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    Tarun Arora: Mobile & Web Product Enthusiast

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    Tarun Arora: Mobile & Web Product Enthusiast

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    Surendra
    47 views5 pages
    Linedines

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    Linedines

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    47 views5 pages

    Tarun Arora: Mobile & Web Product Enthusiast

    Uploaded by

    Surendra
    Linedines

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Tarun Arora

    Mobile & Web Product Enthusiast


    [email protected]

    Summary
    Tarun has 7 years of global experience in Product Management in eCommerce and Telecom sector
    across United States of America, Europe, South-East Asia and India.

    Completed his MBA from the prestigious IIM Lucknow, majoring in Finance and Marketing

    Has a strong hold of the e-commerce sector especially in travel and retail.

    His key focus areas include Product Management, User Growth, Marketing n Financial Analytics.

    His ability to forge relationships with peers and seniors has been regarded and rewarded by teachers,
    employers and clients alike. Taruns' boundless enthusiasm, out of box thinking, profound problem
    solving skills along with his jovial attitude stitch a well rounded personality.

    Experience
    Senior Product Manager at GoFro.com
    August 2016  -  Present
    * Leading User Growth initiatives in consumer and advisor space

    * Building Supplier Marketplace for Flights, Hotels, Activites and Transfers

    * Initiatives on the Gofro Android App

    Product Management - Mobile Apps at Snapdeal


    March 2015  -  July 2016 (1 year 5 months)
    ----------------
    Key Projects
    -----------------

    1. Building "Exclusively.com" fashion app on android & iOS


    * Conducted user & market research ensuring supreme UX for the app, incorporating the same in
    app design

    Page 1
    * Liaised with backend systems: catalog, search, oms, payments, shipping, supply chain &
    ensured business requirements were met

    Awards
    a. App Featured on iOS App store home page, rated the best new app,
    b. Rated in top 10 fashion category apps

    2. User Personalization
    * Designed and implemented a configurable CMS platform which gives the personalized
    experience
    * Conducted focus discussions through specific questionnaires, took feedback, developed user
    personas; thus enabling personalized content to each user

    3. Freecharge Wallet Development & Integration


    * Integrated the Freecharge wallet in various app platforms- android, ios, windows & ipad
    * Prepared Go To Market plan ensuring readiness of marketing, analytics and monitoring
    assisting in wallet adoption
    * Involved in all phases from ideation, documentation, execution and monitoring performance of
    the Freecharge wallet

    4. Common Account/Single sign-on between Snapdeal, Freecharge & Exclusively


    * Strategized & implemented the single sign-in feature for 20 MN+ composite user base

    5. Image Search
    * Ideated the UX and UI for image search on android and ios platform.
    * Launched image search developed in-house with complete RnD setup on the snapdeal android
    & iOS app
    * Conducted extensive market & user research on image search tools and ensured the product is
    best in class

    6. Initiatives on the Snapdeal Android platform


    * Strategized, led initiatives to improve app store rating of the Snapdeal Android App
    * Owned customer issues reported on app store & social media and ensured resolution within
    predefined SLAs
    * Led Post Purchase customer experience revamp
    * Liaised with 3rd party vendors to increase app engagements & decrease app uninstalls

    Product Analytics - Associate Manager at eBay


    April 2014  -  February 2015 (11 months)

    Page 2
    -----------------------------------------------------
    Manage the optimization of eBay Search
    ----------------------------------------------------

    1. Collect and interpret data on the various market conditions that determine sales and consumer
    behavior.

    2. Design and perform keyword research (discovery and expansion),review and analysis of web site
    performance metrics, optimization of campaigns and influencing feature launch decisions on the
    basis of ROI

    3. Analyse the web traffic, identify and report on key performance indicators and opportunities for
    improvement on a regular basis.

    4. Optimize portfolio through A/B testing with search keywords, displayed items, landing pages,
    bidding strategies, negative key wording, etc.

    5. Drive continued innovation and best practice implementation, regularly sharing knowledge with
    the Product development team and senior partners.

    6. Work with all team functions to include creative, product management and IT to implement
    revenue maximization recommendations such as:
    a) Keyword research and specifications throughout web site pages and search architecture
    b) Site audits to ensure compliance with best practices
    c) Navigation and conversion analysis
    d) Identifying and resolving issues with reporting, systems
    e) Identifying opportunities to improve organizational and process enhancements

    Summer Intern at Seedfund


    April 2013  -  May 2013 (2 months)
    Creation of Business Plan for the partner company in the area of Indian Housing and Home
    Furnishing Industry.

    Envisioned an overall business strategy by performing financial modelling and built up a strategy for
    short term & long term sustenance

    Conducted Primary and Secondary Market Research on the Home furnishing sector. Analysed and
    documented the marketing strategy of major players in the sector.

    Page 3
    Gained hands on experience on Amazon Web Services for hosting websites & estimated project
    duration & cost

    Researched and analyzed the legal framework to design a solution regarding inherent copyright
    issues

    Product Expert at Amdocs


    June 2009  -  May 2012 (3 years)
    Amdocs Billing
    ---------------
    Modeled Billing Enterprise Architecture Framework and oversaw Billing CRM implementation

    Gained International exposure as part of requirement gathering and training phases

    Designed the Customized Product Solution, modelled UML for telecom clients

    Liaised with telecom clients across South East Asia, India and understood Business Requirements
    & optimized Finances

    Performed data analytics on user mobile data, ensuring easier & faster availability of relevant
    content to consumers

    Amdocs Interactive group


    ---------------------------
    Involved in developing Mobile Portals for Mobile Service Providers around the Globe.

    Based on Artificial Intelligence, the Mobile Portal enhances content relevance and optimizes the
    user experience, by making relevant content easier and faster to find.

    Education
    Indian Institute of Management, Lucknow
    P.G.D.M, General Management(Finance, Marketing), 2012 - 2014
    Netaji Subhas Institute of Technology
    BE, Information Technolgy, 2005 - 2009
    St' Paul's School
    AISSCE, Mathematics and Computer Science, 2004 - 2005

    Honors and Awards


    Best Product Manager, Young Innovator Award

    Page 4
    Tarun Arora
    Mobile & Web Product Enthusiast
    [email protected]

    Contact Tarun on LinkedIn

    Page 5

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