A Study On Scope of Exhibition Logistics in India: Safexpress Pvt. LTD
A Study On Scope of Exhibition Logistics in India: Safexpress Pvt. LTD
A Study On Scope of Exhibition Logistics in India: Safexpress Pvt. LTD
LOGISTICS IN INDIA
Retail head,
ACKNOWLEDGEMENT
The satisfaction, which accompanies the successful completion of the project, is incomplete without
the mention of a few names. I take this opportunity to acknowledge the efforts of many individuals
who helped me make this project possible.
I would like to express my heartfelt appreciation and gratitude to my project head Mr. AMIT
KUMAR, Retail Head, Safexpress .This project is a result of his teaching, encouragement and
inputs in the numerous meetings he had with me, despite his busy schedule. He made sure that my
stay in the office was a learning experience.
I would also like to thank Mr. JITENDRA KUMAR, Executive Retail for his constant support,
continued encouragement and guidance throughout my training period.
Finally, I would like to thank my Institute,FMS BHU, for making this experience of summer
training in an esteemed organization like SAFEXPRESSpossible. The learning from this experience
has been immense and would be cherished throughout my life.
PREFACE
A project is a scientific and systematic study of real issues on a problem with the application of
management concept and skills. The study can deal with small or big issues in any division of an
organization. It can be case study where a problem has been dealt with, through the process of
PREM PRAKASH SINGH MBA III rd semester
Page 2
management. The essential equipment of a project is that, it should contain scientific collection of
data, analysis and interpretation of data leading to a valid conclusion.
Summer Training is an essential part in MBA curriculum. It enables the student to share the
real experience in the corporate world. My summer training has placed in Safexpress Pvt. Ltd, New
Delhi(Corporate office).
1. Executive Summary.5
2. Industry Profile.6
3. Company Profile..13
4. Literature review
(a) Exhibitions..23
PREM PRAKASH SINGH MBA III rd semester
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EXECUTIVE SUMMARY
Objective of the project: The aim of the project was to study the scope of logistics in exhibitions
so to suggest additional business from exhibitions/events for the organization.
Approach: A primary and secondary data study was conducted. Through primary data, the views of
customers and various companies belonging to different industries were analyzed.
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Recommendations: Safexpress has a large network in domestic market and with the use of such
network it can easily get services in field of exhibition logistics. Company should use its manpower
to contact such exhibitors, organizers and event management companies so that it can easily
convince them with the service company can offer them to make their functions more easily.
INDUSTRY PROFILE
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value chain. Today's modern, efficient warehouses/distribution centers are the heart of logistics, and
provide control, efficiency and velocity for goods moving through the system.
Logistics is not confined to manufacturing operation alone. It is relevant to all enterprises, including
Govt. institutions such as Hospitals and schools and service organization such as retailers, banks and
financial service organizations. The study of logistics is especially important for bulk raw materials,
where substantial outflow of freight is involved. Management of Logistics is an art, which is
extremely difficult to perfect in India, JIT ends up being SHIT somehow in time.
The Transportation & Logistics industry sector comprises a wide range of service providers,
covering all modes of transport air, road, rail, sea as well as related services such as
warehousing, handling, stevedoring, and finally value added services like packaging, labeling,
assembling etc. In addition to these 'physical' services, T&L includes all sorts of planning,
organizational and management services in the area of transportation and logistics. Over the past
years, we have seen a trend to consolidation, resulting in larger, integrated groups operating in more
than one of the T&L sub-sectors. As a result, the limits between the T&L sub-sectors become more
and more indistinct.
The success of the logistics industry depends on the promptness with which the products can be
delivered to a particular destination or to a client. Time and location are two factors, which can
either make or mar the logistics industry. The logistics industry is governed by technology,
integration, globalization, legislation and confederations.
Formerly, warehousing facilities and logistic facilities were situated in remote areas like water port,
beside rail tracks and those places in towns or cities which were not treaded up on by many.
However, these sites shifted to rural areas and other localities. The logistics industry has
PREM PRAKASH SINGH MBA III rd semester
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Page 7
Site
1.
TNT
2.
AFL
3.
DHL
4.
Blue Dart
5.
Gati
6.
Safexpress
7.
Ashok Leyland
8.
9.
DTDC
10.
First Flight
Page 8
TNT Express:
This company is a key leader in the international market in the
sector of
global express services. The company ensures safe and on
time
delivery of your documents, freight and parcels. The company
offers
time and day definite delivery in about 200 nations across the world. It operates 47 jet freighter
aircraft and 26,000 road vehicles and has a network of 2,300 companies.
