COMPLETE GUIDE TO

PROTEIN
AN EXPLANATION OF PROTEIN POWDER SELECTION & TIMING
Basics of Protein

What Benefits
does protein have
in the body?
Protein is an essential nutrient and a key component of a healthy
diet. It provides amino acids for numerous physiological functions including muscle building and
maintenance and supporting the prevention of muscle loss. Adequate protein consumption can
be beneficial for numerous types of athletes and active people. For bodybuilders, or physique
athletes, adequate protein consumption is the cornerstone of their diet and one of the main tools
in the quest for larger muscles and a lean physique. Endurance athletes may also benefit from
diets consisting of optimal amounts of protein. Recovery is a central focus of the endurance
athlete and the consumption of adequate protein can help aid that process. Team sports athletes,
which often use a combination of endurance and strength exercise, can also benefit from optimal
protein intake for these same reasons. The aging population, primarily consisting of the fast-
growing baby boomer generation, can encounter unique challenges including muscle loss and
declines in strength as part of the normal aging process. Protein, accompanied with strength
training, can be of great benefit to this age group because it can help maintain muscle mass and
strength as part of a healthy diet and exercise program.
A QUICK LOOK AT THE DIFFERENT

TYPES OF
PROTEIN
Whey Proteins
About 20% of the protein in milk is whey. Whey proteins are quickly and easily digested
(hence the fast-acting description that theyre often given), and they have Essential
Amino Acids (EAAs)including the three Branched Chain Amino Acids (BCAAs) and other
microfractions. Whey protein is quickly digested and therefore amino acids are delivered
quickly to muscles in order to help start the muscle building process.

Casein Proteins SOY Proteins

About 80% of the protein in milk is casein. Soy protein is the only naturally occurring
Often referred to as a slower-acting non-animal based source of complete
protein because it is digested and absorbed protein. This means that it provides
more slowly than other proteins like whey, all of your essential amino acids and is
casein proteins are especially useful when vegetarian/vegan friendly. Soy can be a
taken at bedtime or in between meals, great alternative for vegetarians looking
so that amino acids can be delivered to to supplement their diet with protein.
muscles for a longer period of time. When
casein is consumed it enters the stomach BEEF Proteins
where it mixes with stomach acid to form Beef protein is a complete protein that
a clump, which takes longer to digest and provides all of your bodys essential amino
empty from the stomach compared to other acids. Beef protein supplementation
proteins that dont clump. Whey does not provides an additional protein alternative
exhibit these properties, and therefore is to consuming dairy as part of your protein
absorbed faster than casein. supplementation regimen.

Egg PROTEINS PLANT Proteins
Egg is a complete protein meaning that it
Plant sources of protein can potentially
contains all of the essential amino acids
include rice, pea, hemp, potato, alfalfa,
required by your body for your protein
chia, flax, and more. Plant protein provides
synthesis. Additionally, eggs are dairy-
an additional alternative source of non-
free, highly bio-available, and a great
dairy protein supplementation and may
alternative to whey, casein, and whole milk
include additional beneficial components
proteins for those with milk allergies or
that naturally occur in the plant.
lactose intolerance.
TYPES OF
PROTEIN
IN SUPPLEMENTS
HWPI MPC
Hydrolyzed Whey Protein Isolate HWPI is Milk Protein Concentrate MPC is a
whey protein isolate that has been further concentrated milk product that contains
broken down into smaller components 40-90% milk protein.
called peptides that are easier to digest
allowing for fast absorption into the
bloodstream.
Micellar Casein vs. MC
Micellar Casein is the slowest digesting
form of casein. It is separated from milk
WPI through an ultrafiltration process. One
Whey Protein Isolate WPI is a concentrated of Micellar Caseins unique properties is
whey protein that contains greater than its ability to gel during digestion so it can
90% whey protein. Isolate protein contains release a steady flow of amino acids over
less fat, cholesterol, and carbohydrates several hours.
than its concentrate counterpart, so WPI
may be a good option for someone watching
their fat and carb intake. THE ISOLATE VERSIONS OF WHEY
AND MILK PROTEINS GENERALLY
HAVE FEWER CARBOHYDRATES AND
WPC FAT THAN THEIR CONCENTRATED
Whey Protein Concentrate - WPC is a COUNTERPARTS. THIS MAY BE MORE
concentrated whey product that contains SUITABLE FOR SOMEONE WHO IS
40-90% whey protein LOOKING TO GET PROTEIN WITHOUT
THE EXTRA FAT AND CARBS. THE
MPI ISOLATE VERSIONS MAY ALSO BE
Milk Protein Isolate MPI is a concentrated BENEFICIAL FOR SOMEONE WHO IS
milk product that contains greater than TRYING TO CONSUME LESS LACTOSE.
90% milk protein
sELECTION Process

