
as part of the capacity evaluation. The chapter also discusses the
required OEE, demonstrated OEE, shared loading analysis, and total
allocation.
Chapter 20: Geometric Dimensioning and Tolerancing (GD&T). This
chapter gives a cursory overview of GD&T and focuses primarily
on the most common characteristics: form, profile, orientation, location, and runout. It also discusses the concepts of tolerances, dimensions, datums, maximum material condition (MMC), least material
condition (LMC), and feature of size (FoS).
Chapter 21: 8D. This chapter is also an extension of Chapter 13. It discusses a very specific approach to problem solving, which is very
popular in many industries. Specifically, it discusses the individual steps of the method but it also covers an evaluation process for
effectiveness at the completion of all the steps by giving the reader
a series of questions to make sure that the key areas of the methodology have been covered.
Chapter 22: Miscellaneous. This chapter covers some unique topics
that most organizations need to practice. They are very important
and many customers demand that their supplier practice them.
Specifically, the topics are production system, supplier request engineering approval (SREA), failure mode and effect analysis (FMEA),
warranty, Weibull distribution, and Six Sigma.
Epilogue: Here we close the book with a discussion of some essential
items that both customers and suppliers must keep in mind in order
to continue the journey to flawless launches.
Appendix I: A typical detailed expectation list of a site assessment by the
customer to the suppliers facility is given.
Appendix II: A typical PPAP checklist is given to make sure that all
elements are covered appropriately.
Appendix III: Mistake proofing.
Appendix IV: Auditing requirements, criteria, and evaluation.
Appendix V: Many Six Sigma and Lean explanations of specific concepts and typical forms/tools are given to help suppliers with their
data or selection methodologies to pursue continual improvement.
The book concludes with a glossary and selected bibliography.
Acknowledgments
No book is the result of one person. Many individuals both directly and indirectly contribute in subtle ways that make the formal book worth printing.
This book is the result of many years contemplating what is necessary to
have a launch that is as flawless as possible. Recognizing that nothing is perfect and that the unexpected always finds its way into any given situation, I
decided that I would try to identify the key indicators to guide an organization through the cultural change that is necessary to pursue a way of life that
expects doing it right the first time.
I concluded that this cultural change takes two parties. The first one is the
customer, and the second one is the supplier. The more I looked at these two,
the more I realized I was not too far from the target of improvement. My
experience as an academician, trainer, and consultant over the last 35 years
guided me in the direction to pursue this endeavor. In the process, I met
many individuals I cannot possibly give credit to but for whom I am grateful
for their suggestions and discussions about the key indicators that make an
organization perform at a level that is indeed exceptional.
In addition to these silent names, there are also individuals who encouraged me to pursue the project, reviewed rough drafts, gave me advice, helped
me focus on the points of interest and content in individual chapters, and
helped with typing, printing, drawing graphs, software, and so on. High on
the list are the following:
ASME for giving me permission to reprint some of the symbols and definitions from the ASME Y14.5 2009 standard. Specifically, figures C.5, C.6,
and C.7. Special thanks also go to Ivette Estevez, CAP administrator, ASME,
for helping in the process of granting the permission.
G. Kontos, PhD; R. Munro, PhD; and J.J. Yu, PhD; for their relentless encouragement and support. They were always there to bounce thoughts, ideas,
and content. I appreciate their effort.
C. Stamatis and S. Stamatis, PhD, my sons, for helping with software and
computer work. I do not think that this book would have been completed
without their constant helpespecially when problems arose due to power
failures.
K. Kukor (Freudenberg-NOK), E. Voskuhl (DANA), R. Horner (DANA), R.
Landreth (Stant), C. Sanchez (Federal Mogul), A. Barnett (Quantiles), J. Methot
(Methot Associates), S. Mitchell (SJM Associates), J. Lapolla (General Physics),
C. Cunitz (MPC), and K. Little (Bosch) for their advice on supplier issues/perspectives as well as ideas on specific content that makes suppliers more efficient and effective in their roles to satisfy the customer.
