CHAPTER I

Background of the study

Introduction

Owning a pet is a big responsibility, it is your task to feed them, make them clean and comfortable.

Having a pet is common on people who are alone or elderly especially those who are not adequate in social

interaction with some people. The most common pets are dogs, cats and fish but many animals can also be pets

like birds, hamster, and some reptiles. But what is the importance of pets? Why do we need to take care of

them?

For some people, pets are not just animals, they also consider it as a family member and a friend.

Owning a pet has a lot of rewards including unconditional love, companionship, and emotional support, can

reduce stress levels and increase the social activities of someone. Pets are also important in society, like dogs,

dogs can be easily trained and have a strong sense of smell. In home, dogs are the one who guards, in addition,

dogs help police and fireman to rescue people and the use of their sense of smell in to detect if there is a bomb

or be trained as a medical dog that can help to detect some disease like cancer. People may not know but some

pets can also be trained to help people with impairment (blind and deaf people) in their everyday lives like

opening and closing of doors and the like.

It’s important to take care of pets because pets are like humans, in order to live they also need food,

water and shelter. It is the pet owner’s main responsibility to ensure their health and welfare. When pets get

sick, like us, they need medical attention and have a yearly check-up to a veterinarian. Also, the most important

thing is to give back to them the love and care that they give to us. It is important to take care of pets specially

to maintain their cleanliness and healthy living, some pet owners who don't have time, bring their pets in pet

grooming center that can help busy pet owners to provide their pet needs.

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 The concept of pet grooming center is inspired by pets, to maintain not only the level of their cleanliness

but to keep them healthy. Grooming is about maintained both your pet’s physical health as well as their

appearance. It is beneficial to all kinds of pets to be clean and have a healthy lifestyle. It is essential for them

because it removes dirt on their body like dead hair and tick that is sometimes the reason why they get sick.

The proponents proposed "Pet grooming center" to make the cleanliness and being healthy of a pet

essential to the owner. Nowadays, some people are busy and don't have time to clean and check the condition of

their pets. The proponents want to take and bring Pet grooming center in Tanauan City to help pet owners

provide the needs of their pets like cleanliness and to ensure their health.

Statement of the Problem

The proponents engaged in establishing the following problems on proposing “Pet Grooming Center”

that might encounter by the business.

Marketing Aspect

1. Who is the target market of the business?

2. What is the edge of your business to other businesses?

3. What will be the ways to recognize the business by the customers?

4. What are the marketing strategies of the business?

5. What will be the biggest problem that might come to the proposed business?

Management Aspect

1. How many employees are needed in the business?

2. What are the rules and regulations the employees will follow in the proposed business?

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3. What are the skills and characteristics of the employees on the proposed business?

4. How does the employee serve their customer?

5. What type of ownership to be formed?

Technical Aspect

1. What are the equipment and tools needed in the business?

2. How will the business operate?

3. What will be the flow of service and product of the business?

4. What are the aims and goals of the business?

5. What are the expansion possibilities?

Financial Aspect

1. How much is the capital needed to build the business?

2. How much is the value of equipment needed in the business?

3. How will the business increase the revenue per year?

4. How much will be the customer fee in the proposed business?

5. What will be the cost in the proposed business?

Socio-economic Aspect

1. What will be the benefits of the business in the community?

2. How can the business impact the people in the community?

3. What will be the effects of the business to the community?

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4. How will the business give contribution to the country?

5. What is the contribution of the proposed service business to the government?

Objectives

The objective of the study is to determine the viability of the proposed service.

Marketing Aspect

1. To gain more customers.

2. To know how the business is different from other business.

3. To find ways on how to recognize the proposed business.

4. To know the appropriate marketing strategy of the proposed business.

5. To avoid the dissatisfaction of the customers.

Management Aspect

1. To determine the number of the employees needed in the business

2. To make rules and regulations of the business.

3. To know the skills and characteristic of the employees on the proposed business.

4. To makes sure that the employee will serve their customer.

5. To identify the type of ownership to be formed

Technical Aspect

1. To determine the tools and equipment needed in the proposed business.

2. To determine how the business will operate.

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3. To show the flow of the business.

4. To show the plans and decision of the business.

5. To illustrate the layout of the business.

Financial Aspect

1. To know the capital needed to build the business.

2. To know the amount of the equipment needed in the business.

3. To know how the owner can manage to increase the revenue of the business per year.

4. To show the right pricing strategy of the business

5. To know the cost in building the proposed business.

Socio-economic Aspect

1. To identify the benefits of the business to the community.

2. To determine the impact of the business to the people in the community.

3. To determine the effects of the business to the society.

4. To know the exercise corporate social responsibility.

5. To know the contribution of the proposed business to the government.

Significance of the Study

This section contains the beneficiary of the study.

TO THE RESIDENTS OF TANAUAN CITY BATANGAS

To the residents, they can find a place to trust to taking care of their pets, especially to the Pet lovers.
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TO THE CUSTOMERS

To the customers the main concern of this business is to provide care and healthy living for pet owners

who have hard time in taking care of their pet.

TO THE GOVERMENT

To government will somehow benefit from this business, from the tax price that can find to the

municipal projects.

TO TANAUAN INSTITUTE SCHOOL LIBRARY

To give guidance to the researchers, future researchers and the students, this will serve as a reference for

future studies.

TO THE FUTURE RESEARCHERS

Through this study they can use it as a guide and give their information and ideas in conducting related

study.

TO THE T.I. TEACHERS AND STAFF

To give information to the T.I. teachers and staff and they can use the study as guide for the students in

making feasibility study.

TO THE STUDENTS

Through this study they can use it as a reference; also it can give them additional information.

TO THE EMPLOYEE

To create opportunities to the employees because this business will provide employment and training.

TO THE PROPONENTS

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 Through this study it will serve as a guide for then in starting a business for the future.

Scope and Limitation

This section is divided in to two parts, first is the scope which is the depth of the paper and limitation

which where the feasibility study limits.

Scope

The study of "Pet Grooming Center" will only be located in Tanauan City, Batangas. This study is about

taking care of pets and will be based on five aspects which are marketing, management, financial, technical and

socio-economic aspects. The pet owners in Tanauan City, Batangas will be covered as a part of the respondents.

Limitation

The range of this study covers the services of "Pet Grooming Center". The main target of this business is

the pet owners in Tanauan City, Batangas. The study covers 300 respondents based on the total population of

Tanauan City, Batangas that will used in obtaining data from the survey.

Definition of Terms

These are the terminologies for the study.

Grooming - the practice of brushing and cleaning the coat of a horse, dog, or other animal.

Veterinarian - a person qualified to treat diseased or injured animals.

Impairment - the state or fact of being impaired, especially in a specified faculty.

Quantitative research - is the systematic empirical investigation of observable phenomena via statistical,

mathematical, or computational techniques

Harness – means to get control of something in order to use it for a particular purpose.

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Technical Aspect - is the complete study of the project in terms of input, processes, output, fields, programs

and procedures. It is a very effective tool for long term planning and trouble shooting.

Socio – economic - is the social science that studies how economic activity affects and is shaped

by social processes. In general, it analyzes how societies progress, stagnate, or regress because of their local or

regional economy, or the global economy.

Review of Related Literature

This section includes the foreign literature which are the review of related literature from another

country.

According to Lakritz (2016), Grooming is as important as bringing your pet to the vet for regular

checkups. It’s maintaining the well-being of your animal. Good groomers don’t just cut for beauty; they look

for signs of trouble beneath the furry surface. A groomer may discover health issues before you know they

exist, including cysts, bad skin conditions, and ear infections—all of which can hide under fur. For example,

matted hair can progress quickly from causing mild skin irritation to infecting wounds. Fleas and ticks can live

relatively invisibly in a hair mat, and mats around the hind end can cause an accumulation of feces that

sometimes impedes defecation. Severe hair mats can grow so tightly that they can restrict or cut off blood

circulation, which can eventually require amputation.

According to the American Pet Product Manufacturing Association (2007), the booming pet grooming

has experienced steadily increasing profits from $2.7 billion in 2006 to an astonishing $2.9 billion in 2007. With

dogs in almost 45 million homes in America, grooming services have become even more important. It is also

important that an accurate customer base is identified so that the best service can be provided. There are two

types of grooming service set-ups, the retail based groom shops and the mobile groom shops. Given today’s

lifestyles, variety in services being offered is important. The commercial/retail groom shop tends to clients that

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have the time to drop their pets of for a day at the doggy spa, while mobile groom shops allow for a client to

stay at home while your beloved pet is groomed right in the comfort of your home. Although, mobile grooming

on average is $10 more than a commercial/retail location, this doesn’t stop clients from using this time-saving

service.

According to Kalaygian (2018), with all of the competition that brick-and-mortar pet stores face in

today’s crowded pet supplies market, it’s no surprise that these retailers are increasingly looking for new ways

to draw customer traffic into their aisles. For many, pet care services fit the bill perfectly, as they not only

complement a pet store’s traditional retail fare nicely, they can also contribute to the retailer’s reputation as a

valuable, trusted resource for local pet owners. Even better, these offerings simply cannot be replicated by the

online retailers that have become pet stores’ largest source of competition in recent years.

