R14 Mba PDF

SWARNANDHRA COLLEGE OF ENGINEERING & TECHNOLOGY R14 (AUTONOMOUS)
SWARNANDHRA COLLEGE OF ENGINEERING AND TECHNOLOGY

(AUTONOMOUS)
SEETHARAMPURAM, NARSAPUR, W .G.Dt – 534 280
PROPOSED ACADEMIC CALENDAR FOR THE COMMENCEMENT OF CLASS WORK FOR

MBA – I & II SEMSETER
The proposed Academic Calendar for MBA I & II Semester Courses during the
Academic Year 2014 – 15 is detailed below.
MBA I Semester ( 2014 Admitted Batch)
Description From To Weeks
Commencement of Class Work 13–10–2014
Unit – I Instructions 13-10-2014 06-12-2014 8 Weeks
Mid – I Examinations 08-12-2014 13-12-2014 1 Week
Unit – II Instructions 15-12-2014 07-02-2015 8 Weeks
Mid – II Examinations 09-02-2015 14-02-2015 1 Week
End Practical Examinations & 16-02-2015 21-02-2015 1 Week
Preparation
End Theory Examinations 23-02-2015 07-03-2015 2 Week
MBA II Semester ( 2014 Admitted Batch)
Description From To Weeks
Commencement of Class Work 09-03-2015
Unit – I Instructions 09-03-2015 02-05-2015 8 Weeks
Mid – I Examinations 04-05-2015 09-05-2015 1 Week
Summer Vacation/Mini project 11-05-2015 31-05-2015 3 Weeks
Unit – II Instructions 01-06-2015 25-07-2015 8 Week
Mid – II Examinations 27-07-2015 01-08-2015 1 Week
End Practical Examinations & 03-08-2015 08-08-2015 1 Week
Preparation
End Theory Examinations 10-08-2015 22-08-2015 2 Weeks
Commencement of Class Work MBA III 24-08-2015
Semester ( 2014 Batch)
Note: MID Examinations Time: 10:00 AM to 12:00 AM.
Date :10-10-2014 Dr. M.MuralidharaRao

Station: Narsapur Principal
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Course Structure MBA (Regular)

(Effective for the students admitted into first year from the Academic Year 2014-2015)
Semester – I
S
SUB.
N SUBJECT TITLE L P C I E TM
CODE
O
Principles & Practice of
1 PGMB1T01 4 -- 3 40 60 100
Management
2 PGMB1T02 Managerial Economics 4 -- 3 40 60 100
3 PGMB1T03 Accounting for Managers 4 -- 3 40 60 100
4 PGMB1T04 Managerial Communication 4 -- 3 40 60 100
5 PGMB1T05 Business Environment 4 -- 3 40 60 100

Quantitative Techniques for -
6 PGMA1T03 4 3 40 60 100
Business Decisions -
7 PGBS1L01 Communication Skills Lab --- 4 2 40 60 100
I T for Managers – Lab 2 100

8 PGMC1L03 --- 4 40 60
TOTAL 24 08 22 320 480 800
Semester – II
S
SUB.
CODE
O
1 PGMB2T01 Financial Management 4 -- 3 40 60 100
2 PGMB2T02 Human Resource Management 4 -- 3 40 60 100
3 PGMB2T03 Marketing Management 4 -- 3 40 60 100

Production & Operations
4 PGMB2T04 4 -- 3 40 60 100
Management
Research Methodology for
5 PGMB2T05 4 -- 3 40 60 100
Managers
Business Ethics and Corporate -
6 PGMB2T06 4 3 40 60 100
Governance -
Organisational Behaviour & 3
7 PGMB2T07 4 -- 40 60 100
Change Management
PGMB2M01 50 50
8 Mini Project --- 4 2 --
9 PGMB2S01 --- -- 50 -- 50
Seminar on Mini Project 2
TOTAL 28 4 25 380 420 800
2
Course Structure MBA (Regular)

(Effective for the students admitted into first year from the Academic Year 2014-2015)
Semester – III
S
SUB.
CODE
O
Business policy & Strategic
1 PGMB3T01 4 -- 3 40 60 100
Management
2 PGMB3T02 Business Legislation 4 -- 3 40 60 100
3 PGMB3T03 Retail Management 4 -- 3 40 60 100
4 Elective –I 4 -- 3 40 60 100
5 Elective –II 4 -- 3 40 60 100
6 Elective –I 4 -- 3 40 60 100
7 Elective –II 4 -- 3 40 60 100
PGMB3L01 Report on Industrial Visits

8 --- 4 2 50 --
50
TOTAL 28 4 23 330 420 750
Semester – IV
S
SUB.
CODE
O
PGMB4T01 Logistics and Supply Chain
1 4 -- 3 40 60 100
Management
PGMB4T02 Entrepreneurship & Small
2 4 -- 3 40 60 100
Business Management
3 Elective –III 4 -- 3 40 60 100
4 Elective –IV 4 -- 3 40 60 100

Elective –III
5 4 -- 3 40 60 100
Elective – IV
6 4 3 40 60 100
--
PGMB4L01 Report on Industry & Company
7 -- 4 2 50 -- 50
Analysis
PGMB4P01 Major Project & Comprehensive
8 --- 8 GRADES
Viva-Voce 10
TOTAL 24 12 30 290 360 650
GRAND TOTAL 104 28 100 1320 1680 3000
L-LECTURE HOURS, P-PRACTICAL HOURS, C-CREDITS, I-INTERNAL MARKS, E-EXTERNAL MARKS, TM-TOTAL MARKS
3
Dual Specialization:
The Specialization papers will be offered in the areas of Marketing, Finance, and Human
Resource Management (HRM). The students should choose any Two of the listed Specialization
areas in the beginning of the third & fourth semesters of MBA. Specialization will be offered
subject to a minimum of 20 students.
The following is the list of specializations offered and subjects in each specialization for
third and fourth semesters with subject codes:
III SEMESTER
Marketing (Specialization -I)
I. Consumer Behavior & Customer Relationship Management –Sub Code: PGMB3TE1

II. Advertising and Brand Management –------------------------------Sub Code: PGMB3TE2
Finance (Specialization -II)

I. Security Analysis & Portfolio Management–-----------------------Sub Code: PGMB3TE3
II. Financial Markets, Institutions & Services–------------------------Sub Code: PGMB3TE4
HRM (Specialization -III)

I. Management of Industrial Relations –--------------------------------Sub Code: PGMB3TE5
II. Compensation and Welfare Management–--------------------------Sub Code: PGMB3TE6
IV SEMESTER
Marketing (Specialization -I)

III. Services Marketing –--------------------------Sub Code: PGMB4TE1
IV. Global Marketing –----------------------------Sub Code: PGMB4TE2
Finance (Specialization -II)

III. Financial Risk Management ----------------–Sub Code: PGMB4TE3
IV. International Financial Management –--------Sub Code: PGMB4TE4
HRM (Specialization -III)

III.Performance Management and Counseling ------–Sub Code: PGMB4TE5
IV. Global Human Resource Management ------ –-----Sub Code: PGMB4TE6
4
ACADEMIC REGULATIONS
AND
COURSE STRUCTURE
Master of Business Administration

(MBA )
(Applicable for the batches admitted from 2014-15)
SWARNANDHRA COLLEGE OF ENGINEERING & TECHNOLOGY

(AUTONOMOUS)
(Permanently Affiliated to JNTU-K, and Accredited by NBA &NAAC)
Seetharampuram, Narsapur-534 280
W G Dist. AP., INDIA
5
SWARNANDHRA COLLEGE OF ENGINEERING & TECHNOLOGY

(AUTONOMOUS)
(Permanently Affiliated to JNTU-K, and Accredited by NBA &NAAC)
Seetharampuram, Narsapur-534 280
------------------------------------------------------------------------------------
ACADEMIC REGULATIONS MBA (Regular) 2014-2015

(Effective for the students admitted into first year from the academic year 2014-2015)
The MBA Degree of the Swarnandhra College Of Engineering & Technology,

shall be conferred on candidates who are admitted to the program and fulfill all the
requirements for the award of the Degree:
1.0 ELIGIBILITY FOR ADMISSIONS:
Admission to the above programme shall be made subject to the eligibility,

qualifications and specialization prescribed by the University from time to time.
Admissions shall be made on the basis of merit rank obtained by the qualifying
candidate at ICET examination or at an Entrance Test conducted by the university
subject to reservations prescribed by the university from time to time.
2.0 AWARD OF MBA DEGREE:
2.1 A Student shall be declared eligible for the award of MBA degree, if he pursues a
course of study and completes it successfully for not less than two academic
years and not more than four academic years.
2.2 A Student, who fails to fulfill all the academic requirements for the award of the
degree within FOUR academic years from the year of their admission, shall
forfeit his/her seat in MBA course.
2.3 The minimum instruction days in each semester are 90.
3.0 ATTENDANCE
3.1 A candidate shall be deemed to have eligibility to write end semester

examinations if he has put in a minimum of 75% of attendance in aggregate of all
the subjects.
3.2 Condonation of shortage of attendance up to 10% i.e. 65% and above and below
75% may be given by the College Academic Committee.
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3.3 Condonation of shortage attendance shall be granted only on genuine and valid
reasons on representation by the candidate with supporting evidence. A
prescribed fee shall be payable towards condonation of shortage of attendance.
3.4 Shortage of attendance below 65% shall in no case be condoned.
3.5 Students whose shortage of attendance is not condoned in any semester are not
eligible to write their end semester examination of that class and the candidate
shall not be promoted to the next semester unless he/she fulfills the attendance
requirements of the previous semester.
4.0 EVALUATION
4.1 The performance of the candidate in each semester shall be evaluated subject-
wise, with a maximum of 100 marks for theory and 100 marks for practical on
the basis of the Internal Evaluation and End Examination.
4.1.1 External Evaluation: For the theory subjects 60 marks shall be awarded based
on the performance in the End Examination Marks. External examination shall be
conducted for a duration of 180 minutes with 3 Sections.
 Section-A (to examine the students Conceptual level Knowledge of the

subject) Comprising of 8 Questions out of which 5 Questions are to be
answered. Each Question Carries 3 Marks (5X3=15M).
 Section-B (to test their Comprehensive understanding of the subject)

Comprises of 5 Essay type Questions taken 1 each from 5 units of the
syllabus out of which 3 Questions are to be answered by the Students.
Each Question Carries 10 Marks (3X10=30M).
 Section-C (to examine students ability in understanding of the problem to

conduct Situation Analysis and Decision Making Skills) Comprises of 1
Case Study which is Compulsory and can be taken from any unit of the
syllabus (1X15=15M)
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4.1.2 Internal Evaluation:

Remaining 40 marks shall be awarded based on the performance in the Internal
Examination. Two Internal Examinations of 40 marks each will be conducted in the
semester and Weighted Average Marks of these two are taken for awarding the Internal
Marks. The weights are 80% for the mid in which the student secured highest marks and
20% for the mid in which the student secured lowest marks. Internal examination shall be
conducted for a duration of 120 minutes with 3 Sections.
 Section-A (to examine the students Conceptual level Knowledge of the

subject) Comprising of 5 Questions out of which 3 Questions are to be
answered. Each Question Carries 4 Marks (3X4=12M).
 Section-B (to test their Comprehensive understanding of the subject)

