zetabot.

co

Brand
Guidelines
The Logo P - 01

+Hello
Welcome to our brand guidelines. We created this document to give you a better understanding of
the ZetaBot brand as well as offer you inspiration for current and future projects.

ZetaBot’s brand assets support sincere and consistent communication. These rules will allow
you to explore the possibilities of our brand.
ZetaBot P - 02

The Logo

Download Logo : CLICK HERE

The Logo P - 03

Back Story

The logo symbolizes a friendly robot that assures you

that everything is going to be handled well.
No worries! let ZetaBot help your business.
The Logo P - 04

Configuration
Configuration 1 (Horizontal)

Configuration 1 (Vertical)

You can choose between two configurations.

However, keep in mind that Horizontal version
is our primary logo.
The Logo P - 04

Exclusion Zone (Horizontal)

We defined a specific parameters for our logo clear

space - the space where no graphic element can
encroach. All graphic elements must remain the
specified distances from our logo.
The Logo P - 05

Exclusion Zone (Vertical)

We defined a specific parameters for our logo clear

space - the space where no graphic element can
encroach. All graphic elements must remain the
specified distances from our logo.
The Logo P - 06

Logo Exceptions

There are a few special uses for the logo, such as:
merchandise, social media, icon apps,
favicon, and so on
The Logo P - 07

Logo Principle Color

HEX #311774
Zeta Indigo RGB 49 23 116
CMYK 96 100 19 13

HEX #1F1F1F
Zeta Black Ink RGB 31 31 31
CMYK 72 66 65 75

When possible, use the full-color logo. Color

consistency will improve communication
and identification.
The Logo P - 08

Alternative Logo Color

The logo is available in a variety of colors. Here are

some examples of how the logo versions should be
used with different colored backgrounds.

The most important consideration is that the logo

stand out sufficiently from the background.
The Logo P - 09

Logo Misuse

Do not distort Do not change the logomark color Do not change the main logo color

Do not take away any element Do not include in a sentence Do not place the logo on yucky background

Do not stylize/add unnecessary embellishments Do not rotate or tilt Do not change the logo typeface
The Logo P - 10

Minimum Size
For Digital (the smallest on mobile apps)

120px 80px 34px

For Print (the smallest on name card)

2.5cm 1.6cm 0.8cm

We choose the smallest size for digital

& print media to maintain form and readability.
The Logo P - 11

Partnership

When aligning partnership logos,

clear space rules should be followed.

We prefer our partner’s logos to always be

center aligned. Always consult the partner’s company
guidelines for logo usage, minimum size, etc.
ZetaBot P - 12

Our Colors
The colors listed below are used to establish strong brand recognition
and leave a lasting impression. The Primary Colors should be used
as the main colors, with Secondary Colors used to provide visual contrast.

Download Colors : CLICK HERE

Our Colors P - 13

Primary Colors

HEX #311774 HEX #1F1F1F

RGB 49 23 116 RGB 31 31 31
CMYK 96 100 19 13 CMYK 72 66 65 75

Zeta Indigo Zeta Black Ink

Our Colors P - 14

Primary Colors - Spectrum

Our Colors P - 15

Secondary Colors

HEX #2E6AFF HEX #36BFFA HEX #9B8AFB HEX #6CE9A6 HEX #FDB022
RGB 46 106 225 RGB 54 191 250 RGB 155 138 251 RGB 108 233 166 RGB 253 176 34
CMYK 78 61 0 0 CMYK 61 6 0 0 CMYK 46 47 0 0 CMYK 50 0 50 0 CMYK 0 35 96 0

Impact Blue Ocean Eternity Apple Sour Sunflower

Our Colors P - 16

Secondary Colors - Spectrum

ZetaBot P - 17

Hierarchy
Of Typography

Download Font : CLICK HERE

Hierarchy of Typography P - 18

Lorem ipsum dolor sit amet, consectetur adipiscing elit,Ut enim ad

minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat.

Font 1

Chakra Petch
Hierarchy of Typography P - 19

Lorem ipsum dolor sit amet, consectetur adipiscing elit,Ut enim

ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat.

Font 2

Inter
ZetaBot P - 44

Brand
Key Value
Value Proposition P - 45

Brand Key Values

Reduce Cost Without Increase Productivity by 24/7 Always On,

Compromising Productivity. Eliminating Human Error. Forever Learning.

Save up to 80% on your customer support budget Happier customers made your business better. Happier customers made your business better.
ZetaBot is here to provide excellent customer ZetaBot is here to provide excellent customer
Cut your customer support expense up to 80%
experience across all communication channels in a experience across all communication channels in a
Stay productive with 80% budget efficiency single dashboard. With faster and smarter response, single dashboard. With faster and smarter response,
your customer's satisfaction is our mission! your customer's satisfaction is our mission!
Maximize business with 80% budget efficiency
ZetaBot P - 20

This verbal identity is developed to shape the written

Verbal Identity
and spoken communications of ZetaBot.

Use this guide for ZetaBot's future content and copy to create
a consistent personality and brand voice across all channels.
Verbal Identity P - 21

Brand Name

ZetaBot, Zetabot ZETABOT, zetabot, zetaBOT,

ZETAbot or Z3T4B0T
Happier customers made your business better. Happier customers made your business better.
ZetaBot is here to provide excellent customer experience across ZETABOT is here to provide excellent customer experience across
all communication channels in a single dashboard. With faster and smarter all communication channels in a single dashboard. With faster and smarter
response, your customer's satisfaction is our mission! response, your customer's satisfaction is our mission!
Verbal Identity P - 22

Tone of Voice

Semi Formal

Simple & Direct

Trustworthy
As a B2B platform that simplifies the customer
service experience, ZetaBot has 4 main tones of voice.
The goal is to effectively communicate our features in
a straightforward and friendly manner.

