Acropolis Institute of Technology & Research: SESSION 2017-19 The Major Synopsis For Research Project On

ACROPOLIS INSTITUTE OF
TECHNOLOGY &
RESEARCH
SESSION 2017-19
THE MAJOR SYNOPSIS FOR RESEARCH
PROJECT ON
‘’A STUDY ON PERCEPTION AND ATTITUDE OF

STUDENTS for MAKING SELECTION OF
INSTITUTE IN MBA PROGRAMME IN MADHYA
PRADESH STATE”
SUBMITTED TO: SUBMITTED BY:

Prof. PRIYANKA JAISWAL PRACHI JAIN
HR & FINANCE
(3RD SEM)
INDEX
Chapter1- Introduction
1. Literature Review
2. Rationale of the Study
3. Objective of the Study
Chapter2- Research Methodology

1. The Study
2. The Design
3. The Sample
4. The tools
: For Data Collection
: For Data Analysis
References
INTRODUCTION
Education is one among the necessary service of human beings. Now a
day, MBA is one of the career choices student make to pursue their post
graduation studies. The objective of study is to analyze how various
factors has influence on the decision of students in selecting institute for
master degree. For detail study, the questionnaire was developed and all
factors which can affect institute selection decision are divided into eight
categories namely, Placement related factors, extra co-curricular activities
related factors, infrastructure related factors, student related factors,
faculty related factors, academics related factors, advertisement related
factors & other factors. Study was carried out by use of factor analysis &
means score analysis. The study was undertaken with sample of 150
students. While selecting the institute, placement activities done by the
institute, computer lab facility, suggestion from friends and family, career
goal of the students, positive word of mouth, experience of the faculty,
guidance from the counselor, specialization offered and course provided
by the institute, brand name of the institute & geographic location are
mostly considered by students.
A man without education is almost like a ship without a rudder. Education

is gaining prime importance in today’s competitive scenario. MBA is the
common abbreviation used for Masters of Business Administration. MBA
is one of the most common career choices amongst the youth in India
today. This is purely because of the benefits that the course offers. More
and more MBA schools and management institutes are coming up in
India. There are more than thousand institutes all across the country that
offers full time residential MBAs. Distance learning MBA, online MBA
and part time executive MBAs are also gaining momentum. With the
growing needs of the industry for world class managers, the institutes
offering MBAs has also gone up in the last few years.
LITERATURE REVIEW:
Joseph Sia Kee Ming has prepared a research paper on title,
“Institutional Factors Influencing Students’ College Choice Decision
in Malaysia: A Conceptual Framework” Intense competition in the higher
education sector in Malaysia has forced many universities to become
“entrepreneurs” and implement marketing strategies in recruiting students
both locally and abroad. The objective of this paper is to develop a
conceptual framework to explore the institution factors that influence
students‟ college choice decision in Malaysia. The independent variables
that have been identified to have influenced of students‟ college choice
decision are location, academic programme, college reputation,
educational facilities, cost, availability of financial aid, employment
opportunities, and advertising, Higher Education Institutions (HEIs),
representatives and campus visit.
A study on tile, “Factors Influencing Students’ College Choice at

Traditional and Metropolitan Universities” was prepared by Emad
M. Wajeeh & Ted Micceri. The college choice is a decision influenced
by a number of demographic, economic, social, political, and institutional
factors. Different types of students chose to attend certain universities on
the basis of one or more factors that link directly to their characteristics
and needs. Major factors cited in the literature to influence college choice
are: the advice of parents, academic reputation of the institution,
availability of the desired program, availability of financial aid, cost of
attending the institution, and the location of the institution. However, the
relative importance of these factors is largely determined by the
characteristics of the student and the types of the university (metropolitan
or traditional).
A research was carried out by John G. Cannon, John H. Hillison,

