BBA 2nd Year

Human Resource Management

Paper 2.4

OBJECTIVES: To understand various facets of HRM and to create an understanding of the

various policies and practices of HRM. To comprehend the emerging trends in HRM.

UNIT – I: Introduction: Concept – Definition –Scope – Importance – Role and Functions

of HRM-Personnel Management Vs HRM – Current and Future Challenges in HRM – Jobs and
Careers in HRM. HRD – Concept – Scope –HRD – objectives – Future of HRD.

UNIT – II: Procurement of Human Resources: Human Resource Planning – Meaning and
Definition of Human Resource Planning (HRP)-Steps in HRP - HRP Objectives – Benefits –
Functions- Process – HRP Forecasting Techniques – Practices – Barriers to HRP. Job Analysis
and Design – Job Description – Job Specification – Uses of Job Analysis – Recruitment –
Sources of Recruitment- Selection Process – Test – Placement – Induction and Socialization
– Workplace Adjustment – Promotion – Demotion – Transfer – Separation – Mentoring and
Counseling.

UNIT – III: Career Planning and Development – Concepts of Career Planning – Career
Stages – Career Planning Process. Training and Development – Concepts and Importance –
Assessing Training Needs- Methods – On the Job and Off the Job Training – Evaluating
Training Effectiveness. Performance Appraisal – Concept – Appraisal Methods – Traditional
and Modern Methods – Problems in Appraisal.

UNIT – IV: Compensation and Benefits – Compensation Philosophy – Objectives – Function

– Administration – Issues – Policy – Pay Determinants – Using Pay to Motivate Employees –
Compensation Structure – Job Evaluation –Future trends. Fringe Benefits Incentives –
Incentive Plans – Individual Incentives – Piece – Rate Incentives – Commissions – Bonuses
– Skilled Based Pay – Merit Pay – Group Incentives – Profit Sharing – Gain – Sharing Plans.
Executive Compensation.

UNIT – V: Globalization and HRM Strategies for New Millennium – Impact of Globalization
on Employment – Social Security Measures and Legislation in India – Employee Discipline –
Employee Grievances- Health and Safety Policies Occupational Health and Safety – Trade
Unions – Collective Bargaining – Participative Management – Diversified Cultures – HRM
Strategies for New Millennium.

Suggested Readings:

1. Robins DeCenzo “Human Resource Management”.

2. Cynthia D. Fisher, Lyle F. Schoenfeldt, James B. Shaw “Human Resource Management”
Biztantra, New Delhi.
3. Subba Rao “Essentials of Human Resources Management and Industrial Relations”.
4. G.B. Gupta “Human Resource Management” Sultan Chand & Co., New Delhi.
5. S.S. Khanka “Human Resources and Personnel Management”, S. Chand & Co. New
Delhi.
 BBA 2nd Year
Business Statistics
Paper 2.5
Unit – I
Business Statistics:
Statistics – Definitions – Statistical methods – Importance and Scope – Limitations –
Need for Data – Principals of Measurement – Principals of Secondary data. Tabulation
and Presentation:
Classification of Data – Data Array – Frequency Distribution – Methods of data
Classification – Types of Frequency Distributions / tabulation of Data – Objectives of
Tabulation – Parts and Types of Tables – Graphical Presentation – Functions of Graphs
– Advantages and limitations of Graphs – Diagrams – Rules for Drawing Diagrams,
One, Two and Three Dimensional Diagrams – Pictograms, Cartograms, Stem and Leaf
Displays.

Unit – II
Measures of Central Tendency:
Introduction to Averages – Requisites for a Measure of Central Tendency, Mean –
Combined mean, Weighted mean, Median – Partition values – Quartiles, Deciles and
Percentiles, Relationship between Partition values – Mode – Relationship between
Mean, Median and Mode. Geometric Mean (GM) – Combined GM, Weighted GM,
Harmonic Mean (HM). Relationship between Arithmetic Mean, Geometric Mean and
Harmonic Mean – for Grouped and Ungrouped data and Advantages and
Disadvantages of all the measures of CT.
Measures of Dispersion:
Introduction – Significance and Requisites of a Measure of dispersion, Range, QD, MD
and SD – for Grouped and Ungrouped – Advantages and Disadvantages. Concept of
Variation – Coefficient of Variation.
Skewness and Kurtosis (SK):
Introduction, Measures of SK, Relative measures of SK – Advantages and
Disadvantages. Moments – concepts – Calculation – Kurtosis.