AFL:
One among the acknowledged leaders among the logistics
companies in India is AFL. Through its domain of logistics
services,the company has delivered world-class service in
India. In 1979, the company introduced the first ever courier service by forming an alliance with
DHL World Wide Express. The company offers services like Logistics and warehousing,Courier
Company and Custom Consultant.
DHL:
This company is one among the major logistics companies in
India. It is a
market leader globally in overland transport,airfreight and
international express. The company ranks No.1 in the world in
contract
logistics and ocean freight. The biggest logistics and express network in the world has a network in
about 220 territories and countries,72,000 vehicles,350 Aircrafts, 36 hubs and 4,700 bases.
Blue Dart:
This logistics company is South Asia's top integrated
express
package Distribution and Courier Company. The domestic
network of
the company covers about 21,340 locations and provides
service to
220 countries by the company's sales alliance with DHL. It provides the best service like Free Pick
up from your location,Regulatory Clearances,Real Time Tracking,Free Computerized Proof of
Delivery etc.
Gati:
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delivery
solutions
provides
Solutions
The
Express,
Safexpress:
It is one of the largest express companies in India. The company offers the best and integrated
logistics solutions. In 2002, the Limca Book of Records declared the company as the Largest
Logistics service Provider in India. The company has a network over 560 locations in 35 states and
union territories. It has 3500 weatherproof ISO-9002 vehicles.
Ashok Leyland:
The leading provider of logistic vehicles for the India Army is
this
company. It is a key leader in the tractor-trailers and multi axle
trucks. The
company manufactures buses, trucks, engines and special
application
vehicles in India. It is promoting a new company called Ashley Transport Services Ltd. for
exchange of information and integrated services related to logistics in order to tackle the business of
freight contractors.
DTDC :
Page 10
The
locations
million
First Flight:
This logistics company in India specializes in courier services
The multi-tracking programs of the company are Domestic,
International,First Wheels,First Wings and many others. The
offices of the company are in Malaysia,Singapore,UK, US,
Oman.
worldwide.
overseas
UAE, Qatar,
COMPANY PROFILE
PREM PRAKASH SINGH MBA III rd semester
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The Latest of the material handling equipment are used at Safexpress' hubs to ensure safety and
remove Laxity from material handling. Equipment including hydraulic hand pallet trucks, dock
levelers, trolleys, forklifts multilevel pallet stackers are used by Safexpress. Chain Pulleys and
Cranes handle consignments, which are not possible by smaller equipment to maneuver.
It might not be out of place to mention here all the hubs of Safexpress are on platform level height.
Any
WeLogistician
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culturethe
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demonstrates
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a "we canthat
weplatform level
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have to
for reflect
materialinhandling.
will" attitude
our daily responsibilities so as to far exceed our
objectives, consistently striving towards market dominance. We will create
SafexpressMission
historical landmarks forming a strong edifice for the future overcoming all
obstacles pro-actively as our personal responsibility and commitment to create
delight
for theSINGH
customer
impeccable personalized services.
PREM
PRAKASH
MBA with
III rd semester
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Safexpress- Vision
To be a conscious learning organization maintaining flexibility for change so as to
provide the most customized solutions. Striving towards global market share
whilemaintaining dominance in the domestic market through good HR practice and
excellent customer service.
Safexpress- Quality
A quality service relies upon constant customer interaction and feedback. An
immediate response to the changing environment with pre-defined business processes
managed effectively and efficiently leads to the highest output from the lowest input
and this is the strongest measure of quality. The best certification of a quality
organization is the measurement of the scale of the smile on the customers face
SERVICES OFFERED
Safexpress is one of the leading Indian logistics company offering Integrated logistics
Management, express, air, multi-modal transport, door-to-door management, time definite delivery
and consultancy services. The company also offers e-logistics and customized solutions for ebusiness. Safexpress has been recorded in Limca Book of Records.
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ILM(Integrated Logistics Management):ILM-our 3PL solution-helps in optimizing companys supply chain management. The
company understands partner dependencies, which form the web of relationships for success
of the entire chain, technological know-how with the best global practices.
Consulting:Safexpress offers value added beyond operations, in the form of consultancy. Safexpress
works with simulation modules to map transactions using historical data, forecasting
methodologies and trend analysis to provide the right supply chain solutions.
