Jawaharlal Nehru Technological University Hyderabad

Course Structure and Syllabus for MBA Program 2009-10

Subject Title Semester I

Marks

Subject Title Semester - II

Marks

LAQSHYA INSTITUTE OF TECHNOLOGY AND SCIENCES 09MB 01 Management and 100 09MB 08 Marketing Management 100 Organizational Behavior

SEMESTER-I

09MB 02 Managerial Economics 09MB 03 Research Methodology and Statistical Analysis 09MB 04 Business Communication and Soft Skills 09MB 05 Financial Accounting and Analysis 09MB 06 Business Law and Regulation 09MB 07 Computer Applications in Business (Internal Exam) Semester - III 09MB 15 Entrepreneurship & Good Governance 09MB16 Cost and Management Accounting 09MB 17 Management of Technology 09MB 18 Strategic Management 09MB 19 Elective I (Choose any One) 09MB19A Consumer Behavior 09MB19B Security Analysis and Portfolio Management 09MB19C Recruitment and Selection 09MB19D Business Intelligence 09MB 19 E Logistics and Supply Chain Management 09MB20 Elective II (Choose any One) 09MB20 A Marketing Communications 09MB20B Financial Institutions, Markets & Services. 09MB20 C Management of Industrial Relations 09MB20 D Project Management 09MB20 E Financial Modeling

100 09MB 09 Business Environment 100 09MB10 Human Resource Management 100 09MB 11 Financial Management 100 09MB 12 Quantitative Analysis Business Decisions 100 09MB 13 Production and Operations Management 100 09MB 14 Management Information Systems Semester - IV 100 09MB22 Elective IV (Choose any One) 100 09MB22A International Marketing 100 09MB22B International Financial Management 100 09MB22C Performance Management 100 09MB22D Information Systems, control and Audit 09MB22E Management of NGOs 09MB23 Elective V (Choose any One) 09MB23A Sales and Distribution Management 09MB23B Strategic Investment and financing decisions 09MB23C Management of Change 100 09MB23D Decision Support Systems 09MB23E Rural Marketing 09MB24 Elective VI (Choose any one) 09MB24A Services Marketing 09MB24B Risk Management and Insurance JNTU MBA---- SYLLABUS Compensation 09MB24C Management 100 09MB24D Key Accounts

100 100 100 100 100 100

100

100

100

09MB21Elective III (Choose any One)

LAQSHYA INSTITUTE OF TECHNOLOGY AND SCIENCES

09MB01 MANAGEMENT AND ORGANISATIONAL BEHAVIOUR

Unit 1:Introduction to Management: Definition, Types of Managers, Mintzberg Managerial roles, Functions of Management, Administration vs. Management, Evolution of Management Thought Planning: Nature of planning, Steps in planning, types of planning, Levels of planning - The Planning Process. Decision Making: The process and techniques of decision making. Unit 2: Organising: Nature of organizing, organisation levels and span of management Factors determining span - Organizational design and structure departmentation, line and staff concepts, staffing delegation, decentralization and recentralisation of authority - responsive organizations. Meaning and types of power Empowerment - Groups Vs. Teams Nature of groups dynamics of informal groups dysfunctions of groups and teams Teams in modern work place. Unit 3: Introduction to Organisational Behavior: Definition, Nature and Scope - Environmental and organizational context and the impact on organizations Perception: Nature and importance of Perception Perceptual selectivity and organization. Attribution Theories. Personality and Attitudes - Meaning of personality - Johari Window and Transactional Analysis - Nature and Dimension of Attitudes- Behavioral Modification. Unit 4: Motivation and Leading: Theories of Motivation-Maslows need hierarchy, Hertzbergs Two Factor Theory. Job design and Goal setting for High performance- Socio technical Design and High performance work practices. Leading: Leading Vs Managing Leadership Theories- Leadership styles developing leadership skills transformational leaders, transactional leaders, Leadership in Cross-cultural environment - Evaluating Leader- Women and Corporate leadership. Unit 5: Communication and Control: Meaning, Types of communication and barriers to effective communication in Organizations, Using Communication Skills to manage Conflicts. Controlling: Basic control process- Requirements for effective control control techniques Overall controls and preventive controls.

09MB02 MANAGERIAL ECONOMICS

Unit 1:Introduction to Managerial Economics: Definition, Nature and Scope, Relationship with other areas in Economics, Production Management, Marketing, Finance and Personnel, Operations research The role of managerial economist- Objectives of the firm: Managerial theories of firm, Behavioural theories of firm, optimization techniques, optimization with calculus, New management tools of optimization. Unit 2: Basic economic principles the concept of opportunity cost, incremental concept, scarcity, marginalism, Equi-marginalism, Time perspective, discounting principle, risk and uncertainty- Theory of Demand: Demand Analysis, Elasticity of demand, types and significance of Elasticity of Demand. Demand estimation Marketing research approaches to demand estimation. Need for forecasting, forecasting techniques. Supply Analysis Supply function, the Law of Supply, Elasticity of Supply. Unit 3:Production Analysis: Production function, Marginal Rate of Technical Substitution, Isoquants and Isocosts, Production function with one/two variables, Cobb-Douglas Production Function, Returns to Scale and Returns to Factors, Economies of scale- Innovations and global competitiveness. Unit 4: Cost theory and estimation: Cost concepts, determinants of cost, cost-output relationship in the short run and long run, short run vs. long run costs, average cost curves, Overall Cost leadership. Unit 5: Market Structure and Pricing practices: Features and Types of different competitive situations Price-Output determination in Perfect competition, Monopoly, Monopolistic competition and Oligopoly both the long run and short run. Pricing philosophy Pricing methods in practice: Price discrimination, JNTU MBA---- SYLLABUS 3

LAQSHYA INSTITUTE OF TECHNOLOGY AND SCIENCES

product line pricing. Pricing strategies: skimming pricing, penetration pricing, Loss Leader pricing. Pricing of multiple products. Profit Management: Nature, scope, Theories of profit, Measurement policies.

09MB03 RESEARCH METHODOLOGY AND STATISTICAL ANALYSIS

Unit 1: Introduction: Nature and Importance of research, the role of business research, aims and types of social research, research process - primary data and secondary data, Questionnaire and schedules as tools of collecting data. Sampling design and sampling procedures. Diagrammatic and graphical presentation of data. Tabulation of data and general rules of tabulation. SPSS for tabulation and SPSS and Report Presentation- Mechanics of report writing, preliminary pages, main body and appendices including bibliography. Unit 2: Measurement concepts: Measurement and Scaling concepts, attitude measurement, questionnaire design, Psychometric, psychological and social instruments used in management research. Levels of measurement and types of scales. Criteria for good measurement. Research Design: Meaning of Research Design. Functions and goals of Research Design, pilot study and developing a case study. Unit 3:Statistical Tools-I: Measures of Central Tendency, Measures of Dispersion, Measures of Variation, Measures of Central Tendency vs. Measures of Dispersion, Normal distribution, Measures of Skewness and Interpretation- Correlation and Regression Analysis, method of least squares, regression vs. correlation, correlation vs. determination. Types of correlation and their specific applications. Unit 4: Statistical Tools-II: Time series, utility of time series, components, measurement of trend through Method of Least Squares, Moving averages, and Graphical methods. Index Numbers: Laspeyress Index, Paasches Index, Fischers Ideal index, Time Reversal and Factor Reversal tests. Unit 5: Statistical Inference: Introduction to Null hypothesis vs. alternative hypothesis, Tests of Hypothesis, parametric vs. non-parametric tests, procedure for testing of hypothesis, tests of significance for small samples, application, t-test, ANOVA one way and two way classifications and Chi-square test, Association of attributes and inferences.

09MB04 BUSINESS COMMUNICATION (Theory) & Soft SKILLS (Lab)

Unit 1: Features of Indian English - Correction of sentences - Structures - Tenses - ambiguity - idiomatic distortions. Informal conversation Vs Formal expression Verbal and non-verbal communication, barriers to effective communication Unit 2: Types of Communication - - Oral, aural, Writing and reading - Word-Power - Vocabulary- Jargon - rate of speech, pitch, tone - Clarity of voice Unit 3: Technical presentations - types of presentation video conferencing -- participation in meetings Formal and informal interviews ambiance and polemics - interviewing in different settings and for different purposes e.g., eliciting and giving information, recruiting, performance appraisal. Unit-4: Written communication - differences between spoken and written communication - features of effective writing such "as clarity, brevity, appropriate tone clarity, balance etc.- GRE. TOEFL models -Letter-writing - business letters pro-forma culture - format - style effectiveness, promptness - Analysis of sample letters collected from industry - email, fax. Unit 5: Technical Report writing - Business and Technical Reports Types of reports - progress reports, routine reports - Annual reports - format - Analysis of sample reports from industry - Synopsis and thesis writing.

09MB05 FINANCIAL ACCOUNTING AND ANALYSIS

Unit 1:Introduction to Accounting: Importance, Objectives and Principles, Accounting Concepts and conventions, and The Generally Accepted Accounting Principles (GAAP) Overview of the Accounting JNTU MBA---- SYLLABUS 4

LAQSHYA INSTITUTE OF TECHNOLOGY AND SCIENCES

Process- Journal and ledger, Trial Balance, Classification of capital and revenue expenses, Final Accounts with adjustments. Accounting standards as Issued by Institute of Chartered Accountants of India (ICAI)Limitations of financial statements. Unit 2: Valuation of fixed assets and Inventory: Tangible Vs Intangible assets, depreciation of fixed assets and methods of depreciation- Inventory Valuation: Methods of inventory valuation. Unit 3: Issue of Shares and Debentures: Entries for Issue of shares, forfeiture and re-issue of forfeited shares. Issue of shares at Discount and premium. Issue and Redemption of Debentures: Meaning, issue of debentures for cash and other than cash, treatment of discounts and losses on issue, meaning of redemption, redemption out of capital and profits. Unit 4: Financial Analysis-I: Statement of Changes in Working Capital, Funds from Operations, paid cost and unpaid costs. Distinction between cash profits and book profits. Preparation and analysis of cash flow statement and funds flow statement Unit 5: Financial Analysis II: Ratio Analysis- Liquidity, leverage, solvency and profitability ratios Du Pont Chart Analysis Cases.