Comprises of 3 Essay type Questions out of which 2 Questions are to be
answered by the Student. Each Question Carries 8 Marks (2X8=16M).
 Section-C (to examine students ability in understanding of the problem to

conduct Situation Analysis and Decision Making Skills) Comprises of
one Case Study which is Compulsory and can be taken from any unit of
the syllabus (1X12=12M)
4.2 For practical subjects, 60 marks shall be awarded based on the performance in the
End Semester Examinations, 40 marks shall be awarded as Internal Marks. Out of
40 marks 20marks shall be awarded for day-to-day work including record work
and the remaining 20 marks to be awarded by conducting internal laboratory test.
4.3 A candidate shall be deemed to have secured the minimum academic

requirements in a subject if he secures a minimum of 40% of marks in the End
Examination and a minimum aggregate of 50% of the total marks in the End
Semester Examination and Internal Evaluation taken together.
4.4 A Candidate shall be given one chance to re-register for each subject provided the
internal marks secured by a candidate are less than 50% and he has failed in the
end examination. In such case candidate must reregister for the subject(s) and
secure required minimum attendance. Attendance in the re-registered subject(s)
has to be calculated separately to become eligible to write the end examination in
the re-registered subject(s). The attendance of re-registered subject(s) shall be
calculated separately to decide his eligibility for writing the end examination in
those subject(s). In the event of taking another chance, the internal marks and end
examination marks obtained in the previous attempt are nullified. At a given time
a candidate is permitted to re-register for a maximum of two subject(s) in
addition to the subjects of a regular semester.
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4.5 A Candidate shall be allowed to submit the project report only after fulfilling
the attendance requirement of all the semesters.
4.6 The viva-voce examination shall be conducted after completion of the fourth
semester end Examinations.
4.7 Laboratory examination for MBA course must be conducted with two Examiners,
one of them being Laboratory Class Teacher and second examiner shall be other
than Class Teacher/from other college.
4.8 Mini Project (during II Semester):

Mini Project shall be submitted in Report form and shall give a
seminar before the committee, which shall be evaluated for 100 marks (50marks
for Report and 50 marks for seminar). The Committee consists of the Head of
the Department, the Supervisor of mini project and one faculty member from
the department. There shall be no internal marks for Mini project. The
student has to secure minimum 50% marks to be declared successful (at the end
of II Semester).
5. EVALUATION OF PROJECT WORKS
5.0 A Project Review Committee (PRC) of the college is to be constituted with

Principal as Chairperson, Head of the department, and two other senior faculty
members of the department.
5.1 Registration of Project work: A Candidate is permitted to register for the

project work after Satisfying the attendance requirement of all the courses
(theory and practical courses) up to II semester.
5.3 Every candidate shall work on projects approved by the PRC.
5.4 A student has to undergo practical training for a period of 6 weeks in a Corporate
Enterprise after the Second Semester/Summer vacations In training period, the
candidates should work on a specific problem related to the elective subject. At
the end of practical training, the student should submit a certificate obtained from
the organization. The student should prepare a Project Report under the
supervision of a guide from the faculty of management of the concerned college.
However, the students who prepare Project Report in the area of systems can also
work under the guidance of Faculty member from Computer Science Department.
5.5 Three copies of Project dissertation certified by the Project supervisor

shall be submitted to the College.
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5.6 The project report shall be adjudicated by one examiner selected from outside the
College. For this, Head of the department shall submit a 3 member panel who
are eminent in that field of study, to the college.
5.7 The viva-voce examination of the project shall be conducted by a Board
consisting of the External examiner, Head of the Department and Supervisor.
The Candidate should have to secure Grade A/Grade B/Grade C in Project
viva-voce. Head of the Department shall coordinate and make arrangements
for the conduct of viva-voce examination.
5.8 If the candidate fails to secure Grade A/Grade B/Grade C in project viva-voce,
the candidate will retake the viva-voce examination after three months. If he
fails to get Grade A/Grade B/Grade C at the second viva-voce examination,
he will not be eligible for the award of the degree, unless the candidate is asked to
revise and resubmit. If the candidate fails to secure Grade A/Grade B/Grade
C again, the project shall be summarily rejected.
Grade A: Excellent,
Grade B: Good,
Grade C: Satisfactory,
Grade D: Unsatisfactory.
6.0 AWARD OF DEGREE AND CLASS
6.1 GRADING SYSTEM:

Award of Grade:
(i) Grade Point Average (GPA):
a) The Grade Point Average (GPA) will be calculated according to the formula.
∑ 𝐶𝑖 𝐺𝑖
GPA = ∑ 𝐶𝑖
Where Ci = number of credits for the subject i
Gi = grade points obtained by the student in the subject.
b) Semester Grade Point Average (SGPA) is awarded to candidates considering all the
subjects of the semester. Zero grade points are also included in this computation.
c) To arrive at Cumulative Grade Point Average (CGPA), the formula is used considering
the student’s performance in all the courses taken in all the semesters completed up to the
particular point of time.
∑ 𝐶 𝑖 𝐺𝑖
CGPA = ∑ 𝐶𝑖
Where Ci = number of credits for the subject i
Gi = grade points obtained by the student in the subject.
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(ii) After a student satisfies the requirements prescribed for the award of MBA Program he/she
shall be placed in one of the following four grades. The award of the degree is based on CGPA on
a grade point scale of 10.
CGPA Award of Division
 8.00* First Class with Distinction
 7.00 First Division
 6.00 Second Division
 5.00 Pass Division
< 5.00 Unsatisfactory
* In addition to the required CGPA of 8.00, the student must have necessarily passed all the
courses of every semester in the minimum stipulated period for the programme.
6.2 AWARD OF GRADE IN EACH SEMESTER:

(i) Based on the student performance during a given semester, a final letter grade will be
awarded at the end of the semester for each subject. The letter grades and the
corresponding grade points are as given in the Table.
Percentage of Grade points

Letter Grade
Marks Scored
S 10
>=90
A 9
80 - 89
B 8
70-79
C 7
60-69
D 6
50-59
E Fail
<50
(ii) A student earns a minimum of 6 grade points (D grade) in a subject is declared to have
successfully completed the subject, and is deemed to have earned the credits assigned to
that subject. However it should be noted that pass in any subject/ seminar/project/mini
project shall be governed by the rules mentioned against them.
(iii) Grade Sheet: A grade sheet (memorandum) will be issued to each student indicating his
performance in all courses taken in that semester and also indicating the grades and SGPA.
(iv) Transcripts: After successful completion of the total program of study, a Transcript
containing performance of all academic years will be issued as a final record. Duplicate
transcripts will also be issued up to any point of study to any student on request and by
paying the stipulated fee in force.
(v) Candidates shall be permitted to apply for recounting/revaluation within the stipulated
period with payment of prescribed fee.
(vi) The Academic Council has to approve and recommend to the JNTUK, Kakinada for the
award of a degree to any student.
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7.0 WITHHOLDING OF RESULTS

If the candidate has not paid any dues to the college or if any case of indiscipline
is pending against him, the result of the candidate will be withheld. The issue of
degree is liable to be withheld in such cases.
8.0 TRANSITORY REGULATIONS

Candidates who have discontinued or have been detained for want of attendance
or who have failed after having undergone the course are eligible for admission to
the same or equivalent subjects as and when subjects are offered, subject to 4.4.
9.0 GENERAL
9.1 The academic regulations should be read as a whole for purpose of any
interpretation.
9.2 In case of any doubt of ambiguity in the interpretation of the above rules,
the decision of the Principal is final.
9.3 The College may change or amend the academic regulations and syllabus
at any time and the changes and amendments made shall be applicable to
all the students with effect from the date notified by the College.
9.4 Wherever the word he, him or his occur, it will also include she, her and
hers.
********************
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MBA I SEMESTER
AUTONOMOUS SYLLABUS
13
PRINCIPLES AND PRACTICE OF MANAGEMENT
Lecture : 4 Hours/Week Internal Marks : 40

Year/Semester : MBA I/I External Marks : 60
Credits :3 Subject Code: PGMB1T01
UNIT-I
Management: Introduction - Management in the global context- - Evolution of management thought – Concept-
Nature-Scope- Functions and principles of management - Managing for competitive advantage - Challenges of
management- Corporate ethics and social responsibility.
UNIT-II
Planning: Concept-Nature- Purpose and Importance of planning- Types of plans- Planning process- Planning
premises and forecasting- MBO- Process of decision making- Decision tree analysis.
UNIT-III
Organization: Principles of organization – Formal and Informal organization- Types of organizational structures-
Line and Staff relations – Delegation of authority, Span of Control –Departmentation- Centralization and De-
centralization- Building a dyanamic organization
UNIT-IV
Directing: Dimensions of leadership- Leadership skills- Leadership theories and styles- Motivation theories-
Prerequisites of Managerial Communication-Stages- Women and corporate leadership.
UNIT-V
Controlling: Meaning and Importance – Process of control and techniques of control – Feedback system-
Requirement for effective control- TQM, Six sigma, BRP, JIT.
(Relevant cases have to be discussed in each unit and in examination case is compulsoryfrom any unit.)
REFERENCES
1. Essential Of Management : Harold Koontz & Heinz Weihrich, Tata Mc Graw Hill
2. Principles Of Management: T. Rama Swamy, Himalaya Publishing House, Mumbai.
3. Principles And Practice Of Management: L.M.Prasad, Sultan Chand & Sons, Educational Publishers,
New Delhi.
4. Principles Of Management : Tripathy And Reddy, Tata Mc Graw Hill
5. Management Text And Cases: Rao Vsp, Excel Books, New Delhi
6. Principles Of Management: T. Rama Swamy, Himalaya Publishing House, Mumbai.
7. Management : Anil Bhat & Arya Kumar, Oxford University, New Delhi.
8. Principles And Practice Of Management: Gupta R.S,Sharma, B.D,Bhalla N.S
- Kalyani Publications, Hyderabad.
14
MANAGERIAL ECONOMICS

UNIT I:
Introduction :Concept of Economics - Nature and Scope of Managerial Economics –Importance-Interdisciplinary-
Economics and managerial decisions making process -The role of managerial economist in Business Management.
UNIT II:
National Income: Role of Macro Economics for managerial Decision Making- Concept of National Income: GDP,
GNP,GDP (at Market price) –HDI-Investment multiplier, Concept of Inflation, Business cycles.
UNIT III:
Demand and Supply Analysis : Demand- Determinants of demand - Law of Demand - Elasticity of Demand- Price
elasticity, Income elasticity, Cross elasticity, Promotional elasticity-Measurement of Elasticity- Determinants and
significance of elasticity of Demand- Demand forecasting -Methods & Techniques.
Supply Analysis – Supply function, Law of Supply, Elasticity of Supply.
UNIT IV:
Theory of Production and Cost : Production Function-Cobb-Douglas Production Function- Iso-quant and Iso-cost
curves-Least Cost Combination of Input-MRTS - Law of Returns to Scale and Law of Variable Proportions -
Economies and Diseconomies of Scale
Cost Analysis –Cost Concepts, Cost-output Analysis in Short run and Long run
UNIT V:
Pricing and Profit Planning: Price and Output Decisions under Different Types of Market Structures - Perfect
Competition, Monopoly and Monopolistic Competition, Oligopoly, Kinked-Demand Curve model of Oligopoly ,
Price Discrimination and dumping - Pricing Methods & Strategies.
Profit Planning: Nature, Scope, And Theories of profit, Measurement policies, Cost - Volume- Profit Analysis:
Break even point-break even chart
(Relevant cases have to be discussed in each unit and in examination case is compulsary from any unit.)
References:
1. Joel Dean, Managerial Economics, Prentice-Hall of India Pvt. Ltd., New Delhi, 1998
2. H.L.Ahuja - Managerial Economics (S.Chand & Company Ltd.)
3. Mehta,P.L., Managerial Economics Analysis, Problems, Cases, Sultan Chand and Sons, New Delhi, 2001.
4. Yogesh Maheshwary - Managerial Economics (PHI Learning)
5. P. G. Keat, P.K. Y. Young & S. Benarjee - Managerial Economics (Pearson Education)
6. Hirschey: Economics for Managers, Thomson, 2007.
7. Petersen,Lewis and Jain: Managerial Economics, Pearson/PHI, 2006
8. Gupta: Managerial Economics 1e TMH 2005.
9. Dominic Salvatore, Managerial Economics, Thomson, 2006
10. Mote Paul: Managerial Economics 1e TMH 2004
11. Froeb: Managerial Economics—A Problem Solving Approach, Thomson, 2007.
15
ACCOUNTING FOR MANAGERS

