MARKET STUDY

A. MARKET ACCEPTABILITY
1. Market Research- Survey Questionnaire

SURVEY QUESTIONNAIRE

Letter to the Respondents

Dear Respondent,

We are 5th year students of Olivarez College- Parañaque City taking up Bachelor of Science in

Accountancy. As a partial requirement of a course in Management Consultancy, we are conducting a

study entitled “Offering House help Services in Online Application; A Market Study”. Please answer the

attached questionnaire accurately and completely. Your participation is important to make our study

meaningful and useful. Rest assured that all information will be treated with strict confidentiality.

Very Respectfully Yours,

___________________________
Gwen Sula Lacanilao

___________________________

Maria Rebeka Ysabel Masangkay

___________________________
Ruffa Mae Matias

___________________________
Lizzette Joie Senobio
 Survey Questionnaire

Part I. Profile Of Respondents

Instruction: Please check the appropriate spaces provided below.

1. Name: (Optional) _________________ ____________

2. Age:

[ ] 25 years old and below

[ ] 26 to 35 years old

[ ] 36 to 45 years old

[ ] 45 years old and older

3. Gender:

[ ] Male [ ] Female

4. Monthly Income/Allowance

[ ] 15,000 and below

[ ] 16,000- 25,000

[ ] 26,000- 35,000

[ ] 35,000 and above

II. Market Acceptability

1. Will you patronize our services when it will be offered to you?

( ) Yes ( ) No

2. Ranges of Prices that you are willing to pay for our certain services.

House Cleaning:
( ) P250 – P350/hour
( ) P1, 250 – P3, 000/ 5 days package
( ) P 5,000 – P8,000/unlimited subscription for 1 month.

Laundry:
( ) P350 –P 400/hour
( ) P3, 500 – P4, 000/5 days package
( ) P13,000 – P16,000/unlimited subscription for 1 month.
Carpentry:
( ) P800/day
( ) P4,000/week
( ) P16,000/monthly subscription

Plumbing:
( ) P750/day
( ) P3,750/week
( ) P15,000/monthly subscription

Electrical Works:
( ) P500 –P 750/hour
( ) P5,000 – P7,500/5 days package
( ) P15,000 – 20,000/Unlimited subscription for 1 month.

3. How frequent are you going to avail our services?

( ) Twice a week ( ) Weekly ( ) Monthly ( ) More than twice a Month

4. If you wanted to buy/have this new service, which purchase method would you most prefer?

( ) Calling and ordering by telephone

( ) Ordering through the e-mail
( ) Using the Internet/Online Application
Others (please specify):________________
 SURVEY QUESTIONNAIRE

Letter to the Respondents

Dear Respondent,

We are 5th year students of Olivarez College- Parañaque City taking up Bachelor of Science in

Accountancy. As a partial requirement of a course in Management Consultancy, we are conducting a

study entitled “Offering House help Services in Online Application; A Market Study”. Please answer the

attached questionnaire accurately and completely. Your participation is important to make our study

meaningful and useful. Rest assured that all information will be treated with strict confidentiality.

Very Respectfully Yours,

___________________________
Gwen Sula Lacanilao

___________________________

Maria Rebeka Ysabel Masangkay

___________________________
Ruffa Mae Matias

___________________________

Part II. Profile of Existing Firms

Instruction: Please check the appropriate spaces provided below.

Name of the Business (Optional): ___________________________________________

1. Years of business
( ) 10 years and below
( ) 11 to 20 years
( ) 21 to 30 years
( ) 30 years and above
 2. Nature of Ownership
( ) Sole Proprietorship
( ) Partnership
( ) Corporation

3. Capitalization
( ) 10,000 and below
( ) 11,000 to 20,000 pesos
( ) 21,000 to 30,000 pesos
( ) 30,000 and above

II. Industry Attractiveness

Below are factors that influenced the industry attractiveness. Please assess these factors by checking ()
appropriate column using the following ratings:

4- very attractive
3- attractive
2- unattractive
1- very unattractive

1. Rivalry among competiting firms 4 3 2 1

If the If the If the rivalry is If the rivalry is
rivalry is rivalry is intense very
very Negligible Intense
Negligible
Evaluate according to the number of competing
firms.

i.e, if many, the rivalry is very intense and

unattractive (1)