09MB06 BUSINESS LAW AND REGULATION

Unit 1: Law of Contract -1872 :Nature of contract and essential elements of valid contract, Offer and Acceptance, Consideration, Capacity to contract and free consent, Legality of object. Unlawful and illegal agreements, Contingent contracts, Performance and discharge of contracts, Remedies for breach of contract. Unit 2: Contracts-II: Indemnity and guarantee, Contract of Agency, Sale of goods Act -1930: General Principles, Conditions & Warranties, Performance of Contract of Sale. Unit 3: Negotiable Instruments Act - 1881: Negotiable Instruments- Promissory Note, Bills of Exchange, & Cheque, and their definitions and characteristics, Types of endorsements, Holder- Holder in due course, Discharge of Parties. Unit 4: Companies Act, 1956: Steps and procedure for incorporation of the company, Company ManagementAppointment of Directors, Powers, duties, & liabilities of Directors, Company Meetings, Resolutions, Winding-up of a Company. Unit 5: Direct and Indirect Tax: Income Tax Act -1961 - Important Provisions of Income Tax Act: Assessment year Assesee, Gross Total Income, Procedure for advance payment of tax and tax deducted at source. Assessment procedure. Central Excise Act -1944: .Basic concepts related to excisable goods, classification of goods, and Basic concept of VAT.

09MB07 COMPUTER APPLICATIONS IN BUSINESS LAB

Unit 1: Experiments covering Basics of SQL, PL/SQL, SQL statements, Views, Joins, Constraints, operators, indexes, Functions, Unit 2: PL/SQL block structures, Procedure. Practice Exercises using SQL statements on the following aspects Employee payroll data, Purchase order of a book company, Inventory Management. Unit 3: Overview of MS-Excel features, Creating worksheet, Entering and Editing text, Entering and Editing Formulas. Hands on experience with Prowess of CMIE and a few simple exercises on ratio analysis using the package. Unit 4: Overview of SPSS, Uses, Data Analysis. Making students/Learn Familiar with Main menu and other features of SPSS Package. Unit 5: Exercises: Test-1:- Creating and Editing a Data File. JNTU MBA---- SYLLABUS 5

LAQSHYA INSTITUTE OF TECHNOLOGY AND SCIENCES

Test-2:- Cross Tabulation and chi-Square Analyses. Test-3:- The one-way ANOVA procedure: one-way Analysis of variance. Test-4:- Bi-variate Correlation: Bi-variate correlation, partial correlations and the correlation matrix. Test-5:- Multidimensional scaling.

SEMESTER-II
09MB08 MARKETING MANAGEMENT
Unit 1:Introduction to Marketing: Understanding Marketing Management- Developing Marketing Strategies and Plans Marketing Concept Vs Product Concept Service Concept Experience Concept Green Marketing Efficiency Vs Effectiveness- Limitations of Marketing concept- Marketing orientation and Business performance Gathering Information and Scanning environment. Unit 2: Marketing Research: Need for Marketing Research-Types of Marketing Research Stages of Marketing Research Marketing Environment- Customer value proposition Non segmented marketsPurpose of Segmentation Segmentation and Market Entry Target market selection Strategies of Target Marketing Analysing Business markets Analysing Consumer Markets. Unit 3: Marketing Mix- I: Creating Customer Value-Satisfaction and loyalty- Product ManagementBusiness Product and Consumer Product- Technology Products-Commodity Products-Customised Products- Product line and product mix Managing product line and brands Product Life Cycle (PLC) Excessive Product Variants-Product line portfolios Product Recalls Setting Product Strategy. Pricing Strategy Methods of Pricing Factors influencing Pricing decision- Pricing cues Consumption and pricing Price Sensitivity Initiating Price Changes Price Wars- Product mix pricing-Ingredient branding. Unit 4: Marketing Mix II: Designing and Managing Services- Marketing strategies for service firms Distinctive Characteristics of Services Customer Relationship Distribution Designing Marketing Channel and value networks Role of marketing channels Channel design decisions- Channel management decisions- Channel Integration and systems E- Commerce Conflict Cooperation and competition Retailing Wholesaling Logistics. Communicating Value Role of Marketing Communication Developing Effective Communication Marketing Communication Mix Managing the Integrated Marketing Communications process Managing Mass Communication. Unit 5: Managing Personal Communication Word of mouth Designing Sales force- Direct Marketing Techniques Internet Marketing - New product options and development Development to commercialization Consumer adoption process Tapping Global markets Developed vs Developing markets Managing a Holistic Marketing Organization Socially Responsible Marketing Internal Marketing - Rural Marketing Rural Consumer Behaviour Pricing Decision and Distribution Decisions Future of Marketing

09MB09 BUSINESS ENVIRONMENT

Unit 1: Industrial Policies: A brief review of industrial policies since independence, Industrial policy of 1991 and recent developments, Policy on foreign direct investment in Indian industry- Policy on Public Private Partnerships. Unit 2: Fiscal & Monetary Policies: Public revenues, public expenditure, public debt, development activities financed by public expenditure, An evaluation of recent fiscal policy of Government of India Highlights of Budget - Monetary Policy: Demand for and supply of money, Objectives of monetary and credit policy, Recent trends- Role of Finance Commission. JNTU MBA---- SYLLABUS 6

LAQSHYA INSTITUTE OF TECHNOLOGY AND SCIENCES

Unit 3: Indias Trade Policy & Balance of Payments: Indias Trade Policy Magnitude and direction of Indian International trade, bilateral and multilateral trade agreements, EXIM Policy, Role of EXIM Bank. Balance of Payments: Structure, Major components, Causes for dis-equilibrium in Balance of Payments, correction measures, Impact of New Economic Policy on Balance of Payments, Recent trends. Unit 4: World Trade Organisation (WTO): Nature and scope - Organisation and structure trading blocks role and functions of WTO in promoting world trade Principles followed- Agreements reached in the Uruguay round including TRIPS, TRIMS and GATS, Disputes settlement mechanism- Dumping and Anti-dumping measures Critical review of WTO functioning. Unit 5: Money Markets and Capital Markets: Features and components of Indian Financial system, objectives, features and structure of Money markets and capital markets, Reforms and Recent Developments - Stock Exchanges, Investor Protection and Role of SEBI.

09MB10 HUMAN RESOURCE MANAGEMENT

Unit 1: Introduction to HRM, Objectives of HRM, HR activities, Challenges of HRM - Job Analysis and Design: Uses of Job analysis, methods of data collection, Job Description and Specifications. Job design, Job redesign, Job Rotation, Job enlargement, Job enrichment, HR Planning: Strategic and Human Resource Planning, HR Planning process, HR Information systems, Assessment of HR requirements, HR Functions and Policies. Cases. Unit 2: Recruitment and Selection: The Recruitment Process, Methods of recruiting, realistic job preview, developing and using Application Blanks, Challenges of recruiting. The selection process, type of tests, basic features of interviews, types of interviews, Technical, HR interview, interview errors and bias, designing and conducting the effective interview, Co-operative counseling, reference and background verification, medical evaluation, Job offer, Induction and Placement. Cases. Unit 3: Training and Development & Performance Appraisal: Introduction to training, The training process, training methods, Management development individual, group, organizational techniques, evaluation of training and development -Appraising and Managing Performance: The appraisal process, methods, and potential problems in performance evaluations. The appraisal interview, the feedback interview. The role of appraisal in managing performance. Career Planning and Development. Cases. Unit 4: Compensation: Objectives, Influences on compensation, Compensation and motivation, job evaluation system simple ranking, job grading, point systems, and factorcomparison system, Human relations effects of Job evaluation, compensation for special groups. Cases. Unit 5: Integration: Quality of work life, Quality circles, Industrial Relations, Industrial Disputes and causes, remedial measures, Collective Bargaining. The management of conflict: Sources of grievances, the grievance procedure, Guidelines for handling grievances- Maintenance of HR: a) Benefits and services, security, safety, health and welfare services. b) Separation, Corporate social responsibility, Global HRM. & CASES

09MB11 FINANCIAL MANAGEMENT

Unit 1: Introduction to the Finance Function and Capital Budgeting Objective: Profit or Wealth Maximization and EPS Maximization. An overview of Managerial Finance functions - Time value of money: present value, future value of money and the basic valuation models- Nature and techniques of capital budgeting: Payback method, Average rate of return and Time-Adjusted methods: IRR and NPV, Profitability index, and Excess present value index. Cases in capital budgeting. Unit 2: Capital Structure Decisions: Concept and measurement of cost of capital, Debt vs. Equity, cost of equity, preference shares, equity capital and retained earnings, weighted average cost of capital and JNTU MBA---- SYLLABUS 7

LAQSHYA INSTITUTE OF TECHNOLOGY AND SCIENCES

marginal cost of capital. Importance of cost of capital in capital budgeting decisions- Capital structure vs financial structure - Capitalisation, financial leverage, operating leverage and composite leverage. EBITEPS Analysis, Indifference Point/Break even analysis of financial leverage, Unit 3: Capital Structure and Dividend Theories: The Modigliani Miller Theory, NI, NOI Theory and Traditional Theory A critical appraisal- Dividends and value of the firm - Relevance of dividends, the MM hypothesis, Factors determining Dividend Policy-dividends and valuation of the firm-the basic models. Declaration and payment of dividends. Bonus shares. Rights issue, share-splits, Walter Model and Gordon Model. Unit 4: Working Capital Management: Components of working capital, gross vs. net working capital, determinants of working capital needs, the operating cycle approach. Planning of working capital, Financing of working capital through Bank finance and Trade Credit Recommendations of Tandon and Daheja Committee on Working Capital. Cases. Unit 5: Management of current assets: Management of cash, Basic strategies for cash management, cash budget, cash management techniques/processes. Marketable securities: characteristics, selection criterion, Marketable security alternatives; Management of receivables and Management of inventory- The importance of current assets management in working capital planning.