Unit-I :
Accounting for Management –Accounting, Nature, Scope & Importance – Branches of Accounting -- users of
Accounting information - Financial Accounting Vs Cost Accounting Vs Accounting for Management – Role of
Account as in a Modern Organization.
Unit – II:
Financial Accounting System – Generally Accepted Accounting Principles (GAAP) and Accounting Standards
governing Financial Statements – Contents of Trading Account, Profit and Loss Account – Balance Sheet (Theory
only) - Analysis of Financial statements - Ratio analysis (includes case studies) - Distinction between capital and
revenue- The role of accounting policies like Depreciation and inventory valuation on reported income statement
and balance sheet. (Theory only)
Unit- III:
Elements of Cost – Cost Sheet Preparation –Marginal Costing –Cost –Volume – Profit Analysis – Cost Behaviour –
Breakeven Analysis – Contribution Approach –Profit Planning. (includes case studies)
Unit-IV:
Cost Accounting Concepts and Applications: Cost Concepts for Decision making – Decision Making Process –
Decision Situations - Sales Volume Decisions – Special Order Pricing – Make / Buy Decisions – Product
Decisions- Addition, Deletion and Alteration of Mix – Plant Shutdown Decision. (includes case studies)
Unit- V:
Budgeting – Meaning & Importance of Budget- Budgeting and Budgetory Control-Types of Budgets – Financial Vs
Operation Budgets – Short Term Vs Long Term Budgets – Preparation of Sales Budgets – Purchase Budgets-
Construction of Cash Budget-Flexible Budget – Master Budget – Management Control and Budgeting –
Performance Budgeting and Zero Based Budgeting. (includes case studies)
(Relevant cases have to be discussed in each unit and in examination case is compulsory from any unit.)
Suggested Books:
1. Horngren, C.T., Introduction of Management Accounting,, Prentice Hall of India, New Delhi
2. Khan and Jain, Management Accounting, Tata Mc Graw Hill , Delhi.
3. I. M. Pandey : Management Accounting, Vikas Publishing House.ND
4. Jawaharlal, Accounting for Management, Himalaya, Mumbai
5. Hilton,Ramesh & Jayadev, Managerial Accounting, TMH, New Delhi
6. B.Banerjee, Financial Policy & Management Accounting ,PHI, New Delhi
7. P Periasamy, A Text Book of Cost & Management Accounting, Himalaya,
Mumbai
8. Management Accounting, Dr. S.P.Gupta
9. Maheshwari, Maheashwari and Maheshwari, “Financial Accounting”, Vikas publishing
House, New Delhi,2013
10. Asish K. Bhattacharyya: “Essentials of Financial Accounting”, PHI Learning, New Delhi, 2012.
16
MANAGERIAL COMMUNICATION

Unit 1
Communication in Business –Communication-Objectives and Process of Human Communication – Media of
Communication, Written Communication - Oral Communication - Visual Communication, Audio Visual
Communication – Silence - Developing Listening Skills – Improving Non-verbal Communication skills – Cultural
Effects of Communication.
Unit 2
Managing Organizational Communication – Formal and Informal Communication – Intra-personal– Inter -
Personal Communication -Communication Models - Johari Window, Transactional Analysis, and Social Exchange
theory.
Unit 3
Intra-Personal Foundation for Inter-Personal Communication - Managing motivation to influence interpersonal
communication - Effects of intra personal motivation upon interpersonal communication - Perception in
communication - Role of emotion in interpersonal communication - Communication Styles - Barriers to
communication – Gateways to effective interpersonal communication.
Unit 4
Business Writing Skills - Business Correspondence, Essentials of Effective Business Correspondence, Business
Letter and Forms, Meeting, Telephonic Communication – Use of Technology in Business Communication.
Unit 5
Report Writing and Presentation skills – Formal and Informal Reports- Structure of Reports, Negative,
Persuasive, Special Reports and Proposals – Types and Stages of presentation – Video Conferencing –
Communication etiquettes.
(Relevant cases have to be discussed in each unit and in examination case is compulsory from any unit.)
Text / Reference Books

1. K Bhardwaj, Professional Communication, IK Int Pub House, New Delhi
2. Rayudu, CS: “Communication”, Himalaya Publishing House, Mumbai.
3. Krizan: “Essentials of Business Communication”, Cengage Learning, New Delhi.
4. Urmila Rai & S.M. Rai, Business Communication, Himalya Publishers,
5. Dalmar Fisher: “Communication in Organizations”, JAICO Publishing House, New Delhi, 2007.
6. Paul Turner: “Organisational Communication”, JAICO Publishing House, New Delhi.
7. Meenakshi Rama: “Business Communication”, Oxford University Press, New Delhi.
17
BUSINESS ENVIRONMENT

UNIT 1
Business Environment: Meaning, Scope and Significance – Internal and External factors influencing
business environment-Industrial policies since independence and their significance – Regulatory and
promotional framework - Five-year plans and their importance.
UNIT 2
Structure of Indian Economy – Nature and significance – Economic systems – Structure of Indian industry –
Economic reforms in various sectors – Social justice – Disinvestment mechanism – Problems and procedures –
Sickness in Indian industry-Analysis.
UNIT 3
Fiscal Policy: Nature and significance – Public Revenues & Expenditure- Debt, development activities -
Allocation of funds – Critical analysis of the recent fiscal policy of Government of India.
Balance of Payments: Major components – Causes for disequilibrium in balance of payments – corrective
measures.
UNIT 4
India’s Trade Policy: Magnitude and direction of India’s International Trade & problems – Bilateral and
Multilateral Trade Agreements.
International Business Environment: Nature – Significance– Challenges and mechanisms. WTO:

Agreements in the Uruguay round including TRIPS, TRIMS and GATS – Disputes settlement mechanism –
Dumping and anti-dumping measures.
UNIT 5
Legal Frame Work: Special Features of the SICA (special provisions) Act 1985, BIFR, Right to Information
Act 2002, Environmental laws (pertaining to the control and prevention of Air and Water pollution) -
Competition Act 2002.
Relevant cases have to be discussed in each unit and in examination case is compulsory from any unit.
References:
1. Aswathappa K: “Essentials of Business Environment”, Himalaya Publishing House, New Delhi, 2011.
2. Shaikh Saleem: “Business Environment”, Pearsons, New Delhi,
3. Veena Keshav Pailwar: “Economic Environment of Business”, PHI Learning, New Delhi, 2012
4. Rosy Joshi, Sangam Kapoor: “Business Environment”, Kalyani Publishers, New Delhi, 2011.
5. Vivek Mittal: “Business Environment Text and Cases”, Excel Books New Delhi, 2011.
6. Sundaram and Black: “International Business Environment Text and Cases”, PHI Private Limited, New
Delhi.
7. Avid W Conklin: “Cases in Environment of Business”, Sage Publication India Private Ltd, New Delhi.
8. Raj Kumar: “International Business Environment”, Excel Publication, New Delhi, 2012.
9. Palle Krishna Rao: “WTO-Text and Cases”, Excel Publication, New Delhi.
10. Government of India, Latest Economic Survey Report.
18
QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS

Credits :3 Subject Code: PGMA1T03
UNIT 1
Basic Mathematical & Statistical Techniques:. Measures of Central Tendency – Measures of Dispersion –Simple
Correlation and Regression Analysis - Concept of Probabilityn- Probability Rules – Joint and Marginal Probability –
Baye’s Theoremb - Probability Distributions- Binomial, Poisson, and Normal Distributions.
UNIT 2
Introduction to Decision Theory: Steps involved in Decision Making- different environments in which decisions
are made- Criteria for Decision Making, Decision making under uncertainty-Decision making under conditions of
Risk-Utility as a decision criterion- Decision trees- Graphic displays of the decision making process-Decision
making with an active opponent.
UNIT 3
Linear Programming: Formation of mathematical modeling- Graphical method- the Simplex Method-
Justification-interpretation of Significance of All Elements In the Simplex Table- Artificial variable techniques: Big
M method, Two phase method.
UNIT 4
Transportation, Assignment Models & Game theory: Definition and application of the transportation model-
solution of the transportation problem- the Assignment Model-Traveling Salesman Problem.
UNIT 5
P.E.R.T. & C.P.M. and Replacement Model: Drawing networks – identifying critical path – probability of
completing the project within given time - project crashing – optimum cost and optimum duration-Replacement
models comprising single replacement and group replacement.
References
1. Operations Research: SD Sarma,
2. N.D.Vohra: “Quantitative Techniques in Management”, Tata-McGraw Hill Private Limited, New Delhi,
2011.
3. J. K. Sharma, “Operations Research: Theory and Applications”, Macmillan Gupta S.P: “Statistical
Methods”, S. Chand and Sons, New Delhi,
4. Anand Sharma: “Quantitative Techniques for Business decision Making”, Himalaya Publishers, New
Delhi,2012;
5. Hamdy, A.Taha: “Operations Research: An Introduction”, Prentice-Hall of India, New Delhi 2003.
19
Communications Skills Lab

Lecture : 6 Periods/Week Internal Marks : 40
Credits :3 Subject Code: PGBS1L01
Objectives: The language lab focuses computer-aided multi-media instruction and language acquisition to achieve
the following targets:
 To expose the students to a variety of self-instructional, learner friendly modes of language learning.
 To help the students cultivate the habit of reading passages from the computer monitor, thus
 providing them with the required facility to face computer-based competitive exams such GRE,
 TOEFL, GMAT etc.
 To enable them to learn better pronunciation through stress on word accent, intonation, and rhythm.
 To train them to use language effectively to face interviews, group discussions, public speaking.
 To initiate them into greater use of the computer in resume preparation, report writing, format-
 making etc.
However, depending upon the available of infrastructure and budget, the above targets can also be achieved by
procuring the minimum required equipment suggested for the establishment of Conventional Lab the details of
which are given below. The lab should cater to the needs of the students to build up their confidence to help them
develop leadership qualities through their communicative competence.
ENGLISH LANGUAGE LABORATORY PRACTICE
1. Introduction to Phonetics. 2. Introduction to Vowels and Consonants and associated Phonetic symbols. 3.
Introduction to Accent, Intonation and Rhythm. 4. Situational Dialogues/Role Play. 5. Debate 6. Public Speaking. 7.
Group Discussions 8. Facing Interviews 9. Resume preparation 10. e- correspondence
MODULE TOPICS/SUB-TOPICS LABSESSIONS

1 INTRODUCTION TOPHONETICS-Vowels, -Consonants, - 3
Diphthongs INTRODUCTION TO STRESS &
INTONATION-Articulation, - Respiration, -Phonation
2 GROUP DISCUSSIONS FACING INTERVIEWS 4
3 SITUATIONAL/DIALOGUE/ 2
ROLE PLAY RESUME PREPARATION 2
4 PUBLIC SPEAKING, DEBATE 2
5 GRE,TOEFL,GMAT MODELS, 3
e-CORRESPONDENCE
Suggested Software for Lab classes:

1. Cambridge Advanced Learners’ Dictionary with exercises
2. The Rosetta Stone English Library
3. Clarity Pronunciation Power
4. Mastering English in Vocabulary, Grammar, Spellings, Composition
5. Dorling Kindersley series of Grammar, Punctuation, Composition etc.
6. Oxford Advanced Learner’s Compass, 7th Edition
7. Language in Use, Foundation Books Pvt Ltd
8. Learning to Speak English - 4 CDs
9. Microsoft Encarta
10. Murphy’s English Grammar, Cambridge
20
11. Time series of IQ Test, Brain-teasers, Aptitude Test etc.

12. English in Mind, Herbert Puchta and Jeff Stranks with Meredith Levy, Cambridge
Reference books:
1. The Human Touch: personal Skills for Professional Success – by DebraPaul.