Unit – III
Index Numbers:
Introduction – Types – Characteristics – Construction weighted and un weighted index
numbers – Price and Quantity /Volume index numbers – Tests – time reversal –
Factor Reversal and Circular tests – Chain and Fixed base – Changing of base –
Combining of two of more overlapping indices consumer price Index – Problems in
Construction.

Unit – IV
Sampling:
Sampling – Reasons of Sample survey – bias in Survey.
Definitions of Population, Sample, Parameter, Statistic – Principles of Sampling,
Statistical Regularity, Inertia of Large Numbers, Optimization, Persistence of small
numbers – Validity. Probability and non probability sampling methods – choice of
sampling method, sampling distribution and Standard Error (SE).

Probability:
Concepts – Random Experiment, Sample space – Definitions of Probability, Simple
Problems on Probability, Addition and Multiplication theorems, conditional, Joint and
Marginal Probability.
Unit – V
Correlation Analysis: Scatter diagram, Positive and negative correlation, limits for
coefficient of correlation, Karl Pearson’s coefficient of correlation, Spearman’s Rank
correlation.
Regression Analysis: Concept, Least square fit of a linear regression, two lines of
regression, properties of regression coefficients (Simple problems only)
Time Series Analysis: Components, Models of Time Series – Additive, Multiplicative
and Mixed models; Trend analysis – Free hand curve, Semi averages, moving
averages, Least Square methods (Simple problems only).

Suggested Readings:-

1. Gupta SC “Fundamental of Statistics” 6th Ed, Himalaya Publishers House, 2004.

2. Sharma JK “Business Statistics” 2nd Ed, Pearson Education, 2007.
 BBA 2nd Year
Fundamentals of Marketing
Paper: 2.6

Unit – I:
History and Origins of Marketing: Meaning and Definitions of Basic Marketing
Concepts: Market, Market area, Marketing, Philosophies of Marketing, Marketing
Management, Marketing Management Process, Need, Want, Customer, Consumer,
Satisfaction, Delight, Exchange Process, Marketing System, Mass Marketing, Niche
Marketing, Nature of Demand, Market Demand, Demand Situations and Tasks of
Marketing, Market Development, Market evolution, Market fragmentation, Market
Profile, Market research, Marketing research, Market Penetration, Marketing mix, Target
Market, Target Market Identification, Customer Value, Products, Product Assortment,
Product Planning, Product attributes, Product Class, Product Development, Product
Form, Product Line, Product Mix, Branding, Brand Equity, Brand Extension.

Unit – II:
Marketing Environment: Micro Environment: The Company, Suppliers, Marketing
Intermediaries, Customers, Competitors, Publics, Micro- Environment: Demographics,
Economic Environment, Natural Environment, Political Environment, Cultural
Environment, Impact of Marketing Environment on Marketing Decision Variables.

Unit – III:
Levels and Bases for Segmentation, Segmenting Consumer Markets, Business
Markets, International Markets, Market Targeting: Evaluating Market Segments,
Selecting Market Segments, Product Positioning, Product Life Cycle, Different types of
PLC’s, Pricing Products, Methods of Pricing, Channels of Distribution, Promotion Mix –
Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing.

Unit – IV:
Demand Measurement: Role of Demand Forecasting in Decision Making, Measures of
Market Demand, Demand Schedules, Demand Estimation and Measurement, Demand
Forecasting, Characteristics of Good Demand Forecasting, Steps in Demand
Forecasting, Forecasting Methods for Current Demand, Future Demand,.

Unit – V:
Marketing Plan: Importance of Marketing Planning, Strategic Planning at Business
Level, Designing Overall Marketing Plan, and Contents of Marketing Plan. Marketing
control, Annual Plan Control, Efficiency Control, Profitability Control, Strategic Control,
and Marketing Audit.

