Facebook Ads Strategy
Facebook Ads Strategy
Facebook Ads Strategy
Campaign structure:
Audiences & Targeting
one adper adset
ADSET 1:
interest - Placement (MF)
Conversion Lead Campaign (Cold)
AD:
interest +adcopy - image
- Exclude visitors tomake thetarget broader
Funnel
- Attraction: leadgeneration, high desire +easy toconsume PDF Asset (Lead Magnet)
(PDF). It's better tocreate more thanone asset. Offer
videoas the bonus of PDFondelivery.
- Consumption: sendthememail andretargeting ads with the - Short: 4-7 minutes toconsume, 1-7 pages
same/similar content. Topush themtoconsume the content. - Applicable: provide insights, not information. Insight iswhat to
- Conversion(Sales Page): Retargeting various offers dowith information.
depending onactions. - Goal Oriented: just one stepclosedtotheir desire
- Easy: easy enough for newbie toapply.
Conversion(Sales Page), The Phases:
1) Announcement (cart open, you canbuy now). - Howrelevant toindustry trendright now
2) Joinothers (social proof,betweencart openandclose). - Howmuch/big problemthat it solves
- Name of the leadmagnet
3) Bonus (stacking or removing): buy andget bonus, if you don't - Howunique comparing toother products
act today the bonus will gone.
4) Payment planoptions.
- Asset 1: the idea
5) Reducedoption: remove some parts of the product with less - Asset 2: the idea inpractice
price. - Asset 3: case studies or social proof
6) Last chance: scarcity inthe last 72 hours before cart closed - Offer:
(regret).
Ad copy & ad image:
Retargeting
attention, connection, action
- AD IMAGE
- Purpose: tograb attention
- Metaphore image: provoke emotionthrough story
- Image with people usually performbetter
- Increase contrast andmake it pop; black white, saturation,
unique filter.
- Test with andwithout text onthe image Scale up
- Amateur images usually performbetter thanstock photos