2. The Definitive Book of body Language – by Allan Pease, Barbara Pease.
3. How to Face Interviews – by Clive Fletcher.s
4. The 7 Habits of Highly Effective People – by StephenCovery.
5. The Google Resume: How to Prepare of a Career and Land a Job at Apple, Microsoft.
6. Good English –by G.H Vallns
7. Better English – G.H Vallins
8. Best English – G.H. Vallins
9. How to Talk to Anyone: 92 little tricks for big success in Relationships by Leli Lowndes.
10. The leader in you - by Dale Carnagie
11. 250 Job Interview Questions You’II most likely Be Asked – by Peter veluki, Peter Verki.
12. Contemporary English Grammer, structures and Composition - by David Green.
I T for Managers – Lab (100% LAB)

Credits :3 Subject Code: PGMC1L03
UNIT 1
Introduction of various software used for business and their significance in the current business environments.
Introduction of software MS Office, SQL.
UNIT 2
Financial modeling like present value of cash flows, valuations, financial ratio analysis, forecasting, trend analysis
of data, random input generations through spread sheet(excel)
UNIT 3
Statistics for management - correlation and regression analysis data presentation techniques. Spread sheet showing
the monthly payments with changing interest rate over a period of loan. (Using excel)
UNIT 4
Data Collection and analyzing techniques (using SPSS) - Charts, flow diagrams TQM methodologies
UNIT5
Preparation and presentations of mini projects assigned for course work of first semester.
References:
1. Shelly, Cashman: “Microsoft copies 2007”, Cengage Learning, New Delhi. 2012
21
MBA II SEMESTER
AUTONOMOUS SYLLABUS
22
FINANCIAL MANAGEMENT

Year/Semester : MBA I/II External Marks : 60
UNIT 1
Finance Function: Nature and Scope- Evolution of finance function – Goals of Finance function- Profit
maximization Vs. Wealth maximization-Finance Functions-Analysis and Interpretation of Financial Statements-
Funds Flow analysis – Cash Flow Analysis.
UNIT 2
Financing Decision: Sources of finance - Cost of Capital: The Concept and Measurement of Cost of Capital –
Component Costs and Weighted Average Cost- Concept of Leverage and its effects.
The capital Structure: Concept- Optimum Capital Structure - EBIT–EPS analysis - factors affecting capital
structure- theories of capital structure.
UNIT 3
The Investment Decision: Nature and Significance - Concept of Time Value of Money- Capital Budgeting
Techniques-Traditional and DCF methods- NPV vs. IRR .
Capital Budgeting Decision under Conditions of Risk and Uncertainty: Measurement of Risk – Risk adjusted
Discount Rate, Certainty Equivalents and Beta coefficients, Probability tree approach – Sensitivity Analysis
(concepts and their numerical applications only).
UNIT-4
Dividend Decision: Major Forms of Dividends- Cash and Bonus Shares. Determinants of Dividend-Dividends and
Valuation: Major theories centered on the works of Gordon Walter and Lintner – Dividend policies of Indian
Corporates.
UNIT-5
Working Capital Management: Concepts - Characteristics of Working Capital and Factors determining the
working capital. Estimating working capital requirements - Operating cycle approach - Management of Current
Assets – Cash Budget - Inventory Control Techniques.
References:
1. James C. Van Horne: Financial Management & Policy, Prentice Hall of India, New Delhi
2. Brigham,E.F: “Financial Management Theory and Practice”, Cengae Learning, New Delhi, 2013
3. Prasanna Chandra: “Financial Management Theory and Practice”, Tata McGrawHill 2011.
4. I.M. Pandey: “Financial Management”, Vikas Publishers, New Delhi, 2013.
5. Khan and Jain: Financial Management, Tata McGraw Hill, New Delhi,
6. P.Vijaya Kumar, M.Madana Mohan, G. Syamala Rao:“Financial Management”, Himalaya Publishing
House, New Delhi,2013.
7. RM Srivastava, Financial Management, Himalaya Publishing house, 4 th edition.
8. Vyuptakesh Sharan: “Fundamentals Financial Management”, Pearson, New Delhi, 2012.
9. Shashi K.Gupta: “Financial Services”, Kalyani Publishers, New Delhi, 2012.
23
HUMAN RESOURCE MANAGEMENT

UNIT 1
HRM: - Definition, Significance and Functions – Evolution of HRM- Principles - Ethical Aspects of HRM- - HR
policies-PM Vs HRM - Role and position of HR department –Aligning HR strategy with organisational strategy -
HRM at Global perspective- Challenges – Cross-cultural problems – Emerging trends.
UNIT 2
HR Planning: Demand and Supply Forecasting - Recruitment and Selection- Procedure- Training and Development
Methods and techniques– training evaluation - Retention - Job Analysis – Job description and specifications.
Management development - HRD concepts – mechanisms.
UNIT 3
Performance Evaluation: Importance – Methods – Traditional and Modern Methods – Compensation, Concepts
and Principles- Influencing Factors- Current Trends in Compensation- Methods of Payments - Compensation
Mechanisms- Career Development and Counseling.
UNIT 4
Wage and Salary Administration: Concept- Wage Structure- Wage and Salary Policies- Legal Frame Work-
Determinants of Payment of Wages- Wage Differentials - Job design and Evaluation- Incentive Payment Systems.
Welfare management: Nature and concepts – Statutory and non-statutory welfare measures – Incentive Schemes
UNIT 5
Managing Industrial Relations: Trade Unions-Employee Participation Schemes-Collective Bargaining–Grievances
and Disputes resolution mechanisms –Safety at work – Nature and Importance – Work hazards – Safety
Mechanisms - HR accounting and auditing: Nature and significance –problems – HR audit process – HRIS &
Methods.
References
1. K Aswathappa: “Human Resource and Personnel Management”, Tata McGraw Hill, New Delhi, 2013.
2. N.Sambasiva Rao and Dr. Nirmal Kumar: “Human Resource Management and Industrial Relations”,
Himalaya Publishing House, Mumbai
3. Mathis, Jackson,Tripathy:“Human Resource Management:Asouth-Asin Perspective”, Cengage Learning,
New Delhi, 2013
4. Subba Rao P: “Personnel and Human Resource Management-Text and Cases”,Himalaya Publications,
Mumbai, 2013.
5. Muller_Camen. Croucher and Leigh: “Human Resource Management- A Case Study Approach”, JAICO
Publishing, Delhi.
6. Gary Dessler, BijuVrkkey: “Human Resource Management”, Pearson Education, New Delhi, 2011
7. Uday Kumar Haldar: “Human Resource Development”, Oxford UniversityPress,New Delhi, 2012.
8. Narendar Singh:“Human Resource Management”, Universities Press (India) Private Limited, Hyderabad,
2011.
9. B.B.Mahapatro:“Human Resource Management”, New Age International Publishers, New Delhi, 2011
10. R.S.Dwivedi: “Human Relations and Organisational Behaviour”, MacMillan Business Books, New
Delhi, 2013.
24
MARKETING MANAGEMENT

UNIT 1 :
Introduction to Marketing: Needs- Wants – Demands- Products - Exchange- Transactions- Market- Marketing-
Production Concept, Product Concept, Sales Concept, Marketing Concept, Societal Marketing Concept, Indian
Marketing Environment, Evolution of Marketing Department, Organizing the Marketing Department- Marketing
Mix.
UNIT 2 :
Product Decisions: Product Mix - Product life cycle - Product lines - Product width - Product differentiation - New
Product Development - Segmentation - Selecting Target Markets - Segmentation and Targeting as a Basis for
Strategy Formulation - Product positioning- brand - Brand positioning - Packaging.
UNIT 3 :
Pricing Decisions: Objectives of Pricing - Methods & Strategies - Selecting the final price - Adopting price -
initiating the price cuts -Imitating price increases - Responding to Competitor’s price changes.
UNIT 4 :
Promotion Decisions: The communication process - Communication Mix - Managing Advertising - Sales
Promotion - Public Relations and Direct Marketing - Sales force Objectives - Sales force structure and size - Sales
force Compensation.
UNIT 5 :
Distribution Decisions: Concept – Channels of Distribution – Channel Levels - Types of Intermediaries - Selection
of Channel – Channel Design - Channel Conflicts And Control.
Marketing Performance: Annual Plan Control - Profitability Control - Efficiency Control-Strategic Control.
References
1. Phillip Kotler: “Marketing Management “, Pearson Publishers, New Delhi, 2013.
2. Rajan Sexena: “Marketing Management”, Tata McGraw Hill, New Delhi, 2012.
3. R.Srinivasan: “Case Studies in Marketing”, PHI Learning, New Delhi, 2012
4. Tapan K Pand: “Marketing Management”, Excel Books, New Delhi, 2012
5. Paul Baines, Chris Fill, Kelly Page Adapted by Sinha K: “Marketing”, Oxford University Press,
Chenni, 2013.
6. Sontakki C.N.: “Marketing Management”. Kalyani Publishers, New Delhi, 2012.. Lamb, Hair,
Sharma: “MKTG” Cengage Learning , New Delhi, 2013
7. Kenneth E, Clow, Donald Baack: “Cases in Marketing”, SAGE ,New Delhi, 2012.
8. Dilip M, Sarwate: “Indian Cases in Marketing Management”, Everest Publishing House, New Delhi,
25
PRODUCTION & OPERATIONS MANAGEMENT

UNIT 1
Introduction: Definition-Nature and Scope of Production and Operations Management - Historical Evolution –Role
& responsibilities of the production manager - Recent trends- Types of manufacturing processes .
UNIT 2
Production Planning and Control: Stages in PPC – Gantt chart – PPC in Mass, Batch, and Job Order
Manufacturing - Aggregate planning - Capacity Planning – Optimal Production Strategies - Maintenance
management - Scheduling and Sequencing of Operations.
UNIT-3
Plant Location & Layout: Planning - Factors influencing location - Types of layouts – Product design & Process
design.
Work Study: Method Study and Work Measurement - Work Sampling.
UNIT 4
Quality Management: Basic concepts of quality - dimensions of quality - Quality Assurance and Quality Circles –
Statistical Quality Control –Control Charts for Variables - Average, Range and Control charts for Attributes.
Acceptance Sampling Plans - ISO 9000-2000 clauses & coverage. Productivity - measurement & improvement of
productivity.
UNIT 5
Materials Management: Inventory control - Techniques– ABC, VED and FNSD analysis - Costs Associated with
Inventory - Economic Order Quantity - Material Requirement Planning - Just In Time Production - Value Analysis.
References
1. K.Aswathappa, K. Shridhara: “Production & Operation Management”, Himalaya Publishing House,

New Delhi, 2012
2. Ajay K Garg: “Production and Operation Management”, TMH, New Delhi,2012
3. Deepak Kumar Battacharya: “Production & Operation Management”, University Press, New Delhi,
2012
4. Alan Muhlemann, JohnOakland,jasti Katyayani: “Production and Operation Management”, Pearson,
New Delhi,2013
5. Gagan Deep & Mandeep : “Production and operations Management”, Kalyani publishers, New Delhi,
2010
6. Upendra Kachru: “Production and Operations Management”, Excel Books, New Delhi, 2013.
7. L.C. Jhamb: “Production and Operations Management”, Everest Publishing House, New Delhi, 2013.
8. Kaushal: “Case Studies solutions in Production and Operations Management”, MacMillan, New Delhi,
2012.
9. P.Ram Murthy: “Production and Operations Management”, New Age International Publishers, New
Delhi, 2009.
26
RESEARCH METHODOLOGY FOR MANAGERS