Pet grooming—whether in the form of a full-service salon or self-service dog wash—has become a

particularly popular choice for specialty retailers that want to incorporate a service component into their

businesses, and for good reason. Because many pet owners will use grooming services regularly throughout the

life of their four-legged friends, these offerings have the power to inspire a steady stream of repeat visits. In

addition, depending on what types of grooming services a pet store offers and how they are handled, these

services can also be a direct source of revenue.

Despite all of this upside, though, grooming services do present a unique and formidable set of

challenges. With this in mind, Pet Business asked five successful retailers to share their experiences and insights

into what it takes to harness the power of grooming in a pet store environment.

According to Feng (2018), grooming isn’t just about how the animal looks. Yes, a dog will look much

better after the appointment—what animal wouldn’t after a bath and fresh hair cut? But it’s not just all shiny

ribbons and wacky fur dye.Grooming is actually good for the dog! Some dogs may need a weekly groom, while

others need one every 6 weeks. Every dog needs a different amount and frequency of care, and not all dog

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owners know this. In fact, many dog owners (especially new ones!) don’t even know why dog grooming is

important.

According to Normandale (2017) Pets are part of the family so it only makes sense that you would take

care of them the same way you would a member in your family. Just like people, pets need to see the doctor for

regular veterinary care. Be going to the vet's office, many problems can be caught early and treated before they

turn into bigger problems. Monitoring your pet's health is important to make sure he or she is as healthy as

possible.

Methodology

This chapter presents the methodology that consists of different methods that the proponents will use to

gather and collect data and information. Methodology was used in conducting this study that includes the

discussion of research design, respondents of the study, location of the study and data gathering procedures.

This information will be useful to accomplish the study.

Research Design

The research is the arrangement of condition for collection and analysis of data in a manner that aims to

combine relevance to the research purpose with economy and procedures conceptual structure within which

research is conducted blueprint for the collection, measurement and analysis of data. The research design that is

used in this research is Quantitative research because the proponents want to determine if the feasibility study is

feasible or not.

Research Respondents

The proponents selected the residence of Tanauan City, Batangas to be respondents of the study,

preferable the pet owners. The proponents had come up with 399 pet owners in Tanauan City as respondents

based on the population of Tanauan City that will be used in obtaining data from the survey.

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Data Gathering Instrument

The proponents chose a survey because it is best served to answer the questions and because it is the one

of the instruments used in quantitative research. The researchers designed an interview schedule as one of the

data collection instruments for the study. Survey is one in which a group of people or items is studied by

collecting and analyzing data from only a few people or items considered to be representative of the entire

group. In other words, only a part of the population is studied and findings from this are expected to be

generalized to the entire population. Similarly, defines the survey assessing public opinion or individual

characteristics by the use of questionnaire and sampling methods.

Data Gathering Procedure

The researchers get the population in Tanauan City, Batangas. After getting the total target population,

the proponents computed for the sample size to be used in the study. The proponents also made survey

questionnaires that will be answered by the respondents. It was given personally so that the proponents can

clarify things that are necessary for the study. Through this process, the researchers we're able to gather the

information needed in the study.

Statistical Treatment of Data

The proponents used Slovin's Formula in determining the number of respondents needed which is based

from the estimated number populations of Tanauan City, Batangas.

Data gathered of the service potential on "Pet Grooming Center" and its projected demand and projected

supply statistical straight-line method or the solvin's formula was used. The study used simple random

technique to make by convenient in selecting respondents.

Slovin’s Formula:

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 N
n=
1+Ne2

Where:

n= sample of size/population

N= Target market of population of Tanauan City, Batangas

e= margin error (5%)

N
n=
1+Ne2

15 294
=
1+(15 294)0.052

= 399

CHAPTER 2

MARKET STUDY

Market study involves investigation of the target market identifying the potential threats and finding out

solutions to overcome them. It takes into account the significance of the business in the projected area. The

market macro-environment is positive at the moment, there are some competitors, but they are overly booked

and do not provide same full package of services. These studies are done on ideas, campaigns, products and

processes.

In this chapter, a deeper outlook to the Tanauan City’s pet grooming center situation is displayed and

analyzed. It will discuss the marketing strategy of pet grooming center, it also discusses about the business

location, promotion strategy, use of services, and the advantages and disadvantages of the business.

Furthermore, this will tackle the benefits of the business for everyone.

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OBJECTIVES:

1. To gain more customers.

2. To know how the business is different from other business.

3. To find ways on how to recognize the proposed business.

4. To know the appropriate marketing strategy of the proposed business.

5. To avoid the dissatisfaction of the customers.

BUSINESS NAME

Business name is used by companies to operate under a name different from their registered, legal name.

It is used to conduct business using a simpler name rather than using their formal and often lengthier name. The

name that proponents made is "Happy Little Trails" which means expressing a good will, it’s important to make

customer’s feel that the pet grooming center is trusted so through the business name "Happy Little Trails" the

customers can feel that the pet grooming center will take care of their pets.

BUSINESS FEATURE

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Business Logo

Figure 1

Business logo is a visual representation that appears on company signs, paper and advertisements that

customers use to identify your company. The best logos offer more than simple identification: they also give

customers a sense of your company's character and values. The proponent’s logo is made of loving dog, cat and

rabbit and composed of pastel colors to express care, gentle and being friendly for the customers and pets.

Business Slogan

Business slogan is a short phrase that serves as a very brief representation of a company. It is instantly

evoking emotions and ideas and associates them with a brand. The slogan that proponents made is “Because

pets deserve the best”. The slogan describes the main goal of the pet grooming center, to give quality service

and, the love and care your pets deserve.

Figure 2

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Business Label

Business label is a pictorial, descriptive, or informative matter (such as a brand, mark, or tag), attached,

embossed, impressed, marked, printed, or stenciled on (or otherwise forming a part of) a product and/or its

container. The proponents make a business label to give information to the customers or future customers and to

make the service stand out in the market. This will make them know the safety and good quality of the service

that the proponents offer.

Business Trademark

Business trademark is a recognizable sign, design, or expression which identifies products or services of

a particular source from those of others, although trademarks used to identify services are usually called service

marks. The Pet Grooming Center will be the recognizing business firm as the only care center in Tanauan City,

Batangas that will serve as a salon for pet likewise a clinic, this care center will give your pets a total

transformation and enjoyment because the care center also sells clothes for pets and it has playground for the

pets.

Business Benefits

Business benefit is an outcome of an action or decision that contributes towards meeting one or more

business objectives. The Pet Grooming Center offer a vision, health and dental insurance for pet, to help them

give their pets a good caring. The care center is composed of rooms and the playground for pets that can give

them a relaxation and enjoyment. It also offers discount on goods, foods and vitamins of the pets when you

avail a gold service card. The care center can be the second home of the pets especially when the pet owner is

busy.

Business Location

Business location is the place where the business situated. Location is important for the business in the

hospitality trades because they rely a great ideal on visibility and exposure to their target markets. The
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proponent’s business is located at Burgos St. Tanauan City Batangas, it is accessible to public transportation

and ideal for health and wellness clinic.

(Insert business location)

PROMOTION STRATEGY

Promotion strategies include personal selling, advertising, sales promotion and public relations. It’s rile

to bring about mutually satisfying exchanges with target markets by informing, persuading and reminding

customers about the benefits’ of the service. It refers to raising customer’s awareness of the service, generating

sales and loyalty.

Promotion is the one of the four basic elements of the service, which includes the 6 P's price, promotion,

people, place, product and the process. To be able to introduce this service to the perspective customers like in

Flyers, Local newspapers, Social media like Facebook page or launch an official website that will primarily be

used for the social media and advertisement will also be used. (insert explanation on the types of promotion)

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CHANNEL OF DISTRIBUTION

A distribution channel is a chain of businesses or intermediaries through which a good or service passes

until it reaches the end consumer.The distribution program of “Pet Grooming Center” will be one level channel

including the producer and consumer.

Producer Service Customers

Figure 4

MARKETING COST AND EXPENSES

Marketing cost and expenses is the total cost associated with delivering goods or services to customers.

The marketing cost may include expenses associated with transferring title of goods to a customer, storing

goods in warehouses pending delivery, promoting the goods or services being sold, or the distribution of the

product to points of sale.

Flyers

Flyers will be distributed a week before the opening of the business. Also, four times a month after the

pre-operating period. Details about the service and establishment will be featured on the flyers.

No. of flyers for pre-operating day unit price total flyer cost

300 pieces x 2.00 = 600.00 pesos

No. of flyers for regular operation unit price number of times per month = flyers cost

100 pieces x 2.00 pesos = 200.00

4 times a month = 800.00 pesos

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Social Media Advertisement

Social networks utilize user information to serve highly relevant advertisements based on interactions

within a specific platform. The proponents will launch a Facebook page, Instagram and twitter account, and a

webpage.

(where is the computation)

Analysis of the Market

A study that gathers and examines information about a particular market, and it is a research on any market

which aims to anticipate or predict the direction of prices or growth. Sometimes market analysis requires

studying fundamental data such as supply and demand or corporate earnings prospects. It is important to study

and conduct a market analysis for help you to know the target market and the SWOT analysis.

