MBA (INTERNATIONAL BUSINESS)

(2019-21)

Course Curriculum

School of Economics
(A Department under UGC-SAP Programme)
Devi AhilyaVishwavidyalaya, Indore
 Revised Course Structure
Choice Based Credit System (CBCS)
Under Ordinance 31
2017-2019
The department has choice based credit system (CBCS) in every course we
offer under ordinance 31, in which there are total 100 credits in which
84actual credits and 16 virtual credits in the complete span of the course of
two years. From these 100 credits 42 credits should accrue from 14 Core
subjects, 18 credits from Elective Discipline subjects, 6 credits from
Elective Generic, 6 credits from soft skill development subjects, 6 credits
from Ability Enhancement subjects and 6 credits from project/ field based
work. Elective Generic subjects credits can be earned from the subjects
offered by the department or by other UTD‘s. Virtual Credits are 16 which
the student has to earn through Comprehensive Viva Voce held after every
Semester. Hence 4 virtual credits are given to each Comprehensive Viva
Voce. From these 100 credits the credit for each subhead is as under:

S.No Type of Code Number of Subjects Credit/Subject Total Credit

Subject/Activity
1 Core C 16(15) 3 48(45)
2 Elective Discipline D 6 3 18
3 Elective Generic G 2 3 06
4 Soft Skill S 2 3 06
5 Ability Enhancement A 2 3 06(5)
Comprehensive Viva
6 Voce V 4 / Semester 16 16
7 Project Work P Summer Internship 2 2
Major Research Project 4 4
106(102)
**In () credits for M.A (Economics) course
 MBA (IB)
S.No Core Elective Elective Soft Skill Ability
Discipline Generic Enhancement
1 Micro Economics Financial & Entrepreneurship Business IT for Manager
Derivative Communication
Markets in India & Personality
Development
2 Business Statistics International Business Law French Consumer Behavior
Trade Logistics &
Supply Chain
Management
3 International International Mathematical German
Economics Marketing Economics
Research
4 Principles & Overseas Project Environmental
Practices of Management Economics
Management
5 Marketing Select Market
Management Thrust Products
Or
6 Organizational International Subjects
Behavior Business Finance
7 Macro-Economic International offered
Analysis & Policy Trade Operations by other
& WTO
8 Research Comparative UTD’s
Methodology International
Management
9 Operation Research
10 Business Finance &
Accounting
11 Foreign Trade
Procedure and
Documentation
12 International
Marketing
13 Strategic
management
14 Import management
15 Strategic HR &
Development
16 Service Marketing
& CRM
 MBA (IB) I SEMESTER July –December 2019
911C Micro Economics (Core) 3
912C Business Statistics (Core) 3
913C International Economics (Core) 3
914C Principles & Practices of Management (Core) 3
915C Marketing Management ( Core) 3
916D Organizational Behavior (Core) 3
917S French / German (Soft skill) 3
91V Comprehensive Viva Voce(Virtual credit) 4
Total credits 25

911C - Micro Economics (core)

Objective: the objective of this paper is to develop understanding in the students about
the concepts and tools of economic analysis relevant for Business Decision Making.

1. Fundamental concepts of Economics, Micro & Macro Economics- basic

concepts, Types of Economic Analysis, Kinds of Economic Decisions, Application
of Micro Economics.
2. Consumer Behaviour, Utility Analysis – Cardinal & Ordinal approach,
Indifference curve- concept and analysis, application of Indifference curve.
Law of Demand & supply, Elasticity of Demand & supply, types of elasticity of
demand- price, income, cross and promotional. Consumer Surplus.

3. Production Analysis-Production Function- Law of Variable Proportions, Iso-

Quants, Law of Returns to Scale, Marginal rate of technical Substitution,
Economies of Scale.
4. Cost analysis-Cost Curves and their Estimation, Costs in Long Run and Short
Run, Break Even Analysis. Rewards of Factor Pricing- Rent, Wages, Interest;
Consumer choice under Uncertainty.
5. Price output decisions under different forms of market structure- Perfect
and Imperfect Competition.DiscriminationMonopoly,Methodsof
controlling Monopoly Power. Different models of Collusive and Non-Collusive
Oligopoly. Monopolistic competition and Advertising.
6. Product Pricing Policy – Cost based, Competition based, Cyclical, Multi-
product
and Peak load pricing.

Note: At least five Cases should be discussed in the class.