UNIT 1
Introduction : Nature and Importance of Research - Role of Business Research - Aims of social research - Research
Process – Types of Research – Defining Research Problem – Formulation of Hypothesis – Research Design .
UNIT 2
Data Collection: Primary data and Secondary data - Tools and Techniques of Collecting Data. Methods of
Collecting Data - Determination of sample size and sampling procedures and techniques - Personal Interviews -
Telephone Interviews - Principles of good interview - Designing of Questionnaire - Self-administered
questionnaires - the nature of field work management.
UNIT 3
Survey Research and Data Analysis: Measurement and Scaling – Nominal Scale – Ordinal Scale – Interval Scale
– Ratio Scale – Guttman Scale – Likert Scale – Schematic Differential Scale.
Data processing - Editing – Coding – Classification of Data – Tables and Graphic Presentation –Preparation and
Presentation of Research Report.
UNIT 4
Testing of Hypothesis: Tests of Hypothesis - Introduction to Null hypothesis Vs. Alternative hypothesis,
Parametric Vs. Non-parametric tests - Procedure for testing of hypothesis - Tests of significance for small samples –
Application - T-test - Chi Square test.
UNIT 5
Data Analysis Techniques: Univariate and Bivariate Analysis - Tests of differences - T-test for comparing two
means and z-test for comparing two proportions - Nature of multivariate analysis - Classifying Multivariate
Techniques - Analysis of Dependence - Analysis of Interdependence and ANOVA for Complex Experimental
Designs. (Using SPSS)
References
1. CR Kothari : “ Research Methodology”, Himalaya Publishing House, Mumbai.
2. Willam G.Zikmund, Adhkari: “Business Research Methods”, Cengage Learning, New Delhi, 2013.
3. S.Shajahan: “Research Methods for management”, JAICO Publishing House, New Delhi, 2009.
4. UWE FLICK: “Introducing Research Methodology”, SAGE, New Delhi,2012.
5. Cooper R.Donald and Schindler S. Pamela: “Business Research Methods”, 9/e, Tata MCGraw Hill, New
Delhi.
6. M.V.Kulkarni: “Research Methodology” , Everest Publishing House, New Delhi, 2010.
7. Sachdeva: “Business Research Methods”, Himalaya Publishing House, Mumbai, 2011
8. Ranjit Kumar: “Research Methodology”, Pearson,New Delhi,2012
9. Deepak Chawla , Neena Sondhi: “Research Methodology, Concepts and Cases” Vikas Publishing House,
New Delhi, 2011.
10. Alan Bryman, Emma Bell: “Business Research Methods”, Oxford University Press, New Delhi, 2011.
27
BUSINESS ETHICS AND CORPORATE GOVERNANCE

UNIT 1
Business Ethics: Values and Ethics- Importance -Business Ethics and Law – Ethics in Work Place – Ethical
Decision Making- Theories of Business Ethics – Management and Ethics- Indian Ethical Traditions
UNIT 2
Impact of Globalization on Indian business ethics: Reasons for Unethical Practices among Indian companies –
Development of Indian Capital Markets – Various studies on Ethical Attitudes of Managers
UNIT 3
Ethics in Marketing, HRM and Finance: Product safety and Pricing-Ethical responsibility in Product- Advertising
and Target Marketing Ethics of sales, advertising and product placement and Consumer Autonomy- Ethics in HRM
& Finance –- Institutional Culture – Frauds in Banks - Measures against Bank Frauds – Frauds in Insurance sector
UNIT 4
Corporate Governance: An overview – Theory and Practice of Governance-Cadburg Report-KMB Report- Indian
model of Governance- Good Corporate Governance – Land marks in emergence of Governance OECB Principles –
Sarbanes-Oxley Act 2002- SEBI Initiatives.
UNIT 5
Corporate Governance Indian Scenario: Role of Government in Ensuring Corporate Governance – Governance
issues relating to Board of Directors – Duties and Responsibilities of Auditors – Governance under limited
competition – Role of Media – Corporate Governance in Developing and Transiting Economies.
References:
1. S.K.Mandal: “Ethics in Business and Corporate Governance”, TMH, New Delhi, 2012.
2. Marianne M Jennings: “Cases in Business Ethics”, Cengage Learning, New Delhi, 2012.
3. S.Prabhakaran: “Business Ethics and Corporate Governance”, Excel Books, New Delhi, 2011.
4. N.Balasubramanyam: “A Case Book on Corporate Governance and Stewardship”, TMH., New
Delhi, 2011.
5. A.C.Fernando: “Business Ethics and Corporate Governance”, Pearson Publishers, New Delhi, 2013.
6. H.C.Mruthyunjaya: “Business Ethics and Value Systems”, PHI Learning, New Delhi, 2013.
7. U.C Mathur: “Corporate Governance Business Ethics; Text and Cases”, MacMillon, New Delhi,
2012.
8. Bob Tricker: “Corporate Governance”, Oxford University Press, New Delhi, 2010.
9. Sisir Mazumder: “Values and Ethics in Profession”, Everest Publishing House, New Delhi, 2013.
28
ORGANISATIONAL BEHAVIOUR & CHANGE MANAGEMENT

Unit-1:
Introduction:
Introduction to OB – Definition – Nature – Scope - Environmental and Organizational Context - Impact of IT -
Globalization Diversity – Ethics – Culture - Reward Systems and Organizational Design on OB.
Unit – 2:
Foundations of Individual behavior:
Values – Attitude - Job Satisfaction – Personality - Perception And Emotions - Group Dynamics - Creativity And
Group Decision Making - Team Vs Group.
Unit –3:
Organizational conflicts:
Concept - Causes and Consequences - Conflict and Negotiation - Emotional Intelligence - Inter Group Behavior
and Collaboration
Unit-4:
Organisational Change:
An Overview of Organizational Change - Effectiveness and Development - Skills of Change Agent - Change
Process - Resistance to Change and Organizational Development.
Unit – 5:
Organisational Culture :
Creating an Ethical Organization - Stress – Types - Managing Stress - Organisational Effectiveness.
References:
1. Fred Luthans, Organisational Behaviour, McGraw Hill, New Delhi
2. Udai Pareek, Organizational Behaviour, Oxford University Press.
3. Andeerson, AH and Barker D: Effective Enterprise and Change Management, Oxford Blackwell Publishers
Ltd., 1996.
4. Aswathappa K, Organisational Behaviour, Himalaya, Mumbai
5. Robbins S.P.: Organizational Behaviour, Prentice Hall of India, New Delhi.
6. Karam Pal, Management Process and Organisational Behavioujr, IK Int Pub Hourse,ND
7. Moorhead & Griffin, Introduction to Organizational Behaviour, Cengage, New Delhi
8. Arun Kumar and Meenakshi, Orgnisational Behaviour, Vikas, ND
9. RK.Suri, Organizational Behaviour, Wisdom Publication
10. Neeraj Kumar, Organisational Behaviour, Prentice Hall
29
MBA III SEMESTER
AUTONOMOUS SYLLABUS
30
BUSINESS POLICY AND STRATEGIC MANAGEMENT

Year/Semester : MBA II/I External Marks : 60
Credits :3 Subject Code : PGMB3T01
UNIT-1:
Introduction to Strategic Management: Importance and Objectives – Business Policy and Strategic
Management - Strategic Management Model &Process– Business Ethics and Strategic Management.
UNIT-II:
Business Vision, Mission, Objectives: Characteristics of Mission Statement Types of Strategies – Integration
strategies – Intensive strategies – Diversification strategies- Michael Porter Generic Strategies & BCG Matrix.
UNIT-III:
Strategy Formulation Process: Environmental Analysis – External and internal analysis – Industry analysis –
Strategic analysis and choice – Input stage –Matching stage – Decision stage – Cultural aspects of strategy
choice- Balanced Score Card.
UNIT-IV:
Strategy Implementation: The Nature of Strategy Implementation-Resource Allocation – Strategy and Structure
– Creating Supportive Culture – Implementing strategies in functional areas- Organizational values and their
impact on strategy.
UNIT – V:
Strategy Evaluation and Control: The Nature of Strategy Evaluation –Review and Control – Characteristics of
effective evaluation systems – Criteria for strategy control –Mechanism for strategy Control- Strategic
Surveillance- Strategy Audit.
References:
1. Glueck, William F. Strategic Management and Business Policy, New York McGraw Hill.
2. Azar Kazmi,Strategic Management,Excel Books
3. PS Rao, Business Policy & Strategic Management, Himalaya, Mumbai
4. Hill & Jones, An Integrated Approach to Strategic Management, Cengage, ND
5. Sukul Lamesh, Business Policy and Strategic Management, Vikas, ND
6. Hugh McMillan- Strategic Management, Oxford University Press.
7. Budhiraja, S.B. and Athereya, MB.Cases in Strategic Management, Tata McGraw-Hill,ND
8. Hax A.C and Majluf, N.S. Strategic Management, Englewood Cliffs, New Jersey, Prentice Hall of India.
9. Mathur U.C. Strategic Management, Macmillan.
10. Gupta, Strategic Management, Prentice Hall of India.
11. Vijaya kumar .P Hitt ASM Cengage learning, New Delhi,2010
12. Apparao,Parvatheswar rao, Siva Rama Krishna, Strategic management and Business policy, Excel books,
New Delhi,2012
13. R.Srinivasan - Strategic management PHI learning, New Delhi, 2012.
31
BUSINESS LEGISLATION

UNIT -I
Importance of Commercial Law: The Indian Contracts Act, 1872 – Nature of the Act and Classification of Contracts
– Essentials of a Valid Contract – Offer and Acceptance – Capacity – Consideration –Free Consent –Legality of
Object –Performance of a Contract – Discharge of Contract – Breach of Contract and Remedies.
UNIT -II
Sale of Goods Act: Distinction between Sale and Agreement to Sell – Conditions and Warranties – Performance of
Contract of Sale –Transfer of Ownership – Rights of an Unpaid Seller. Consumer Protection Act, 1986 and 2002 -
Consumer Rights –Machinery for Redressal of Consumer Grievances - Information Technology Act 2000 and
Cyber Laws.
UNIT -III
Contract of Agency: Kinds of Agents Creation of Agency- Duties and Rights of Principal and Agents- Principal’s
Liability for the Acts of the Agent-Liability of Agent –Termination of Agency. Negotiable Instruments Act, 1881-
Kinds of Negotiable Instruments and Endorsement- Presentation and discharge of Negotiable Instrument.
UNIT-IV
Indian Partnership Act, 1932: Meaning and Essentials of Partnership- Registration – Tests of Partnership-Duties and
Rights of Partners – Dissolution of Partnership.
UNIT -V
Company Act 1956: Nature and Types of Companies – Formation – Memorandum of Association-Articles of
Association –Kinds of Shares – Duties of Directors-Winding up of Companies.
References:
1. S.S.Gulshan, G.K.Kapoor: “Business Law Including Company Law”, New-Age Publishers, New Delhi,
2011
2. S.N.Maheshwari, S.K.Maheshwari: “A Manual of Business Laws”, Himalaya Publishing House, 2013
3. Kuchhal M C, Deepa Prakash: “Business Legislation for Management”, Vikas Publishing House, New
Delhi, 2012
4. S.S Gulshan: “Business Law”, Excel Books, New Delhi, 2012
5. Ravindra Kumar: “Legal Aspects of Business”, Cengage Learning, New Delhi, 2011
6. Pathak: “Legal Aspects of Business”, Tata McGraw Hill, New Delhi, 2010
7. 7.P.K.Padhi: “Legal Aspects of Business”, PHI Learnings, New Delhi, 2013
8. 8.Daniel Albuquerque: “Legal Aspects of Business”, Oxford University Press, New Delhi, 2013
9. 9.Tejpal Sheth: “Business Law”, Pearson, New Delhi, 2012.
10. 10. N.M.Vechalekar: “Business Law”, Everest Publishing House, New Delhi, 2011.
32
RETAIL MANAGEMENT

UNIT-I :
Introduction to Retailing: Retail Development – Types and functions of Retailers – Multi channel retailing –
Organized retailing in India – Special characteristics of retailing Services retailing- Trends in Retailing–Online
Retailing–Legislation for Retailing in India.
UNIT –II :
Retail strategy: Market Strategy, Consumer Buying Behavior – Retail format and target market – Building
sustainable competitive advantage – Growth strategies – Strategic retail planning process.
UNIT-III :
Retail location: Types, location opportunities –Store location and Site analysis - Financial strategy – Strategic profit
model – Setting and measuring performance objectives.
UNIT-IV:
Store layout and design: Store operations, Gaining competitive advantage through HRM, motivating retail
employees, Building commitment and inventory management- Merchandise planning and control, Buying
merchandise – Developing assortment plan.
UNIT –V:
Retail pricing strategy, category management, customer services: Retail branding- International retailing –
Promotional strategies – Advertising, Sales promotion, Store atmosphere.
References:
1. Swapna Pradhan, “Retail management”, Tata McGraw Hill Education Pvt. Ltd. New Delhi, 2012
2. Gibson G Vedamani, “Retail Management”, Jaico Publishing House, New Delhi.
3. Dunne: “Introduction to Retailing”, Cengage Learning, New Delhi, 2013
4. Sivakumar, A, “Retail Marketing”, Excel Books, New Delhi, 2007
5. Sheikh and Kaneez Fatima, “Retail Management”, Himalaya Publishing House, Mumbai, 2012
6. A.J. Lamba:”The Art of Retailing”, Tata McGraw Hill Education Pvt. Ltd. New Delhi.2011
7. Berman Barry, Joel R. Evans and Mini Mathur, “Retail Management-A Strategic Approach”, Pearson
Education, New Delhi, 2011.
8. Chetan Bajaj RajnishTuli, Nidhivarma Srivastava:”Retail Management”, Oxford University Press, New
Delhi, 2012.
9. Dr.A.Musthaffa “Retail Management”, Himalaya publishing house.
33
(Marketing- Elective-I)
CONSUMER BEHAVIOUR & CUSTOMER RELATIONSHIP MANAGEMENT

