Zee Brand Manual 11-9-13
Zee Brand Manual 11-9-13
Zee Brand Manual 11-9-13
our IDENTITY
1 |
VISUAL PROPERTIES
Print Grids 37
Layout Formats 38
4 |
brand GUIDELINES
BRAND PHILOSOPHY
BRAND PHILOSOPHY
Vasudhaiva Kutumbakam:
The concept originated in the Maha Upanishad in a shloka describing the laskshana/behavior of great
men who are elevated to bramhisthiti of spiritual realm.
Only small men discriminate saying: One is a relative; the other is a stranger. For those who live
magnanimously the entire world constitutes but a family.
At ZEE, weve embraced this 2000-year-old maxim as a belief. It shapes our values. It guides our actions.
It defines our purpose.
BRAND VALUES
ZEE Entertainment has adopted the philosophy of Vasudhaiva Kutumbakam as its global positioning. Mentioned
below are the essential tenets that will aid the employee in upholding the Vasudhaiva Kutumbakam philosophy
and values in daily life, at the workplace and outside of it.
RESPECT SHARING
Be respectful and courteous towards others - even if you dont Sharing and communication will be your most powerful tool in a high
necessarily like a particular person. action organization such as this.
GENEROSITY SUPPORT
Offer to help others if theres anything you might be able to do to Helping others when they are in need will be a cause of pride in the
assist them and make their job easier. organization.
COMPASSION LOYALTY
Act with compassion in all social situations at the workplace be it Being loyal to your organization and superiors will only act as a
helping out or working together. stepping stone to corporate success.
TOLERANCE
Make sure you are sensitive to the rules of the organization and the
needs of your coworkers.
BRAND ELEMENTS
THE TYPEFACE:
A balanced blend of traditional and modern Indian (the horizontal
Devnagri line over a word + the modern Trojan Pro font). It is
reflective of the groups Indian heritage as well as its contemporary
outlook.
THE DANDS:
On either side of Vasudhaiva Kutumbakam amplify the authentic
Vedic origin of the ideology. The Dands used at the beginning and
end of a sentence also signify completeness, emphasizing that
when everyone lives by this ideology the world will be complete.
THE TILAK/BINDU:
It is the ritual mark on the forehead. It can be a sign of a blessing or
a greeting. It is usually made out of a red vermilion paste (kumkum).
It is applied between the brows, which is considered the seat of
latent wisdom. But more importantlyit isused when welcoming
another into your home.
CONSTRUCTION
IDENTITY CLEARSPACE:
SAFE/EXCLUSION ZONE
2X 2X
TYPOGRAPHY
COLOUR PALETTE
PRIMARY COLOURS
COLOUR VARIATIONS
Dont stretch Dont squeeze Dont use the logo Dont use the logo
in complete reverse in outline
Dont change proportions Dont mix/add colours Dont mix/add colours Dont use as
of the logo elements watermark/faded colours
Correct Correct
PLACEMENT ON
COLOUR BACKGROUNDS
PLACEMENT ON
COLOUR BACKGROUNDS
It is advised to use the logo in the white patch against busy/red background as shown above.
Dont Correct
PLACEMENT ON
SHADES OF BLACK
90% 100%
stationery STYLES
AN ENTERPRISE
/ZEECorporate www.zeetelevision.com
Punit Goenka
LETTERHEAD / ENVELOPE
AKSHAY SAKSENA
POSTERS
brand
TYPOGRAPHY
CORPORATE TYPE
CORPORATE FONT
ONLINE COMMUNICATION
FONT USAGE
A4 PUBLICATION
FONT USAGE
Subheads: Introduction
In 1992, ZEE was established with strong values, focusing on
Helvetica Neue Lt Std 75 bold | 10/11 pt Customer, Excellence, Creativity, Integrity, and to this day we still
espouse these values. It is my belief that the key attributes that we
have adopted since inception are Vision and Innovation. Not just in
thought, but in action. This has helped us to achieve domain expertise
and consistent growth levels, emerging as industry leaders with a
single-minded focus on realising aspirations.We have a proven track
Bodycopy: record, which provides us with an enviable 30-channel network,
reaching 650 million viewers across 168 countries. With a financially
Helvetica Neue Lt Std 45 light /55 roman robust business model and a professional team, we are one of the
largest content producers and aggregators globally.
size 9 pt, 11 pt leading In 1992, ZEE was established with strong values, focusing on
Customer, Excellence, Creativity, Integrity, and to this day we still
espouse these values. It is my belief that the key attributes that we
have adopted since inception are Vision and Innovation. Not just in
thought, but in action. This has helped us to achieve domain expertise
and consistent growth levels, emerging as industry leaders with a
single-minded focus on realising aspirations.We have a proven track
record, which provides us with an enviable 30-channel network,
reaching 650 million viewers across 168 countries. With a financially
robust business model and a professional team, we are one of the
largest content producers and aggregators globally
DONTS
x x x x
legible. The typography legible. The typography Centered Italics
should reinforce the should reinforce the Elements Of Brand Elements Of Brand
brand message. brand message. Identity Identity
Do not use these alignments for body text Do not use these alignments for header
SECONDARY DOCUMENTS
CASH MEMO
CASH MEMO
S. NO. DATE :
TOTAL
SIGN :
SECONDARY DOCUMENTS
INVOICE
INVOICE
Bill To
TOTAL
(Rupees:One Lakh Sixty Eight Thousand Five Hundred and Forty Only)
SALES RECIEPT
SALES RECIEPT
DATE :
TOTAL
[ ] Cash :
[ ] Credit Card :
[ ] Check, No. :
[ ] Other :
SECONDARY DOCUMENTS
VOUCHER
CASH VOUCHER
Description
Charged to
Recieved by
Approved by
RECIEPT
C ash : Amount Received Date Receipt No.
Check, No. :
Money Order, No. :
RECIEPT
For :
Money Received by :
MESSAGE SLIP
Message Slip
To
Date Ur gent :
Yes No
Caller
Please call back :
Timming
Yes No
Fr om
Will call back :
Phone No . Yes No
M essage
corporate
SIGNAGE
35 | Corporate Signage | Office Signage
OFFICE SIGNAGE
visual
PROPERTIES
37 | Visual Properties | Print Grids
PRINT GRIDS
LAYOUT FORMATS
ADVERTISEMENTS PRINT
IMAGE
SPONSOR LOGOS
HOARDINGS
IMAGE
SPONSOR LOGOS
LAYOUT FORMATS
NEWSLETTER
CORPORATE WEBSITE
LAYOUT FORMATS
ANNUAL REPORT
ZEE CORPORATE
LAYOUT FORMATS
SOCIAL MEDIA