Think of a helpful assistant that encourages a

Informative
convenient way for business improvement; the way we
talk is precise yet easy for sellers to understand.
Verbal Identity P - 23

Semi Formal
Do’s

IND:
Sekarang kamu bisa jawab pertanyaan pelanggan dengan lebih cepat dan nyaman.
Pelanggan senang, bisnis lancar.

ENG:
Now you can handle customers' questions faster and effortlessly.
Improve their satisfaction and see your business thrive.

We do provide a B2B service, yet we do not want Don’ts

to sound too 'robotic'.

IND:
It's best to sit somewhere in the middle between
Kami layani pelanggan Anda dengan lebih baik. Ini cara bagus untuk bisnis Anda.
formal and casual since we aim for a quite wide range
of clients from government institutions to
ENG:
community-driven businesses. Let's show them that We help your customers. We can also help your business. Contact us.
we are professional while also friendly enough to make
them feel included.
Verbal Identity P - 24

Simple & Direct

Do’s

IND:
ZetaBot dilengkapi fitur AI canggih yang bisa memahami pertanyaan pelanggan dengan lebih baik.

ENG:
ZetaBot features sophisticated AI feature that can further comprehend users' questions.

'Less is more' is a suitable term for our tone of voice.

Since simple words can convey messages better, Don’ts
minimalist approach is preferred so our target
audience can have greater understanding
IND:
about our services.
Layanan pelanggan ZetaBot lebih canggih untuk bisnis Anda.

Be clear and straightforward; avoid making them feel

ENG:
confused or puzzled. This is meant to create a Customer service for your business is easier with ZetaBot.
seamless journey for both new and existing
ZetaBot users.
Verbal Identity P - 25

Trustworthy
Do’s

IND:
100 perusahaan internasional sudah mempercayakan ZetaBot untuk memudahkan layanan
pelanggan mereka. Jawab pertanyaan pelanggan lebih praktis, biar ZetaBot yang atur semua.

ENG:
100 international companies trusted ZetaBot to facilitate their customer service system.
Answering users' questions has never been easier because ZetaBot has it under control.

Convincing people to try our product requires credible

copy. Through trustworthy choice of words, ZetaBot Don’ts
can position itself as a reliable author as well
as business assistant.
IND:
Percaya ZetaBot bisa majukan bisnis Anda. Ini saatnya coba ZetaBot.
We need to appear like a professional service with
consistent quality so people are willing to try our
ENG:
service. Adding testimonials can be useful too, Just have faith in ZetaBot to improve your business. Try it now.
since word of mouth plays a big role in grabbing
people's attention.
Verbal Identity P - 26

Informative
Do’s

IND:
Cuma butuh satu dashboard untuk mengatur interaksi pelanggan serta lebih cepat balas pertanyaan
dengan konten Chatbot yang dapat kamu sesuaikan.

ENG:
One dashboard is all it takes to handle all conversations with your customers and reply their questions
faster with customizable Chatbot content.

Don’ts

IND:
Let's provide sufficient details so people are more
Kami punya layanan AI yang maju. Janganlah ragu-ragu.
aware about the types of service that ZetaBot offers.
Highlight the USP that ZetaBot owns and makes us
ENG:
stand out among our competitors. By enhancing We have sophisticated AI. Do not hesitate to try.
knowledge regarding our product, it will give people
more clarity and lasting impression.
Verbal Identity P - 27

Brand Keywords

Semi Formal Example:

Effortless, relax, happy, instant, ease, breeze, support Keep your customers happy with 24/7 seamless service.

Example:
Simple & Direct Our sophisticated chatbot features deliver intuitive
Features, helpful, useful, modern, sophisticated, insight, benefit
conversations with customers.

Example:
Trustworthy Trust ZetaBot to provide a better customer service
Experience, reputation, excellence, control, resolution, scalable
experience across all channels.

Example:
Informative One dashboard is all you need to keep track of your business'
Automate, dashboard, platform, performance, engagement, track
performance and service.
ZetaBot P - 28

Super Graphics

Download Raw Files : CLICK HERE

Super Graphics P - 29

Supergraphic

Main - Bubble

We defined a specific parameters for our logo clear

space - the space where no graphic element can Outlined - Bubble Half & Half - Bubble Clump - Bubbles
encroach. All graphic elements must remain the
specified distances from our logo.
Super Graphics P - 30

Supergraphic - Sample 2

This is only an example for super graphic implementation

Super Graphics P - 31

Supergraphic - Sample 1

This is only an example for super graphic implementation

ZetaBot P - 32

Imagery

Download Photos : CLICK HERE

Our Mascot P - 33

Imagery
ZetaBot P - 34

Our Mascot

Figma Files : CLICK HERE

Our Mascot P - 35

Mascot
ZetaBot P - 36

Visual
Implementation

Download Raw Files : CLICK HERE

Visual Implementation P - 37

Informational

This is only an example for social media content

The way ZetaBot presents its features and USPs to

enlighten potential users. It's better to deliver quick
and clear points to attract users' attention.
Visual Implementation P - 38

Promotional

This is only an example for social media content

Promotional content talks about ZetaBot's products
and services. This is the perfect medium to 'sell' in
hopes that users would be interested to try what
ZetaBot offers.
Visual Implementation P - 39

Educational

Educational content is created to engage and inspire

This is only an example for social media content
users. It can refer to general information about
chatbot and its features to enrich users with more
knowledge on how they should use it.
ZetaBot P - 40

Mock-up
Implementation
Mock-up Implementation P - 41

Offline Poster
Mock-up Implementation P - 42

Printed
Mock-up Implementation P - 43

Merchandise
ZetaBot P - 44

Ideal
Customer Profile
 zetabot.co

Thank you