Credits :3 Subject Code : PGMB3TE1
UNIT-I:
Introduction to Consumer Behavior: Meaning, Nature, Scope of Consumer Behaviour, - Understanding consumers
and market segments. Evolution of consumer behavior, consumer analysis and business strategy. Models of Buyer
Behaviour, Howard Model, Howard- Sheth Model, EKB Model, Webster and Wind Model and Family Decision
Making model
UNIT-II:
Determinants of Consumer Behaviour: Consumer Motivation, Perception, Personality and Behaviour, Learning and
Behaviour Modification, Information Processing, Attitude Change. Social and Cultural Environment Economic,
Demographic, Cross Cultural and Socio-Cultural Influences, Social Stratification, Reference Groups and Family,
Personal influence.
UNIT-III:
Consumer Decision Making: Consumer Decision Making Processes High and Low Involvement, Pre-Purchase
processes, Post Purchase processes, Consumption and evaluation, Brand Loyality and Repeat Purchase Behaviour.
UNIT-IV:
Customer Relationship Management: Elements of CRM- CRM Process –Importance of CRM- Planning and
Managing CRM Programme, Concept of Customer loyality –Customer Value assessment
UNIT-V:
Customer Retention Strategies:CRM in services, E-CRM. Customer relationship Survey Design –Statistical
Analysis of Customer surveys- Using Customer relationship surveys –Using Customer relationship Survey results.
References:
1. Schiffman & Kanuk ,Consumer Behavious

2. David L Loodon and Albert J Della Bitta,Consumer Behaviour, 4/e, TMH,
3. Kazmi: Consumer behaviour Excel publishers
4. Hawkins Best coney: Consumer behaviour Building marketing strategy, Tata Mc graw hill
5. Ramanuj Majumdar: “Consumer Behaviour insight from Indian Market”, PHI Learning, New Delhi, 2011.
6. Ramneek Kapoor,Nnamdi O Madichie: “Consumer Behaviour Text and Cases”,TMH, New Delhi,2012.
7. H .peer Mohammed: CRM, Vikas.
8. 7.Anderson “CRM”Tata Mc Graw hill 2002.
9. 8.Mukesh Chaturvedi and Abhivan Chaturvedi : CRM An Indian Perspective Excel books.
34
(Marketing- Elective-II)
ADVERTISING AND BRAND MANAGEMENT

Unit I:
Advertising Importance: Changing concept and Role Of Advertising In A Developing Economy- Types of
Advertisements: Consumer, Industrial, Institutional, Retail, Trade And Professional – Role of Advertisement in
Promotion mix.
Unit II:
Organizing for Advertising: Advertising Department and Advertisement Manager, Objectives And Functions –
Role of advertisement agencies – Functioning Of Advertisement Agencies. Advertising agency skills and services –
Client Agency Relationship.
Unit III:
Planning for Advertisement: Visual layout, Art work, Effective use of words – Advertisement effectiveness: Pre-
testing, post -testing, Experimental designs, Advertisement budgets: Types, determining optimal expenditure,
Decision models: Sales response and Decay, Communication, state, Competitive share.
Unit IV:
Advertisement Media: Characteristics, Media selection, Media scheduling, Media research- Sources of themes:
Adapting presentation to medium campaign, USP, Brand image, Positioning, Purchase proposition and Creative
interpretation, Insertions, Contract.
Unit V:
Brand Management: Concept of Brand- Brand Evaluation –Brand Positioning – Brand and consumers – Brand
equity – Brand Inside and Outside -Brand Extensions – Brand over Time – Stages of Brand Management –
Challenges of Brand management – Brand Revitalization and Elimination – Brand valuation Process and Methods.
References:
1. Advertising Management by David Aaker & Myers
2. Sangeetha Sharma: Advertising, PHI Learning, New Delhi,2009
3. S.A.Chunawalla: Foundations of Advertising,. Himalaya Publishing House, NewDelhi, 2010
4. S.L.Gupta: Brand Management, Himalaya Publishing House, New Delhi, 2010
5. YLR Moorthy: Brand Management, Vakas Publishing House, New Delhi, 2009
6. Brad Van Auken: Branding, Jaico Publishing House, New Delhi, 2010
7. Larry percy: Stratagic Advertising Management, Oxford University Press, New Delhi, 2009
8. Shah, Alan D Souza: Advertising and Promotion, TMH, New Delhi, 2009
9. Ronald Lane: Advertising Procedure, Pearson Education, New Delhi, 2008
10. Richard Eliott: Strategic Brand Management, Oxford University Press, New Delhi, 2008
11. Shhkazmi: Advertising and sales promotion, Excel Books, New Delhi, 2010
12. Helen Edwards: Creating Passion Brands, Kogan Page Publication, New Delhi, 2010
13. Shimp: Advertising and Promotion, Cengage Learning, New Delhi, 2008
35
(Finance - Elective-I)
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Unit I:
Concept & Analysis of Investment: Definition of Investment-Financial and Economic meaning of Investment - Real
investment vs. Financial investment, Investment vs. Speculation vs. Gambling- Types of investors-Investment
Avenues- Factors to be considered in investment decision: Liquidity, Return, Risk, Maturity, Safety, Tax and
Inflation. Macro-economic, Industry and Company Analysis.
Unit II:
Portfolio Theory: Concept of Risk - Elements of Risk- Measurement of Risk and Returns, Calculation of Expected
Return and Standard Deviation of Return-Portfolio analysis: Expected return of Portfolio – Risk – Measurement and
Analysis, Mean – Variance approach.
Unit III:
Equilibrium in Capital Market: The Capital Asset Pricing Model, Capital Market Line (CML), Security Market line
(SML) Over-pricing and Under-pricing securities. Single-index model, Arbitrage Pricing theory. Bond Analysis:
Bond returns-YTM-YTC-Bond prices- Bond duration.
Unit IV:
Equity Valuation Models: Balance sheet valuation- Dividend Discount Models, Intrinsic Value and Market Price,
Earnings Multiplier Approach, P/E ratio, Price/ Book value, Price/Sales ratio, Economic value added (EVA).
Unit V:
Mutual Funds and Portfolio Evaluation: Concept-Features- Types And Schemes- NAV- Costs- Loads-Return of
Mutual Funds- Problems and prospects in India- Performance Measures: Sharpe’s Reward to Variability Index-
Treynor’s Reward to Volatility Index-Jensen’s Differential Index.
References:
1) S.Kevin: Security Analysis and Portfolio Management, PHI Learning, New Delhi, 2009.
2) Preeti Singh, “Investment Management”, Himalaya Publishing House. New Delhi
3) V.K.Bhalla: “Fundamentals of Investment Management”, S.Chand, New Delhi, 2013
4) Punithavathy Pandian: Security Analysis and Portfolio Management, Vikas Publishing House,New Delhi,
2009
5) Robert A Strong: Portfolio Management, Jaico Publishing House, New Delhi, 2001
6) Sudhendra Bhat: Security Analysis Portfolio Management, Excel Books, New Delhi, 2009.
7) Shashi K Gupta: Security Analysis Portfolio Management, Kalyani Publishers, NewDelhi, 2010.
8) William F. Sharpe, Gordon J.Alexander and Jeffery V.Bailey: Investments, Prentice Hall, 2002.
9) Prasanna Chandra, Investment Analysis and Portfolio Management, 3/e Tata McGraw-Hill Publishing
Co. Ltd. New Delhi, 2003.
10) Ranganatham: Investment Analysis and Portfolio Management Pearson Education.
(Finance - Elective-II)
36
(Finance - Elective-II)
FINANCIAL MARKETS , INSTITUTIONS AND SERVICES

UNIT I:
Indian Financial System: Structure of Financial System-Role of Financial System in Economic Development-
Financial Markets and Instruments-Capital Market-Money Market –Role of SEBI-Functions of Stock Markets-
Regulation-Listing-Formalities- Stock exchanges- organization and functioning depositories, securitization.
UNIT-II:
Financial and Banking Institutions: Development Banking Institutions – Objectives, operations, Schemes of
financing – Investment policy – Portfolio management and Resource mobilization efforts of IDBI, IFCI,
ICICI,IRBI, NABARD, SIDBI, and EXIM Bank.
UNIT-III :
NBFC’S: Evolution - RBI Guidelines – RB I regulation of Bank Credit, Micro Finance : Meaning – Players,
Development, Organization - Functioning in Indian Context.
UNIT-IV:
Financial Services: Asset or Fund based Financial Services-Lease Finance, Consumer Credit and Hire Purchase
finance, Factoring & Forfeiting, Bill discounting, Housing Finance, Venture Capital Financing. Fee based/Advisory
Services: Stock broking, Credit rating Agencies: CRISIL, CARE & ICRA.
Unit-V:
Merchant Banking: Merchant Banker – Categories - Functions and Activities-Underwriting-Bankers to an issue.

Debenture trustees - Portfolio managers- The Regulatory Framework: Role of SEBI in the Regulation of Primary
and Secondary Markets. Debt Securitization - Concept and application - De -Mat Services and Operations - Role of
NSDL and CSDL.
References:
1. Clifford Gomez: Financial Markets, Institutions and Financial Services, PHI Learning,New Delhi, 2009
2. A Manual of Merchant Banking by J.C.Verma
3. Bharti V Pathak: The Indian Financial System, Pearson Education, New Delhi, 2010
4. Bhole : Financial Institutions and Markets, TMH, New Delhi, 2009
5. M.Y.Khan , Financial Services, Tata McGraw-Hill, New Delhi, 2004
6. R.Shanmugham: Financial Services, Wiley India, New Delhi, 2010
7. Harsh V.Verma, Marketing of Services, Global Business Press, 2002
8. Meir Kohn: Financial Institutions and Markets, Oxford University Press, New Delhi,2009
9. Sames L .Heskett, Managing In the Service Economy, Harvard Business School Press,Boston, 2001.
10. H.R Machiraju, Indian Financial Systems, Vikas Publishing House Pvt. Ltd.2002.
11. Erich A Helfert: Financial Analysis, Jaico Publication House, New Delhi, 2006
37
(HR - Elective-I)
MANAGEMENT OF INDUSTRIAL RELATIONS
Credits :3 Subject Code: PGMB3TE5
Unit – I:
Industrial Relations: Concept Scope and Significance – Causes and Consequences of Industrial Disputes – Recent
Trends in Industrial Relations
Unit—II:
Trade Unions Act 1926: Trade Union Structure and Movement in India-Employee Association – Changing Role in
the Context of Liberalization
Unit – III:
Promotion of Harmonious Relations: A Machinery for Prevention and Settlement of Industrial Disputes – ID Act
1947-Conciliation – Arbitration and Adjudication – Code of Discipline,
Unit-IV:
Grievances and Discipline: Grievances Redressal Machinery Discipline in Industry _ Measures for dealing with
Indiscipline- Standing orders Act, 1946.
Unit – V:
Collective Bargaining (CB): CB Practices in India – Participative Management Forms and Levels – Schemes of
Workers’ Participation in Management in India.
References:
1. Venkat Ratnam, C.S. – Industrial Relations, Oxford University Press.