09MB12 QUANTITATIVE ANALYSIS FOR BUSINESS DECISIONS

Unit 1:Introduction and Linear Programming: Nature and Scope of O.R.Analyzing and Defining the Problem, Developing A Model, Types of models, Typical Applications of Operations Research ; Linear Programming: Graphical Method, Simplex Method; Solution methodology of Simplex algorithm, Artificial variables; Duality Principle , Definition of the Dual Problem, Primal - Dual Relationships. Unit 2:Transportation and Assignment Models: Definition and Application of the Transportation Model, Solution of the Transportation Problem, the Assignment Model, Traveling Salesman Problem. Unit 3: Replacement Model: Replacement of Capital Cost items when moneys worth is not considered Replacement of Capital Cost items when moneys worth is considered, Group replacement of low cost items. Unit 4: Game Theory and Decision Analysis: Introduction Two Person Zero-Sum Games, Pure Strategies, Games with Saddle Point, Mixed strategies, Rules of Dominance, Solution Methods of Games without Saddle point Algebraic, arithmetic methods. Decision Analysis: Introduction to Decision Theory, Steps In the Decision Making, the Different environments In Which Decisions Are Made, Criteria For Decision Making Under Risk and Uncertainty, The Expected Value Criterion With Continuously Distributed Random Variables, Decision Trees, Graphic Displays of the Decision Making Process. Unit 5:Queuing Theory and Simulation: Basic Elements of the Queuing Model, Poisson Arrivals and Exponential Service times; Different Queuing models with FCFS Queue discipline: Single service station and infinite population, Single service station and finite population, Multi service station models with infinite population. Simulation: Nature and Scope, Applications, Types of simulation, Role of Random Numbers, Inventory Example, Queuing Examples, Simulation Languages.

09MB13 PRODUCTION AND OPERATIONS MANAGEMENT

Unit 1: Introduction: Overview of Production and Operations Management (POM) Function, Historical Development of POM, POM scenario Today - Product and Process Design: Product and Process Development, Manufacturing Process Technology, Value Analysis. Unit 2: Facilities Management & Aggregate Planning: Location of Facilities, Layout of Facilities, Optimisation of Product/Process Layout, And and Aggregate Planning: Preparation of aggregate demand Forecast, Specification of Organisational Policies For Smoothing Capacity Utilization, Determination of feasible Production Alternatives and Determination of Optimal Production Strategy. JNTU MBA---- SYLLABUS 8

LAQSHYA INSTITUTE OF TECHNOLOGY AND SCIENCES

Unit 3: Scheduling: Scheduling In Job, Shop Type Production, Shop- Loading, Assignment and Sequencing, Scheduling In Mass, Line of Balance, Methods of Production Control ,World class production . Unit 4: Work Study & Quality Management: Method Study, Work measurement, Work Design, Job Design, Work Sampling, Industrial Engineering Techniques. Quality management: Economics of Quality Assurance Inspection and Quality Control, Control charts for variables and control charts for attributes, Acceptance Sampling, Total Quality Management and ISO 9000 series standards, Six Sigma. Unit 5: P.E.R.T. & C.P.M. : Drawing networks identifying critical path probability of completing the project within given time- project crashing optimum cost and optimum duration.

09MB14 MANAGEMENT INFORMATION SYSTEM (MIS)

Unit 1: Introduction to IS Models and Types of Information systems Nolan Stage Hypothesis, IS Strategic Grid, Wards Model, Earls Multiple Methodology, Critical Success Factors, Soft Systems Methodology, Socio-Technical Systems Approach (Mumford), System Develop Life Cycle, Prototype and End User Computing, Application Packages, Outsourcing, Deciding Combination of Methods. Types of Information Systems Unit 2: IS Security, Control and Audit System Vulnerability and Abuse, business value of security and control, Need for Security, Methods of minimizing risks IS Audit, ensuring system quality. Unit 3: Induction to ERP: Overview of ERP, MRP, MRPII and Evolution of ERP, Integrated Management Systems, Reasons for the growth of ERP, Business Modeling, Integrated Data Model, Foundations of IS in Business, Obstacles of applying IT, ERP Market- ERP Modules: Finance, Accounting Systems, Manufacturing and Production Systems, Sales and Distribution Systems, , Human Resource Systems, Plant Maintenance System, Materials Management System, Quality Management System, ERP System Options and Selection, ERP proposal Evaluation. Unit 4: Benefits of ERP: Reduction of Lead Time, On-Time Shipment, Reduction in Cycle Time, Improved Resource Utilisation, Better Customer Satisfaction, Improved Supplier Performance, Increased Flexibility, Reduced Quality Costs, Improved Information Accuracy and Design Making Capabilities. Unit 5: ERP Implementation and Maintenance: Implementation Strategy Options, Features of Successful ERP Implementation, Strategies to Attain Success, User Training, Maintaining ERP & IS. Case Studies.

SEMESTER-III
09MB15 Entrepreneurship and Good Governance
Unit 1: Nature of Entrepreneurship; Characteristics, Qualities and skills of an Entrepreneur, functions of entrepreneur, Entrepreneur scenario in India and Abroad. Forms of Entrepreneurship: Small Business, Importance in Indian Economy, Types of ownership, sole trading, partnership, Joint Stock Company and other forms. First-Mover disadvantages, Risk Reduction strategies, Market scope strategy, Imitation strategies and Managing Newness Unit 2: Aspects of Promotion: Generation of new entry opportunity, SWOT Analysis, Technological Competitiveness, legal regulatory systems, patents and trademarks, Intellectual Property Rights- Project Planning and Feasibility Studies- Major steps in product development. Financial Aspects: Sources of raising Capital, Debt-Equity, Financing by Commercial Banks, Government Grants and Subsidies, JNTU MBA---- SYLLABUS 9

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Entrepreneurship Promotion Schemes of Department of Industries (DIC), KVIC, SIDBI,NABARD, NSIC, APSFC, IFCI and IDBI. New Financial Instruments. Unit 3: Introduction to Business Ethics: Necessity for Business Ethics-Need for Ethical guideline Salient Issues in Ethics and Commerce- Ethics as a Luxury Earlier attempts at Ethics in Industry Justification for Ethics Effect of Migration of National Character Shadow Economy Basic Principles in Ethics Corporate Climate and corporate climate audits Political Issues Nature and theory of Ethics The Naturalistic fallacy G.E.Moores Philosophy. Unit 4: Understanding Corporate Governance: Corporate Governance- Capitalism at crossroads Historical perspective of Corporate Governance Issues of Corporate Governance Theoretical basis of Corporate Governance Corporate Governance mechanisms Indian Model of Governance Good Corporate Governance Corporate Governance committees OECD Principles Indian Committee and guidelines The confederation of Indian Industrys initiative. Corporate Governance Models, Corporate Social Responsibility. Unit 5: Corporate Social Responsibility: System Concept of Business Society Social Responsibility Social Responsibility tools approaches to Ethics Corporate Social Accountability Business in a Social World Ethics and Social Responsibility professional ethics Ethics of practicing company secretariesEthical investing.

09 MB 16 COSTS AND MANAGEMENT ACCOUNTING

Unit 1:Introduction: Management accounting Vs. Cost accounting vs. financial accounting, role of accounting information in planning and control, cost concepts and managerial use of classification of costs. The management process and accounting - Cost analysis and control: Direct and Indirect expenses, allocation and apportionment of overheads, calculation of machine hour rate. An introduction to activity based costing and Life Cycle Costing. Unit 2: Costing for specific industries: Unit costing, job costing, cost sheet and tender and process costing and their variants, treatment of normal losses and abnormal losses, inter-process profits, costing for by-products and equivalent production. Unit 3: Marginal Costing: Introduction, Application of Marginal costing in terms of cost control , profit planning, Closing down a plant, dropping a product line, charging general and specific fixed costs, fixation of selling price, make or buy decisions, key or limiting factor, selection of suitable product mix, desired level of profits, diversification of products, closing down or suspending activities, level of activity planning- Break-even-analysis: Application of BEP for various business problems. Inter-firm comparison: Need for inter-firm comparison, types of comparisons, advantages. Unit 4: Budgetary Control: Budget, budgetary control, steps in budgetary control, Flexible budget, different types of budgets: sales budget, Cash budget, Production budget, Master budget, Performance budgets, material Vs. purchase budgets, Zero Based Budgeting. An introduction to cost audit and management audit. Unit 5:Standard Costing: Standard Cost and Standard Costing, standard costing vs. budgetary control, standard costing vs. estimated cost, standard costing and marginal costing, analysis of variance, material variance, labour variance, Sales and Profit variance.