FUNCTIONS
:-
1. Finance & Administration:The concerned department takes care of the expenses paid and revenue generated by
company.
PREM PRAKASH SINGH MBA III rd semester
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the
2. Operations:This department handles both the booking and delivery functions related to the consignment.
It includes the networking process starting from booking of consignment to the delivery point.
It is categorized into: Stationery
Moving
The companys total process based upon the operational functioning.
3. Customer Relations Management (CRM)
This department takes into consideration all the grievances and queries of different kind of
customers. Every Branch has its own CRM cell. The department is provide by the particulars &
the account details of each & every customer to handle with them .e.g. details of booking,
delivery, claims ,charges ,etc.
The settlement of freight refund is undertaken by this department on percentage basis. Generally,
the refund percentage is 33-34%.
4. Marketing:The prime function of this department is to do survey of the interested and prospective customers
and convince them to build & maintain healthy relations. All these are done and under the
purview of Branch Manager, by negotiating, providing discount and other facilities and make
them their permanent clients.
The company depends on the following strategies: (ATL) Above The Line Marketing
(BTL) Below The Line Marketing
PREM PRAKASH SINGH MBA III rd semester
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This department deals with following: Scrutinizing of the applications and selecting the required person suitable to filling the
position.
Placements are provided by linking with the institutions.
The department works on the ADERLINE system for its functioning.
Interviews held and conducted by the H.R. persons (including direct interview, prelims,
etc).
Various aptitude test, I.Q test and psychometric test are also conducted
Maintenance of daily attendance records of all employees.
Performance Appraisal
Employee Retention & salary negotiation.
7. Information Technology (I.T.):This department works and handles the whole networking of the company and works on software
of ORACLE & FOXPRO through which invoices, (P.O) Purchase Orders, credit memos, debit
memos are prepared.
The companys strength lies in its sound ERP, i.e. backbone of the company.
MILESTONES
1995
1996
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1997
Safexpress launches Integrated Logistics Services. Our first ILS client is NIIT; the
first international ILS account is signed with Hilti from Europe.
Spurred on by a surging domestic economy, Safexpress extends its fleet to 250 and
number of stations to 290.
Safexpress Private Limited emerges as an independent entity
1998
Safeair and Safebox are launched, setting a new standard in value added cargo
services.
All hubs are connected through web-based software.
1999
2000
2001
2002
2003
2004
2005
2006
Page 17
Got International Business Excellence Award for the Best Business Enterprise in
2008
Best supply chain company of the year award 2009
Best logistic provider of the year award 2009
TURNOVER
The privately-held company has been growing at 35 per cent and posted a turnover of Rs. 600 crore
in 2008-09. It expects a similar growth.
In two years, Safexpress will add 7 million sq. ft of space to its existing 3 million sq. ft. It will set up
logistics parks comprising warehouses, vendor management, raw material management, finished
products storages, and also distribute consignments. These parks will come up in 32 locations across
the country.
EMPLOYEES TURNOVER
At present, there are 2500 employees in Safexpress but they are planning to expand their number of
employees in future.
ACHIEVEMENTS
Safexpress won International Business Excellence Award 2008.
SafexpressCMD, Mr. Pawan Jain conferred with the Bharat GauravPuraskar by the
Institute of Economic Studies.
Mumbai, September 4, 2008: Logistics Guru and CMD, Safexpress, Mr. Pawan Jain was
conferred with the Bharat GauravPuraskar for the Best Business Leader by the Institute of
Economic Studies (IES) this week. His entrepreneurship venture, Safexpress Pvt. Ltd. which
has grown into one of the leading logistics and supply chain management companies in India
was also awarded the International Business Excellence Award for the Best Business
Enterprise at the same platform organized at Hotel Grand Sukhumvit By Sofitel at Bangkok,
Thailand.
The prestigious award was presented in a ceremony proceeded by a seminar on The Global
Indians. The award was given in recognition of the achievements of Mr. Pawan Jain with
respect to bringing innovation, excellence and quality in the field of Logistics. The award was
presented to Mr. Jain by the former Deputy Prime Minister of Thailand, Dr. KornDabbaransi.
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SWOT ANALYSIS
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LITERATURE REVIEW
PREM PRAKASH SINGH MBA III rd semester
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Exhibition
An exhibition, in the most general sense, is an organized presentation and display of a selection of
items. In practice, exhibitions usually occur within museums, galleries and exhibition halls.