S.W.O.T. Analysis

A study undertaken by an organization to identify its internal strengths and weaknesses, as well as its

external opportunities and threats.

S.W.O.T. analysis is a strategic planning technique used to help a person or organization identify

strengths, weaknesses, opportunities, and threats related to business competition or project planning.

Strengths

 Passion

-work with passion and love for a pet will help improve customer experience and increase positive feedback.

 Good quality service

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-to serve people with quality service

 Reliable Staff

-staffs are very reliable that customers can lean on them

Weaknesses

 Low budget

-initial startup costs can be very expensive for the business, especially opening a shop.

(add more)

Opportunities

 Profit

-once the business becomes profitable there are many other opportunities that come with it.

 Location

-the location of our business has a many population of people, most of them is the pet owner.

Threats

 Competitors

-competitors are one of the biggest threats to any new business venture.

 Increased costs

-there is always a chance that business and material costs will increase.

 Issues with the economy

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 -just like any other business, the pet grooming can affect by downturns in the economy.

Target Market

A particular group of costumers within a business serviceable available at which a business aims its

marketing efforts and resources. Target market is generally defined as the group of consumers at which a

product or service is aimed. The proponents target market is the people that lived in Tanauan City, Batangas

specifically the pet owners

DEMAND

Specifically, the market demand for a product is the total value that would be bought by a defined

consumer group in a defined consumer group in a defined geographical area in a defined time period, marketing

environment under a defined marketing program.

HISTORICAL DEMAND

Historical Demand is the actual number of services of “Pet Grooming Center” in the past years. It is

computed by multiplying market acceptability, target population, and the frequency of agreement of the given

year. The given historical demand for the year 2015-2019 by the “Pet Grooming Center” increases annually

based on the annual growth of population of Tanauan City which is %

Table 1: Historical Demand

Market Target Frequency Past annual

Year acceptability Population of demand

agreement

2015 93% 136,768 44% 5,596,546.56

2016 93% 140,534 44% 5,750,651.28

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 2017 93% 144,404 44% 5,909,011.68
2018 93% 148,381 44% 6,071,750.52
2019 93% 152,358 44% 6,234,489.36

PROJECTED DEMAND

Projected demand is the assumed number of services that “Pet Grooming Center” will have. The annual

increase of demand for the year 2020-2024 is due to the annual growth rate of target population, which is %.

The annual projected demand is computed by multiplying market acceptability, population and frequency of

agreement.

Table 2: Projected Demand

Market Target Frequency Projected demand

Year acceptability Population of

agreement

2020 93% 156,441 44% 6,401,565.72

2021 93% 160,634 44% 6,573,143.28
2022 93% 164,939 44% 6,749,303.88
2023 93% 169,359 44% 6,930,170.28
2024 93% 173,898 44% 7,115,906.16

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SUPPLY

The process of obtaining and managing of products or services needs to operate a business or other type

of organization.

HISTORICAL SUPPLY

Historical Demand is the actual number of services of “Pet Grooming Center” in the past years. It is

computed by multiplying market acceptability, target population, and the frequency of agreement of the given

year. The given historical demand for the year 2015-2019 by the “Pet Grooming Center” increases annually

based on the annual growth of population of Tanauan City which is %

Table 3: Historical Supply

Market Target Frequency Past annual

Year acceptability Population of supply

agreement

2015 93% 136,768 40% 5,087,769.60

2016 93% 140,534 40% 5,227,864.80
2017 93% 144,404 40% 5,371,828.80
2018 93% 148,381 40% 5,519,773.20
2019 93% 152,358 40% 5,667,717.60

PROJECTED SUPPLY

Projected demand is the assumed number of services that “Pet Grooming Center” will have. The annual

increase of demand for the year 2020-2024 is due to the annual growth rate of target population, which is %.

The annual projected demand is computed by multiplying market acceptability, population and frequency of

agreement.

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 Table 4: Projected Supply

Market Target Frequency Projected supply

Year acceptability Population of

agreement

2020 93% 156,441 40% 5,819,605.20

2021 93% 160,634 40% 5,975,584.80
2022 93% 164,939 40% 6,135,730.80
2023 93% 169,359 40% 6,300,154.80
2024 93% 173,898 40% 6,469,005.60

MARKET GAP (PROJECTED DEMAND-PROJECTED SUPPLY)

Market gap represent opportunities for companies to expand their customers base by increasing

awareness and creating targeted offers or advertising campaigns to reach the untapped market gap.

The same method was used in obtaining the market gap for years 2020-2024. After the survey

information gathered was tallied for the purpose of computing the demand and supply.

Table 5: Market Gap

Year Projected demand Projected supply Market Gap

2020 6,401,565.72 5,819,605.20 581,960.52

2021 6,573,143.28 5,975,584.80 597,558.48
2022 6,749,303.88 6,135,730.80 613,573.08
2023 6,930,170.28 6,300,154.80 630,015.48
2024 7,115,906.16 6,469,005.60 646,900.56

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Services

 Pet Grooming center provided playground for the pets who wants to play and have some fun while

waiting for their turn. It's offered free check-up to know if there was a health problem to their pets.

 Pet Grooming center offered a variety of hair style that was trend and the owners desire to be attractive.

Bathing pets were your pets cleansing from top to bottom. It's when your pet is under the water and

scrubbing the soap all over the body, then after that put shampoo in the hair then rinse it with water after

rinsing, use blower to be dry the hair of the pet.

 Food and vitamins, were you can buy here the healthy foods and variety of vitamins of your pets for

your risks to be not deceived because some foods and vitamins has mixed with poisons.

 Playground, it is built for not to get bored of the pets. It is enjoyable for them because it is indoor.

 Free check twice a week if you are a costumer here, but if not you will pay the check-up it is also offers

a variety of trimming, fashion styles, brushing teeth and etc.

Uses of the service

The importance of this business is to provide good service to pets or animals and time to pet owners.

With the help of this business they no longer fear the health of their pets. The purpose of this pet grooming

center is also to provide adequate health and physical care to the pets. The purpose of this pet grooming center

is not only earned but also meet the needs of pets such as bath, hair enhancement, nail claws, and above all so

they become more active at all things.

It also helps to reduce the activities of their careers whose working all day and overnight so they do not

have enough care for their pets. Other pet owners do not have sufficient knowledge and skills in maintaining the

order, beauty and cleanliness of their pets. This is why pet grooming center is very important to the society,

especially to those people who so much love to care their animals or pets.

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Users of the service

The users of the propose business service is both the pet owners and the pets in Tanauan City, Batangas.

It can give benefits both to the pet owners and pets because the care center can help the pet owners to groom

their pets and maintain their healthy living, also in taking care of their pets while the pets can achieve the

cleanliness, love and care they need.

Generalization

This part of the study is very important to find out the capacity of the business to go through market.

This chapter tackles the Objectives, Business Logo, Business Label, Business Location, Business Slogan,

Business Trademark, Business Benefit, Promotion Strategy, Market gap, Analysis of the market, target market,

SWOT analysis, uses and users of the service.

In this part of the study, the target market was defined. The enterprises target market was the population

in Tanauan City, Batangas. The expansion of the said company to another location will give an action when

there is enough money.

The appropriate marketing strategies and techniques to be used in the introduction will also discussed

here. This includes here the tarpaulins, posting on social media, give flyers that have a lot of people. This will

help to quickly identify the service to the market. The SWOT analysis stance for: Strength it is the peculiarly of

the business which you can see in the logo or in everything that has detailed here. The weakness which is the

place where you are going to build the business. Opportunities it is when the curiosity of your costumers wants

to try new style and location and the Threats were the competitors are always making new products or new

unique service. It is important to analyze to find out what is deficient to improve the business.

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 CHAPTER III

MANAGEMENT STUDY

Management is one of the important aspects in establishing a business. The overall implementation plan

is discussed in the organization and management study. This aspect includes a study of the officers and key

personnel, basic consideration in forming the organization, form of ownership, organizational chart and project

schedule.

This chapter deals with the organization and it is in this aspect that the proponents identify the key

officers and key personnel, basic considerations in forming organization, form of ownership, organizational

chart, project scheduling, and problem and solution.

OBJECTIVES

The main purpose of the study relation with the management is to know if the proposed product or

service will become manageable.

Specifically, it aims:

1. To determine the number of the employees needed in the business

2. To make rules and regulations of the business.

3. To know the skills and characteristic of the employees on the proposed business.

4. To makes sure that the employee will serve their customer.

5. To identify the type of ownership to be formed.

PRE-OPERATING PERIOD

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 Operating a prior to the actual operation of the Pet Grooming Center, it is part of the process to fulfill

the necessary pre-operating period. Preparation is the vital key in the achievement of the success in a certain

business. It includes careful planning from the very small detail up to the very important matter. Management of

Pre-operating period is creating a desirable logo and tagline the group uses a specific design and corporate color

in a logo. And finding the source of finance, each member contributed the different amount for their personal

savings that support to the business. These include completing the business permit, identifying the persons

involve in the corporation, completing the manpower requirements and predicting the possible problems and

solution that the business may encounter.

BUSINESS PERMIT

Mayor’s Permit

Mayor's permit is one of the requirements for every business or company to operate in the Philippines.

