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    LIKE THAT - Brand Identity

    Uploaded by

    Dana
    This document provides branding guidelines for a new home improvement retailer called "Like That Home Improvement". It includes 4 sections that outline the company business, color palette, typography, and logo usage guidelines. The color palette section specifies the primary and alternate hex codes for the brand colors. The typography section lists the Chalet and DIN fonts to be used. The logo usage section provides guidelines for using the logo in primary colors, black and white, grayscale, and on the main brand color. It also lists contact information for the designer.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    LIKE THAT - Brand Identity

    Uploaded by

    Dana
    17 views5 pages
    This document provides branding guidelines for a new home improvement retailer called "Like That Home Improvement". It includes 4 sections that outline the company business, color palette, typography, and logo usage guidelines. The color palette section specifies the primary and alternate hex codes for the brand colors. The typography section lists the Chalet and DIN fonts to be used. The logo usage section provides guidelines for using the logo in primary colors, black and white, grayscale, and on the main brand color. It also lists contact information for the designer.

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    LIKE THAT - Brand Identity

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    This document provides branding guidelines for a new home improvement retailer called "Like That Home Improvement". It includes 4 sections that outline the company business, color palette, typography, and logo usage guidelines. The color palette section specifies the primary and alternate hex codes for the brand colors. The typography section lists the Chalet and DIN fonts to be used. The logo usage section provides guidelines for using the logo in primary colors, black and white, grayscale, and on the main brand color. It also lists contact information for the designer.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    17 views5 pages

    LIKE THAT - Brand Identity

    Uploaded by

    Dana
    This document provides branding guidelines for a new home improvement retailer called "Like That Home Improvement". It includes 4 sections that outline the company business, color palette, typography, and logo usage guidelines. The color palette section specifies the primary and alternate hex codes for the brand colors. The typography section lists the Chalet and DIN fonts to be used. The logo usage section provides guidelines for using the logo in primary colors, black and white, grayscale, and on the main brand color. It also lists contact information for the designer.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    LIKE THAT LOGO IDENTITY July 10, 2016

    SECTION 1: THE LIKE THAT LOGO

    Company Business
    WE ARE A LEADING
    ONLINE HOME
    I M P R OV E M E N T R E TA I L E R
    IN AUSTRALIA.
    WE ARE REBRANDING
    AND OUR AIM
    I S T O P O W E R F U L LY
    D I F F E R E N T I AT E O U R
    NEW BRAND FROM THE BIG
    P L A Y E R S I N T H E I N D U S T R Y.

    Designer
    Mulyana Yudistira / Kid78

    Project
    Awesome, clever logo
    for new brand
    "Like That Home Improvement"
    A logo project by
    BetterHardware

    Design
    DRAFT #119
    SECTION 2 : THE COLOR PALETTE

    Primary colors

    #0EBFE9 #0089B6 #036B9A

    DIAMOND BLUE DEEP SKY BLUE R 3 G 107 B 154 (css)

    R 14 G 191 B 233 (css) R 0 G 137 B 182 (css) C 91 M 54 Y 20 K 2 (print)

    C 68 M 1 Y 4 K 0 (print) C 83 M 34 Y 14 K 0 (print)

    Alternate colors
    Safe Hex color for web

    #00CCFF #0099CC #006699

    R 0 G 204 B 255 R 0 G 153 B 204 R 0 G 102 B 153


    SECTION 3: TYPOGRAPHY

    Chalet fonts Chalet - NewYorkNineteenSeventy

    abcdefghijklmnopqrstuvwxyz
    0123456789<>?”:{}[]!@#$%^&

    Chalet - NewYorkNineteenSixty

    abcdefghijklmnopqrstuvwxyz
    0123456789<>?”:{}[]!@#$%^&

    DIN font DIN Pro - Bold

    ABCDEFGHIJKLMNOPQRSTUVWXYZ

    0123456789<>?”:{}[]!@#$%^&

    ( *fonts for the logo has been modified)


    SECTION 4: LOGO USAGE GUIDELINES

    Logo - Primary colors

    The vector (eps,Adobe Illustrator)


    file is CMYK colors and its meant
    for full color printing, magazine ads,
    and for use on any materials that
    you intend to print from your
    own desktop color printer,
    i.e, invoices, receipts, letters, etc.
    The Photoshop (PNG) file is RGB colors Color on white Color on black Color on white Color on black
    and its meant for web purposes,
    i.e. on your website or in your email.

    Logo - Black And White

    This version should be used


    on faxes or any materials
    you reproduce using a copier.
    Its also the version that you
    should send out
    when you want
    your logo engraved.
    black on white white on black black on white white on black

    Logo - Grayscale

    You should use it when your


    logo is included in the newspaper
    or in the Yellow Pages,
    or on any black and white
    laser-printed materials.

    grayscale on white grayscale on black grayscale on white grayscale on black

    Logo - on main color

    and favicon
    DESIGNER CONTACT
    [email protected]

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