Exhibitions include art exhibitions, as in major art museums and small art galleries; interpretive
exhibitions, as at natural history museums and history museums, for example; and commercial
exhibitions, or trade fairs.
The word "exhibition," is usually, but not always, the word used for a collection of items.
Sometimes "exhibit" is used synonymously with "exhibition," but "exhibit" generally refers to a
single item being exhibited within an exhibition.
Exhibitions may be permanent displays or temporary, but in common usage, "exhibitions" are
considered temporary and usually scheduled to open and close on specific dates. While many
exhibitions are shown in just one venue, some exhibitions are shown in multiple locations, such
exhibitions are called travelling exhibitions.
Though exhibitions are common events, the concept of an exhibition is quite wide and encompasses
many variables. Exhibitions range from an extraordinarily large event such as a World's
Fairexposition to small one-artist solo shows or a display of just one item. Curators are sometimes
involved as the people who select the items in an exhibition. Writers and editors are sometimes
needed to write text, labels and accompanying printed material such as catalogs and books.
Architects, exhibition designers, graphic designers and other designers may be needed to shape the
exhibition space and give form to the editorial content.
Contents
Commercial exhibitions
Art exhibitions
Interpretive exhibitions
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Commercial exhibitions
Commercial exhibitions, generally called trade fairs, trade shows or expos, are usually organized so
that organizations in a specific interest or industry can showcase and demonstrate their latest
products, service, study activities of rivals and examine recent trends and opportunities. Some trade
fairs are open to the public, while others can only be attended by company representatives (members
of the trade) and members of the press.
Art exhibitions
Art exhibitions may present any array of artifacts from countless forms of human making: paintings,
drawings, crafts, sculpture, video installations, sound installations, performances, interactive art, etc.
Art exhibitions may focus on one artist, one group, one genre, one theme or one collection; or may
be organized by curators, selected by juries, or show any artwork submitted.
Fine arts exhibitions typically highlight works of art with generous space and lighting, supplying
information through labels or audioguides designed to be unobtrusive to the art itself.
Exhibitions may occur in series or periodically, as in the case with Biennales, triennials and
quadrennials.
Interpretive exhibitions
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EXHIBITION ASSOCIATION:
1. INDIAN EXHIBITION INDUSTRIES ASSOCIATION (IEIA)
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Established In 01/01/1992
Centre PragatiMaidaan.
Branches in India: Bangalore, Chennai, Mumbai and Kolkata.
Branches outside India: New York, Frankfurt, Tokyo and Moscow.
Services provided: Bare space:
In bare space scheme only space is provided without any construction over it.
Company has to build their stall as per requirement. In bare space facility
minimum booking space is 36 sq. Meters. Organization has its own layout plan
in which interior design is required to be submitted to architect unit of ITPO for
approval prior to commencement of construction.
Space is provided 48 hours before inauguration of exhibitions and will have to
leave in 24 hours after completion of exhibition.
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Allocation of space:
Space allocation is done by ITPO on first-come-first-served basis on receipt of
completed prescribed application form along with 50% advance space rent
payment. The balance payment, including electricity and water connection
charges, is required to be made two months prior to commencement of the
event or failing which the space earmarked will be allotted to other potential
exhibitors
ITPO is active in conducting 3 forms of exhibitions.
A. Overseas (own & participators):ITPO conducts exhibitions overseas. It exhibits its own product as well as
product of other agencies which shows willingness to participate.
It doesnt give services such as securities and logistics to other agencies but
provides services of C & F agents both at the time of departure from country as
well as at the time of receiving it abroad.
B. Domestic(own):Domestic exhibitions is Organized by ITPO in India at its various branches.
C. Domestic(organized by others):ITPO provides space and facilities to organizers of such exhibitions.
Some other points:
Exhibitions may be Business to Business or Business to Customers..
ITPO doesnt provide accommodation facility but it provides transport services
from ware houses or hotel to place of exhibitions.