Local government units (LGUs) can cities or municipalities. Each municipality has different procedures

depending on the ordinance of the city or municipality.

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Figure 5: Mayor’s Permit

28
Business Permit

Business licenses’ are permits issued by government agencies that allow individual or companies to

conduct business within the government's geographical jurisdiction. It is the authorization to start a business

issued by the local government.

Figure 6: Business Permit

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Sanitary Permit

A Sanitary permit is the official document issued by the department of public health and social services

that authorizes a health -regulated establishment to operate, after it has been determined to have met the

minimum requirements for the sanitary operation of its type of business.

Figure 7: Sanitary Permit

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Zoning Permit

Zoning permit is a document issued by a local (municipal) government or authority permitting a parcel

of land to be used for a prescribed purpose.

Figure 8: Zoning Permit

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PBR Application Form

Philippines Business Registry (PBR) is a government-initiated project that facilitates business

registration related transactions by integrating all agencies involves in business registration, such as DTI, SSS,

Pag-Ibig, PhilHealth, and other permit/license-issuing agencies.

Figure 9: PBR Application Form

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Fire Safety Permit

A fire safety permit is an official document issued in the name of the fire of official that authorized the
performance of a certain activity (Use, Handling, Storage, Manufacturing, Accuracy and Conditions). The
permit is issued only if the condition meets code requirements.

Figure 10: Fire Safety Permit

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 Table 6: Business Permits and Licenses Price

Business Permit Amount

Mayor’s Permit 150
Business Permit 200
Sanitary Permit 100
Zoning Permit 150
PBR Application Form 300
Fire Safety Permit 100

BENEFITS AND INCENTIVES

In addition to salary, the proponents offer benefits and incentives for the employees. This may include

the following:

1. Bonuses individual are rewarded based on attainment of performance -based goals (individual, team, and/or

company).

2. Profit sharing a pre-determined percentage of profit is shared among all employees.

3. Stock option an individual receives the option to buy company shares for a set price during a specified time

frame.

SSS

The Philippine Social Security System (SSS) is a social insurance program for employees in the

philippines. SSS is a government agency that provides retirement and health benefits to all paid up employees in

the Philippines. Members of SSS can also make salary or calamity loans.

34
Figure 11: SSS

35
PHILHEALTH

The Philippine Health Insurance Corporation implements universal health coverage in the Philippines. It

is a tax-exempt, Government-Owned and Controlled Corporation (GOCC) of the Philippines and is attached to

the department of health.

Figure 12: PHILHEALTH

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Pag-IBIG

Pag-IBIGis an acronym which stand for " Pagtutulungan sa kinabukasan:Ikaw, bangko, industrya at

gobyerno". In effect, Pag-IBIG harnesses these four sectors of our society to provide its members with adequate

housing through as effective savings scheme.

Figure 13: Pag-IBIG

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13TH MONTH PAY

A form of monetary benefit equivalent to the monthly basic compensation received by an employee,

computed pro-rata according to the number of months within a year that the employee has rendered service to

the employer.

Figure 14: 13TH MONTH PAY

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DOUBLE PAY

Double -time pay is a pay rate that is twice the employee’s normal rate of pay. Employees might be

eligible for double -time pay when they work overtime hours or holiday pay for employees working on federal

holidays.

Figure 15: DOUBLE PAY

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SALARY

Salary is a fixed regular payment, typically paid on a monthly or weekly basis but often expressed as an

annual sum, made by an employer to an employee. Organizational structure is also a fundamental core to create

a salary structures for an organization. Each job is aligned to a salary grade, and each grade has specified salary

range. This allows an organization to meet its financial goals and ensures salaries are distributed fairly within

financial budgets.

PERSONS INVOLVED IN THE MANAGEMENT

Mr. Mark Maniaga, will be the CEO of pet grooming center. Heis the representative leader of the corporation.

This person, who must answer to the board of directors, takes on the task of being the head of the company.

Ms. Heart Alexis Macam, will be the CFO of the pet grooming center. She is in charge of the corporation’s

budget and works to make sure all of the finances balance properly in the company.

Ms. Anne Magdalene Roxas, will be the General Manager of the pet grooming center. She is responsible for

overseeing all administrative functions of the business.

Ms. Andrea Ramilo, will be the Administrator, she manage the organizations Management, the act of directing

people towards accomplishing a goal.

Ms. Ma. Criselda Egoy, will be the Financial Manager of the pet grooming center. She is responsible in

reviewing financial reports, monitoring accounts, and preparing activity reports and financial forecasts.

Ms. Angel Anne Villanueva, will be the Sales marketer. She is responsible for the business of advertising and

selling products or services.

Ms. Noimi Jane Apiag, she is the Human Resources. She values people as their best asset.

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 Organizational Chart

Mr. Mark Maniaga

CEO

Ms. Heart Alexis Macam

CFO

Ms. Anne Magdalene Roxas

General Manager

Ms. Ma. Criselda Egoy Ms. Andrea Nicole Ramilo

Financial Manager Administrator

Ms. Noimi Apiag

Ms. Angel Ann Villanueva Finance and Human Resources
Sales Marketer

Figure 16: Organizational Structure

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Forms of Business Organization

A corporation is a company, a group of people or an organization authorized to act as a single entity and

recognized as such in law. Early incorporated entities were established by charter. Most jurisdictions now allow

the creation of new corporations through registration. Corporations enjoy limited liability for their investors,

which can lead to losses being externalized from investors to the government or general public.

The main reason for forming a corporation is to limit the liability of the owners. In a sole proprietorship

or partnership, the owners are personally liable for the debts and liabilities of the business, and in many

instances, creditors can go after their personal assets to collect business debts.

Advantages of Corporation:

1. Generally, a corporation's shareholders are not liable for any debts incurred or judgments handed down

against the corporation.

2. Shareholders only risk their equity in the corporation.

3. Corporations may be able raise additional funds by selling shares in the corporation.

4. Corporations may deduct the cost of benefits it provides to employees and officers.

5. Some corporations may be able to elect treatment as an S corporation, which exempts them from federal

income tax other than tax on certain capital gains and passive income.

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MANPOWER REQUIREMENTS

Human resources needed to accomplish specified work loads of organizations.

Table 7: Manpower Requirements

Job Title Specification

Administration It may refer to: Management of organizations Management, the act of directing

people towards accomplishing a goal.

Sales The business of advertising and selling products or services, or the part of a

Marketing company that deals with this.

Finance and Human resources values people as their best asset, while in finance, they value

Human assets that can be easily quantified.

Resources

Operations A collection of systems for managing end-to-end manufacturing processes

and with a view to optimizing efficiency.

Manufacturing

Veterinarians Care for the health of animals and work to improve public health. They

diagnose, treat, and research medical conditions and diseases of pets, livestock,

and other animals.

Groomers Typically work in kennels, veterinary clinics, or pet supply stores, where they

groom mostly dogs, but some cats, too. In addition to cutting, trimming, and

styling pets' fur, groomers clip nails, clean ears, and bathe pets. Groomers also

schedule appointments, sell products to pet owners, and identify problems that

may require veterinary attention.

Animal Train animals for obedience, performance, riding, security, or assisting people

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 trainers with disabilities. They familiarize animals with human voices and contact, and

they teach animals to respond to commands. Most animal trainers work with

dogs and horses, but some work with marine mammals, such as dolphins.

Trainers teach a variety of skills. For example, some may train dogs to guide

people with disabilities; others teach animals to cooperate with veterinarians,

or they train animals for a competition or show.

Kennel Care for pets while their owners are working or traveling. Basic attendant

attendants duties include cleaning cages and dog runs, and feeding, exercising, and

playing with animals. Experienced attendants also may provide basic

healthcare, bathe animals, and attend to other basic grooming needs.

CODE OF CONDUCT

Code of conduct is a set of rules outlining the social norms, religious rules and responsibilities and

proper practices for an individual. It emphasizes ethics and fairness and an equal opportunity employer.

1. Employment relationship

Managers and all employees need to maintain a good relationship. And they need a behavior and

communication between an employee and their employer, especially relating to employees rights and their

happiness in their jobs.

2. Non-Discrimination

No persons have rights to discriminate others, they should be treated equal even if they have a

problem in their physical, have a disability and its gender, religions and etc.

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 3. Harassment

Harassment or any kind of violence is not allowed including verbal and nonverbal behavior. All

employees should treat with respect and care.

4. Forced labor

Don't use a forced labor, it is the people involved a forced to do against their will, under threat of

punishment. Almost all slavery practices contain some element of forced labor.

5. Freedom of Association and Collective Bargaining

Workers and employees should be ensured the right to freedom of association and collective

bargaining, both of which are fundamental principles and a reflection of human dignity.

6. Health, Safety and Environment

All employees shall provide a protection and safety at work, to prevent accident and be prepared,

to make sure that it is do not cause harm to anyone.

7. Hours of work

Hours of work for employees are either 8 hours a day (40 hours a week). This is usually worked

between 8:00 or 8:30, Monday to Friday inclusive. Employees in some occupational groups are required

to work shifts where their days of rest may be other than Saturday and Sunday, or their hours may be

other than the standard hours.

8. Compensation

Every employee needs to pay for the work they do. it is the salary and wages.

