Arun Sitaraman: San Francisco Bay Area IOT Managed Data Services at SAP

Arun Sitaraman
San Francisco Bay Area

IOT Managed Data Services at SAP
Summary
A big-picture business and technology leader. As an entrepreneur I imagined and delivered a social
workplace platform in the cloud, bringing together people, content, unified communications, and
process, around any topic, for correlated information access. With strong strategic, operations and
technical background I am contributing towards SAP’s evolving Digital Transformation architecture
and the internal business transformations to support it. My key skills include:
□ Leading customer influenced I2M initiatives

□ Providing technology and business thought leadership
□ Researching and validating use cases that matter
□ Improving operational efficiency
□ Increasing product adoption
□ Establishing and guiding start-ups
Passionate about real-time innovations in the converged realm of the Cloud, Apps, Data, Analytics,
and Automation. Areas of interest include The Internet of Things, Cognitive and Enterprise
Applications, Communication Enabled Business Process, and Operations re-engineering.
MS in Computer Science and BS Electrical Engineering from New Jersey Institute of Technology.
Highly regarded as a leader and recognized for consistent performance and professional
integrity (https://www.linkedin.com/in/arun-sitaraman-88098). Currently part of the senior product
management team, managing the SAP Replication Server. Recognized as a fast track career growth
potential and invited to be a part of the SAP talent community. Published several business and
technology blogs on SCN: https://scn.sap.com/people/[email protected]/content.
Experience
June 2016 - Present (1 month)
Responsible for driving and supporting the establishment of our IoT practice within the ATS
Managed Services business, leading to Innovation. Working in close alignment with customers,
customer councils, end users, and the SAP ecosystem to fuel our execution in this strategic area.
Product Management at SAP

September 2014 - May 2016 (1 year 9 months)
- Provided strategic leadership by analyzing current investments and market needs with over the
horizon visibility, to re-imagine value propositions and processes and proposed Industry IOT and
Unified Data Integration Innovations, aligning with the overall business vision.
 Presented multiple control and sense Industry 4.0 IOT architectures for integrating shop floor
operations and Enterprise Applications, in the cloud.
 Presented a unified data integration strategy to simplify adoptions, marketing and sales, and help
improve delivery across on premise and cloud environments
- Independently supported a 10 Million Dollar revenue pipeline with improved YoY product
adoptions. Implemented creative process improvements to manage effective roadmap and release
collaborations between customers, field, marketing and the product teams, and timely delivery of
up-to-date content and information via multiple channels of communication.
- Achieved key replication innovation milestones for Industry Big Data and Analytics applications.
These included the first real-time clinical intelligence solution on HANA (satisfying Governance,
Risks, and Compliance requirements), the first real-time Change Data Capture financial and
automotive solutions for Hadoop/Hive based Analytics, and the first Heterogeneous Telco solution
in India.
Founder and Principal at LivLynx

November 2003 - August 2014 (10 years 10 months)
- Imagined and delivered a social workplace platform in the Amazon AWS cloud, unifying process,
people, communications, and content around any topic, for anywhere access, on any device.
Bootstrapped the business ($3 Million investment) and managed R&D and Business Operations,
including a matrixed organization of senior executives with experiences at leading Hi-tech
companies, and an off-shore development center in India.
- Collaboratively defined a Go-To-Market Strategy, including venture validations at Fortune
100 companies. Successfully managed a paid beta at a 400+ people, $60 Million contract
manufacturing company, to automate their global service delivery, resulting in a $625K/year ROI
case study.
- Developed a business plan for a high growth emerging market.
Partner at Appsynapse; Orcheid

July 2001 - October 2003 (2 years 4 months)
Successfully delivered high value business and technology solutions for a Fortune 100 company,
including augmenting nearly 50% of the core engineering human capital, planning and executing
the first quality assurance outsourcing initiative, and developing a strategic offshore blue print.
- Generated a $3M revenue stream from a single account.