09MB17 MANAGEMENT OF TECHNOLOGY

Unit 1:The Process of Technological Innovation: The Need for a Conceptual Approach, Technological Innovation as a Conversion Process, Factors Contributing to Successful Technological Innovation. Strategies For Research and Development: R&D as A Business, Resource Allocation to R&D, R&D Strategy In the Decision Making Process, JNTU MBA---- SYLLABUS 10

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Selection and Implementation of R&D Strategy, R and D and Competitive Advantage, New Product Development- Techniques For Creative Problem Solving. Unit 2:Financial Evaluation of Research and Development Projects: The Need For Cost Effectiveness, R&D Financial Forecasts, Risk as a Factor In Financial Analysis, Project Selection Formulae, Allocation of Resources, DCF and Other Techniques of evaluating R&D ventures. Unit 3:Research and Development: Programme Planning and Control, Portfolio Planning, Project Planning and Control, Project Termination, Resource Allocation and Management- New Product Development: New Product Development as a Competitive Strategy, Market Research For Developing New Products, Commercialisation of Research Outcomes, Industrial Design, Product Architecture and Design For Manufacture, Developing Indigenous Substitute For Raw Materials. Unit 4:Technological Forecasting For Decision Making: The Definition of Technological Forecasting, Forecasting System Inputs and Outputs, Classification of Forecasting Techniques, Organisation For Technological Forecasting, Current Status. Unit 5: Transfer of Technology: Modes of technology transfer, Price of technology transfer, Negotiation for price of MOT.

09MB18 STRATEGIC MANAGEMENT

Unit 1: Introduction- Concepts in Strategic Management, Strategic Management Process, Developing a strategic vision, Mission, Objectives, Policies Factors that shape a companys strategy, Environmental Scanning: Industry and Competitive Analysis Methods. Evaluating company resources and competitive capabilities SWOT Analysis Value Chain Analysis and Competitive advantage. Unit 2: Tools and techniques for strategic analysis - Porter's Five Force Model, BCG Matrix, GE Model, TOWS Matrix, IE Matrix, The Grand Strategy Matrix. Market Life Cycle Model - and Organisational Learning, Impact Matrix and the Experience Curve, Generic Strategies- Strategy Formulation - Types of Strategies offensive strategy, defensive strategy, Exit and entry barriers Tailoring strategy to fit specific industry and company situations. Unit 3: Strategy Implementation: Strategy and Structure, Strategy and Leadership, Strategy and culture connection - Operationalising and institutionalizing strategy - Strategies for competing in Globalising markets and internet economy - Organisational Values and Their Impact on Strategy Resource Allocation as a vital part of strategy Planning systems for implementation. Unit 4: Turnaround and Diversification Strategies: Turnaround strategy - Management of Strategic Change, strategies for Mergers, Acquisitions, Takeovers and Joint Ventures - Diversification Strategy : Why firms diversify, different types of diversification strategies, the concept of core competence, strategies and competitive advantage in diversified companies and its evaluation. Unit 5:Strategy Evaluation and control Establishing strategic controls for Measuring performance appropriate measures- Role of the strategist using qualitative and quantitative benchmarking to evaluate performance - strategic information systems problems in measuring performance Guidelines for proper control- Strategic surveillance -strategic audit - Strategy and Corporate Evaluation and feedback in the Indian and international context.

ELECTIVES (SEM-III) ELECTIVE 1: 09MB19A CONSUMER BEHAVIOUR

JNTU MBA---- SYLLABUS 11

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Unit 1:Introduction to Consumer Behaviour- Evolution of Consumer Behaviour, Understanding consumers and market segments, Consumer Behaviour and Marketing Strategy. Psychographic Dimensions- Consumer Motivation, Perception, Personality, Information Processing, Attitude Formation and Attitude Change. Unit 2:Social and Cultural Environment: Economic, Demographic, Cross Cultural and SocioCultural Influences, Social Stratification, Reference Groups and Family Influences, Personal influence. Unit 3:Communication and Consumer Behaviour: Components of communications process, designing persuasive communication and Diffusion of Innovations. Models of Buyer Behavior- Howard Model, Howard-Sheth Model, EKB Model, Webster and Wind Model. Unit 4:Consumer Decision Process: High and Low Involvement, Pre-purchase Processes, Purchase, Post Purchase processes, Consumption and evaluation, Brand Loyalty and Repeat Purchase Behaviour. Unit 5:Consumerism: The roots of consumerism, consumer safety, consumer information, environmental concerns, consumer privacy, legislative responses to consumerism and marketer responses to consumer issues. Consumer Protection Act 1986, Consumer Disputes Redressal agencies and Commission.

ELECTIVE 1: 09MB19B SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Unit 1: Investments: The Investment environment: Classification and functions of financial markets and financial instruments. Securities Markets, how securities are traded. Unit 2: Portfolio Theory and Capital market theory: The returns and risks from investing, Markowitz Portfolio Theory, Mean-variance approach, Portfolio selection-efficient portfolios, The Single-Index Model, Asset Pricing Models-The Capital Asset Pricing Model, Arbitrage Pricing Theory. Unit 3: Fixed income Securities (Bond): Analysis, valuation and management: Interest rates, Measuring Bond Yields, Bond pricing theorems, Convexity, duration, Passive Bond Management and active bond management strategies, Bond immunization. Unit 4: a) Equity: Analysis Valuation and management: Discounted Cash-flow techniques: Balance sheet analysis, Dividend discount models, intrinsic value and market price, The P/E ratio or Earnings Multiplier Approach, Price/Book value, Price /Sales ratio, Economic value Added (EVA), The passive and Active strategy. b) Security Analysis: Macroeconomic analysis, Industry and company analysis. Technical analysis. Unit 5: a) Derivatives: Overview of derivative markets, option markets, option strategies and option valuation. Futures markets, strategies and pricing. Stock index futures, interest rate futures. Swaps contracts. b) Portfolio management: Mutual funds - Growth of mutual funds in India, Structure. Performance evaluation of mutual funds, performance measurement with changing portfolio composition.

ELECTIVE 1: 09MB19C RECRUITMENT & SELECTION

Unit 1:Recruitment Challenges- How to make recruitment efforts succeed, Workers ExpectationsRecruitment Sources, Proactive and reactive recruitment, Innovative recruitment sources, Electronic Recruitment, Electronic resumes, Career web sites, International electronic recruitment electronic Web sources. Unit 2: Interviewing, Job descriptions, Reviewing the application and rsum, Planning basic questions, Competency Based questions, Key competency category, competency based lead-ins, Generic competency JNTU MBA---- SYLLABUS 12

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Questions, Additional types of questions, Probing questions, Questioning techniques to avoid, Encourage applicant to talk, Providing talk. Unit 3: Pre-employment Testing, testing advantages and disadvantages, test validation, testing categories, Computer based testing, Background check policy, reference check, Guidelines for releasing and obtaining Information. Unit 4: Ability Tests- Mental Ability, effects of practice and coaching, Mechanical ability test, Personality Measurement Test, Personality Assessment- Performance tests and, Use of performance test, Assessment Center-Integrity Testing Drug testing, Graphology. Unit 5: Recruitment and Selection Practices Abroad - Case Studies

ELECTIVE 1: 09MB19D BUSINESS INTELLIGENCE

Unit 1:Introduction: Business Intelligence from business side- Components of BI Architecture-BI Frontend- BI and Business Value- BI Market Business Query & Reporting-Production Reporting- Dash Boards-Performance Management- Success of Business Impact- Measuring Success of Business ImpactROI-LOFT Effect Unit 2:Data Management and BI Organizing for Success Data Quality-Data Architectures-Master Data Management- Right Time Data- Business IT partnership- Hybrid IT-Business person. BI organizing for Success: Requirements driven BI-Relevance to Continental Gate Agents- Waterfall Development process- Agile Development Techniques-Enterprises Vs Department BI-Business Intelligence Competency Centre-BICC Guiding Principles Unit 3:Market Intelligence: Knowledge most important asset of a company- Market Research Function with organization- Nature & Scope of Qualitative Data Designing Research Managing Results Knowing Future. Unit 4:BI Through Data Warehousing: Online Analytical Processing (OLAP)- OLAP& OLTP systems- Data Modeling-OLAP tools- Managed Query Environment-OLAP tools in open Source domain. Data Warehousing (DW) to Data Mining (DM)-- Data base Segmentation- Tools for Data mining Application of DW and DM Unit 5:Future of BI: Emerging Technologies-Predicting future-BI search and Text Analysis-Advanced Visualization- Rich Reportlets The future beyond technology.