REGULAR HOLIDAY

“Regular Holidays” fall on fixed dates such as Christmas Day, New Year’s Day, and Independence Day.

The only regular holidays that change dates each year are Chinese New Year, National Heroes Day and

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religious holidays. These are Maundy Thursday, Good Friday, Eid’l Fitr, and Eidul Adha. In sum, Regular

Holidays—from its name—are regularly observed annually, typically on fixed dates.

Table 8: Regular Holidays

Date Events
January 1, 2019 New Year's Day
As per calendar Chinese New Year
February 25, 2019 EDSA Revolution Anniversary
April 9, 2019 Araw ng Kagitingan
As per calendar Maundy Thursday
As per calendar Good Friday
As per calendar Black Saturday
May 1, 2019 Labor Day
June 12, 2019 Independence Day
As per calendar Eid-al-Fitr
August 21, 2019 Ninoy Aquino Day
August 26, 2019 National Heroes' Day
As per calendar Id-ul-Adha
November 1, 2019 All Saints' Day
November 2, 2019 Additional special non-working holidays
December 8, 2019 Feast of the Immaculate Conception of Mary
November 30, 2019 Bonifacio Day
December 24, 2019 Additional special non-working holidays
December 25, 2019 Christmas Day
December 30, 2019 Rizal Day
December 31, 2019 last day of the year

BUSINESS POLICY

A policy is a deliberated system of principles to guide decisions and achieve rational outcomes, it is a

statement of intent, and is implemented as a procedure or protocol. Proper and effective implementation will be

designed and should be followed by all members of the organization.

The components of the organization protocol are rules and regulation, term and conditions, basic

principle and policies should be followed or complied with reasonable diligence. But nothing in the provision of

policies would invalidate whatever has been agreed in a contract should there be a conflicting issues left

unresolved.
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 The business policies were as follows:

 There should be an appropriate behavior shown in the workplace.

 Fully respect the employee’s condition including their illness.

 Any information about the organization will be treated confidential.

 Employees should not use their electronic devices during working hours.

 Employees are entitled for at least one (1) day off.

 Ensuring that the employee’s compensation and benefits are properly given in accordance to the

effort they rendered.

WORKING HOURS AND CONDITION

The table below is the working schedule of the employees:

Table 9: Working Hours and Condition

Workers MON TUES WED THURS FRI SAT SUN

General 9:00 am 9:00 am 9:00 am 9:00 am 9:00 am Off-duty Off-duty

Manager 6:00 pm 6:00 pm 6:00 pm 6:00 pm 6:00 pm

Accounting, 9:00 am 9:00 am 9:00 am 9:00 am 9:00 am 9:00 am Off-duty

Marketing 6:00 pm 6:00 pm 6:00 pm 6:00 pm 6:00 pm 6:00 pm
and Finance
Head
Veterinarian 9:00 am 9:00 am Off-duty 9:00 am 9:00 am 9:00 am Off-duty
6:00 pm 6:00 pm 6:00 pm 6:00 pm 6:00 pm
Workers/ 9:00 am 9:00 am 9:00 am 9:00 am 9:00 am 9:00 am Off-duty
Staff 6:00 pm 6:00 pm 6:00 pm 6:00 pm 6:00 pm 6:00 pm

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 Gantt chart

Table 10: Gantt Chart

Plan of Activities January – March – May – July – September –

February April June August October
2019 2019 2019 2019 2019
 Preparing the

feasibility study

 Planning and looking

for the locations of the

business

 Conducting a survey

research

 Materials needed

 Capital

 Comply all of the

business permits and

other necessities

 Orientation,

evaluation, training

and designation

 Hiring of employees

 Promote or market the

business

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PROBLEM AND SOLUTION

The following are the possible problem and solution that the business may encounter:

Table 11: Problems and Solution

Related Problems Possible Solution

Limited number of Training and orientation regarding all aspect of the operation of the business
employees
Customer The proponents will change and accept the costumer's preference, not because
Dissatisfaction costumer is always right but because we want to be known by the discipline of our
management. We can improve our service by the demand of the costumer.
Power outage Provision of a generator in terms of incident like this.
Accidents of the Provision of medical first aid kit and a veterinarian
animals
Limited number of Training and orientation regarding all aspects of the operation of the business.
employees

GENERALIZATION

The management aspect includes pre-operating period which is the preparation for the proposed

business, also the benefits the employees, the specification and their position, and the salary of the employees.

This study also includes the permits and applications form that are needed, person involve the management,

code of conduct, rules and regulations, holidays which the employee’s day off, and also business policies.

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 CHAPTER IV

TECHNICAL STUDY

The technical study assesses the details of how the proponents intend to deliver a product or service to

customers. A technical study is an excellent tool for both troubleshooting and long-term planning. It can serve

as a flowchart of how your products and services evolve and move through your business to physically reach

your market.

This chapter includes the materials, labor, transportation, where the business will be located, and the

technology that will be necessary to bring all this together. Also, it contains the logistical or tactical plan

of how the business or service will produce, store, deliver, and track its products or services.

Objectives of the Study

In connection to the technical study, the proponents desire to fulfill the following objects.

1. To determine the tools and equipment needed in the proposed business.

2. To determine how the business will operate.

3. To show the flow of the business.

4. To show the plans and decision of the business.

5. To illustrate the layout of the business.

Technical Requirements

Technical requirements pertain to the technical aspects that the system needs to give an action such as

performance related-issues, reliability issues and availability issues. Technical requirements pertain to the

technical aspects that the system needs to give an action such as performance related-issues, Reliability issues

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and Availability issues, also the building and facility, where you will build the business and how it looks like.

The customers must see your business presentable, a clean and good place for them to try your business.

The technical aspects of Pet grooming center may include the making of the business layout of your

business, preparing the facilities needed in the place where the business is located and preparing the tools and

materials needed in starting the business. This will help to identify what are the issues of the business, also what

tools, materials and equipment the proponents need to start your business.

Building and Facility

The pet grooming center is located at Burgos St. Tanauan City, Batangas. The pet grooming center has

four (6) rooms which are the office, clinic, grooming room, pet’s room, storage room and comfort room, it has

two (2) waiting area, one for pets and one for the pet owners and the shop is fully air conditioned.

(Insert the place)

Figure 18: Building and Facility

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The Service

 Pet Grooming center provided playground for the pets who wants to play and have some fun while

waiting for their turn. It's offered free check-up to know if there was a health problem to their pets.

 Pet Grooming center offered a variety of hair style that was trend and the owners desire to be attractive.

Bathing pets were your pets cleansing from top to bottom. It's when your pet is under the water and

scrubbing the soap all over the body, then after that put shampoo in the hair then rinse it with water after

rinsing, use blower to be dry the hair of the pet.

 Food and vitamins were you can buy here the healthy foods and variety of vitamins of your pets for your

risks to be not deceived because some foods and vitamins has mixed with poisons.

 Playground, it is built for not to get bored of the pets . It is enjoyable for them because it is indoor .

 Free check twice a week if you are a costumer here, but if not you will pay the check-up it is also offers

a variety of trimming, fashion styles , brushing teeth and etc.

Uses

The importance of this business is to provide good service to pets or animals and time to pet owners.

With the help of this business they no longer fear the health of their pets. The purpose of this pet grooming

center is also to provide adequate health and physical care to the pets. The purpose of this pet grooming center

is not only earned but also meet the needs of pets such as bath, hair enhancement, nail claws, and above all so

they become more active at all things.

It also helps to reduce the activities of their careers whose working all day and overnight so they do not

have enough care for their pets. Other pet owners do not have sufficient knowledge and skills in maintaining the

order, beauty and cleanliness of their pets. This is why pet grooming center is very important to the society,

especially to those people who so much love to care their animals or pets.

Operational Flow Chart

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 Flow charts are an important tool to visualize a process and its sequence.. It improves the business

operations because it provides insights about the process of operation of the business. The text in the box

symbolizes the inspection and checking the supplies, equipment and the service offer. On the other hand, the

text in the oval represents the action that is needed to start the operation. The arrow shape serves as the

connector of inspection and operation.

Inspection of all the

Legend: supplies and equipment
Inspection
Operation
Setting up the materials
Connector and equipment needed

Reviewing all the service

offer

Pet grooming center working

operation

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Operational Tools and Materials

These are the tools and equipments are particularly important in a pet grooming center.

Raw Materials

These are the materials needed in renovating the building of the business.

Item Quantity Unit Cost Total

Paint 30 pcs. ₱200.00 ₱6,000.00

Window 6 pcs. ₱1,300.00 ₱7,800.00

Glass

Door 5 pcs. ₱2,000.00 ₱10,000.00

Glass

Hallow Blocks 2000 pcs. ₱12.00 ₱24,000.00

Cement 50 cm ³ ₱800.00 ₱40,000.00

Lumber 150pcs. ₱100.00 ₱15,000.00

Wood

54
 PVC Pipe 30 pcs. ₱90.00 ₱2,700.00

Service Furniture and Fixtures

These are the furniture needed inside the Pet Grooming center.