- Involved in the Research of an Enterprise Information Integration solution, around SAP.
Senior Manager, R&D at ProactiveNet
March 2000 - June 2001 (1 year 4 months)
- Managed key R&D, including data communication and presentation of a cutting-edge Business
Service Management (BSM) platform, now integrated with BMC Patrol. Used creative incentives to
achieve KPIs.
- Worked with C-level executives, in strategic planning, including SaaS and High Availability
offerings, strategic decision on a database management strategy, including selection of an
embedded database, and developing a plan for an offshore center, in India.
- Worked with cross-functional teams to define product road-maps and release schedules.
- Provided technical subject matter support during sales engagements.
Consultant at Hewlett-Packard
February 1999 - February 2000 (1 year 1 month)
- Provided daily libc Quality Assurance metrics by validating compatibility and performance testing
results against established baselines.
- Designed and developed the QA automation of test suites for partners in Japan.
Consultant at Sybase Inc

August 1995 - January 1999 (3 years 6 months)
- Built a complete infrastructure for a key engineering initiative. Provided operational support
for world-wide sustaining engineering (United States, United Kingdom, France, Belgium), in a
multi-codeline and multi-platform environment. Maintained Build, Test, and productivity assets.
Managed effective cross-functional collaborations to consistently deliver measurable performance.
Automated processes to improve efficiency.
- Provided sustaining engineering for database kernel change requests and configuration
application.
Software Engineer at Sybase

June 1994 - March 1995 (10 months)
- Provided Professional Services support for a key initiative between Sybase and SAP, for porting
SAP/R3 on Sybase database. This involved configuring a very controlled test environment to run
custom performance testing suites, to produce comparative metrics against Informix and Oracle,
which were continuously shared with development teams and reported to executives of both
companies.
Software Engineer at Sun Microsystems

September 1990 - May 1994 (3 years 9 months)
- Designed service software innovations to improve the efficacy of the Sun Service delivery, in
service dispatch process and the migration of customers from BSD based SunOS to System V
based Solaris. Recognized with Best Achievement Awards in 1992 and 1993 for the high impact in
customer and field satisfaction.
- Provided technical support for the Solaris operating system, network administration, and bundled
programming languages specialty areas.
- Developed and sustained Sun's Travel Expense IT Application.
Software Engineer at ASD International

August 1989 - August 1990 (1 year 1 month)
- Involved in developing a custom factory automation software for Hitachi Construction Works. Was
responsible for the Factory floor designer software component, including a visual 3D editor (XGL,
Silicon Graphics), and integration with an animation and simulation engine (SLAM II).
intern at exis
1988 - 1988
- Computerized the Refunds Management process for Air India (New York).
Education
New Jersey Institute of Technology
MS, Computer Science, 1987 - 1989
New Jersey Institute of Technology
Bachelor of Science (BS), Electrical and Electronics Engineering, 1982 - 1986
St. Bedes High School, Chennai
Arun Sitaraman
San Francisco Bay Area
9 people have recommended Arun