ELECTIVE 1: 09MB19E LOGISTICS AND SUPPLY CHAIN MANAGEMENT

Unit 1:Understanding the Supply Chain: Objective and Importance of Supply Chain Process View of Supply Chain. Competitive and Supply Chain Strategies, Achieving Strategic Fit, Expanding Strategic Scope. Logistics: The Logistical value preposition, The Work of Logistics, Logistical operations, Logistical operating arrangements, Supply chain Synchronization , Supply Chain Drivers and Metrics :Drivers for Supply Chain Performance, Framework for Structuring drivers. Facilities, inventory, transportation, information, sourcing and pricing. Obstacles to Achieving fit, Supply chain performance in India. Case studies Unit 2:Designing the Supply Chain Network : Role of distribution in the Supply Chain, Factors influencing Distribution network design, Design options for Distribution network, The role of network design in the Supply Chain, Frame work for Network design decisions, Models for facility location and capacity allocation, Planning Demand and Supply in a Supply Chain: Demand Forecasting in Supply Chain: Components of forecast and forecasting methods, Aggregate Planning in Supply Chain: Role of aggregate planning, Aggregate planning Strategies , Inventory planning and economic theory aberrations. Case studies JNTU MBA---- SYLLABUS 13

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Unit - 3Planning and Managing inventories in Supply Chain: Managing Economies of Scale in Supply Chain, Managing Uncertainty in a Supply Chain, Determining optimal level of product inventory. Designing and Planning Transportation Networks: Transportation in a Supply Chain. Case studies Unit 4: Managing Cross Functional Drivers in a Supply Chain: Sourcing decisions in a Supply Chain and procurement strategies, Pricing and Revenue Management in a Supply Chain, Information Technology and Coordination in a Supply chain. Case studies Unit- 5: Logistics and Supply chain relationships: Identifying logistics performance indicators Channel structure Economics of distribution channel relationships logistics service alliances. Managing Global logistics and Global supply chains: Logistics in a global economy views of global logistics- global operating levels interlinked global economy - The Global supply chains , Supply Chain Management in Global environmentGlobal strategy Global purchasing Global logisticsGlobal alliances Issues and Challenges in Global supply chain Management Case studies.ss

ELECTIVE-2: 09MB20A MARKETING COMMUNICATIONS

Unit 1: Introduction to Marketing Communications and Advertising: Marketing Communication Integrated Marketing Communication (IMC)- IMC in Marketing Mix Structure of Advertising WorldPurpose and Function of Advertising in Marketing Mix Advertising and Psychology Advertising and Buying Behavior Advertising Strategy- Planning & organization Setting objectives level of decision making- Creative Strategy & Execution. Unit 2: Managing Advertising : Advertising planning Target Marketing Defining prime prospects planning and positioning Advertising Setting objectives- DAGMAR Approach to set objectives Arriving and allocating Budgets Measuring IMC Performance Media Function Basic Media Strategy Using Various Media (Television, Radio, Newspapers & Magazines)- New Trends in Advertising Creating Advertising- Effects of Advertising. Unit 3 : Advertising and Branding: Brand Planning- Managing Brands with current trends of Advertising Competing Brands- Global Advertising Agencies and Global markets-Advertising Agency Management. Implication for Communication and Promotional strategies Branding: Product Concept Unique Selling proposition Product Management Product & STP-Reverse Engineering Framing Product Line Unit 4: Branding Concepts: Managing Brand power Brand Life Cycle Brand Associations- Brand Extension- Brand loyalty-Brand Positioning.-Brand Response Brand Experience Brand Aesthetics Awareness & Brands Brand Elements Brand Positioning pit falls Brand Repositioning- Symbiotic Branding Directness and Subtlety in Advertising appeal. Unit 5: Brand Extension Strategies in Indian Context Branding Commodities- Brand Perception and Brand Strategy Subtleties and Celebrities Brand Equity and pricing decisions Cost to Server Consumers Service Quality and Branding Retailing impact on branding Online Brand Equity and Offline Brand Equity.

ELECTIVE-2: 09MB20B FINANCIAL INSTITUTIONS, MARKETS AND SERVICES

Unit -1: Introduction: The structure of financial system; Equilibrium in financial markets; Indicators of Financial Development, Financial system and economic development ; Financial Sector reforms after 1991 - Regulatory and Promotional Institutions: Function and Role of RBI, Monetary Policy and techniques of monetary control of RBI. The role and functions of SEBI. An update on the performance on Non-statutory Financial organization like IFCI, IRBI, NABARD, SIDBI, and SFCs . Unit -2:The banking and Non Banking Institutions: Commercial banks the public and the private sectors structure and comparative performance. The problems of competition; interest rates, spreads, and JNTU MBA---- SYLLABUS 14

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NPAs. Bank capital adequacy norms and capital market support. Banking Innovations. Co-operative banks- role, Govt. initiatives to strengthen the co-operative banks.- The Non-banking financial Institutions: Structure and functioning of Unit Trust of India and Mutual Funds. Growth of Indian Mutual funds and its Regulation. The Role of AMFI. Insurance Companies Structure and Investment Pattern of LIC, GIC and other insurance companies, Competition, innovation, Role of IRDA, Challenges of Insurance Sector. Unit -3:Financial and Securities Markets: Structure and functions of Call Money Market, Government Securities Market T-bills market, Commercial Bills market, Commercial paper and certificate of depositsSecurities markets Organisation and structure, Listing trading and settlement. SEBI and Regulation of Primary and Secondary Markets Unit -4:Asset/fund based Financial services lease finance, consumer credit and hire purchase finance, factoring definition, functions, advantages, evaluation and forfeiting, bills discounting, housing finance, venture capital financing. Fee-based / Advisory services: Stock broking, credit rating. Unit -5:Investment Banking: Introduction, Functions and activities, underwriting, bankers to an issue, debenture trustees, portfolio managers. Challenges faced by investment bankers.

ELECTIVE-2: 09MB20C MANAGEMENT OF INDUSTRIAL RELATIONS

Unit -1:Industrial Relations : Economy and the Labour Force in India Approaches to Industrial Relations Industrial Relations in Comparative Frame work- Management and Employer organizations Introduction origin and growth. Trade Unions- introduction-Definition and objectives-growth and structure of Trade Unions in India-Trade Unions Act , 1926 and Legal framework-Union recognitionUnion Problems- Non-Union firms Management of Trade Unions in India. Unit -2:Collective Bargaining: Nature and legal framework of collective bargaining Levels of Bargaining and Agreements- Change in the Labour-management relations in the post-liberalised IndiaChanges in the legal frame work of collective bargaining, negotiated flexibility, productivity bargaining, improved work relations, public sector bargaining and social security Negotiating techniques and skills drafting of an agreement. Unit -3:Tripartism and Social Dialogue: Types and levels of Tripartism social dialogue and the Reform Process Strengthening tripartite social dialogue Role of government in industrial relations. Unit -4:Labour Legislation-I Factories Act, 1948, Workmens Compensation Act, 1923, ESI Act, 1948The Payment of Wages Act, 1936, Minimum Wages Act, 1948, The Payment of Bonus Act, 1965, National wage policy Contemporary issues in Wage systems. Unit -5:Labour Legislation II: Industrial Disputes Act, 1948 - Grievance Handling Employee Grievances Causes of Grievances Conciliation, Arbitration and Adjudication procedural aspects for Settlement of Grievances Standing Orders- Code Discipline. Industrial Disputes: Meaning, nature and scope of industrial disputes - Cases and Consequences of Industrial Disputes Prevention and Settlement of industrial disputes in India- Employee Participation - Quality of Work Life- Managing good industrial relations.

ELECTIVE-2: 09MB 20D PROJECT MANAGEMENT

UNIT-1 Introduction Introduction-Project management-What is Project Management-why Project Management-Project Lifecycle- Project Management Research in brief, Project Management today, Organization strategy and structure and culture, Forma of organization structure, stake holder management, organization culture, creating a culture for Project Management. JNTU MBA---- SYLLABUS 15

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UNIT-2 Project Planning Project Planning Defining the project, Approaches to project screening and selection, Work breakdown structure, financial Module, Getting Approval and compiling a project charter, setting up a monitoring and controlling process. UNIT-3 Project Execution Initiating the Project, Controlling and Reporting project objectives, conducting project Evaluation, Managing Risk-Four Stage Process, risk management an integrated approach, cost Management, Creating a project Budget. UNIT-4 Leading Project Teams Building a project Team, Characteristics of a Effective project Team, achieving cross- functional cooperation, virtual project teams, Conflicts management, Negotiations UNIT-5 Performance Measurement and Evaluation Project control cycles, monitoring project performances, Earned value management, Human factors in project Evaluation and control, Project termination, Types of project terminations, Project management and future current and future trends in project management.

ELECTIVE-2: 09MB20E FINANCIAL MODELING

Unit 1: Introduction to Financial modeling-Types of financial models Model Design Identifying the purpose and mode of use of Model Flat payment schedules-Future values and applications Multiple Internal Rates and Return- How financial models work. Unit 2: Financial Statement Modeling Modeling and Projecting the financial statements Project Finance- Debt Repayment schedules Projecting the income statement Projecting the Balance statements Projecting the cash flow Statements. Unit 3: Valuation: Introduction to Financial Valuation Importance of Valuation Building Financial model Deriving Free cash flows Weighted average cost of capital Sensitivity analysis - Comparable Company Analysis Discounted Cash flow analysis. Unit 4: Portfolio Models: Calculating Portfolio means and variances Using Excess return matrix in Spread Sheet Ways of calculating Variance-Covariance matrix Estimating Betas and Security market line. Unit 5: Risk Modeling: Value at Risk Option payoff and profit patterns - Credit Risk modeling Option pricing models.

ELECTIVE-3: 09MB 21A RETAILING MANAGEMENT

Unit -1:Introduction: Advent of retailing -Functions of retailing - Types of retailing -Customer buying behavior-Retailing Strategy: Target market & Retail format - Growth strategies - Strategic retail planning process - Factors to be considered for retail planning. Human resources & Administrative Strategy: Designing the organizational structure for retail firm - Retail organization structures. Unit -2:Merchandising and pricing strategies: Merchandize planning - Sources of merchandize -Category Management - Buying systems to stores - Allocation of merchandize- Retail pricing strategies Approaches for setting pricing Pricing adjustments Using price to stimulate retail sales Promoting the merchandise Implementing an advertising plan. Unit -3: Store Management: Objectives of a good store design Store design Store layout Space planning Merchandise presentation techniques and atmospherics. JNTU MBA---- SYLLABUS 16

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Unit -4: Location strategies: Shopping centers Freestanding sites Location and retail strategies- Factors affecting the demand for a region or trade area Factors affecting the attractiveness of a site. Unit -5: Retailing in India: The present Indian retail scenario Factors affecting retailing in India Region wise analysis of Indian retailing Retailing opportunities in India. CRM in retail management, prompt delivery, customer satisfaction after sales service etc.