Item Quantity Unit Cost Total

Office Chair 8 pcs. ₱800.00 ₱6.400.00

Office Table 8 pcs. ₱2,000.00 ₱16,000.00

Aircon 6 pcs. ₱5,000.00 ₱30,000.00

Files 5 pcs. ₱2,000.00 ₱10,000.00

Cabinet

Chair 2 sets ₱10,000.00 ₱20,000.00

55
Office Equipment

These are the equipment needed for the customer service area.

Item Quantity Unit Cost Total

Computer 7pcs. ₱10,000.00 ₱70,000.00

Telephone 5 pcs. ₱800.00 ₱4,000.00

Printer 3 pc. ₱10,000.00 ₱30,000.00

Wall Clock 5 pcs. ₱300.00 ₱1,500.00

Employee 7 pcs. ₱500.00 ₱3,500.00

Uniform

Vacuum 2 pc. ₱10,000.00 ₱20,000.00

Water 3 pc. ₱2,000.00 ₱6,000.00

Dispenser

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Miscellaneous Supplies

These are the supplies needed to maintain the cleanliness of the pet grooming center.

Item Quantity Unit Cost Total

100 pcs. ₱30.00 ₱3,000.00
Tissue

Broom and 8 pc. ₱200.00 ₱1,600.00

Dust Pan

Air Freshener 12 pcs. ₱200.00 ₱2,400.00

First Aid Kit 10 pcs. ₱650.00 ₱6,500.00

Garbage Bag 50 pcs. ₱50.00 ₱2,500.00

Trash Can 5 pcs. ₱100.00 ₱500.00

Office Supplies

These are the supplies needed for the customer service area.

57
Item Quantity Unit Cost Total
Ball pen 50 pcs. ₱15.00 ₱750.00

Pencil 50 pcs. ₱5.00 ₱250.00

Eraser 20 pcs. ₱5.00 ₱100.00

Envelop 300 pcs. ₱4.00 ₱1,200.00

e

Document 7 pcs. ₱150.00 ₱1,050.00

Holder

Coupon 6 ream ₱150.00 ₱900.00

Bond

Calculator 7 pcs. ₱100.00 ₱700.00

Stapler 8 pcs. ₱80.00 ₱640.00

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 Staple Wire 5box ₱50.00 ₱250.00

Pet Supplies

These are the supplies needed by the pets.

Item Quantity Unit Cost Total

Thinning 50 pcs. ₱200.00 ₱10,000.00
Scissors

Pet 500 pcs. ₱50.00 ₱25,000.00

Toothbrush

Pet Diapers 100 packs ₱500.00 ₱50,000.00

Puppy Trainer 50 pcs. ₱200.00 ₱10,000.00

Spray

Pet Gloves 100 pcs. ₱300.00 ₱30,000.00

Brush

59
Pet Wipes 100pcs. ₱180.00 ₱18,000.00

Pet Brush 50 pcs. ₱ 190.00 ₱9,500.00

Pet Comb 100 pcs. ₱130.00 ₱13,000.00

Pet Shampoo 300 pcs. ₱380.00 ₱114,000.00

Pet Towel 200 pcs. ₱70.00 ₱14,000.00

and Blanket

Pet Lice 100 pcs. ₱90.00 ₱9,000.00

Comb

Cohesive 50 pcs. ₱99.00 ₱4,950.00

Bandage

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 Pet Ointment 50 pcs. ₱200.00 ₱10,000.00

Pet 200 pcs. ₱150.00 ₱30,000.00

Sanitize
r

Pet 200 pcs. ₱250.00 ₱50,000.00

Clothes

Pet Equipments

These are the equipments needed by the pets.

Item Quantity Unit Cost Total

Pet Shower 15 pcs. ₱350.00 ₱5,250.00

Pet Shaver 10 pcs. ₱300.00 ₱3,000.00

61
Pet Dryer 10 pcs. ₱4,000.00 ₱40,000.00

Electric Pet 10 pcs. ₱100.00 ₱1,000.00

Nail Trimmer

Pet Toilet 20 pcs. ₱500.00 ₱10,000.00

Tray

Pet Cage 30 pcs. ₱300.00 ₱9,000.00

Pet Arm 20 pcs. ₱150.00 ₱3,000.00

Bath

Pet Chair 20 pcs. ₱400.00 ₱8,000.00

7 pcs. ₱3,000.00 ₱21,000.00

Pet’s bath
tub

62
 Pet’s table 10 pcs. ₱3,000.00 ₱30,000.00

Clinic Equipment

These are the equipment that should be inside the Veterinary clinic.

Item Quantity Unit Cost Total

Veterinary .1 pc. ₱15,00.00 ₱15,000.00
Anesthesia

Veterinary 2 pcs. ₱12,000.00 ₱24,000.00

Monitor

Autoclaves 1 pc. ₱20,000.00 ₱20,000.00

and
Sterilizer

Ultra Sound 1 pc. ₱25,000.00 ₱25,000.00

X-Ray Imaging 1 pc. ₱30,000.00 ₱30,000.00

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 Dental 1 set ₱20,000.00 ₱20,000.00
Equipmen
t

1 pc. ₱11,000.00 ₱11,000.00

Syringe
Pumps

Medical 2 pcs. ₱10,000.00 ₱20,000.00

Gas

Business Site

This Include the address and map of the Pet Grooming Center.

 The pet grooming center is located at Burgos St. Tanauan City, Batangas.

64
Business Layout

These include the blueprint of the Pet Grooming Center. The picture below shows that it has four (6)

rooms which are the clinic, grooming room, pet’s room, storage room, office and comfort rom, also it has two

(2) waiting area.

Generalization

The technical aspect is the production and activities of the business. It states the machineries and
equipment used in production the raw materials used in the service. The plan layout, size and production
schedule are present for identifying the business operation. Also, the list of tools and equipment are enumerated
with their corresponding cost. The raw materials and fund source are also in the technical aspect

65
 CHAPTER 5

FINANCIAL STUDY

This chapter discusses the financial aspects of the study, In order for a business plan to understand it

needs money to start. To determine if the pet grooming center will remain profitable through the existence of

competitors and unfavorable economic condition.

This chapter includes the process of evaluating businesses, projects, budgets and other finance-related

entities to determine their performance suitability. Typically, financial analysis is used to analyze whether an

entity is stable, solvent, liquid or profitable enough to warrant a monetary investment.

Objective of the study

To determine the capital requirements of the business-like cost of current and fixed assets, promotional

expenses and long-range planning so that the profitability is maintained.

1. To know the capital needed to build the business.

2. To know the amount of the equipment needed in the business.

3. To know how the owner can manage to increase the revenue of the business per year.

4. To show the right pricing strategy of the business

5. To know the cost in building the proposed business.

Source of Financing

The business is in the form of corporation wherein all the shareholders have shares to form a capital in

the business. Aside from that, the principal sources are plowback, borrowing through debt securities, equity

securities, and private equity.

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Capital

Capital is the form of money or assets, taken as a sign of the financial strength of an individual,

organization, or nation, and assumed to be available for development or investment. It is the money invested in

a business to generate income.

Capital Share

This includes the share of each member of the corporation.

Owner Share

A Php 736,690.00
B Php 736,690.00
C Php 736,690.00
D Php 736,690.00
E Php 736,690.00
F Php 736,690.00
G Php 736,690.00
Total Php 5,156,830.00

Financial Statement

 Income Statement

The income statement reports how much revenue the company generated during a period of time, the
expenses it incurred and the resulting profits or losses. The basic equation underlying the income statement is:

Revenue – Expenses = Income

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  Balance Sheet

The balance sheet provides information on what a company owns (asset), what it owes (liabilities), and the
ownership interest (equity). The equation underlying the balance sheet is:

Assets = Liabilities + Equity

 Cash Flow Statement

Cash Flow Statement, Also known as Statement of Cash flow, is a financial statement that shows

how changes in balance sheet accounts and income effect cash and cash equivalent, and breaks the analysis

down to operating, investing, and financing activities.