PREM PRAKASH SINGH MBA III rd semester
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For my survey purpose I have selected some exhibitions which were conducted
in past and contacted participant of those exhibitions personally, via Email and
telephone. From the response I got from them I reached on the conclusion of
my project. Exhibitions of which I selected participant and contacted them by
any of these three means are as stated below:
1. Auto expo 2009
2. Book fair 2010
3. India International Trade Fair 2009
4. LED expo 2008
5. Safety, Security & Fire expo 2008
6. MODERN MACHINE SHOP 2008
7. FOOD TECHNOLOGY 2008
8. TEX-STYLES INDIA 2006
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Top Organizers
1. India Trade Promotion Organization (ITPO).
Official Exhibition Logistics Partners:
PREM PRAKASH SINGH MBA III rd semester
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RESEARCH METHODOLOGY
RESEARCH OBJECTIVE:Primary ObjectiveThe primary objective of my project is to analyze the scope of logistic service in exhibitions in
India.
Secondary ObjectivePREM PRAKASH SINGH MBA III rd semester
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1. Research plan:
The flowchart of my research plan is as follows: Study of logistic sector: an overview
Overview of the distribution system and designing of the survey instrument
Collection of primary and secondary data
Analysis through secondary and primary data
Conclusions & Recommendations
Research design:The project was a research project. Both primary and secondary research was used. The research
design was a descriptive cum analytical research design.
Sample Design:
Population
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Secondary data
Secondary data was collected from the organization itself.
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1. Data of all exhibitors were collected from the event management company, website and
Safexpress.
2. Email ids and contact no. of exhibitors were available in these directories.
3. Questionnaire form onexhibition logistics as designed as a form on GOOGLE DOCUMENTS
and the form was mailed to the customers.
4. Customers who didnt respond were sent a request mail after 48 hours.
5. The responses were collected in google document spreadsheet.
6. I got some responses fom exhibition I visited.
7. I also got response personally by visiting those companies of Delhi who participates in
exhibitions across India.
8. A no. of responses I collected through telephonic interviews.
9. The responses were analyzed and interpreted.
DATAANALYSIS
& INTERPRETATION
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5 to 25; 49%
Number of respondents-82
ResultParticulars
Number
Percentages
0-5
40
49 %
5-25
40
49%
25-100
1
1%
InterpretationMajority of companies attend less than 25 exhibitions but still it is a good number and it
is a good business opportunity in the absence of big market players of logistics industry.
Company should focus on companies participated in 5 to 25 exhibitions.
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5 to 25; 34%
Number of respondents-82
ResultParticulars
Number
3(ii).Service
delivery
Percentages
Interpretation-
of
0-5
54
Safexpress:
66%
5-25
28
Safety
34%of
25-100
0
Packages0
After relating both questions it can easily be observed that mainly exhibitions takes place in 45 major cities in India and most of the exhibitors takes part in only those exhibitions which
takes place in these cities. So it will be more useful to concentrate on those association and
exhibitors who works in these areas. And some of the big organizers and exhibitors who also
work in small towns and cities can be contracted and can be converted into a loyal customer of
the company.
Ques 3.Please tell us about physical movement of Exhibition material used at Venue:
a.
b.
c.
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18%
no use in exhibitions
locally managed
73%
Number of respondents-82
ResultParticulars
Number
Percentages
Interpretation-
Locally managed
7
9%
Carried physically
60
73%
Not used
15
18%
Most of the products which are presented in exhibitions are new innovations with some
new and unique qualities in terms of rate or quality. So usually exhibitors prefer to carry their
products with themselves or through transport from origin to exhibition place to save their
product by damage or to keep secret about the product.
So It will be an advantage for the company to take exhibitors in confidence and use
their good reputation as a reliability factor.
Que 3(ii)Product
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5%
17%
78%
Number of respondents-82
ResultParticulars
Number
Percentages
Interpretation-
Locally managed
4
5%
Carried physically
64
78%
Not used
14
17%
As stated already whole business depends on the product they are going to display and
exhibitors carry it personally to keep it secure or bring it by use of transport or cargo services.
So in this question majority of exhibitors carry products physically. And some do not sale their
product in exhibition instead they use exhibition as a platform to promote the product and to
get the orders for manufacturing.
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prototype model
carried personally to exhibitions
1%
70%
Number of respondents-82
ResultParticulars
Number
Percentages
Interpretation-
Locally managed
1
1%
Carried physically
24
29%
Not used
57
70%
In responses majority of exhibitors states that they dont use prototype of the product which
most of the times product can be directly shown in the exhibition but if products are large
enough and cannot be shown in the exhibition like heavy machineries then prototype can be
used. And here company has the opportunity to get some business.
Que 3(iv):- How do you bring posters, display screen and standee for stalls in exhibitions ?