ELECTIVE-3: 09MB21B DERIVATIVES

Unit I: Introduction to Derivatives Development and Growth of Derivative Markets, Types of Derivatives, Uses of Derivatives, Fundamental linkages between spot & Derivative Markets, The Role of Derivatives Market, Uses & Misuses of derivatives. Unit II: Future and Forward Market structure of forward and Future Markets, Mechanics of future markets, Hedging Strategies, Using futures, Determination of forward and future prices, Interest rate futures, Currency futures and Forwards. Unit III: Options Distinguish between Options and Futures, Structure of Options Market, Principles of Option Pricing, Option Pricing Models: The Binomial Model, The Black Scholes Merton Model. Unit IV: Basic Option Strategies, Advanced Option Strategies, Trading with Options, Hedging with Options, Currency Options. Unit V:Swaps Concept and Nature, Evolution of Swap Market, Features of Swaps, Major types of Swaps, Interest Rate Swaps, Currency Swaps, Commodity Swaps, Equity Index Swaps, Credit Risk in Swaps, Credit Swaps, using Swaps to Manage Risk, Pricing and Valuing Swaps.

ELECTIVE-3: 09MB21C TRAINING AND DEVELOPMENT

Unit 1 : Training Choices and Dynamics : What is training?, Assumption for prevailing and alternative concepts of training, action through training or action through force, culture and other contexts, training strategy, overview of training process. Establishing the objectives and preparing the partners, Organizational collaboration through clarifying needs, two dilemmas of development, clarifying individual motivation for training, seven system functions with candidates for training. Unit 2 : Designing the Program-Designing the successive approximations, five steps in program design, outlining programme sequences and themes, composing the detailed syllabus, modular approach to programme design, building in flexibility, monitoring and improving training during the programme, training schedules and time tables. Unit 3 : Training Methods- Two faulty juxtapositions, events-reflection-experience, learning on the job nine training requirements methods, training methods compared with objectives, learning process and facilities, Developing Group And The Climate: the social process three aspects, indicators of group development, the training climate, Trainers And Training Style: Personal needs of trainers, power and influence, trainers realness under pressure, trainers role, trainers style, Post training support for improved performance at work. Unit 4: Evaluation of Training : Issues for evaluation, role of the training system with evaluators from other constituencies, Training And Training System Development- system goals and approaches to system development, tasks of the training system, the dynamics of developing training systems, Training Centre And Like Institutions- Characteristics, dilemmas, consistent learning environment for participants, institutional climate for trainers, trainers language of resistance, crises dilemmas and resolution in institution development, the training centre in its environment, Action Research For Better TrainingAction research by trainers, some questions for trainers to study, trainers-researchers. JNTU MBA---- SYLLABUS 17

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Unit 5: Training instruments Self-assessment exercise- Self Awareness Questionnaires, Fundamental Interpersonal Relations Orientation Behavior (FIRO-B), Setting goals for subordinates, couching counseling and mentoring, empowering people through delegation, working with teams, creative problem solving.(Reference 2)

ELECTIVE-3: 09MB21D KNOWLEDGE MANAGEMENT

Unit 1: The Knowledge Economy: Leveraging Knowledge, Data-Information-knowledge-Wisdom relationship, organizational knowledge, characteristics and components of organizational knowledge Building knowledge societies- Measures for meeting the challenges of implementing KM programmes. Unit 2: Knowledge Management and Information Technology: Role Information Technology in Knowledge Management Systems, Knowledge Management tools,Creative effective Knowledge Management Systems through Information Technology, ERP and BPR, Data Warehousing and Data Mining. Unit 3: Future of Knowledge Management and Industry perspective: Companies on the road to knowledge management, Knowledge Management in Manufacturing and service industry, challenges and future of Knowledge Management. Unit 4: The Knowledge Process: Universal appeal, Stages of KM Process, Knowledge Capital vs physical capital, Customer Relationship Management, Business Ethics And KM, The Promise of Internet and the Imperatives of the new age. Unit 5: Implementation of Knowledge Management: Discussion on Roadblocks to success,10-step KM Road Map of Amrit Tiwana, Business Intelligence and Internet platforms, web Portals, Information Architecture: A three-way Balancing Act, KM, the Indian experience, Net Banking in India. Role of knowledge Management in Organisational Restructuring. -The Mystique of a Learning Organisation.

ELECTIVE-3: 09MB21E PREDICTIVE ANALYTICS

Unit 1: Introduction to Predictive analytics and Time series analysis Introduction: Introduction to Predictive analytics: Definition, Types of predictive models, Applications of Predictive analytics Areas of application, Objectives of time series analysis, Component of time series, Descriptive analysis. Distributional properties: Independence, Autocorrelation, Stationary. Probability models to time series: Random walk, Autoregressive model. Moving Average model, mixed models, parameter estimation, Diagnostics. Forecasting: Optimal forecasts, Forecasts for ARMA models, Exponential Smoothing forecasting method. Unit 2: Regression and Logistic regression Importance of Regression Analysis, Key principles and features of Regression Analysis- Measuring associations using correlations, Building simple linear regression models - Extension to many variables Multiple Regression, Concepts of Logistic Regression Addressing business problems using Logistic Regression, applying Logistic Regression for best effect Unit 3 Customer/ Product Segmentation and Cluster analysis Introduction to classification and clustering: visualization techniques, including principal components and multidimensional scaling. Methods of cluster analysis, graphical outputs, identification of outliers and determination of optimal number of clusters -Business benefits of segmentation- Key issues in segmentation- Define objective of segmentation- Identification of base for segmentation (people vs businesses vs occasions, global vs local)- Identification and development of input variables (needs, behaviours, demographics)- Selection of appropriate segmentation approach- Analytic issues (stability testing, outliers etc)- Creating allocation models for databases- Segmentation techniquespros and cons JNTU MBA---- SYLLABUS 18

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Unit 4: Simulation and Revenue forecasting: Process of Simulation, Monte Carlo Method, Waiting Line-Simulation Method, , Marketing Management Simulation, Special Techniques Of Marketing Research, The role of demand forecasting in revenue management, develop various extrapolative forecasting methods , measuring forecast error and compare different forecasting methods. Unit 5: Customer Reporting & Profiling through Data Mining: Development of customer profile - their needs and wants - competitive analysis of the business and listing competitors- List the strengths and weakness in terms of the products/services offered. Customer value, models for increasing its value/satisfaction/quality, Sourcing and analysing customer relevant data.

SEMESTER-IV
ELECTIVE IV: 09MB22A INTERNATIONAL MARKETING
Unit -1:International Marketing: Scope and Significance of International Marketing, the strategic importance of international marketing , Differences between international and domestic marketing . Need for international trade, trends in foreign trade. International market environment - Business Customs in International Market. Unit -2:Canalising and targeting international market opportunities: regional market Characteristics, Marketing in transitional economies and third world countries, international market segmentation and targeting. International Market Entry Strategies: Indirect Exporting, Domestic Purchasing, Direct Exporting , Foreign Manufacturing Strategies Without Direct Investment, Foreign Manufacturing Strategies With Direct Investment. Entry Strategies of Indian Firms. Unit -3:International product management: International product positioning, Product saturation Levels in global Market, International product life cycle, Geographic ExpansionStrategic Alternatives. New products in Intentional Marketing, Product and culture, brands in International Market. Unit -4:International Marketing Channels: channels Distribution Structures, Distribution Patterns, Factors effecting Choice of Channels, the Challenges in Managing An international Distribution Strategy Selecting Foreign Country Market intermediaries. The management of physical distribution of goods. Unit -5:Pricing and Promotion for international Markets: Environmental influences on Pricing Decisions , Grey Market goods, Transfer pricing, Global Pricing Policy Alternatives. Global Advertising and brandy, selecting an advertising agency. Personal selling, Sales Promotion, Public Relations and Publicity, Sponsorship Promotion. Export Policy Decisions of a firm, EXIM policy of India. Export costing and pricing, Export procedures and export documentation. Export assistance and incentives in India.

ELECTIVE IV: 09MB22B INTERNATIONAL FINANCIAL MGT

Unit -1:International Financial Management: An overview, Importance, nature and scope, Theories of International business, International Business Methods, Recent changes and challenges in IFM International Flow of Funds: Balance of Payments (BoP), Fundamentals of BoP, Accounting components of BOP, Factors affecting International Trade flows, Agencies that facilitate International flows. Indian BoP Trends. Unit -2:International Monetary System: Evolution, Gold Standard, Bretton Woods system, the flexible exchange rate regime, evaluation of floating rates, the current exchange rate arrangements, the Economic and Monetary Union (EMU). Unit -3:Foreign Exchange Market: Function and Structure of the Forex markets, major participants, types of transactions and settlements dates, Foreign exchange quotations, process of arbitrage, speculation in the forward market - Currency Futures and Options Markets, Overview of the other markets Euro currency market, Euro credit market, Euro bond market, International Stock market. JNTU MBA---- SYLLABUS 19

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Unit -4:Exchange Rates: Measuring exchange rate movements, Factors influencing exchange rates. Government influence on exchange rates exchange rate systems. Managing Foreign exchange Risk. International arbitrage and interest rate parity. Relationship between inflation, interest rates and exchange rates Purchasing Power Parity International Fisher Effect Fisher Effect. Unit -5:Assetliability Management: Foreign Direct Investment, International Capital Budgeting, International Capital structure and cost of capital. International Portfolio Management. International Financing: Equity, Bond financing, parallel loans - International Cash management, accounts receivable management, inventory management. Payment methods of international trade, trade finance methods, Export Import bank of India, recent amendments in EXIM policy, regulations and guidelines.