Text Books recommended:
1. ―Modern Micro Economics‖, A. Koutsoyiannis, The Mac Millan Press, IInd Edition.
2. Managerial Economics‟ Geetika, PiyaliGhosh and Purba Roy Choudhhury, Tata
IInd Edition
3. ―Managerial Economics‖ by Atmanand, Excel Books, Latest Edition 2004
 4. ―Managerial Economics , analysis, problem & cases by P.L.Mehta,Sultanchand & sons;

Reference books recommended

1. ―Price Theory and Uses‖, Watson, A. I. T. B. Publishers and Distributors, IInd Edition.
2. ―Foundation of Economics Analysis‖, Samuelsson, Harvard University Press, IInd
Edition
3. ―Managerial Economics‖, Dean Joel, Prentice Hall Publication
th
4. ―Managerial Economics-Principals & world wide application, 7 edition, Dominik
Salvatore adopted by Ravikesh Shrivastava, Oxford university, press 2013 new delhi

912C -Business Statistics (core)

(Knowledge of basic concepts of statistics including measures of Central Tendency
is a prerequisite for this subject)
Objective: The objective of this paper is to understand the statistical tools and
techniques, Used in the business decision and analysis.

1. Standard Deviation and Coefficient of Variation.

2. Study of Business Change and Relationship – Correlation and Regression Analysis.
3. Types and Methods of construction of Index Numbers. Characteristics
of a good Index Number. Test for perfection, Cost of living Index
Numbers.
4. Basic concepts of Probability, Theories of Probability Addition
,Multiplication, conditional Probability and their simple applications in
Multiplication, conditional Probability and their simple applications in
business.
5. Random Variable and Probability Distributions – Binomial, Poisson and
Normal and their Applications in Business.
6. Sampling Theory – Concepts, Methods of Sampling, Sampling and Non
– Sampling Errors, Parameter and Statistic, concept of sampling
distribution, Standard Error and Sampling Error.
7. testing of Hypothesis: Type I & Type II Errors, concept of Confidence Limits and critical
region, Test of significance for large and small samples – tests for Mean and difference
between means, F tests.
8. Research Methodology – Research Concept, Research Design and
Techniques. An Overview of different scales.
Note: At least one research proposal should be prepared which should have proper research
design and use of statistical method.

Text Books:

1. Fundamentals of Applied Statistics, Gupta S.C., S.Chand& Sons, New Delhi, Ninth
Edition.
 2. Statistical Methods -S.P.Gupta,Sultanchand&Sons, thirty Seventh Edition ,2008.
3. Statistics for Business and Economics-JIT S. ChandanVikas Publishing House Pvt.
Ltd.,2008.
4. Business Statistics -R.S. Bhardwaj– Excel Books, Latest Edition.
Reference Books:
1. Statistics for Management - Richard Levin & David Rubin, Seventh Edition.
2. Mathematics and Statistics for Economics, Monga G.S., Vikas Publishing
House ,2002.

913C- International Economics

Objective: The objective of this paper is to understand the theories of international
economics and its application in the field of trade and business

1. Distinct features of international trade. The classical theory of international trade

Concept of reciprocal demand in the theory of comparative costs.Modern theory of
international trade – relevance and applications.

2. Terms of trade. Factors affecting terms of trade. Free Trade Vs protection.

Commercial policies – Tariffs, Dumping and Countervailing measures.

3. Balance of Payments – Composition and significance. Disequilibrium in BOP –

causes and measures for correcting. Marshall-Lerner Approach of devaluation.
Foreign trade multiplier.

4. Foreign Exchange determination – The purchasing power and BOP theory. Fixed and
flexible exchange rates. Exchange Control – meaning, objective and methods of exchange
control, Appreciation and Depreciation of currency, Spot and forward exchange rates.
Volatility of exchange rates and their effects.Volatility of exchange rates in relation to
dollar & Euro.Convertibility of Currency.

5. Directions and Trends in India‘s balance of payment position since reform period.

6. Overview of International trade operations, Regional Economic Integrations, WTO and related
issues.

Note: At least five Cases should be discussed in the class

Books recommended:
1. International Economics—B.O Sodersten, The Macmillan Press
Ltd London, IIIrd Edition , 1994.
2. International Economics-- Vrinda Publishing House Ltd, Latest Edition
3 International Economics—H.G.Mannur, Vikas publishing House Ltd, Latest
Edition
4.International Economics – D.M.Mithani, Himalaya Publishing House, Latest
Edition
5. International Economics- Paul R. Krugman, Pearson Education India,8E, 2009

914 C– Principles and Practices of Management (core)

Objective: The objective of this paper is to develop managerial skills in the students
to cope up with the changing business environment a becoming successful
entrepreneur.

1. Introductory: Concept of management including functions of management,

functions and responsibilities of managers, Fayol‘s principles of management.
Management thought; the classical school, the human relations school, Systems
theory school, Contingency theory school.