TIMING
WHEN IT COMES TO PROTEIN, its not just what you take; its when you
take it. Although the human body processes protein every time that you consume it, there are certain
instances when your system is more receptive to protein. More specifically, there are times when
you should consume different kinds of proteins. Dont miss out on these five important occasions.

WHEN SHOULD I TAKE MY PROTEIN?

FIRST THING IN THE MORNING: The period BETWEEN MEALS: Consuming a protein shake
between when you go to bed and wake up in the in between meals not only helps support
morning is the longest that your body goes without muscle protein synthesis, it may also help
food. Break the fast with protein. In addition to with satiety so choose a product with one or
providing much needed amino acids for muscle more of these proteins if weight management
maintenance and rebuilding, proteins provide is part of your goals.
energy. Opt for a faster-acting protein like whey
first thing in the morning. BEFORE BED: During the night, the body may
go for long periods of time without any food or
PRE-WORKOUT: By drinking a protein shake drink. Casein protein breaks down more slowly
about an hour before your workout, youll ready which will help feed your muscles while you sleep.
your body for growth with BCAAs and other Prepare your body for the long fast ahead with a
essential amino acids. Whey and egg proteins casein protein shake a half an hour before bed.
are a good choice, because they are easy to Unlike whey which is rapidly broken down in the
drink and easily digested. gut, casein is digested at a much slower rate
releasing its amino acid constituents over several
POST-WORKOUT: The 30-60 minute timeframe hours throughout the night while you sleep. For
following exercise is a critical window of time this reason, casein is commonly referred to as a
to consume protein. Enzymes and hormones slow-released protein.
are actively repairing and rebuilding exercise-
induced damage as well as replenishing glycogen
stores, so your muscles are especially receptive
to nutrients. By supplying a post-workout
recovery protein containing whey, casein, egg,
and simple carbohydrates during this window
of opportunity, youll help ensure that youre
recharged and ready for your next training
session.

#1 VS. #2
TECHNICAL TALK
PURE PROTEIN PERCENTAGE is another way to compare proteins. While the Nutrition Facts panel tells you
how much protein is in each serving, the protein percentage tells you how pure your protein is. To calculate,
Divide the grams of protein in a single serving by the serving size and multiply by 100. Heres
an example using two different proteins. The first contains 24 grams of protein and has a serving size of 29.4
grams; the second contains 26 grams of protein in a 35 gram serving size. At first glance, the second choice
appears to provide more protein. However, using the pure protein calculation, you realize that the first protein
is actually a better value because it has a higher purity level. This calculation works best on single-source
proteins. Meal replacements, blends and gainers can include vitamins, minerals and other ingredients that
alter the end result.

PROTEIN #1 PROTEIN #2
24 g protein / 29.4 g serving size x 100 26 g protein / 35 g serving size x 100
= 81.6% pure protein = 74.3% pure protein
BEST
PRACTICES
A balanced and healthy diet should always serve as the primary source of protein.
However, sometimes (especially during periods of intense exercise) it may be helpful to
utilize protein supplementation to assist you in reaching your protein intake goals. Be
sure to discuss any exercise program and protein supplementation with your physician
or licensed health care provider.

There are several ways you can add variety to the consistency and taste of your protein
shake. First, you can use milk instead of water for a more robust and creamier taste.
Secondly, you can use more or less milk/water in order to modify the strength of your
shakes flavor. Use less liquid for more taste and flavor, and more liquid a milder taste
and thinner texture.

