House of Quality: Avinash Sharma

Download as pdf or txt
Download as pdf or txt
You are on page 1of 13

HOUSE OF QUALITY

AVINASH SHARMA
10/15/2012 Dept. of Mechanical & Mfg. 2

• House of Quality is a diagram, resembling a house, used


for defining the relationship between customer desires
and the firm/product capabilities.

• It is a part of the Quality Function Deployment (QFD) and


it utilizes a planning matrix to relate what the customer
wants to how a firm (that produces the products) is going
to meet those wants.
10/15/2012 Dept. of Mechanical & Mfg. 3
10/15/2012 Dept. of Mechanical & Mfg. 4
10/15/2012 Dept. of Mechanical & Mfg. 5

Steps to the House of Quality


Step 1: Customer Requirements - "Voice of the
Customer”:

• What the customer need or expects.

1.1 Primary customer requirement:


• Aesthetics
• Performance
10/15/2012 Dept. of Mechanical & Mfg. 6

1.1.1 Secondary Customer Requirements Under


Aesthetics :
• Low cost
• Safe
• Corrosion resistance
1.1.2 Secondary Customer Requirements Under
Performance :
• Fast
• Fuel efficiency
• Reliability
10/15/2012 Dept. of Mechanical & Mfg. 7

Step 2 : Technical Descriptors - "Voice of the


Engineer”:
How to design a product that will meet the customer
requirements.

• Weight
• Engine power
• Cost of production
• Life expectancy
10/15/2012 Dept. of Mechanical & Mfg. 8

Step 3: Relationship Matrix:


relationship between the technical descriptors and the
customers need.

Symbols:
10/15/2012 Dept. of Mechanical & Mfg. 9

• Strong =9
• Good =3
• weak =1

Step 4 : Correlation Matrix:


• Relationship between the technical descriptors impact
each other. The correlation matrix is probably the least
used room in the House of Quality; however, this room is
a big help to the design engineers in the next phase of a
comprehensive QFD project.
10/15/2012 Dept. of Mechanical & Mfg. 10

Symbols:
• ++ Strong positive (9)
• + Positive (3)
• - Negative (-3)
• -- Strong Negative (-9)
10/15/2012 Dept. of Mechanical & Mfg. 11

Step 5 : Competitive Assessment:

5.1 Customer Competitive Assessment:

It is the block of columns corresponding to each customer


requirement. The no 1 to 5 are listed in column. 1 rating of
worst and 5 for best.
10/15/2012 Dept. of Mechanical & Mfg. 12

5.2 Technical Competitive Assessment:

It is the block of columns corresponding to each customer


requirement. The no 1 to 5 are listed in column. 1 rating of
worst and 5 for best.
10/15/2012 Dept. of Mechanical & Mfg. 13

You might also like