Intra Personal
Intra Personal
Intra Personal
Mass Communication - is the study of how people and entities relay information
through mass media to large segments of the population at the same time. In
other words, mass communication refers to the imparting and exchanging of
information on a large scale to a wide range of people. It is usually understood to
relate newspaper, magazine, and book publishing, as well as radio, television and
film, even via internet as these mediums are used for disseminating information,
news and advertising. Mass communication differs from the studies of other forms
of communication, such as interpersonal communication or organizational
communication, in that it focuses on a single source transmitting information to a
large number of receivers. The study of mass communication is chiefly concerned
with how the content of mass communication persuades or otherwise affects the
behavior, attitude, opinion, or emotion of the person or people receiving the
information.
Organizational communication - is a subfield of the larger discipline of
communication studies. Organizational communication, as a field, is the
consideration, analysis, and criticism of the role of communication in organizational
contexts. Its main function is to inform, persuade and promote goodwill. The flow
of communication could be either formal or informal. Communication flowing
through formal channels are downward, horizontal and upward whereas
communication through informal channels are generally termed as grapevine.