2. Threats of new entrants 4 3 2 1

If the threat If the threat If the threat If the threat is
is very low is low high very high
Assess in terms of size of capital and level of
technology.

i.e, if the capital required is large and

technology is not easily acquired then the
threat is very low therefore the industry is very
attractive (4)

3. Bargaining Power of Supplier 4 3 2 1

If the If the If the threat If the threat is
threat is threat is high very high
very low low
In terms of availability and number of suppliers.

i.e, if there is limited number of suppliers, then

the threat is very high, therefore the industry is
very unattractive (1)

4. Bargaining Power of Consumer 4 3 2 1

If the If the If the threat If the threat is
threat is threat is high very high
very low low
In terms of number of consumers

i.e, if there are few buyers and many sellers

then the threat is very high therefore the
industry is very unattractive (1)

a. BUSINESS DESCRIPTION- features, design

Are you having a hard-time balancing your work and maintain a household
organize? We offer you an application that will assist you to find people that will do your
household tasks for you with just one click! This application offers house help services
such as:

 House cleaning
 Laundry
 Carpentry
 Plumbing
 Electrical works

You can have your house fixed and cleaned with this application. You can book
an appointment by choosing which house help services that you need. Our butlers
undergo trainings to provide you services with confidentiality and to assure you that
your house is in good hands.

b. TARGET MARKET- Segmentation

The study target markets compose of:

1. Household – comprises of single, couple or families in the first district of

Paranaque City.

2. Companies- comprises of the companies in the first district of Paranaque City.

 c. DEMAND- Gross Market Acceptability Rate

Household Companies Total PERCENTAGE

Yes 67 8 76 89.41%
No 6 3 9 10.59%
TOTAL 85 100%

GROSS MARKET ACCEPTABILITY RATE 89.41%

CONSERVATISM -20.00%
NET MARKET ACCEPTABILITY RATE 69.41%
POPULATION 3609
TARGET MARKET 2505

The table represents the Gross Market Acceptability Rate with result that shows 89.41%
of household and companies agreed in availing the services. On the otherhand, the net
market acceptability rate ended with a result of 69.41% with a 20% conservatism.

d. DEMAND ANALYSIS

HOUSEHOLD
DISTRICT 1 POPULATION PERCENTAGE SAMPLING
BACLARAN 561 15.54% 11
DON GALO 255 7.06% 5
LA HUERTA 221 6.12% 5
SAN 879 24.35% 18
DIONISIO
SAN ISIDRO 528 14.63% 11
SANTO NINO 351 9.72% 7
TAMBO 562 15.57% 12
VITALEZ 253 7.01% 5
TOTAL 3610 100.00% 74
COMPANIES
DISTRICT 1 POPULATION PERCENTAGE SAMPLING
BACLARAN 5 12.20% 5
DON GALO 1 2.44% 1
LA HUERTA 6 14.63% 6
SAN 10 24.39% 10
DIONISIO
SAN ISIDRO 8 19.51% 8
SANTO NINO 6 14.63% 6
 TAMBO 5 12.20% 5
VITALEZ 0 0 0
TOTAL 41 100.00% 41

RANDOM SAMPLING TECHNIQUE

HOUSEHOLD (DISTRICT 1) = 3,609/74 = 49

COMPANIES (DISTRICT 1) = 41/1 = 41

e. PRICE STUDY
1. Selling Price

Our price ranges differ according to house help services we offer. Please refer to
the list below:
House Cleaning: P250 – P350/hour
P1, 250 – P3, 000/ 5 days package
P 5,000 – P8,000/unlimited subscription for 1 month.

Laundry: P100/ kilo- garments only

P120/ kilo- comforters, curtains, bed sheets

Carpentry: P800/day
P4,000/week
P16,000/monthly subscription

Plumbing: P750/day
P3,750/week
P15,000/monthly subscription

Electrical Works: P500 –P 750/hour

P5,000 – P7,500/5 days package
P15,000 – 20,000/Unlimited subscription for 1 month.

2. Prices of main competitors

Provided below are the list of prices of different house help services from known
competitors.