I. SALES FORECAST

Sales Forecast
No. of Price Weekly Monthly Annually
customer
150 320.00 48,000.00 192,000.00 2,304,000.00
50 350.00 17,500.00 70,000.00 840,000.00
80 500.00 40,000.00 160,000.00 1,920,000.00
60 1000.00 60,000.00 240,000.00 2,880,000.00
TOTAL: 2,170.00 165,500.00 662,000.00 7,944,000.00

Annual Revenue for the Year Ended

Year Annual Revenue 10% increase
2019 7,944,000.00 794,400.00
2020 8,738,400.00 873,840.00
2021 9,612,240.00 961,224.00
2022 10,573,464.00 1,057,346.40
2023 11,630,810.00 1,163,081.00
II. SOURCES OF FUNDS
Sources of Funds
Contribution of Owners 3,500,000.00
Total Source of Funds 3,500,000.00
Use of Funds
Permits and Licenses 18,890.00
Construction of Building: Materials 105,000.00
Labor 100,000.00
Office Tools and Supplies 5,840.00

68
 Miscellaneous Supplies 16,500.00
Pet Supplies 397,450.00
Service Furniture & Fixtures 82,400.00
Office Equipment 135,000.00
Pet Equipment 130,250.00
Clinic Equipment 165,000.00
Land 3,000,000.00
Total Use of Funds 5,156,830.00

III. Start-Up Cost

Required Start-Up Cost

Start-up Expenses:
Permits & Licenses 18,890.00
Construction of Building 205,000.00
Total Start-up Expenses 223,890.00
Start-up Assets

Office Tools and Supplies 5,840.00

Miscellaneous Supplies 16,500.00
Pet Supplies 397,450.00
Service Furniture & Fixtures 82,400.00
Office Equipment 135,000.00
Pet Equipment 130,250.00
Clinic Equipment 165,000.00
Properties:
Land 3,000,000.00
Total Start-up Cost 5,156,830.00

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 PET GROOMING CENTER
Statement of Comprehensive Income for the Year Ended
YEAR 2019 2020 2021 2022 2023
Revenue 7,944,000.00 8,738,400.00 9,612,240.00 10,573,464.00 11,630,810.00

Less:
Operating
Expense
Supplies 356,821.50 356,821.50 356,821.50 356,821.50 356,821.50
Expense

Advertising 33,600.00 33,600.00 33,600.00 33,600.00 33,600.00

Expense
Depreciation 402,530.00 402,530.00 402,530.00 402,530.00 402,530.00
Expense
Salaries & 3,180,000.00 3,180,000.00 3,180,000.00 3,180,000.00 3,180,000.00
Wages
Expense
Utilities 84,000.00 86,520.00 89,115.60 91,789.07 94,542.74
Expense
Repairs & 15,000.00 15,450.00 15,913.50 16,390.91 16,882.64
Maintenance
Expense
Insurance 50,000.00 51,500.00 53,045.00 54,636.35 56,275.44
Expense
Total 4,121,951.00 4,126,421.50 4,131,025.60 4,135,767.83 4,140,652.32
Operating
Expense
Net Income 3,822,050.00 4,611,978.50 5,481,214.40 6,437,696.17 7,490,157.68
Before Tax
30% Tax 1,146,615.00 1,383,593.55 1,644,364.32 1,931,308.85 2,247,047.30
Rate
Net Income 2,675,435.00 3,228,384.95 3,836,850.08 4,506,660.32 5,243,110.38
After Tax

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 PET GROOMING CENTER
Statement of Financial Position for the Year Ended
YEAR 2019 2020 2021 2022 2023
Assets
Current Asset:
Cash & Cash 2,675,435.00 5,903,819.95 9,740,670.03 14,247,330.35 19,490,440.73
Equivalents
Office Tools & 5,840.00 5,840.00 5,840.00 5,840.00 5,840.00
Supplies
Miscellaneous 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00
Supplies
Total Current 2,697,775.00 5,926,159.95 9,763,010.03 14,269,670.35 19,512,780.73
Assets
Non-Current
Asset:
Service 82,400.00 82,400.00 82,400.00 82,400.00 82,400.00
Furniture &
Fixtures
Office 135,000.00 135,000.00 135,000.00 135,000.00 135,000.00
Equipment
Building 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00
Pet Equipment 130,250.00 130,250.00 130,250.00 130,250.00 130,250.00
Clinic 165,000.00 165,000.00 165,000.00 165,000.00 165,000.00
Equipment
Land 3,000,000.00 3,000,000.00 3,000,000.00 3,000,000.00 3,000,000.00
Total 4,512,650.00 4,512,650.00 4,512,650.00 4,512,650.00 4,512,650.00
Less: 402,530.00 402,530.00 402,530.00 402,530.00 402,530.00
Accumulated
Depreciation
Total Non- 4,110,120.00 4,110,120.00 4,110,120.00 4,110,120.00 4,110,120.00
Current Asset
Total Asset 6,807,895.00 10,036,279.95 13,873,130.03 18,379,790.35 23,622,900.73

Liabilities
Current
Liabilities:
Accounts - - - - -
Payable
Non-Current
Liabilities:
Loan Payable - - - - -
Total Liabilities - - - - -
Equity 6,807,895.00 10,036,279.95 13,873,130.03 18,379,790.35 23,622,900.73
Additional - - - - -
Investment
Less: - - - - -
Withdrawals
Total Equity 6,807,895.00 10,036,279.95 13,873,130.03 18,379,790.35 23,622,900.73
Total Liabilities 6,807,895.00 10,036,279.95 13,873,130.03 18,379,790.35 23,622,900.73
& Equity
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 PET GROOMING CENTER
Statement of Cash Flow for the Year Ended
YEAR 2019 2020 2021 2022 2023
Cash Flow
from
Operating
Activities:
Net Income 7,944,000.00 8,738,400.00 9,612,240.00 10,573,464.00 11,630,810.00
Depreciation 402,530.00 402,530.00 402,530.00 402,530.00 402,530.00
of PPE
Payment of 3,719,421.00 3,723,891.50 3,728,495.60 3,733,237.83 3,738,122.32
Expenses
Payment of 1,146,615.00 1,383,593.55 1,644,364.32 1,931,308.85 2,247,047.30
Taxes
Net Cash 2,675,435.00 3,228,384.95 3,836,850.08 4,506,660.32 5,243,110.38
Provided by
Operating
Act.
Cash Paid for - - - - -
Machineries
& Equipment
Construction - - - - -
of Building
Net Cash - - - - -
Used in
Investing
Activities
Cash Flow
From
Financing
Activities:
Cash - - - - -
Investment
Long-term - - - - -
Borrowing
Payment of - - - - -
Long -term
Debt.
Net Cash - - - - -
Used in
Financing
Activities
Increase in 2,675,435.00 3,228,384.95 3,836,850.08 4,506,660.32 5,243,110.38
Cash
Cash & cash - 2,675,435.00 5,903,819.95 9,740,670.03 14,247,330.35
Equivalent,
Beg.
Cash 2,675,435.00 5,903,819.95 9,740,670.03 14,247,330.35 19,490,440.73
Balance as of
December 31

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***Schedule 1

Office Tools and Supplies

Item Total
Ball pen 750.00
Pencil 250.00
Eraser 100.00
Envelope 1,200.00
Document Holder 1,050.00
Coupon Bond 900.00
Calculator 700.00
Stapler 640.00
Staple Wire 250.00
Ball pen 750.00
Pencil 250.00
Eraser 100.00
Envelope 1,200.00
Document Holder 1,050.00
Coupon Bond 900.00
Calculator 700.00
Stapler 640.00
TOTAL: 5,840.00

Miscellaneous Supplies
Item Total
Tissue 3,000.00
Broom and Dust Pan 1,600.00
Air Freshener 2,400.00
First Aid Kit 6,500.00
Garbage Bag 2,500.00
Trash Can 500.00
TOTAL: 16,500.00

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 Pet Supplies
Item Total
Thinning Scissors 10,000.00
Pet Toothbrush 25,000.00
Pet Diapers 50,000.00
Puppy Trainer Spray 10,000.00
Pet Gloves Brush 30,000.00
Pet Wipes 18,000.00
Pet Brush 9,500.00
Pet Comb 13,000.00
Pet Shampoo 114,000.00
Pet Towel and Blanket 14,000.00
Pet Lice Comb 9,000.00
Cohesive Bandage 4,950.00
Pet Ointment 10,000.00
Pet Sanitizer 30,000.00
Pet Clothes 50,000.00
TOTAL: 397,450.00

Supplies Expense Annually Cost 85% exhausted Expense

Office Tools and Supplies 5,840.00 4,964.00
Miscellaneous Supplies 16,500.0014,025.00
Pet Supplies397,450.00 337,832.50
Total Supplies Expense 356,821.50

***Schedule 2

Service Furniture and Fixtures

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 Item Total
Office Chair 6.400.00
Office Table 16,000.00
Aircon 30,000.00
Files Cabinet 10,000.00
Chair 20,000.00
TOTAL: 82,400.00

***Schedule 3

Office Equipments
Item Total
Computer 70,000.00
Telephone 4,000.00
Printer 30,000.00
Wall Clock 1,500.00
Employee Uniform 3,500.00
Vacuum 20,000.00
Water Dispenser 6,000.00
TOTAL: 135,000.00

Pet Equipments
Item Total
Pet Shower 5,250.00
Pet Shaver 3,000.00
Pet Dryer 40,000.00
Electric Pet Nail Trimmer 1,000.00
Pet Toilet Tray 10,000.00
Pet Cage 9,000.00
Pet Arm Bath 3,000.00
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 Pet Chair 8,000.00
Pet’s bath tub 21,000.00
Pet’s table 30,000.00
TOTAL: 130,250.00

Clinic Equipments
Item Total
Veterinary Anesthesia 15,000.00
Veterinary Monitor 24,000.00
Autoclaves and Sterilizer 20,000.00
Ultra Sound 25,000.00
X-Ray Imaging 30,000.00
Dental Equipment 20,000.00
Syringe Pumps 11,000.00
Medical Gas 20,000.00
TOTAL: 165,000.00

***Schedule 4

Depreciation of PPE
Depreciable Assets Total
Service Furniture and Fixtures 82,400.00
Office Equipments 135,000.00
Pet Equipments 130,250.00
Clinic Equipments 165,000.00
Land 3,000,000.00
Building 1,000,000.00
Total Depreciation Asset: 4,512,650.00
Salvage Value 2,500,000.00
Divided by useful life of 5 years 5 years
Annual Depreciation of PPE 402,530.00