There are other fun ways you can change up the way you take your protein supplement.
Casein tends to have a thicker texture which allows it to freeze well in to ice cream
taste, which can be remedied by freezing your casein shake and eating it like ice cream.
DETAILS Matter

CHECK YOUR LABELS CAREFULLY

1 NUMBER OF SERVINGS PER CONTAINER.
Pay attention to this number. Some brands cut costs with
cheap filler ingredients. So, while you may be getting 2,
5, or 10 lbs of something, youre getting significantly fewer
servings than you would with a more reputable product.
Better yet, figure out how much total protein youre getting by
multiplying the grams of protein per serving by the number of
servings per container. Example 24 grams of protein/serving
x 80 servings/container = 1,920 grams of protein/container.

Q : What is the difference Like the pure protein percentage equation, this formula works
between concentrates, best for straight protein powders.
isolates, and
hydrolysates?
2 AMOUNT OF PROTEIN PER SERVING.

A : These are terms that

indicate the type and
extent of processing that
has been done to a particular
protein. Concentrates have much
The number of grams of protein per serving is probably the
most important aspect of protein powders. Seems obvious,
but many people overlook this step assuming that either
all proteins are about the same or that the most expensive
of the water, carbohydrates,
lactose, minerals, and fat powders contain more protein. Dont make this mistake;
removed so the protein content check the Nutrition Facts panel to make sure youre paying for
is much more concentrated protein, not just fancy marketing.
than it was before processing.
Protein concentrates range
from 34%-85% protein, but
most reputable manufacturers
3 ORDER OF INGREDIENTS.
use at least 80%. Isolates are By law, ingredients in a food or supplement product should
further stripped of non-protein be listed from most to least abundant, or in technical speak:
materials to yield purity levels
of 90% or higher. Because of descending order of predominance. The importance of this
the extra steps, energy, and becomes clear once you start shopping around. If, for example,
processing losses, protein two products are similarly priced, but one contains a greater
isolates are more expensive
than protein concentrates. amount of a less-expensive protein (you know this since
Hydrolyzed proteins or protein the cheaper protein is listed ahead of the more-expensive
hydrolysates are proteins that protein source in the ingredients) you know that product is a
have been partially broken
down (also called pre-digested) lesser value. Also, dont get fooled by the hyped-up adjectives
into smaller pieces, known as that some companies use to describe common ingredients.
peptides so they get into your
system quicker. Hydrolysates Sodium chloride is just salt; proteinaceous avian nucleus
are generally more expensive extract is egg yolks; all quality whey protein concentrates are
than isolates and concentrates ultrafiltered and contain microfractions like alpha lactalbumin,
because extra processing steps
are required. In the end, all of beta lactoglobulin, lactoferrin, and glycomacropeptides.
these protein types are highly
nutritious and basically provide 4 MANUFACTURED BY OR FOR?
similar benefits, but isolates and
hydrolysates offer purity and Contrary to what you might think, many companies dont
performance advantages over develop, manufacture, or even distribute any of their own
concentrates.
products; they either put their labels on common formulas
or have unique formulas created by an external factory. This
typically adds considerable costs, which are ultimately passed
along to their customers. Phrases like manufactured for,
distributed by, or packed for, let you know that someone
other than the company that youre buying from made the
product. True manufacturers have made the investment in
the processing equipment and quality control procedures
required to consistently offer the best products. So, choose
manufactured by products whenever possible.
1

4
Protein Solutions Designed for Anybody Anytime

USAGE ALL- MOST MOST DIETARY

OCCASION PURPOSE POPULAR ADVANCED CONCERNS

FIRST THING IN PROTEIN PROTEIN PROTEIN NATURALLY FLAVORED

THE MORNING ENERGY ENERGY ENERGY OATS & WHEY

PRE-WORKOUT PERFORMANCE GOLD STANDARD PLATINUM NATURALLY FLAVORED

WHEY 100% WHEY HYDROWHEY 100% WHEY
POST PERFORMANCE GOLD STANDARD PLATINUM NATURALLY FLAVORED
WORKOUT ISOLATE 100% WHEY HYDROBUILDER / 100% WHEY
PRO COMPLEX
BULKING / SERIOUS SERIOUS PRO COMPLEX NATURALLY FLAVORED
BUILDING MASS MASS MASS GAINER 100% WHEY