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20%
39%
41%
Number of respondents-82
ResultParticulars
Number
Percentages
Interpretation-
Locally managed
34
41%
Carried personally
32
39%
Not used
16
20%
These things are most common for use in exhibitions and can be easily managed by local
company which has a business of providing these advertisement things.
These things are not such big in size so local exhibitors can also carry it personally with them
to the exhibition places.
Que 3(v):- How do you bring monitors, projectors and digital display items in exhibitions?
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11%
28%
61%
Number of respondents-82
ResultParticulars
Number
Percentages
Interpretation-
Locally managed
23
28%
Carried physically
9
11%
Not used
50
61%
These things should be handled with care so most exhibitors do not use them. Whoever uses
get them arranged locally. They do not prefer to carry it.
Only some local exhibitors use to carry with them to the exhibition places
Que3(vi):- How do you carry promotional material like pamphlets gifts Cds?
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7%
28%
65%
Number of respondents-82
ResultParticulars
Number
Percentages
Interpretation-
Locally managed
6
7%
Carried physically
53
65%
Not used
23
28%
These things are small in size and can be easily carried personally in a bag. So, exhibitors
prefer to carry it with them. Also where there is no use of monitors and LCD there is no use of
CD so they dont need to bring it.
Que 4:- How do you manage to bring your exhibition material from origin location to your
Exhibition venue .
PREM PRAKASH SINGH MBA III rd semester
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personally carry
through transport
through cargo
10%
30%
60%
Number of respondents-82
ResultParticulars
Number
Percentages
Interpretation-
Personally Carry
Through Transport
Through Cargo
(Door to Door)
25
30%
49
60%
8
10%
Majority of exhibitors take their products through transport. They get this service more easily
than others. Sometime company has their personal contract with transport companies to carry
other products of company so they take their service also at the time of exhibition. Cargo
service is not easily available in small towns.
Que 5:-How do you manage to bring back your exhibition material from your Exhibition
venue to Origin Location?
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personally carry
6%
29%
54%
11%
Number of respondents-82
ResultParticulars
Personally
Carry
Number
24
Percentages 29%
Interpretation-
Through
Transport
Through Cargo
(Door to Door)
Leave at
exhibition city.
44
54%
9
11%
5
6%
In bringing back also majority of exhibitors prefer transport and some then leave at cities or
some sell their products. And small material hold carry them personally.
Que 6:-Do you have any regular logistics arrangement with any company for exhibition material
movement
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no
10%
90%
Number of respondents-82
ResultParticulars
Yes
Number
74
Percentages 90%
No
8
10%
InterpretationMost of the exhibitors dont have any tie ups with the company so it is opportunity for new
entrants and to get business with better service. No tie ups means they will go for better
quality service at good price..
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Door pick up
Delivery at venue
not responded
Packaging support
Ware housing
Return pick up from exhibition
ground
25%
38%
Delivery at origin
38%
Number of respondents-8
ResultParticulars
Number
Percentages
Interpretation-
None of the exhibitors gets packaging support which have tie ups with exhibitions.
And majority also does not have warehousing also. So opportunity for new entrant is there to
lure exhibitors through giving these services.
.
Que7. Please share the importance you give to these service parameters while deciding the
dispatch plan of your exhibition product
(i) Transit time
PREM PRAKASH SINGH MBA III rd semester
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very important
important
not so important
10%
90%
Number of respondents-82
Result-
Particulars
Number
Percentages
Interpretation-
Very important
74
90%
Important
8
10%
Not so important
0
0%
Transit time is one of the most important factors exhibition has fix time to open and
exhibitors should manage to arrange their products at exhibition place by that time for which
delivery at time is very necessary.
Que 7(ii):- Safety
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important
not so important
4%
96%
Number of respondents-82
ResultParticulars
Number
Percentages
Interpretation-
Very important
79
96%
Important
3
4%
Not so important
0
0%
Safety is concern for all the exhibitors so that their product should be kept with
attention by logistic company. They want to keep their product safe and technology secure
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important
not so important
4%
27%
70%
Number of respondents-82
ResultParticulars
Number
Percentages
Interpretation-
Very important
22
27%
Important
57
69%
Not so important
3
4%
Cost is not a matter of much importance so they will go for better service at higher
prices for most of the exhibitors and due to this reason small companies get business by
providing good service at higher cost.
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important
not so important
6%
39%
56%
Number of respondents-82
ResultParticulars
Number
Percentages
Interpretation-
Very important
40
56%
Important
28
39%
Not so important
4
5%
It is consider very important by most of the exhibitors. Companies usually do not provide these
services. so there is also an opportunity for companies to lure exhibitors by providing them
packaging support.