Thomas W. Broyles & Virginia Tech on title, “Factors influencing
Gifted and Talented Students’ College Decisions” The agricultural
industry is much different than it was 50 or even 20 years ago. Advances
in science and technology have made production more efficient, requiring
fewer workers. Nevertheless, a steady supply of well-trained and highly-
educated professionals will be needed to meet the complex demands of
modern American agriculture (Betts & Newcomb, 1986; Edwards,
Leising, & Parr, 2002). Many careers in agriculture require knowledge and
skills in science and math (Shelley-Tolbert, Conroy, & Dailey, 2000), offer
high salaries, and appear in profitable sectors such as food processing and
agricultural finance. Gifted and talented students potentially have the
skills to meet the demands of the agricultural job market. An Exploratory
Study of Factors influencing the decision of students to study at
University sains Malaysia was prepared by Jacqueline Liza Fernandez.
The higher education sector in Malaysia includes public and private
tertiary institutions. Malaysian institutions of higher learning are facing a
host of challenges, including a high degree of competition among
institutions due to the emergence of new colleges and universities,
reduced funding from the government, and the need to upgrade education
services continuously to meet the demands of the market. This study
examines: (i) the reasons students pursue higher education; (ii) sources of
information used by students to help choose a tertiary institution; (iii)
factors that influence students' choices of public versus private
institutions; and (iv) the factors that influence students' decisions to study
at USM. The results of this study indicate that the main reasons that
students pursue higher education are to improve their job prospects and to
gain knowledge and experience. A study on title, “Factors that Affect
Students’ Decision to Take Distance Learning Courses: A Survey Study of
Technical College Students in Taiwan was done by Shiao-Chuan Kung.
Distance learning courses provide alternative methods to acquire
knowledge outside traditional classroom settings.
PROBLEM STATEMENT:
Today more and more students who are opting master degree are very
conscious regarding the selection of the institutions. As most of the
students prefer premium institutes having reputation in the education field,
we want to find out the various factors that generally students evaluated
while selecting an institute.
OBJECTIVE OF STUDY:
The objective of study was to analyze how various factors has influence
on the decision of students in selecting institute for master degree.
To find the perception os students for selection of institute.

To find the attitue of students towards the selection of institute.
To analyse the activeness towards selection of institute.
RESEARCH METHODOLOGY
THE STUDY:
The Study was carried out by using convenience sampling under non
probability sampling method of descriptive research design.
THE SAMPLE:
Study was carried out by taking sample of 150 students.
THE TOOL:
Study was carried out by using primary data through personal interview
of students. Personal interview was conducted through questionnaire.
Questionnaire was semi structured with open ended and close ended
questions. Sample was selected on the random technique basis.
REFERENCES
[1] Dennis Zocco, “Risk Theory and Student Course Selection”, Research
in Higher Education Journal – Volume 3, pp.1-29
[2] Emad M. Wajeeh & Ted Micceri (1997),” Factors Influencing

Students’ College Choice at Traditional and Metropolitan Universities”, in
proceeding of 37th Annual Forum of the Association for Institutional
Research Orlando, Held on May 18-21, 1997, Florida
[3] Eldon L. Wegner, William H. Sewell,” Selection and Context as

Factors Affecting the Probability of Graduation from College”, American
Journal of Sociology, Volume 75, Issue 4, Part 2: Status and Achievement
in the U.S.: 1969 (Jan., 1970), 665-679.
[4] Joseph Sia Kee Ming (2010),” Institutional Factors Influencing

Students’ College Choice Decision in Malaysia: A Conceptual
Framework:, International Journal of Business and Social Science, Vol. 1
No. 3; December 2010,pp.53-58
[5] Jacqueline Liza Fernandez,” An exploratory study of factors

influencing the decision of students to study at university sains Malaysia”,
Kajian Malaysia, Vol. 28, No. 2, 2010,pp. 107-136
[6] Lissa Pollacia, William L. Lomerson,” analysis of factors affecting

Declining cis enrollment”, Issues in Information Systems, Volume VII,
No. 1, 2006, pp.220-225
[7] Prof Dr Karl Wagner, Pooyan Yousefi Fard (2009),” Factors

Influencing Malaysian Students’ Intention to Study at a Higher
Educational Institution”, E-Leader Kuala Lumpur, 2009.
-------------------------------------------------------------------------------------------------------------------

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ACROPOLIS INSTITUTE OF

‘’A STUDY ON PERCEPTION AND ATTITUDE OF

SUBMITTED TO: SUBMITTED BY:

Chapter2- Research Methodology

A man without education is almost like a ship without a rudder. Education

A study on tile, “Factors Influencing Students’ College Choice at

A research was carried out by John G. Cannon, John H. Hillison,

To find the perception os students for selection of institute.

[2] Emad M. Wajeeh & Ted Micceri (1997),” Factors Influencing

[3] Eldon L. Wegner, William H. Sewell,” Selection and Context as

[4] Joseph Sia Kee Ming (2010),” Institutional Factors Influencing

[5] Jacqueline Liza Fernandez,” An exploratory study of factors

[6] Lissa Pollacia, William L. Lomerson,” analysis of factors affecting

[7] Prof Dr Karl Wagner, Pooyan Yousefi Fard (2009),” Factors

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