House Cleaning: P350/hour

Laundry: P135/ kilo

Carpentry: P650-850/day
 Plumbing: P850/day

Electrical Works: P1000/hour

f. PROJECTED SALES

SAMPLE PERCENTAGE (A) YEAR 1 (2020) YEAR 2 (2021) YEAR 3 (2022) YEAR 4 (2023) YEAR 5 (2024)
HOUSE CLEANING 28 38% 45,564,631.58 47,842,863.16 50,235,006.32 52,746,756.63 55,384,094.46
LAUNDRY 16 22% 3,970,425.00 4,168,946.25 4,377,393.56 4,596,263.24 4,826,076.40
CARPENTRY 9 12% 52,939,000.00 55,585,950.00 58,365,247.50 61,283,509.88 64,347,685.37
PLUMBING 10 14% 42,540,267.86 44,667,281.25 46,900,645.31 49,245,677.58 51,707,961.46
ELECTRICAL WORKS 11 15% 336,672,000.00 353,505,600.00 371,180,880.00 389,739,924.00 409,226,920.20
TOTAL 74 481,686,324.44 505,770,640.66 531,059,172.69 557,612,131.33 585,492,737.89

The table above illustrates the projected 5% increase on annual sales for the
next five years.

2. INDUSTRY ANALYSIS- MARKET FORCES- Porter’s Five Forces

a. INTENSITY OF COMPETITION
b. THREATS OF SUBSTITUTES
c. THREATS OF NEW ENTRANTS
d. BARGAINING POWER OF CONSUMERS

a. Rivalry among competing firms 4 3 2 1

If the rivalry If the If the rivalry is If the rivalry is
is very rivalry is intense very
negligible negligible Intense
Evaluate according to the number of
competing firms.

i.e, if many, the rivalry is very intense and
unattractive (1)
 b. Threats of new entrants 4 3 2 1
If the threat If the threat If the threat If the threat is
is very low is low high very high
Assess in terms of size of capital and level of
technology.

i.e, if the capital required is large and
technology is not easily acquired then the
threat is very low therefore the industry is very
attractive (4)
c. Bargaining Power of Supplier 4 3 2 1
If the threat If the threat If the threat If the threat is
is very low is low high very high
In terms of availability and number of
suppliers. 

i.e, if there is limited number of suppliers, then

the threat is very high, therefore the industry is
very unattractive (1)
d. Bargaining Power of Consumer 4 3 2 1
If the threat If the threat If the threat If the threat is
is very low is low high very high
In terms of number of consumers

i.e, if there are few buyers and many sellers 

then the threat is very high therefore the
industry is very unattractive (1)
The table above illustrates the industry attractiveness with a general weighted average
of 3.25 which means the industry is attractive.

B. MARKET FEASIBILITY
 MARKETING PROGRAM- MARKETING MIX
1. Service Strategy

This strategy will include employees on the front line in receiving telephone calls
or meeting with customers with various concerns. Therefore your employees must
understand the company's vision regarding customer service and comply with it to the
best of their ability. Providing employees with the appropriate skills, training, information
and supervisory support that they need will help instill confidence and cooperation so
that everyone is working for the achievement and maintenance of customer satisfaction.

2. Place Strategy- channels of distribution

With this strategy, it ensures the widest distribution possible for your product or
service. This will help in promoting the services as many locations or markets as
possible and oftentimes, it needs to lower the prices. This is the method most commonly
used by large businesses or manufacturers to reach customers nationwide or even
globally.

3. Price Strategy- low cost strategy; Market Penetration; Skimming

There is a range of products or services the pricing reflects the benefits of

parts of the range. Product line pricing seldom reflects the cost of making the product
since it delivers a range of prices that a consumer perceives as being fair incrementally
over the range. This strategy shows that when a customer purchases services or
products they tend to spend less money that having single service or product. It might
benefit the manufacturer to sell them singly in terms of profit margin, although they price
over the whole line. Profit is made on the range rather than single items.

4. Promotion Strategy- advertising & sales promotion

The digital sales promotional strategy encompasses a huge range of creative

promotional ideas and approaches. In fact there are too many to list here, so this short
lesson on digital sales promotion will give you some ideas, but it is certainly not limited
to this small number of approaches. Just think about the multitude of different sales
promotion activities that you are exposed to in the everyday terrestrial world that these
could be transposed into the digital world or even combined with digital activities. With
the efficient usage of digital advertisement through social medias, it will help the
business to reach the customers about the services.