E. Liasi, PhD (Ford), R. Jiang (Ford, China), J. Tassis (Ford), Y. Yin (Ford),
A. Katakis (GM), B. Mooridian (GM), J. Kapur, PhD (Six Sigma Solutions),
xxvii
xxviii
Acknowledgments
Author
D. H. Stamatis is the president of Contemporary Consultants Co., in
Southgate, Michigan. He is a specialist in management consulting, organizational development, and quality science. He has taught project management,
operations management, logistics, mathematical modeling, economics, management, and statistics at both graduate and undergraduate levels at Central
Michigan University, the University of Michigan, Anhui University (Bengbu,
China), the University of Phoenix, and the Florida Institute of Technology.
With over 30 years of experience in management, quality training, and
consulting, Dr. Stamatis has serviced numerous private sector industries
including but not limited to steel, automotive, general manufacturing, tooling, electronics, plastics, food, U.S. Navy, U.S. Department of Defense, pharmaceutical, chemical, printing, healthcare, and medical device.
He is a certified quality engineer through the American Society of
Quality Control, certified manufacturing engineer through the Society of
Manufacturing Engineers, certified Master Black Belt through IABLS, Inc.,
and a graduate of BSIs ISO 900 Lead Assessor training program.
Dr. Stamatis has written over 70 articles, presented many speeches, and
participated in both national and international conferences on quality. He is
a contributing author on several books and the sole author of 52 books.
xxix
Introduction
The world of quality has been involved with quality ideas since prehistoric
times, from primitive approaches to craftsmanship, to MIL-STDs, to general industry standards, to international standards, and to specific industry
standards.
However, none of them has been successful enough to say with a sense
of certainty that quality has overcome its nemesis of timing and price. (We
purposely mention price because that is the cost per unit on which most
organizations focus. Organizations should focus instead on the lifecycle cost
for a best estimate for the true cost.) To be sure, quality has evolved to levels
of unprecedented magnitude, but we still have a long way to go.
In fact, for years we have been conditioned to think that a successful organization is one that will have a good product and a fast way to bring it to
market. It may have worked in the past for some. However, in the world of
today, the options of price, time, delivery accuracy, and dependability from
both OEMs (customers) and suppliers may be summarized in three categories. They are
xxxii
Introduction
Introduction
xxxiii
More reliability. More reliability means strategically located production facilities that offer the same flexibility, quality, and service every
time everywhere.
More quality. More quality means quality management systems are
in place that, coupled with state-of-the-art appropriate and applicable processes and unparalleled attention to detail, will ensure that a
product meets the highest standards.
More flexibility. More flexibility means a lean organization with
the ability to quickly adapt to instantly changing business environments and production design requirements.
We also have recognized that the engines of change in both OEMs (customers) and suppliers are the leaders of management. It is managements role
to direct and influence the organization. This leadership must be displayed
on a daily basis through commitment and behaviors. Without managements
commitment, there is no do it right the first time. The necessary behaviors for
strong leadership are
Integrity (does the right thing)
Exemplifies honesty and maintains trustworthiness
Exercises principled judgment, especially on the tough calls
Keeps ones word despite the consequences
Courage (takes action in the face of challenge)
Offers new ideas that question the status quo
Takes risks in championing better ideas
Demonstrates judgment and self-confidence, even in stressful
situations
Teamwork (collaborates to achieve results)
Values team members with different ideas, points of view, and
backgrounds
Acts to break down barriers and chimneys (silos) to innovative
team ideas
Demands team-oriented behavior and insists on personal
accountability for such behavior
Durability (perseveres despite hardship)
Maintains originality and creativity in staying the course to
achieve agreed upon objectives
Shows tenacity and boldness in securing and using resources
Maintains inspiration, focus, intensity, and persistence, even
under adversity
xxxiv
Introduction
Introduction
xxxv