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    IceCreamProduct IsmariCatzim

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    Çhäpz Ïsmä
    The document compares the marketing mix of three ice cream companies - Blue Bell, Mayfield, and Ben & Jerry's. It examines their product offerings, locations, pricing, distribution channels, websites, and promotional activities. Key details include that Blue Bell offers 66 flavors and is located in Oklahoma, Mayfield has 48 flavors and is based in Tennessee, and Ben & Jerry's offers 44 flavors and is located in Vermont.

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    IceCreamProduct IsmariCatzim

    Uploaded by

    Çhäpz Ïsmä
    43 views3 pages
    The document compares the marketing mix of three ice cream companies - Blue Bell, Mayfield, and Ben & Jerry's. It examines their product offerings, locations, pricing, distribution channels, websites, and promotional activities. Key details include that Blue Bell offers 66 flavors and is located in Oklahoma, Mayfield has 48 flavors and is based in Tennessee, and Ben & Jerry's offers 44 flavors and is located in Vermont.

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    IceCreamProduct_IsmariCatzim.doc

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    The document compares the marketing mix of three ice cream companies - Blue Bell, Mayfield, and Ben & Jerry's. It examines their product offerings, locations, pricing, distribution channels, websites, and promotional activities. Key details include that Blue Bell offers 66 flavors and is located in Oklahoma, Mayfield has 48 flavors and is based in Tennessee, and Ben & Jerry's offers 44 flavors and is located in Vermont.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    43 views3 pages

    IceCreamProduct IsmariCatzim

    Uploaded by

    Çhäpz Ïsmä
    The document compares the marketing mix of three ice cream companies - Blue Bell, Mayfield, and Ben & Jerry's. It examines their product offerings, locations, pricing, distribution channels, websites, and promotional activities. Key details include that Blue Bell offers 66 flavors and is located in Oklahoma, Mayfield has 48 flavors and is based in Tennessee, and Ben & Jerry's offers 44 flavors and is located in Vermont.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 3

    WE ALL SCREAM FOR ICE CREAM!

    MARKETING MIX WEBSITE COMPARISON

    For this project you will go to three websites and fill in the answers to the questions regarding the
    Marketing Mix for each company. The websites are:
    http://www.mayfielddairy.com/

    http://www.bluebell.com/home./

    http://www.benjerry.com/
    Blue Bell Mayfield Ben and Jerry’s

    Product
    (describe packaging) Brown & gold rims Yellow Eco-Friendly
    based upon flavor.

    Product
    How many flavors 66 Flavors 48 Flavors 44 Flavors
    does each brand
    offer?
    Product
    Does the company None Milk, tea, egg, nog, Cakes
    sell other products orange, juice, sour
    besides ice cream? If cream, cottage
    so list. cheese
    (not counting T-
    shirts or anything
    with the company
    name on it)
    Product
    What is the slogan? There’s milk...and Please don’t sit on the fence, it
    Have yourself a blue then there’s May makes the cows jealous, fool
    bell country day. field. eat our ice cream.

    Product
    Does the company Homemade None None
    identify its top
    vanilla, dutch
    flavors? If so, list the
    most popular chocolate, cookies
    flavors. and cream
    Place
    Where are the Broken Arrow, OK Athens, TN Waterbury, VT
    dairies that make
    the ice cream
    located?
    Place
    What stores are Grocery stores Grocery stores Grocery stores
    these products sold
    in?
    Place
    How is ice cream Trucks Trucks Trucks
    transported to the
    stores?
    Price
    How much does
    $5.49 for half a $5.39 for half a $5.99 for half a gallon
    each product cost?
    gallon gallon

    Promotion Strengths Strengths Strengths


    How did you like the Hard to get around
    website? List Easy to see products Easy to get around
    strengths and for sale
    Weaknesses
    weaknesses of each
    Weaknesses Weaknesses
    Difficult to find out
    what they sell Hard to get around a Easy to see everything
    find stuff

    Promotion No No No
    Does the website
    offer any coupons?

    Yes Yes Yes


    Promotion
    Does the company
    provide a tour of its
    facilities? Take one
    tour of each 9/10 8/10 9.5/10
    company. Rate the
    tour from 1-10

    No Yes No

    Promotion

    Does the website


    include recipes?

    Chef chill off Yes, Turn2us Yes, grassroots activism


    Promotion
    Does the company
    support any causes
    or charity?

    No No No
    Promotion
    Does the website
    offer games? If yes,
    List the types of
    games offered- then
    rate them on a scale
    of 1-5 for amount of
    fun.1 being boring 5
    being really fun!

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