Brand

A complete guide to
the brand

BRAND MANUAL
BONE APPÉTIT
A GUIDE TO THE BONE APPÉTIT BRAND

01 BRAND
02 LOGO
03 COLOR
04 TYPOGRAPHY
05 BROCHURE
06 PACKAGING
07 POINT OF SALE
 BRAND
A BREAKDOWN OF THE BRAND DESIGN

BONE APPÉTIT

Bone appétit is an all-natural dog treat brand. The

main theme with Bone Appétit is it being organic Informative brochure
and totally natural, which ensures a healthy treat
alternative to other brand-named dog treats.

The treat is bone shaped and full of nutrients for

your dog, as well as being delicious. Treat your dog
right, by choosing Bone Appétit!

Organic and natural

look
 LOGO
A BREAKDOWN OF THE LOGO DESIGN

A fun wordplay as
brand name
BRAND NAME
The brand name is a play on words on the french bon
appétit.

Bone details to
emphasize the
CUSTOM FONT wordplay

The main typography is a custom made type, made to

be whimsical and fun, as the brand name. Custom-made font

OTHER ELEMENTS
Added bone ends to the logo to emphasize the word-
play in the brands name.
Brandon
Grotesque
BYLINE

To pair the custom font, I chose a simple sans-serif font

as a byline.
 COLOR
COLORS USED IN THE DESIGN

COLOR SCHEME CHOICE Backgrounds

and fonts
The main theme for the brand is keeping things
natural and organic. So, naturally the colors had to
match this theme. There are four main colors used Backgrounds
in all branding. White, beige and dark brown are the
main colors for bigger elements like backgrounds,
#FFFFFF
255, 255, 255
whilst green is more of an accent because of the 0, 0, 0, 0
contrast from the other colors.

#E8D5A3
232, 213, 163
Accents and 0, 8, 30, 9
fonts

Backgrounds
#59BD77 and fonts
88, 188, 118
53, 0, 37, 26

#2E2519
64, 51, 34
0, 20, 47, 75
 TYPOGRAPHY
TYPEFACES USED IN THE DESIGNS

Subheadlines and body text Titles Comments

BRANDON SKETCHNOTE Sketchnote

GROTESQUE SQUARE Text
A B C D E F G H I J K L M N O P A B C D E F G H I J K L M N O P A B C D E F G H I J K L M N O
Q R S T U V W X Y Z Q R S T U VW X Y Z P Q R STU V W X Y Z
a b c d e f g h i j k l m n o p q r s t a b c d e f g h i j k l m n o p q r s a b c d e f g h i j k l m n o p q
u v w x y z t u v w x y z r s t u v w x y z
 BROCHURE
BROCHURE DESIGN SHOWCASE

Infographic

TRIFOLD BROCHURE
The brochure is offers lots of information, both about
the treats and general nutritional info about what a dog
should receive daily.

The design features lots of “hand drawn” elements to

more emphasize the naturalistic theme of the brand.
It’s as if it’s written/filled out with comments. These
elements are then paired with a font that also gives a
handwritten feel. This is then countered by a simple
sans-serif font and a few other vector elements.

SIMPLE INFOGRAPHIC
Vitamins Protein

Fats Minerals

Exercise
 PACKAGING
PACKAGIND DESIGN SHOWCASE

Packaging LB.pdf 1 19/04/2021 13:07:59

A DOGGIE BAG OF TREATS

Flat design
The packaging offers a natural feel, created with re- C

TREAT YOUR DOG RIGHT!

cycled craft paper to stay true to it’s organic and

M

CM

MY Lorem ipsum dolor sit amet, consectetuer adipisc-

CY ing elit, sed diam nonummy nibh euismod tincidunt Ingredients
ut laoreet dolore magna aliquam erat volutpat. Ut

natural theme. It contains the relevant informa-

CMY

K
wisi enim ad minim veniam, quis nostrud exerci
tation ullamcorper suscipit lobortis nisl ut aliquip ex Lorem ipsum dolor sit Lorem
amet, consectetuer Lorem
ea commodo consequat. adipiscing elit, sed
Lorem
diam nonummy nibh
euismod tincidunt ut Lorem

tion about the brand and the product. The barcode

NO MEAT-BY PROD U CT S ! laoreet dolore magna
aliquam erat volutpat.
Lorem
Lorem

TOTALLY ORGANIC Lorem ipsum dolor sit amet,

consectetuer adipiscing elit, sed diam

is a bone shaped, to emphasize the wordplay in the

nonummy nibh euismod tincidunt ut

brands name.

Bone shaped
holes

Mockup

Bone shaped
barcode
 POINT OF SALE
P.O.S DISPLAY STAND DESIGN SHOWCASE

Complimentory
A DOGGIE BAG OF TREATS brochure

The point of sale is a cardboard display stands that

offers both he product and an informative bro-
chure. Because the brochure contains information
for both the product and a healthy diet for a dog,
it’s a nice addition to have while purchasing Bone
Appétit. The brochures are free with a purchase of a
Bone Appétit bag. That way you can learn about the
product and how to give your dog a balanced diet,
other than just Bone Appétit, which are only meant
to be given as treats.