Suggested Readings:-

1. Kotler Philip, Garyarmstrong, Prafullay. Agnihotri, EU Haque, “Principles of Marketing”,

2010, 13th Ed, Pearson Education Prentice Hall of Indi.
2. Tapan k panda, “Marketing Management”. 2010, 1st Ed. Excel books.
3. Ramaswamy V.S. Namakumari S, “Marketing Management”, 2009, The Global
perspective-Indian Context Macmillan India Ltd.
4. Rajan Saxena, “Marketing Management”, 2009, 4th Ed. Tata McGraw Hill.
5. Paul Baines, Chris fill, Kelly page, “Marketing Management”, 2009, 1st Ed. Oxford
University Press.
 BBA 2nd Year
Elements of Financial Management
Paper 2.7

Unit – I:
Nature of Financial Management – Introduction of Financial Management, Scope of
Financial Management, Objectives of financial management, Profit Maximization Vs.
Wealth Maximization Vs. Value Maximisation, Organization of Finance Function,
Agency problems, Managers goals Vs. Shareholders goals, Emerging Role of
Finance Managers in India.

Unit – II:
Time Preference for Money – Concept of time value of money, Future Value of a
single cash flow, annuity, perpetuity, continuous compounding, Present Value –
Present Value of a single cash flow, annuity, perpetuity, continuous discounting,
Practical Applications of Compounding and present Value Techniques.

Unit – III:
Sources of Finance – Brief discussion of sources of Long term Finance: Debt-Equity
mix, Equity Shares, Preference Shares, Debentures, Convertible debentures, Bonds
and Term Loans. Rights and bonus issue, venture capital, mutual funds. Short Term
Finance – Money market instruments – commercial paper, Certificates of Deposit,
Bills, Inter-corporate deposits.

Unit – IV:
A) Principles of working capital Management: Definition of working capital,
concepts of working capital, Sources of working capital, working capital cycle,
determinates of working capital. Procedure of estimation of working capital.

B) Introduction to cash management: Motives for holding cash, cash planning,

preparation of cash budget. Introduction to Inventory Management, Objectives of
inventory management, EOQ Model. Introduction to receivables management:
Credit policy nature and goals, factoring.

Unit - Vs:
Valuation of Bonds & Shares – Introduction to Risk & Return – Concept of valuation
of securities, Features of a Bond, Bond Valuation & Yields, Features and valuation of
Ordinary Shares and Preference Shares, Significance of P/E Ratio.

Suggested Readings:-

1. I.M. Pandey, “Financial Management”, 9th Edition, Vikas Publishing Pvt. Ltd.
2. Prasanna Chandra, “Financial Management, Theory and Practice”, 6th edition
Tata McGraw-Hill.
3. Brigham and Houston, “Fundamentals of Financial Management”, 10th
edition, Thomson South –Western.
4. M Y Khan and P K Jain, “Financial Management”, 3rd edition, TMH.
5. James C Van Horne, “Fundamentals of Financial Management” 10th edition,
EEE.
 BBA 2nd Year
BUSINESS COMMUNICATION
Paper: 2.8

Unit – I:
Concept of Communication – Process of Communication – Barriers to effective
Communication – Overcoming barriers – Typology of communication – Oral
communication – Listening process- Elements of good oral communication –
Relevance of feedback.

Unit – II:
Non verbal communication – Types and relevance of nonverbal communication
Negotiation process – Its relevance in business – Effective negotiation strategy –
Negotiation process and phases involved.

Unit – III:
Business Presentations – Ingredients of effective presentation – Types of
presentations – Process and structuring presentations – Team presentations – Non
verbal dimensions in presentations.

Unit – IV:
Business report writing – Types of reports – Essentials of a good report –
Structure and contents of presentation

Business letters – Different types – Effective business letters – Styles and format
features of good business letters.

Unit – V:
Resume – Curriculum vitae – Contents of good resume – Different styles of
resume writing
Group discussion – Objective – Approaches for effective group discussion– Group
discussion techniques – Ingredients of good discussion – evaluation parameters of
group discussion.
Interview – Concept – Types of interviews – Interview facing techniques –
components of effective interview – Do’s and Don’ts in a good interview.

Suggested Books:-

1. Penrose, Rasberry and Myers, “Business Communication for Managers”.

Cengage Learning.
2. CSG Krishnamacharyalu and L. Ramakrishnan, “Business Communications”,
2009, Himalaya Publishing House.
3. U S Rai & S M Rai, “Business Communication”. Himalaya Publishing House.
4. Mary Munter, “Guide to Managerial Communication”. 2008 Education.
5. Paul R. Timm, “Straight Talk: Written communication for career success”,
Routledge Publication.