2. SC Srivathava, Industrial Relations and Labour Laws, Vikas, ND.
3. M.Arora: Industrial Relations, Excel Publications.
4. P.R.N.Sinha, Indu Bala Sinha and Seema Priyadarshini Shekar, “Industrial Relations, Trade Unions and
Labour Legislation”, Pearson Education, New Delhi.
5. Ramaswamy E.A. – The Strategic Management of Industrial Relations, Oxford University Press.
6. Cowling and James, The Essence of Personnel Management and Industrial Relations, Prentice Hall of
India.
7. Ratna Sen, “Industrial Relations in India”, Macmillan India Ltd. New Delhi.
8. Michael Armstrong, Employee Reward, Universities Press (India) Ltd.
9. Mamoria “Dynamics of Industrial Relations, Himalaya Publishing house, New Delhi.
10. Arun Monappa - Industrial Relations, Excel books New Delhi.
38
(HR - Elective-II)
COMPENSATION AND WELFARE MANAGEMENT
Unit – I :
Employee Compensation: Meaning and Scope - Factors Influencing Compensation Plan and Policies – Principles of
Wage and Salary Administration – Wage as a Motivator – Methods of Wage Fixation – Factors Influencing Wage
and Salary Determination- New trends in Compensation management at National& International level.
Unit – II:
Job Evaluation: Methods – Performance and Reward Systems – Methods of Wage Payment – Incentive Plans –
Wage Differentials – Minimum Wages Act, 1948-The Payment of Wages Act 1936.
Unit – III :
Employee Welfare : Concept, Scope and Significance – Welfare Policy and Five Year Plans – Role of Employee
Welfare Agencies – State, Employers, Trade Unions and Voluntary Agencies.
Unit – IV:
Employee Welfare Programmes: Statutory and Non-Statutory – Intra Moral, Extra Moral – Social Security – Social
Assistance and Social Insurance- Factories Act 1948 Health, Safety, Welfare activities- ESI
Unit – V:
Labour Welfare Administration: Plant Level, State and Central Levels – Labour Welfare Officer – Role, Status and
Functions.
References:
1. Barry Gerhart and Sara L. Rynes, Compensation, Sage Response Books.

2. Thomson, R and Mabey, C. Developing Human Resources, Oxford, Butterworth Heinemann.
3. Hendorson, Richard I. Compensation Management: Rewording Performance, Englewood Cliffs, Prentice
Hall of India.
5. Aspects of Labour Welfare & Social security, A .M. Sharma Himalaya Publications
39
MBA IV SEMESTER
AUTONOMOUS SYLLABUS
40
LOGISTICS AND SUPPLY CHAIN MANAGEMENT

Year/Semester : MBA II/II External Marks : 60
UNIT –I :
Introduction to Logistics & Supply Chain: Objectives-Importance - Process - View of supply chain-Integrated
supply chains - Models in Logistics Management - Logistics to Supply Chain Management - Focus areas in
Supply Chain Management.
UNIT –II :
Logistics and Competitive Strategy: Competitive advantage - Gaining Competitive advantage through logistics -
Competitive performance - Customer service and retention - Basic service capability - Value added services.
UNIT –III :
Logistics and Supply Chain Relationships: Benchmarking the logistics process and SCM operations – Mapping
the supply chain processes - Supplier and distributor benchmarking –Setting benchmarking priorities-Identifying
logistics performance indicators – Channel structure-Economics of distribution – Channel Relationships –
Logistics service alliances – CRM - Internal Supply Chain Management.
UNIT –IV :
Sourcing, Transporting and Pricing Products: Sourcing decisions and Transportation in supply chain -
Infrastructure suppliers of transport services - Transportation economics and pricing - Documentation - Pricing and
Revenue management - Lack of coordination and Bullwhip Effect - Impact of lack of coordination.
UNIT –V :
Managing Global Logistics and Global Supply Chains: Logistics in a Global Economy - Views of global logistics
- Global operating levels - Interlinked global economy - The global supply chains - Global supply chain business
processes – Global strategy – Global purchasing -Global logistics - Channels in Global logistics – Global alliances –
Issues and Challenges in Global Supply Chain Management.
References:
1. Donald J.Bowersox and David J.Closs: “Logistical Management” The Integrated Supply Chain Process,
TMH, 2011.
2. Edward J Bradi, John J Coyle: “A Logistics Approch to Supply Chain Management, Cengage Learning,
New Delhi, 2012.
3. D.K.Agrawal: “Distribution and Logistics Management”, MacMillan Publishers, 2011
4. Sunil Chopra and Peter Meindl: “Supply chain Management: Strategy, Planning and Operation”, Pearson
Education, New Delhi 2013
5. Rahul V Altekar: Supply Chain Management, PHI Learning Ltd, New Delhi, 2009
6. R.P.Mohanthy: Supply Chain Management, Biztantra, New Delhi, 2010.
7. Deepak P, Miiind M.Oka: “Supply Chain Management” Everest Publishing House, NewDelhi, 10.S K
Battacharya: “Logistics Management”, S.Chand New Delhi, 2013.
8. Manish Bansal, Babita Singla: “Retail and Supply Chain Management “, Kalyani Publishers, NewDelhi,
2012.
41
ENTREPRENEURSHIP & SMALL BUSINESS MANAGEMENT

UNIT –I:
Entrepreneurship Meaning & Importance: The concept of Entrepreneurship - Types of Entrepreneurs -

Characteristics and Qualities of Entrepreneur - Role of Entrepreneurship -Ethics and Social Responsibilities of
Entrepreneurs.
UNIT-II:
Entrepreneurship Training & Development: Importance of Entrepreneur Training - Designing Appropriate

Training Programme to Inculcate Entrepreneurial Spirit - Training for New and Existing Entrepreneurs-Feedback
and Performance of Trainees.
UNIT III:
Entrepreneurial Development and Role of Institutional Framework:
Policy Framework for Entrepreneurship Development - Role of Government, IDBI, NIESBUD, SISI, DIC, Financial
Institutions, Commercial Banks - Entrepreneurial Development Institutes -Universities and other Educational
Institutions offering Entrepreneurial Development Programme.
UNIT –IV:
Challenges and Sickness In MSMEs: Sickness in small industries - Causes and Remedies –Challenges - Women
Entrepreneurship - Role & Importance, Profile of Women Entrepreneur, Problems of Women Entrepreneurs and
Women Entrepreneurship Development in India.
UNIT –V:
Planning and Evaluation of Projects: The Process and Steps for Setting up MSMEs -Identification and Selection -
Factors inducing growth - Project Feasibility Study - Post Planning of Project - Project Planning and Control
References:
1. Vasanth Desai, “Entrepreneurship’ Himalaya Publishing House, New Delhi, 2012
2. Arya Kumar: “Entrepreneurship”, Pearson, Publishing House, New Delhi, 2012.
3. VSP Rao, Kuratko: “Entrepreneurship’, Cengage Learning, New Delhi,
4. K.Ramachandran: “Entrepreneurship Development”, TMH, New Delhi, 2012
5. B.Janakiram, M Rizwana: “Entrepreneurship Development” Excel Books, New Delhi, 2011
6. Rajeev Roy: “Entrepreneurship”, Oxford University Press, New Delhi,2012
7. P.C.Shejwalkar: “Entrepreneurship Development”, Everest Publishing House, New Delhi, 2011
8. Manjunatha, Amit Kumar Goudar: “Management and Entrepreneurship” University Science Press, New
Delhi, 2011
9. Eric A Morse, Ronald K Mitchell: “Cases in Entrepreneurship”, SAGE Publiccation, New Delhi, 2011
42
(HR - Elective -III)

PERFORMANCE MANAGEMENT AND COUNSELLING
Credits :3 Subject Code: PGMB4TE5
Unit-I:
Introduction to Performance Management: Definition – Importance – Scope - Objectives and Dimensions of

Performance Management - Clarity of Roles and Functions - Performance Targets.
Unit–II:
Performance Analysis: Objectives - Factors Influencing Performance Analysis - Methods of Appraisal Systems -
Performance management System - Reward based Performance management system.
Unit –III:
Performance Review & Counseling (PRC): Objectives – Process - Conditions for Effective PRC - Performance
Monitoring & Counseling.
Unit –IV:
HRM and Performance Management: Need - Identification for Training and Development - Rewards and
Recognition - Building & Leading High Performance teams.
Unit-V:
Modern Performance Management Practices: 360 - Degree Appraisal - Assessment Centre - Potential Appraisal
- Balanced Score Card – MBO – BARS.
References:
1. TV Rao, Performance Management and Appraisal Systems, Sage Response Books.
2. G.K.Suri: Performance Measurement and Management, Excel Publications.
4. Cynthis D. Fisher, Lyle F. Schoenfeldt and James B.Shaw, “Human Resource Management”, Biztantra,
New Delhi.
5. D.K.Srivastava: Strategies for Performance Management, Excel Publications.
6. R.K. Sahu: Performance Management System, Excel Publications.
7. Chadha-Performance Management, MacMillan.
8. Kanishka Bedi-Quality Management, Oxord.
9. BD Singh Performance management system Excel books New Delhi-2010
43
(HRM - Elective-IV)
GLOBAL HUMAN RESOURCE MANAGEMENT
UNIT –I:
Introduction to Global HRM: A Global HR Perspective in New Economy - Challenges of Globalization -

Implications of Managing People and Leveraging Human Resource - Conflicts - Strategic role of International
HRM - Global HR Planning-Staffing policy.
UNIT –II:
Managing International Assignments: Significance - Recruitment & Selection methods -
Training & Development - Performance Appraisal - Positioning Expatriate – Repatriate - Factors of Consideration -
Strategies – International Labour Relations.
UNIT –III:
Cross Culture Management: Importance - Concepts and issues -Theories - Considerations- Problems - Skill
building methods - Cross Culture Communication and Negotiation - Cross Culture Teams.
UNIT –IV:
Compensation Management: Concept - Importance - Trends – Issues – Methods - Factors of Consideration –

Models - Incentive methods - Global Compensation implications on Indian systems - Performance Management.
UNIT-V:
Globalization and HRD Practices: Strategic Advantages through HRD - Measures for creating global HRD
Climate - Strategic Frame Work of HRD and Challenges - Globalization and Quality of Working Life and
Productivity - Challenges in creation of New Jobs through Globalization.
References:
1. Peter Dowling: “International Human Resource Management”,Cengage Leanring, 2012
2. Aswathappa K, Sadhana Dash: “International Human Resource Management, TMH, New Delhi,
3. Subba Rao P: “International Human Resource Management”,Himalaya Publishing House, Hyderabad, 2011
4. NilanjanSen Gupta: “International Human Resource Management Text and cases” Excel Books, New
Delhi.
5. Tony Edwards :”International Human Resource Management”,Pearson Education, New Delhi, 2012
6. Charles M Vance: “Managing a Global Work Force”, PHI Learning, New Delhi, 2009.
7. Monir H Tayeb: “International Human Resource Management”,Oxford Universities Press, Hyderabad,
2012.
8. S.C.Gupta: “International Human Resource Management Text and Cases”, MacMillion,New Delhi, 2012.
9. 9.Dave Ulrich, JonYounger: “Global HR”, TMH, New Delhi, 2013
44
(Finance - Elective - III)