"Arun is one of the most thoughtful, dedicated and results oriented leaders I have worked
with. I was fortunate to work with Arun in 2 companies: Sun Microsystems and Sybase. Arun
demonstrated over and over again that he was able not only to deliver as a manager, by providing
resources and clear directions, but more importantly to challenge everyone around him to think
strategically and drive high achievement. Arun is a leader by example, and an outstanding team
player for his peers. "
—Maya Raber, Owner, Tulip Management, managed Arun at Sybase Inc
"Arun has a very broad understanding of technology and the rare ability to transform ideas into
products. With very limited resources he integrated unified communications, project management
and other web applications such as Skype and Go-To-Meeting into LivLynx. As CEO, he put
together a great team in both India and the U.S. and motivated them to succeed."
—Chad Hoke, SVP Sales, Temasys Communications, worked directly with Arun at LivLynx
"Arun was the product manager for SAP Replication Server product and solutions when I was
focusing on the heterogeneous replication development. He defined SAP Replication Server
roadmap with clear vision, and especially on the heterogeneous solutions, he brought in clarity and
focus for supporting Oracle/MSSS/UDB sources and insights to technology trends by moving SAP
Replication Server into big data world with the support for Hadoop/Hive. He has a true passion for
building customer success, without his excellent communication, co-ordination and tireless efforts,
we would not penetrate into several huge market segments in India. He's also very kind and open
by sharing his personal experiences with his startups to me and the team to encourage us always
pursue for excellence."
—Yu Wang, Director, Software Engineering, Sybase, An SAP Company, worked directly with Arun
at SAP
"Arun and I managed Software Development at ProactiveNet, a startup, which was acquired by
BMC and integrated with its flagship PATROL product. I enjoyed the collaborations with him, in
tactical and strategic initiatives. Arun was a peoples person, who enjoyed working with cross-
functional and cross-cultural teams, customers, partners and Vendors in delivering quality releases.
I look forward to working with him if similar opportunity arises."
—Mahesh Bhagat, Director, Software Engg, BMC Software, worked directly with Arun at
ProactiveNet
"Arun has very strong technical skills. He is also a very good team player. We all learn a lot from
him."
—Wayne Ding, Senior Software Engineer, Samsung, worked directly with Arun at Sybase Inc
"I’ve had opportunities working with Arun on various initiatives for the cloud. Throughout these
collaborations, he demonstrates solid technical understanding and provides strategic perspectives
and viewpoints of an enterprise architect. His contributions always make a significant impact to
the success of any projects he’s involved with. In addition, he is very passionate with the field of
Computer Science and can truly lead and inspire. "
—Liti Huang, Product Management, Sybase, Inc., worked directly with Arun at SAP
"I enjoyed working with Arun for the last couple of years. Arun brought broad technical skills
combined and a good business understanding. Something that I could relate to as someone who
had worked in successful startups. Arun is a big picture thinker who quickly understands product
architectures, technology issues, the market, emerging trends, and had creatively imagined various
use cases and fit for the SAP Replication Server suite of products. With his background in Sybase
ASE kernel development and platform engineering, he was also capable of diving deep technically
to understand product technical challenges. Arun brought a positive entrepreneurial energy and
zeal to interactions and facilitated creative ways of collaborations between cross-functional teams;
he worked tirelessly for the product’s success. "
—Carl Soane, Director of Engineering, SAP, worked directly with Arun at SAP
"I have known and worked with Arun for many years, including at the current position at SAP.
Arun has worked closely with me and my senior engineering management staff to insure my
product’s success. He is creative and has broad Idea to Market experience. He mentored some
of my overseas team members. He brings a valuable blend of hands on technical knowledge and
business savvy. He has consistently demonstrated high degree of integrity and professionalism."
—Kannan Ananthanarayanan, VP Engineering, SAP, worked directly with Arun at SAP

"Arun has demonstrated outstanding technical leadership and stretched the SAP Replication Server
Product road map into new opportunities (healthcare, analytics and big data/IOT). His experience
and technical skills shine through in his breakthrough thinking in defining product direction."
—Christopher Huston, Director S/W Development, SAP, worked directly with Arun at SAP
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Arun Sitaraman

San Francisco Bay Area

□ Leading customer influenced I2M initiatives

Product Management at SAP

Founder and Principal at LivLynx

Partner at Appsynapse; Orcheid

- Generated a $3M revenue stream from a single account.

- Provided technical subject matter support during sales engagements.

Consultant at Sybase Inc

Software Engineer at Sybase

Software Engineer at Sun Microsystems

- Developed and sustained Sun's Travel Expense IT Application.

Software Engineer at ASD International

9 people have recommended Arun

—Maya Raber, Owner, Tulip Management, managed Arun at Sybase Inc

—Carl Soane, Director of Engineering, SAP, worked directly with Arun at SAP

—Kannan Ananthanarayanan, VP Engineering, SAP, worked directly with Arun at SAP

Profile Notes and Activity (1)

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