ELECTIVE IV: 09MB22C PERFORMANCE MANAGEMENT

Unit 1: Introduction to performance management, planning performance for role clarity, accountability and effectiveness, increasing self awareness and understanding: Self Appraisal, performance analysis. Bharat Petroleum Corporation Ltd.: Aligning people to business goals, Performance Management System in Titan. Unit 2 Improving quality of performance ratings, Performance Review Discussion, Using Performance Management Systems, Data for HR Decision and Performance Improvements, Performance Management Systems and Appraisal Practices in India, Performance Management Systems and Appraisal Practices in some Asian Countries. Performance Management System in Infosys, Performance Management System in Dr.Reddys Laboratories Unit 3: Making Performance Management Systems and Appraisals Work, Monitoring Performance Planning Analysis and Development Systems, Focusing on Team Performance for Better Results. Performance Management System in National Stock Exchange, Performance Planning Development Review and Management System: NOCIL. Unit 4: Rating-Less Appraisals for the future of performance management systems, Performance Management : From Systems to Spiritual Approach, Implementing Performance Management Systems. Unit 5: Strategies for performance management, Competency Mapping, Benchmarking. Case Studies -Integrating 360 degree Feedback with Performance Management System : TISCO, 360 Degree or Multirater Assessment and Feedback Systems, Potential Appraisal.

ELECTIVE IV: 09MB 22D INFORMATION SYSTEMS CONTROL & AUDIT

Unit -1:Overview of Information System Auditing-Conducting an Information Systems Audit, Overview & steps in an Audit. Unit -2:The Management Control Framework-I: Introduction, Systems Development Management Controls, Security Management Controls, Operations management Controls, Quality assurance Management Controls. Unit -3:The Application Control Framework-I : Boundary Controls, Input Controls, Processing Controls, Database Controls, output Controls. Unit -4:Evidence Collection & Evaluation: Audit Software, Code Review, Test Data, and Code Comparison, Concurrent Auditing techniques, Interviews, Questionnaires ,and Control Flowcharts. Performance Management tools. Evaluating Asset Safeguarding and Data Integrity, Evaluating System Effectiveness, Efficiency. Unit -5:Information Systems Audit and Management: Managing the Information Systems Audit Function, Introduction, Planning Function, Organising Function, Staffing Function, Leading Function, Controlling Function, Some Features of Information Systems Auditing. JNTU MBA---- SYLLABUS 20

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ELECTIVE IV: 09MB22E MANAGEMENT OF NGOS

Unit-1: Understanding NGOs - Concept and back ground of NGOs-Types of NGOs and History of NGOs in India- concept of civil society- Role of Civil society in Social Change Government Schemes in Social Sector-International Schemes supporting NGOs and premier NGOs in India-Advocacy and Social Mobilization- key management functions of leadership and governance relating to NGOs. Unit-2: Strategy, Structures and Systems of NGOs-Principles and models of NGO to develop structuresVision and Mission of NGOs-People Management in NGOs-Recruiting- Developing and retaining people in NGOs. Mobilising and Managing Financial Resources-Foreign Contribution Regulatory Act (FCRA) Registration of NGOs (Society Registration Act, Bombay Public trust Act and Foundation Act, Companies Act)-Income Tax Act (sec35AC and Sec80G)-Tax Deduction at Source (TDS)- Labour laws-Audit Reports in NGOs. Unit-3: Managing for Effective Impact -Different approaches to measuring impact-The role of NGO managers learning and managing change- Strategic Planning and Organization- Developing and Organizing Resources- Designing Marketing Mix-Planning and Budgeting Marketing Mix- Controling Marketing Strategies. Unit-4: Strategy and management of Social Enterprise- Business Involvement Social Issues and Organization- Strategies to create Business and Social Value-NGO Sector and emerging global economy. Unit-5: Leveraging with Micro-Finance - Roots of Microfinance: ROSCAs and Credit Cooperatives, Micro Financing Industry today- Microfinance Products- Agricultural Microfinance Regulations and Supervision on Micro Finance Institutions Role of NABARD- Mutually aided co-operative societies Microfinance credit lending models Group Lending Methodology - Differentiation of Self Help Groups(SHG) and Joint Liability Group Model Transaction cost and time for lending SHGs cluster and Federations.

ELECTIVE V: 09MB23A SALES AND DISTRIBUTION MGT

Unit 1: Introduction: Evolution of Sales Management- Nature and importance of Sales ManagementRoles, Types and Skills of Sales Managers- Sales Objectives, Strategies and Tactics- Emerging Trends in Sales Management- Linking Sales and Distribution Management- Psychology in Selling- Buying DecisionSales Knowledge and Sales Related marketing policies- Sales Process- Transactional and Relationship Selling. Unit 2: Management of Sales-I : Strategic Planning- Role of Marketing & Sales- Marketing & personal selling Strategies Sales Strategy Developing sales forecast-Forecasting approaches- Sales budgetDefining sales territories-Procedures for designing territories- Assigning territories to people- Managing Territories-Sales Quotas. Unit 3: Management of Sales II: Concepts of Sales Organisation- Types of Sales organization structures- Specialization within sales organization- Sizing and Staffing the Sales force Training and Motivating Sales Force- Compensating and Leading Sales force- Sales force expenses Marketing auditSales force audit- Evaluation of sales org- Evaluating and controlling the performance of sales force. Unit 4: Distribution Management: Definition- Need for Distribution Management- Need for Distribution Channels Value addition of Distribution Management- Marketing Channels- Channel FormatsRelationship of flows to service levels Channel levels Service Channels- retailer as a salesman Trading /Retail Formats E-Tailing Wholesale Functions & Classification Major Wholesaling decisions- Distributors- Dealers/ Stockists. JNTU MBA---- SYLLABUS 21

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Unit 5: Designing Channel Systems: Channel Design factor Channel planning process Ideal Channel structure Training, Motivating & Evaluating Channel members- Channel Design Comparison Implementation Vertical Integration Channel Management Power & Conflict Principles of Channel Management Channel Information System- International Sales and Distribution Management.

ELECTIVE V: 09MB23B. STRATEGIC INVESTMENT AND FINANCING

DECISIONS
Unit -:Investment decisions under conditions of Risk and uncertainty: Concepts of risk and uncertainty. Risk Analysis in Investment Decisions. Risk adjusted rate of return, certainty equivalents, probability distribution of cash flows, decision trees, sensitivity analysis and Monte Carlo Approach to Simulation. Investment Decisions under capital constraints: Capital Rationing Vs. Portfolio. Portfolio Risk and diversified projects. Unit -2:Types of Investments and disinvestments: Project abandonment decisions, Evidence of IRR. Multiple IRR, Modified IRR, Pure, simple and mixed investments. Lorie Savage Paradox. Adjusted NPV and impact of inflation on capital budgeting decisions. Unit -3:Critical analysis of appraisal techniques: Discounted pay back, post pay back, surplus life and surplus pay back, Bail-out pay back, Return on Investment, Equivalent Annual Cost, Terminal Value, single period constraints, multi-period capital constraint and an unresolved problem, NPV mean variance analysis, Hertz Simulation and Hillier approaches. Significance of information and data bank in project selections. Unit -4:Strategic Analysis of selected investment decisions: Lease Financing, Leasing Vs. Operating Risk, borrowing vs. procuring. Hire purchase and Instalment decisions. Mergers and acquisitions in Capital Budgeting, cash vs. equity for financial mergers. Unit -5:Financing Decisions: International Capital Structure: Modigliani Miller Model: Hamada Model of Market Risk: The Miller Model: The Trade-Off Models and Agency Costs: Capital Structure Theory the Signaling Model.

ELECTIVE V: 09MB23C MANAGEMENT OF CHANGE

Unit -1:Change Management: Introduction, An overview of change, Forces of Change, Types of Change, change models, change programmes change levers-Change as growth change as transformation change as turnaround Value-based change Cases- A Hewlett Packard Change Story: Managing a Merger, An IBM Change Story: Transformational Change from below and above, A McDonalds Change Story: Responding to Pressure. Unit -2:Mapping and diagnosing change: The role of diagramming in system investigation A review of basic flow diagramming techniques systems relationships systems diagramming and mapping, influence charts, multiple cause diagrams- A multidisciplinary approach- Cases Chipping Away at Intel, Nestle, Boeing. Unit -3:Change Diagnosis & Resistance to Change : Diagnosis Models and Component Analysis diagnosing readiness to change- Resistance to change: Factors contributing to resistance, cognitive and affective processes, recognizing resistance, Managers as resistors to change - suggestions to manage resistance- Cases-Problems at Perrier, Innovations at Wipro. Unit -4:Implementing change: Organisation Development - Meaning, Nature and scope of OD - Dynamics of planned change Person-focused and role-focused OD interventions Planning OD Strategy Implementing change through OD, Appreciative inquiry and sense-making approaches- Contingency and Processual Approaches to implementing change- Change at Dupont, British Airways Swipe Card Debacle, Implementing Tata Business Excellence Model in Tata Steel JNTU MBA---- SYLLABUS 22

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Unit -5:Linking vision and Change: Content of meaningful vision Strategies for communicating changeConsolidating change: Actions to consolidate to change Signs of consolidation of change - caution to be observed- Cases, Roel of Vision at Mentor Graphics.