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important
not so important
38%
62%
Number of respondents-82
ResultParticulars
Number
Percentages
Interpretation-
Very important
51
62%
Important
31
38%
Not so important
0
0%
Reliability in all term is very important. All the exhibitors only do business if they find
company reliable enough to get into contract. Most consider it as very important factor.
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important
not so important
2%
26%
72%
Number of respondents-82
ResultParticulars
Number
Percentages
Very important
21
26%
Important
58
72%
Not so important
2
2%
FINDINGS
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If company is reliable in sense of all documentations and can give surety about delivery on
time and keeping all promises made with client company can go for their services.
Exhibitors also face some problem of warehouse during their exhibitions. A logistic company
can provide these services to them.
Exhibitions have their pick period between October and April.
PREM PRAKASH SINGH MBA III rd semester
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RECOMMENDATIONS
1. Overall exhibitions take place in mainly in some major cities that can be easily targeted by
Safexpress. Company has good branch support and head offices in major cities and has
network in all over India. It must be an advantage over others.
2. Exhibitors carry their products personally becausethey want to keep their product secure
so company should make good plan for security of product and it can be presented in front
PREM PRAKASH SINGH MBA III rd semester
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7. Most of companies are only specific about exhibition logistics and exhibitors trust them
due to near contacts with exhibitors.So exhibitors should be told deeply about services
offered by company and some lucrative offers in beginning will work.
8. As Safexpress has work with some exhibitors in recent time in the field of return logistic
from exhibition to the origin. If company can work on transit time area it can give a full
service to the exhibitors. Then it can get contract of carrying their material from origin to
exhibition place also.
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CONCLUSION
Safexpress is not so active in the field of exhibition logistics and it should check
its opportunity for exhibition logistics and whether the company should enter into
it or not.
According to customers response and after seeing position of the market it can be
concluded company should enter into exhibition logistics and will definitely do
better.
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LIMITATIONS
Most of the top market players in logistics industry do not provide this facility so it was very
difficult to collect secondary data about exhibition logistics.
Due to summers and commonwealth games 2010 there were not much exhibition to visit.
To convince the people for proper interviewing was difficult.
Due to survey was conducted on phone and email also. There may be slight
miscommunication in explaining the questionnaire.
The analysis of project was based on observation and interpretation of a sample survey, hence
they could be slightly biased due to my inability to extract all possible facts despite all efforts.
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REFERENCES
1. Marketing Research by Naresh K. Malhotra
2. www.safexpress.com
3. www.google.co.in
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QUESTIONNAIRE
Dear Sir/Madam,
I am PremPrakash Singh, an MBA student from FMS, BHU, Varanasi. As a part of
my curriculum as a summer trainee I am doing a study on A STUDY ON SCOPE
OF EXHIBITION LOGISTICS IN INDIA. For understanding the details your
valuable inputs will be of great help. The information provided will be analyzed
for academic purpose and will not be shared with other respondents. Kindly cooperate by giving some information/ sharing views .
Name of organization:
Location:
Please select from the options (a, b, c, d) as applicable and mention as your
response.
1.
Frequency of Participation in exhibitions out of base city side:
a)
<5
b) 5-25
c) 25-100
d) >100
Your Response:
2. No. of City (out of base location):
a) <5
b) 5-25
c) >25
Your Response:
3. Please tell us about physical movement of Exhibition material used at Venue:
a.
Not used in Exhibition
b.
Physically Carried from Other Location to Exhibition City for the event.
c.
Locally managed in City of Exhibition.
Your Product, sample for Display
Product, sample Distribution/ Sale
Prototype, Model
Posters, Display Screen, Standee
Monitors, Projector, Digital display
Item
Printed Promotional Materi0al for
Distribution
Gifts / CDs
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5. How do you manage to bring back your exhibition material from your
Exhibition venue to Origin Location?
a.
b.
c.
d.
e.
Personally Carry
Through Transport
Through Cargo (Door to Door)
Leave at exhibition city.
Any other (Pls. specify):-
6.
Do you have any regular logistics arrangement with any company for
exhibition material movement: Yes/ No:6 (i) :-
Presently
offered
Are you
satisfied
Door pick up
Delivery at Venue
Packing support
Warehousing
Returns pick up from
exhibition ground
Delivery at Origin
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