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***Schedule 5

Construction of Building Expense

Item Total
Paint 6,000.00
Window Glass 7,800.00
Door Glass 10,000.00
Hallow Blocks 24,000.00
Cement 40,000.00
Lumber Wood 15,000.00
PVC Pipe 2,700.00
TOTAL: 2,040,500.00
Labor : 100,000.00
Total Construction Expense:

***Schedule 6

Salaries Expense
Job title Monthly Salary Annual Salary
C.E.O 30,000.00 360,000.00
C.F.O. 30,000.00 360,000.00
General Manager 20,000.00 240,000.00
Financial Manager 20,000.00 240,000.00
Administrator 20,000.00 240,000.00

Sales Marketer 15,000.00 180,000.00

Human Resources 15,000.00 180,000.00
Operations and Manufacturing 15,000.00 180,000.00
Veterinarian 30,000.00 360,000.00
Worker 1 10,000.00 120,000.00
Worker 2 10,000.00 120,000.00

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 Worker 3 10,000.00 120,000.00
Worker 4 10,000.00 120,000.00
Worker 5 10,000.00 120,000.00
Worker 6 10,000.00 120,000.00
Worker 7 10,000.00 120,000.00
Annual Salaries Expense: 3,180,000.00

***Schedule 7

Advertising Expense Monthly Annually

2,800.00 33,600.00

***Schedule 8

Repairs and Maintenance Annually 3% increase

2019 10,000.00 300.00
2020 10,300.00 309.00
2021 10,609.00 318.27
2022 10,927.27 327.82
2023 11,255.09 337.65

***Schedule 9

Utilities Expense Monthly Annually

Electricity Bill 3,000.00 36,000.00
Water Bill 3,000.00 36,000.00
TOTAL: 72,000.00
Annual Utilities Expense
Year Annually 3 % of increase
2019 72,000.00 2,160.00
2020 74,150.00 2,224.50
2021 76,374.50 2,291.24

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 2022 78,665.74 2,359.97
2023 81,025.71 2,430.77

GENERALIZATION

The total capital of the shareholder is Php 2,450,000.00. Then the required start-up cost was

Php2,224,330.00. This chapter includes the capital share of each member in corporation and the tables that

shows the revenues and the annual expenses. Also the statement of comprehensive income, statement of

financial position, and statement of cash flow for the year ended.

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 CHAPTER 6

SOCIO-ECONOMIC STUDY

Socio-economics is the study of the relationship between economic activity and social life. A socio-

economic impact assessment is a study to determine how a proposed development project will affect or change

the lives of current or future residents of a community or geographic area.

This chapter will discuss the effects of the business in the society and in the economy. It includes the

benefits and advantages the business could offer once it started to operate.

Objectives of the study

In connection to the socio-economic study, the proponents desire to fulfill the following objects

1. To identify the benefits of the business to the community.

2. To determine the impact of the business to the people in the community.

3. To determine the effects of the business to the society.

4. To know the exercise corporate social responsibility.

5. To know the contribution of the proposed business to the government.

Self-Implication

Self-implication is the effect of pet grooming center to the proponents. It is beneficial to the proponents

because the business can help them to earn profit, second is the enjoyment on working in the pet grooming

center because of the passion and dedication in working and lastly is the experience and training.

Social Implication

The Social Implications refers to the effects of pet grooming center on the values, demographics or

economic condition of an individual, families or a community. The sustainable business social implication

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would include such items as the business practices and policies related to working conditions, diversity in

hiring, opportunities for advancement for women and minorities and the provision of affordable health care and

other necessary benefits.

Pet grooming center is beneficial for the citizens of Tanauan city because it can give employment to

people and helps provide training to others. On the other hand, it is more beneficial to the pet owners because

with the pet grooming center, they can assured that their pets is safe, healthy and clean and unlike other pet

grooming center, grooming a pet is made affordable for everyone.

Economic Implication

Economic implication is the financial effect of the pet grooming center on the

economy, situation or person. New business has large effect in a specified area, ranging from a single

neighborhood to the entire globe. It usually measures changes in business revenue, business profits, personal

wages, and/or jobs.

Pet grooming center has good effect to the economy, from taxes that the proponents will pay to the

government that is added to the fund in the country, second is the wages that will be pay to the employees, third

is the materials and equipment that is bought by the suppliers and the prices that being charged by the

customers.

Environmental Implication

Environmental implication is the possible effects of pet grooming center in the environment either good

or bad. Environment is everything that is around us. It could be living or non-living things. It includes physical,

chemical and other natural forces. Living things live in their specific and provided environment. They

constantly interact with it and adapt themselves to conditions in their environment. In environment there are

different interactions between animals, plants, Insects, soil, water, and other living and non-living things.
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 In putting pet grooming business it also aims to implement an eco-friendly practices by using natural

products inside or out the business, the business proponents or the pet groomers will not only keep themselves

but their four legged clients and the Earth healthiest, they will improve their bottom line . Consumers are

looking for natural and eco-friendly products for their pets, and many groomers are responding to this trend by

making their operations more environmentally and provide the customers friendly services with the use of

natural products for the welfare of their pets or animals.

Generalization

The Socio-economic aspect includes the effect of pet grooming center to the proponents itself, second is

how it can benefit and affect the society, third is the effect of pet grooming center to the economy and last is

what are its effect to the environment. This chapter tells how the society progress, stagnate and regress to the

business.

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 CHAPTER 7

SUMMARY, CONCLUSION AND RECOMMENDATION

Summary of the study

This chapter includes the business name, business location, brief description of the business, business

summary and highlights of major assumptions, and summary findings regarding the market feasibility,

management feasibility, technical feasibility and socio-economic contribution.

Name of the Firm

Brand name probably the most important of all elements of a successful business brand. It is used to

conduct business using a simpler name rather than using their formal and often lengthier name. The name that

proponents made is "Barking Lot Inc." The proponents came up with the idea "Barking Lot Inc." to make a

home or place that is really build for pets.

Location

The proposed business location is located at Tanauan City, Batangas. It is accessible to all target market

because it is located at Burgos St. Tanauan City Batangas, it is near in six schools in Tanauan City and

accessible to public transportation. Also, the place is ideal for health and wellness clinic.

Brief Description of the Study

Pet grooming center is the proposed business of its proponents. This business is not only proposed to

earn profit but to uplift the level of cleanliness of pets and maintain their physical appearances especially their

health conditions. This business is inspired by pets or animals because grooming is about maintaining both the

physical and mental health as well as the physical appearance of your pets. Giving extraordinary care for the

83
pets is the prior objectives of this business and also the proponents because it is very important that human

should give animals a better treat like giving themselves a treat that they wanted to have.

Project Summary

This feasibility study is done to recognize if the consumer is satisfied to the business, if it is affordable,

if it is enjoyable and also to know if the owner of pet center will have an income/profit. This will be determined

by the use of market, technical, financial and even in socio-economic feasibility. Project summary is made to

know the abilities that can be improved for the progress of the business.

Marketing Aspect

Market aspect involves investigation of the target market, identifying the potential threats and finding

out solutions to overcome them. It also tackles the importance of establishing the Pet grooming center business.

In this market aspect it will discusses the marketing strategy of pet grooming center. It includes the study of the

description of the business name, business feature, business logo, business trademark, business benefits and the

business location. It also discusses the promotion strategy, the business objectives, uses of services, and the

advantages and disadvantages of the business.

Technical Aspect

In this Aspect it involves the operational flow chart, operation tools and equipment, and the business

lay-out. Technical aspect is present on how to flow the business, discussed the tools, materials and equipment

that needed in the business and also discussed where the business locates including the map and the business

lay-out. It also provides information about service flow which defines the process on how the products and

services could reach the customers. And also determine the technical requirements.

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Management Aspect

Management aspect tackles the entire organizational arrangement of the business. Management aspect

has a clear and precise identification of Duties and responsibilities, flow of authority and manpower level

requirements. And this contains the organizational chart and the qualifications of the people involve the

formation of the business organization, structure and the business permits needed when you have a business and

the Benefits and incentives for the employees. To attain this management aspect must be able to plan all the

activities, for the company to become dynamic and competitive business.

The main objective of the management aspect of a feasibility study is to determine the option

effectiveness of the organizational setup and qualifications of the individual who will make-up the organization.

This aspect will determine the successful realization of the project study.

Socio-Economic Aspect

Socio-economic aspect involves the progress of the pet grooming center. It tackles about the social

implication or what the effects of the pet grooming center to the society, second is the economic implication or

what are the effects of pet grooming center to the economy and last the environmental implication or what are

the effects of pet grooming center to the environment.

Conclusion

The proponents are able to conclude the following conclusions based on the summary above. The

proponents therefore conclude that the proposed business is feasible to be pursued. This will be determined by

the use of market, technical, financial, management and even in socio-economic study, project feasibility study

is made to know the potential of a business to be profitable.

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Recommendation

After bearing in mind the substantial factors in the study that the proponents accompanied such factors

like marketing, financial, technical, management and socio-economic study. It is therefore recommended that

corporation enterprise with its service “Pet Grooming Center” will be pursued and the business establishes at

Tanauan City, Batangas.

86