FINANCIAL RISK MANAGEMENT
UNIT -I
Introduction to Risk Management: Concept and Nature of risk - Possible Risk events and risk indicators - Risk
Management Process: Pre-requisites and fundamentals - Misconceptions of risk - Types of risk: Product market
risk and capital market risk - Risk Reporting process–Internal and External.
UNIT-II:
Measurement and Management of Risk: Value at Risk (VaR): The concept - Stresses testing - Back testing.
Cash flow at risk (CaR) - Non-Insurance methods of Risk management: Risk Avoidance, Loss Control, Risk
retention and Risk transfer - Capital adequacy ratio - Management of Interest Rate Risk, Liquidity Risk, Credit Risk
and Exchange Rate Risk.
UNIT-III:
Derivatives - Forward & Future Contracts: The concept and importance of Derivatives - Types of Derivatives -
Role of Derivative securities - Players in the stock/ Derivative Market: Individuals, Speculators, Hedgers,
Arbitrageurs and other participants in Derivatives Market.
Forward contracts: Definition - Features and profile of Forward Contract - Valuation of forward contracts.
Futures contracts: Definition of future contracts - Clearing House - Margin requirements - Valuation of futures
contracts.
UNIT-IV
Derivatives - SWAPS: Definition – Features - Types of Swaps - Interest rate swaps, Currency swaps -
Mechanics of Interest rate swaps - Valuation of interest rate Swaps - Currency Swaps: Definition - Features -
Types of Currency Swaps - Valuation of currency swaps.
UNIT -V
Derivatives - Options: Definition - Types of options: Call option, Put option, American Option and European
Option - Option Premium - Intrinsic value and Time value of options - Pricing of call and put options at
expiration and before expiration - The Binominal Option Pricing Model (BOPM).
References:
1. Naidu.BVR, Venkateswarlu.Ch., Himalaya Publication, New Delhi.
2. Dun and Bradstreet: “Financial Risk Management”, TMH, Delhi. 2011
3. Paul Hopkins, Kogan Page: “Fundamentals of Risk Management”, Institute of Risk Management. 2010,
4. Jayanth Rama Varma: “Derivatives and Risk Management”, TMH, 2012
5. Rajiv Srivastava:”Derivatives Valuation and Risk Management”, Oxford University Press.2012
6. John C. Hull & Sankarshan Basu, “Options, Futures and Other Derivatives”,Pearson Education.
7. Taxmann: “Theory and Practice of Treasury and Risk Management in Banks”, Indian Institute of Banking
and Finance, March 2006,
45
(Finance - Elective - IV)

INTERNATIONAL FINANCIAL MANAGEMENT

UNIT -I
International Financial System: Evolution of International Financial System - Bretton woods system - Types of
Exchange Rate System- International financial markets - Global financial institutions–IMF - Bank for International
Settlement - International Banking, International Financial Instruments
UNIT –II
Foreign Exchange Market and International Parity Relationships: Structure and Participants in foreign
exchange market - Quotes in Spot market and Forward market - Triangular arbitrage; Currency derivatives –
FEMA-BOP-Structure, Measures, Capital account convertibility, Parity Conditions; PPP theory, Interest Rate Parity
theory, International Fisher Effect.
UNIT-III
Foreign Direct Investment: FDI and motives- FDI theories-Theory Of Comparative Advantage- OLI paradigm of
FDI in India- Modes of foreign Investment- Evaluation of overseas investment proposal using APV; Financial goals
of MNC- International Cash Management- Multinational Capital structure decision- Cost of capital -International
Portfolio Diversification.
UNIT-IV
Risk Management in Multinational Corporations: Types of risk-Currency risk- Transaction exposure-

Translation exposure- Economic exposure - Interest rate risk- Country risk assessment-Management of Foreign
Exchange Exposure
UNIT –V
International Tax Environment: Bases of International Tax system - Types of taxes- Tax havens - Modes of
double taxation relief-Taxation of foreign source income in India -Transfer pricing (TP) and tax planning- TP rules
in India.
References:
1. Vyuptakesh Sharan: International Financial Management- PHI Learning- New Delhi-2010..
2. Thomas J O’Brien: International Finance- Oxford University Press- New Delhi- 2009.
3. P.G.APTE: International Financial Management- TMH- New Delhi- 2009
4. Shailaja G: “International Finance”- Universities Press(India) Privte Limited- Hyderabad- 2008
5 David K. Eiteman- Arthur I.Stonehill and Michael H.Moffeth- Multinational Business Finance-
10th edition- Pearson Education 2004.
7. P.K Jain- Josette Peyrard and Surendra S. Yadav- International Financial Management-
Macmillan Publishers- 2001.
8. Alan C Shapiro: Multinational Financial Management- Wiley India- New Delhi- 2010
9. R.M.Srivastava: Multinational Financial Management- Excel Books- New Delhi- 2008
10. V.A. Avadhani: International Financial Management- Himalaya Publishing House- New Delhi- 2009
46
(Marketing - Elective - III)

SERVICES MARKETING
UNIT-I:
Introduction to Services Marketing: Services in the modern economy- Classification of services- Marketing
Services Vs. Physical Services- Services as a System -Creating value in a competitive market- Positioning services
in the market - Value addition to the service product Planning and Branding Service Products - New Service
Development – Process and Stages – The Marketing Planning Process.
UNIT-II:
Relationship Marketing: Relationship Marketing- The Nature of Service Consumption- Understanding Customer
needs and expectations- Strategic responses to the Intangibility of Service Performances.
UNIT-III:
Service Market Segmentations: The process of market segmentation - Selecting the Appropriate Customer
Portfolio - Creating and maintaining valued relations - Customer Loyalty.
UNIT-IV:
Pricing Strategies for Services: Service Pricing - Establishing Pricing Objectives - Pricing and Demand -
Service Pricing Strategies.
UNIT-V:
Service Promotion & Delivery: The role of Marketing Communication - Word of mouth Communication -
Implication for communication strategies - Setting Communication Objectives - Marketing Communication mix -
Planning and Managing Service Delivery - Creating delivery systems in Price, cyberspace and time.
References:
1. Chistopher lovelock Service marketing -Pearson education- New Delhi.
2. Valeri Zeithmal and Mary Jo Bunter: Service marketing- TATA Mc graw hill. New Delhi
3. Ram Mohan Rao- K: “Services Marketing”- Pearson Education- New Delhi- 2013.
4. GovindApte: Services Marketing- Oxford University Press- New Delhi- 2010
5. S.M. Jha: “Services Marketing”- Himalaya Publishing House- 2011
6. Christian Gronroos: Service Management and Marketing- Wiley India- New Delhi- 2010
7. Nimith Chowdhary: “Marketing of Services”- MacMillan Publishers- New Delhi- 2009
8. John E.G.Bateson- K.Douglas Hoffman: “Services Marketing”- Cengage Learning- New Delhi- 2012.
9. Rajendra Nargundkar: Services Marketing- TMH- New Delhi 2011.
47
(Marketing - Elective-IV)
GLOBAL MARKETING
Unit-I:
Introduction to Global Marketing: Global Marketing Scope and Objectives –Need for international trade, Major
Decisions in Global Business ,Environmental Factors Effecting global Business -Economic Environment -Cultural
Environment -Political Environment -Legal Environment -Regional Integration and Global Trade Protectionism –
Special Economic Zones.
Unit-II:
Perspectives of Global Markets and Strategies: Global Marketing Research and Information – Organization for
Global Market Research –Global Marketing Information System - Segmenting the Global Market-Segmentation
Basis and Process-Global Markets and Criteria for Grouping Countries. Foreign Manufacturing Strategies with
Direct Investment. Entry Strategies of Indian firms.
Unit-III:
Global Marketing Decisions: Product Policy and Planning - Global Pricing Decisions– Environmental influences
on Pricing Decisions - Grey Market goods - Transfer pricing - Global Pricing - Policy Alternatives -Strategies -
Global Channels of Distribution - Challenges in Managing An international Distribution Strategy Selecting Foreign
Country Market intermediary.
Unit-IV:
Global Advertising & Sales Promotion: Multinational Sales Management and Foreign Sales Promotion –Conduct
of International Trade fairs and Exhibitions.
Unit-V:
Planning and Control of Global Marketing Operations: Organization and Control Process in Global Marketing-
Marketing Planning and Strategy for Global Business.
References:
1. Wareen J.Keegan : Global Marketing Management
2. Keifer Lee- Steve Carter- Global Marketing Management- Oxford University Press.
3. Vasudeva: International Marketing- Excel Publications
4. Saravanauel. P : International Marketing.
5. Gillispe- International Marketing- Cengage- ND
6. Jean-Pierre Jennet & H. David Hennessey- Global Marketing Strategies- Wiley India- Delhi.
7. Dana-Nicoleta Lascu- International Marketing- Wiley India- New Delhi.
8. Varshney R.L. & Bhattacharya : International Marketing Management
9. Subhash C.Jain : International Marketing Management.
48
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SWARNANDHRA COLLEGE OF ENGINEERING & TECHNOLOGY R14 (AUTONOMOUS)

SWARNANDHRA COLLEGE OF ENGINEERING AND TECHNOLOGY

PROPOSED ACADEMIC CALENDAR FOR THE COMMENCEMENT OF CLASS WORK FOR

Note: MID Examinations Time: 10:00 AM to 12:00 AM.

Date :10-10-2014 Dr. M.MuralidharaRao

Course Structure MBA (Regular)

3 PGMB1T03 Accounting for Managers 4 -- 3 40 60 100

4 PGMB1T04 Managerial Communication 4 -- 3 40 60 100

5 PGMB1T05 Business Environment 4 -- 3 40 60 100

I T for Managers – Lab 2 100

2 PGMB2T02 Human Resource Management 4 -- 3 40 60 100

3 PGMB2T03 Marketing Management 4 -- 3 40 60 100

Course Structure MBA (Regular)

3 PGMB3T03 Retail Management 4 -- 3 40 60 100

5 Elective –II 4 -- 3 40 60 100

7 Elective –II 4 -- 3 40 60 100

PGMB3L01 Report on Industrial Visits

4 Elective –IV 4 -- 3 40 60 100

I. Consumer Behavior & Customer Relationship Management –Sub Code: PGMB3TE1

Finance (Specialization -II)

HRM (Specialization -III)

Marketing (Specialization -I)

Finance (Specialization -II)

HRM (Specialization -III)

Master of Business Administration

SWARNANDHRA COLLEGE OF ENGINEERING & TECHNOLOGY

SWARNANDHRA COLLEGE OF ENGINEERING & TECHNOLOGY

ACADEMIC REGULATIONS MBA (Regular) 2014-2015

The MBA Degree of the Swarnandhra College Of Engineering & Technology,

1.0 ELIGIBILITY FOR ADMISSIONS:

Admission to the above programme shall be made subject to the eligibility,

2.0 AWARD OF MBA DEGREE:

2.3 The minimum instruction days in each semester are 90.

3.1 A candidate shall be deemed to have eligibility to write end semester

3.4 Shortage of attendance below 65% shall in no case be condoned.

 Section-A (to examine the students Conceptual level Knowledge of the

 Section-B (to test their Comprehensive understanding of the subject)

 Section-C (to examine students ability in understanding of the problem to

4.1.2 Internal Evaluation:

 Section-A (to examine the students Conceptual level Knowledge of the

 Section-B (to test their Comprehensive understanding of the subject)

 Section-C (to examine students ability in understanding of the problem to

4.3 A candidate shall be deemed to have secured the minimum academic

4.8 Mini Project (during II Semester):

5. EVALUATION OF PROJECT WORKS

5.0 A Project Review Committee (PRC) of the college is to be constituted with

5.1 Registration of Project work: A Candidate is permitted to register for the

5.3 Every candidate shall work on projects approved by the PRC.

5.5 Three copies of Project dissertation certified by the Project supervisor

6.0 AWARD OF DEGREE AND CLASS

6.1 GRADING SYSTEM:

6.2 AWARD OF GRADE IN EACH SEMESTER:

Percentage of Grade points

7.0 WITHHOLDING OF RESULTS

8.0 TRANSITORY REGULATIONS

PRINCIPLES AND PRACTICE OF MANAGEMENT

Lecture : 4 Hours/Week Internal Marks : 40

Lecture : 4 Hours/Week Internal Marks : 40

ACCOUNTING FOR MANAGERS

Lecture : 4 Hours/Week Internal Marks : 40

Lecture : 4 Hours/Week Internal Marks : 40

Text / Reference Books

Lecture : 4 Hours/Week Internal Marks : 40

International Business Environment: Nature – Significance– Challenges and mechanisms. WTO:

QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS

Lecture : 4 Hours/Week Internal Marks : 40

Communications Skills Lab

ENGLISH LANGUAGE LABORATORY PRACTICE

MODULE TOPICS/SUB-TOPICS LABSESSIONS

Suggested Software for Lab classes:

11. Time series of IQ Test, Brain-teasers, Aptitude Test etc.

1. The Human Touch: personal Skills for Professional Success – by DebraPaul.

I T for Managers – Lab (100% LAB)

Lecture : 4 Hours/Week Internal Marks : 40

HUMAN RESOURCE MANAGEMENT

Lecture : 4 Hours/Week Internal Marks : 40