IN BETWEEN PERFORMANCE GOLD STANDARD PLATINUM NATURALLY FLAVORED

MEALS WHEY 100% CASEIN HYDROBUILDER / 100% WHEY
PRO COMPLEX
BEDTIME GOLD STANDARD GOLD STANDARD PLATINUM TRI- NATURALLY FLAVORED
100% CASEIN 100% CASEIN CELLE CASEIN 100% CASEIN
PRODUCT Comparison
MAKE SURE that youre
eating about 1/2 to 1 gram
of protein per pound of
body weight per day from a
combination of high protein
foods and supplements. If
youre very active, trying to
add significant lean mass, or
following a carb-conscious meal

NATURAL RESOURCES
plan aim towards the higher end

*Based on a 2 scoop
CAFFEINE FROM
B VITAMINS &
of this guideline.

VITAMIN E
ENERGY*

1.72 LB
PROTEIN

serving size
28-30

100

1-2

0-1

1-2

0-1
Spread your total

NO
20

1
4

6
daily protein goal out over
4-6 smaller meals & snacks.
Doing so helps ensure better
absorption and consistent amino
delivery day and night.

WHOLE GRAIN
NATURAL 100%
OATS & WHEY

190-200
Try to use a faster-

13-15

OATS
1-1.5

0.5-1
3 LB

YES
52

24

22
2

-
acting protein in the morning
and before workouts, a
recovery formula after
workouts, and a slower-
digesting protein between meals
and before bed.

ADDED BCAAs
RECOVERY

3.73 LB

Read your labels

0-0.5
2:1:1

113

430

0-1

0.5

NO
35

70

36
4

-
carefully and stick with a
reputable brand, so youre
confident that youre getting
what youre paying for.
Protein provides
GOLD STANDARD
100% CASEIN

the building blocks, but even

2 & 4 LB

32-34.5

the best sources wont build

YES
120

3-4

0-1

0.5
24
9

-
new muscle without the
proper stimulus and sufficient
recuperation. So, make sure
that youre eating a sensible
diet, training regularly and
1, 2, 3, 5, & 10 LB
GOLD STANDARD

intensely, staying well hydrated,

100% WHEY

and getting at least 7 hours of

110-130
30-33

0.5-1

sleep every night.

YES
2-4

1-2

1-2
18

24

-
ADDED BCAAs &

*Based on a 2 scoop
1.65 & 3.3 LB

GLUTAMINE
COMPLEX*

serving size
75-76

YES
270
PRO

5-6

0.5
60

12
4

0
1, 1.75, & 3.5 LB

MICRONIZED
HYDROWHEY
PLATINUM

BCAAs
39-41

140

2-3

0.5

NO
<1
30
6

-
TRI-CELLE CASEIN

L-THEANINE &
LACTIUM
PLATINUM

150-160
2.26 LB

41-43

0.5-1
4-6

2-3

0-1

1.5

NO
30
3

-
4.95 & 2.29 LB
HYDROBUILDER

CREATINE &
PLATINUM

170-180

BETAINE
50-52

2-2.5

1.5-2
7-8

1-2

NO
30
2

-
SIZES
SERVING SIZE (G)*
DIFFERENT FLAVORS
CALORIES*
PROTEIN (G/SERVING)
CARBOHYDRATES (G/SERVING)*
SUGARS (G/SERVING)*
DIETARY FIBER (G/SERVING)*
FAT (G/SERVING)*
SATURATED FAT (G/SERVING)*
TRANS FAT (G/SERVING)

ADDED VITAMINS & MINERALS

OTHER INGREDIENTS
SIMPLE VERSION AVAILABLE

USA (800) 705-5226 INTL (630) 236-0097