Scribd Logo
Upload

Welcome to Scribd!

  • 358 views

    Demand and Supply Gap

    Uploaded by

    Vhia Marie Alvarez Cadawas
    The document summarizes the demand and supply gap for bamboom over four years from 2019 to 2022. It shows that demand consistently outpaced supply, leaving a gap ranging from 95.29% to 96.07% of demand unsatisfied each year. It then discusses using a market share analysis to determine what portion of the unsatisfied demand a new business could target. The business chose to supply 30,000 units annually in its first year, capturing 1.76% of the market. The market share was projected to slowly increase each subsequent year as production capacity grew 3.33% annually.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Demand and Supply Gap

    Uploaded by

    Vhia Marie Alvarez Cadawas
    358 views2 pages
    The document summarizes the demand and supply gap for bamboom over four years from 2019 to 2022. It shows that demand consistently outpaced supply, leaving a gap ranging from 95.29% to 96.07% of demand unsatisfied each year. It then discusses using a market share analysis to determine what portion of the unsatisfied demand a new business could target. The business chose to supply 30,000 units annually in its first year, capturing 1.76% of the market. The market share was projected to slowly increase each subsequent year as production capacity grew 3.33% annually.

    Original Description:

    i

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document summarizes the demand and supply gap for bamboom over four years from 2019 to 2022. It shows that demand consistently outpaced supply, leaving a gap ranging from 95.29% to 96.07% of demand unsatisfied each year. It then discusses using a market share analysis to determine what portion of the unsatisfied demand a new business could target. The business chose to supply 30,000 units annually in its first year, capturing 1.76% of the market. The market share was projected to slowly increase each subsequent year as production capacity grew 3.33% annually.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    358 views2 pages

    Demand and Supply Gap

    Uploaded by

    Vhia Marie Alvarez Cadawas
    The document summarizes the demand and supply gap for bamboom over four years from 2019 to 2022. It shows that demand consistently outpaced supply, leaving a gap ranging from 95.29% to 96.07% of demand unsatisfied each year. It then discusses using a market share analysis to determine what portion of the unsatisfied demand a new business could target. The business chose to supply 30,000 units annually in its first year, capturing 1.76% of the market. The market share was projected to slowly increase each subsequent year as production capacity grew 3.33% annually.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 2

    Demand and Supply Gap

    Table XX show the supply and demand gap of bamboom. The gap was determined by
    comparing the projected demand and supply of the three consecutive years. The percentage of
    unsatisfied demand was computed by dividing the gap to the demand for the year.

    Table xx. Demand and Supply Gap for Bamboom

    % Unsatisfied
    Year Demand (X) Supply (Y) Gap (X-Y) (Gap/X)

    2019 1,779,290 70,000 1,709,290 96.07%

    2020 1,843,705 79,331 1,764,374 95.70%

    2021 1,910,456 89,906 1,820,550 95.29%

    2022 1,979,618 101,890 1,877,728 94.85%

    Market Share Analysis

    A market share analysis compares the status of a business with competitors in its sales
    region. There are many types of information collected for this type of analysis, including the
    names of competitors, indicators of market size, and the study of past and projected market
    growth. A typical goal of an analysis of market share is to determine the portion of market share
    that the business will target. It’s a part of market analysis and indicates how well a firm is doing
    in the marketplace compared to its competitors.

    The proponent chose to satisfy for the first year of operation up to 30,000 annually (150
    per day x 40 weeks x 5 days) or 1.76% of unsatisfied demand of the customers for product
    bamboom.

    The market share of the business obtained was smaller against the unsatisfied demand of
    the customer. Hence, the production is safe from any risk of the product being unsold. The
    proponent estimated a future increase in capacity of 3.33% in Bamboom.

    To come up with the percentage of increase in market share, get the difference of demand
    between the two consecutive academic years (the base year and the previous year). After getting
    the difference, divide the answer to the base year then multiply by 100.

    The Table XX show the market share of product Bamboom for three years.
    Banana Twisters
    Annual Unit Market Share
    Year Sales for Turon Gap (A/B)

    2019 30,000 1,709,290 1.76%

    2020 30,999 1,764,374 1.81%

    2021 32,031 1,820,550 1.87%

    2022 33,098 1,877,728 1.94%

    You might also like