2. Planning: Nature and purpose of planning including strategic planning,

principles of planning, Types of Planning, Advantages and Limitations of
planning.

3. Concept and nature of Objectives: Types of objectives, Importance of

objectives, setting objectives, Management by objectives

4. Strategies and Policies: Concept of corporate strategy, formulation of strategy,

types of strategies, TOWS matrix, the Portfolio matrix, three generic
competitive strategies by Porter, effective implementation of strategies, types of
policies, principles of formulation of policies, Decision making.

5. Organizing: Nature and purpose of organizing, Bases of Departmentation, Span

of management, Line and Staff relationship, Line-staff conflict, legation,
kinds of delegation, Delegation and Decentralization, Methods of
Decentralization.

6. Control: Concept and process of control, Control techniques, human aspects of

control, control as a feedback system, Feed forward control, Preventive control.

Books Recommended:
1. ―Personnel/Human Resource Management‖, David S. Decenzo and Stephen P. Robbins
New
Delhi, Prentice Hall Publication. Third Edition
2. ―Organizational Behaviour: Concepts, Controversies, and Applications‖, Stephen P.
Robbins,
New Delhi, Prentice Hall Publication.,Latest Edition
 3. ―Organizational Behaviour‖, Fred Luthans, New York, McGraw Hill, 2005
4. ―Essentials of management‖, Harold knootz, Donnell and Heinz Weihrich New Delhi,
Tata
McGraw Hill Publication. 8th Edition
5. ―Organization and Management ―R.D. Agrawal, New Delhi, Tata McGraw Hill
Publication.
6. ―Management: A global Perspective‖, Harold Koontz, O‟Donnell and Heinz Weihrich,
New Delhi, Tata McGraw Hill. Publication., Latest Edition
7. ―Management‖, Robert Krietner, Houghton miffin Co, 7th edition 1994.
8. ―Management‖, New Delhi, Stephen P. Robbins and Merry Coulter, Prentice Hall of
India, 2002.

915C-Marketing Management (Core)

The objective of this paper is to develop creative skills in the students to understand the
dynamics of the competitive market and positioned distinctively.

1. Marketing Concepts: Customer Value and Satisfaction, Customers Delight. Value chain,
scanning the Marketing Environment. Marketing Philosophies
2. Market demand , structure and competition
3. Market Segmentation, targeting, positioning. Levels of market segmentations, patterns,
procedures, requirement for effective segmentation, evaluating the market segments,
selecting the market segments, tool for competitive differentiation. Positioning.
4. Basics of Marketing Information System and Marketing Research Process.
5. Product Decision: Objectives, Product classification, New Product Development Product-
Mix, Product life cycle strategies, branding, introduction of packaging, &labeling.
6. Pricing Decisions: Factors affecting price, pricing methods and strategies.
7. Distribution Decisions: Importance and Functions of Distribution Channel, Distribution
Channel Decisions, Distribution Channel Members.
8. Promotion Decisions: A view of Communication Process, developing effective
communication, Promotion-Mix elements.
9. An introduction to Digital Marketing

Note: At least five Cases should be discussed in the class.

Books recommended:

1. Principle of Marketing Management – Philip Kotler , Pearson Education, Latest Edition

2. Marketing Management -S.A. Sheralkar , Himalaya Publishing House, Latest Edition
3. Fundamentals of Marketing- William .J.Stanton , McGrawhill Publication, Latest Edition
4. Marketing Management – South Asian Perspective, Kotlar ,Kelkar, Koshi, and Jha.,
Pearson Education, Latest Edition
5. Marketing Management –S.H.H. Kazmi, Excel Books India, 2007
916D- Organizational Behaviour (core)
Objective: The objective of this paper is to understand the human behaviour to have
Efficiency, effectiveness with the total development of the organization.
1 . Foundations of Individual and Organizational Behaviour:OB Model s , Personality
Determinants and Attributes, Learning and Learning Theories, Perception-Factors
affecting Perception.
2. Motivation: Needs, Contents and Processes; Maslow‗s Hierarchy of Needs, Herzberg
s Two Factor theory, ERG theory, Vroom‗s Expectancy theory, Reinforcement Theory.

3. Foundations of Group Behaviour : Defining and Classifying Groups, Group

Structure and Processes, Process of Group formation, Group Decision Making, Group v/s
Team, Team Effectiveness, and Decision Making.