ELECTIVE V: 09MB23D DECISION SUPPORT SYSTEMS

Unit 1: Decision- Making and Computerized support- Management support systems Managerial Decision Making and Information Systems Computerized Decision support and supporting technologies Decision-Making Systems - Modeling, and Support Unit 2: Decision Support System Decision support systems configurations - The knowledge based management system The Decision Support system Hardware Decision support system classifications Modeling and Analysis Certainty, Uncertainty and Risk - Management support system modeling Decision Analysis and alternatives Multiple goals, Sensitivity analysis and Goal seeking - DSS Development Unit 3:Developing Decision Support systems and Deterministic Models, the DSS Development Methodology Decision Support Systems Technology levels and tools - Models Required to Cope With Uncertainty, Probabilistic Models and Fuzzy Sets, Fuzzy DSS and Fuzzy Expert DSS. Unit 4: Application of DSS to Some Functional Areas of Management Like Finance, Marketing, Production Planning and Control Etc. Feasibility of DSS Technicals and Financial viability Unit 5: Non-Optimising Models of DSS and Intelligent Decision Support systems Artificial Intelligence Concepts of Expert systems Problems and limitations of Experts systems Expert systems success factors- Knowledge acquisition - Simulation Techniques and Monte- Carlo Methods.

ELECTIVE V: 09MB23E RURAL MARKETING

Unit 1: Introduction: Meaning - Evolution Rural Marketing Models Rural Marketing Vs Urban Marketing Nature and Characteristics of Rural Market Indian Rural Market Parameters differentiating Urban & Rural Market - Differences in consumer behavior in Rural and Urban market. Unit 2 : Rural Market Research: Challenges & Opportunities in Rural Marketing Need and Wants of Consumer Behaviour Factors influencing Rural consumers during purchase of product Rural consumer Life style Rural market research Evolution of Rural Market Research Methods and Sources of Data Collection Data Collection tools-Limitations and Challenges in Rural Market Research. Unit 3: Rural Marketing Mix: Rural Marketing Mix Additional Ps in Rural Marketing 4As of Rural Marketing Mix New Product Development for Rural Market Rural Market Product Life Cycle Objectives behind new product launch New Product development process. Unit 4: Rural Market Brand & Channel Management: Brand Loyalty in Rural Market Regional Brands Vs National Brands Channel Management Indian Rural Retail Market Rural Retail Channel Management Strategies of Rural Retail Channel Management. Unit 5: Innovation for Rural Market Marketing Strategies e Rural Marketing Agricultural Co operative Marketing Rural Market Mapping Corporate Social Responsibility Organised Rural Marketing IT for Rural Development e-Governance for Rural India.

ELECTIVE VI: 09MB24A SERVICES MARKETING

Unit 1: Understanding services marketing & CRM: Introduction, services in the modern economy, Classification of services, marketing services Vs. Physical services, services as a system -Customer JNTU MBA---- SYLLABUS 23

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Relationship Marketing: Relationship Marketing, the nature of service consumption, understanding customer needs and expectations, Strategic responses to the intangibility of service performances. Unit 2: Services market segmentations: The process of market segmentation, selecting the appropriate customer portfolio, creating and maintaining valued relations, customer loyalty. Creating value in a competitive market: Positioning a service in the market, value addition to the service product, planning and branding service products, new service development. Unit 3: Pricing & Promotion strategies for services: Service pricing, establishing monetary pricing objectives, foundations of pricing objectives, pricing and demand, putting service pricing strategies into practice. Service promotion: The role of marketing communication. Implication for communication strategies, setting communication objectives, marketing communication mix. Unit 4: Planning and managing service delivery: Creating delivery systems in price, cyberspace and time. The physical evidence of the service space. The role of intermediaries, enhancing value by improving quality and productivity. Unit 5: Marketing plans for services: The marketing planning process, strategic context, situation review marketing strategy formulation, resource allocations and monitory marketing planning and services.

ELECTIVE VI: 09MB24B RISK MANAGEMENT AND INSURANCE

Unit -1: Introduction to Risk Types of Risks facing Business and Individuals, Risk Management Process, Risk Management Methods, Risk Identification and Measurement, Risk Management Techniques: Non Insurance Methods. Unit -2: Insurance as a Risk Management Techniques Principles: Principle of Indemnity, Principle of Insurable Interest, Principle of Subrogation, Principle of utmost good Faith, Requisites of Insurable Risks, Requirements of an Insurance Contract, Distinguishes Characteristics of Insurance Contracts, Role of Agents and Brokers. Unit- 3: Risk Aversion and Risk Management by Individuals & Corporations, Loss Control, Types of Loss Control, and Optional Loss Control when Costs end Benefits are known. Unit-4: Indian Insurance Industry: Life Insurance, General Insurance Growth, Development Role of Insurance in the economy, Regulation of Indian Insurance Business. Unit-5: Risk Management and Shareholders Wealth, Risk Retention / Reduction Decision, Alternative risk Management, Hedging with Derivative Contracts.

ELECTIVE VI: 09MB24C COMPENSATION AND REWARD MANAGEMENT

Unit 1: Evaluating, pricing and analyzing fobs and roles : The approach to job evaluation, job evaluation in action, equal pay for work of equal value, conducting pay and benefit surveys and competency analysis. Unit 2 : Pay Structures- Pay structures purpose and types, graded pay structures, broad banding, rewarding individual and team contributions and organizational performance, performance related pay, performance management and rewards, shop floor incentive schemes, skill based pay, competency related pay, team rewards, relating rewards to organizational performance, non financial rewards. JNTU MBA---- SYLLABUS 24

LAQSHYA INSTITUTE OF TECHNOLOGY AND SCIENCES

Unit 3: Employee benefits, allowances and pension schemes, Managing the reward system for special groups, rewarding directors and senior executives, international pay and expatriates rewards, rewarding sales staff, managing reward systems, managing rewards with the help of computers. Unit 4: Cases studies The case of temperamental talent, High performance through Participative Management, When and Executive Defects, Empowerment that came undone, Team Based Compensation: The HR Managers Dilemma. (Reference 2) Unit 5: Case Studies Performance based compensation structure in Crompton Greaves Ltd., Performance Management System at Bharti Telecom, EVA Incentive Scheme: The TCS Approach and Experience. (Reference 3)

ELECTIVE VI: 09MB24D KEY ACCOUNT MANAGEMENT

Unit-1: Introduction: Account Management- Big Picture Strategy- Targeting your large account Buy Sell Hierarchy (Levels of Business Relationship)-setting your strategy-Basic principles. Unit-2: Strategic Analysis: Charter Statements Goals Focus Investments- Stop Investments Revenue targets Pre-Action Overview. Unit 3: Situation Appraisal : Selecting right accounts (Preparing the ground) Account SummaryAccount view Situation Accounts trends & opportunities-Strengths and Vulnerabilities Key account plan Timetable and Performance Unit 4 : Key Account Management & Customer Perspective: Supplier positioning Becoming key supplier Measuring Value Measuring Trust Supplier Power/ Trust Model Understanding business strategy, Culture and Values. Unit 5: Preparing and Entering Key Account Management: Goals and Obstacles- Process and Systems- Organization and Resources- Buying decision process- Decision making units Key account management e revolution.

ELECTIVE VI: 09MB24E TOTAL QUALITY MANAGEMENT

UNIT-1: Principles and Practices-I: Introduction,- Gurus of TQM,- Historic Review,- Benefits of TQMLeadership, characteristics of Quality leaders.-The Deming Philosophy-Quality councils-Strategic Planning- Customer Satisfaction-Customer perception of Quality-service Quality,-Customer RetentionEmployee Involvement-Employee survey-Empowerment-Gain sharing-Performance Appraisal. UNIT-2: Principles and Practices-II: Continuous process Improvement,- the Juran trilogy,- The PDCA Cycle-Kaizen- Reengineering. Supplier Partnership- Partnering-Sourcing-Supplier Selection-Supplier rating-Performance Measures-Basic concept-Strategy-Quality cost- Bench marking- reasons for bench marking-Process-Understanding current performance-Pitfalls and criticism of benchmarking. Unit-3:Tools and Techniques-I: Information Technology-Computers and the quality functionsInformation quality Issues-Quality management System-Benefits of ISO registration-ISO 9000 series Standards-Internal Audits. Environmental Management System-ISO 14000 series-Benefits of EMSRelation to Healthy and safety-Quality Function Deployment-The voice of the Customer- Building a House of Quality-QFD Process. UNIT-4:Tools and Techniques-II: Quality by Design- Benefits-Communication Model-Failure Mode and Effective Analysis-Failure Rate, FMEA Documentation-The process of FMEA Documentation-Product liability-Proof and Expert Witness. Total Productive Maintenance- promoting the Philosophy and TrainingImprovements and needs- Autonomous Work groups. UNIT-5: Management Tools: Management Tools,-Introduction-Forced field Analysis-Tree diagramProcess decision Program Chart-Statistical Process Control-Cause and Effect diagram-Histogram-state of JNTU MBA---- SYLLABUS 25

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control Process Capability- Experimental Design-Hypothesis-Orthogonal Design-Two factors and Full factors-Quality Strategy for Indian Industries-Quality Management in India.

09MB25 PROJECT WORK

Students are required to work the entire fourth semester on the project even as they undergo the assigned course work of this semester. The students can choose specific problem of Industry or Industry based project work. Alternatively it can be secondary source based or Field based project work. Before they commence the project work it is suggested that they write a synopsis indicating the objectives, Methodology, Framework for analysis, Action plan with milestones in order to have clarity for their subsequent work. The project should have an internal faculty as guide.

JNTU MBA---- SYLLABUS

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