4. Leadership: Trait theories, Behavioural theories-- Ohio State Studies, Michigan

Studies and Managerial Grid. Contingency theories—Fiedler‗s Model, Hersey and
Blanchard's Situational theory, Leader-Member Exchange theory, Path Goal theory,
Charismatic Leadership.
5. Conflict & Organizational Change : Interpersonal Conflict, Inter group
Conflict, Organizational Conflict, forces of Change, Resistance to Change
Note: The syllabus is divided into two sections A and B. At least two questions will be
asked from each section. At least five Cases should be discussed within the class from

each section.

Books Recommended :
1. Personnel/Human Resource Management‖, David S. Decenzo and Stephen P. Robbins
New Delhi, Prentice Hall Publication. Third Edition
2. Organizational Behaviour: Concepts, Controversies, and Applications‖, Stephen P.
Robbins, New Delhi, Prentice Hall Publication.,Latest Edition
3. Organizational Behaviour‖, Fred Luthans, New York, McGraw Hill, 2005
4. Essentials of management‖, Harold knootz, Donnell and Heinz Weihrich New Delhi,
Tata McGraw Hill Publication. 8th Edition
5. Organization and Management ―R.D. Agrawal, New Delhi, Tata McGraw Hill
Publication.
6. Management: A global Perspective‖, Harold Koontz, O‟Donnell and Heinz
Weihrich, New Delhi, Tata Mc-Graw Hill. Publication., Latest Edition
7. Management‖, Robert Krietner, Houghton miffin Co, 7th edition 1994.
8. Management‖, New Delhi, Stephen P. Robbins and Merry Coulter, Prentice Hall of
India, 2002.
917S- French/German - (Soft Skills)
FRENCH

Objective: The objective of this paper is to impart working knowledge of one of the foreign
language in the changing perspective of the Global Economy. In specific:-
1. To learn basic grammar and useful vocabulary.
2. To develop elementary communication and comprehension of the language.
3. To acquaint students with people, regions and culture of France.

A Translations: Story: A spring time in Paris

Lesson 1 Meeting and introducing each other
Lesson 2 Striking a friendship
Lesson 3 Expressing one‘s likes and dislikes
Lesson 4 Expressing agreement and disagreement
Lesson 5 Expressing surprise
B Vocabulary
Professions and nationalities, Day to day life and hobbies, Physical and psychological
descriptions,
Cardinal numbers, Seasons, date and time.
C Grammar
Definite and indefinite articles, Gender and number of nouns and adjectives, Masculine and
feminine forms, Interrogative and negative forms, Conjugation of verbs in the present tense,
Partative articles, Qualitative, Demonstrative and Possessive adjectives, Prepositions for location
and before geographical names,
D Communication and French Culture
Greeting, Meeting and getting to know each
other Presenting oneself
Inviting someone and replying
Express likes, dislikes, agreement and disagreement
Describe people
Different regions of France, Famous monuments in Paris

Book : le Nouveau Sans Frontiers 1

GERMAN
Objective: The objective of this paper is to impart working knowledge of one of the foreign
language in the changing perspective of the Global Economy.

1. Introduction to Germany, German, culture, People, a brief about its history and
geography.
2. Greetings, basic pleasantries, dialogues based on situations like personal introduction,
finding the way around town, ordering food, making reservations. Vocabulary building for
informal conversations.
3. Verbs - regular, irregular, helping, trennbar, modal verb konjugations.
4. Nouns with gender, articles and their usage in different cases.
Personal and possessive pronouns. Singular and plural forms.
5. Prepositions - temporal and local.
Reading comprehension and informal letter writing.
 MBA (IB) II SEMESTER January 2020
921C Macro-Economic Analysis & Policy (Core) 3
922C Operations Research ( Core) 3
923C Business Finance & Accounting ( Core) 3
924C Export Procedure & Documentation(Core) 3
925A IT for Managers (Ability Enhancement) 3
926D Financial & Derivative Markets in India (Elective Discipline) 3
927G Entrepreneurship (Elective Generic) 3
928S Business Communication & Personality Development (Soft skill) 3
92V Comprehensive Viva Voce(Virtual credit) 4
Total credits 28

MBA (IB) II SEMESTER January 2018

921C -Macro-Economic Analysis & Policy
Objective – The objective of this paper is to develop understanding about the Macro Economic
function of economy and its analysis.

1. Meaning, scope and application of Macro Economics. Concept of stock and flow variables.
2. National Income-Meaning, Measurement and Relationship with Economic Welfare.
3. Classical Macro Economics; Keynesian System of General Equilibrium
4. Theory of Money Supply, components of Money Supply, Quantity theory of money-Views of
Fisher, Cambridge School and Friedman.
5. Classical Economics vs. Keynesian Economics. Neo-classical & Rationale Expectation
Theory.
6. Model of Income Determination- Two sector model with consumption and Investment
function, Govt. Sector, Foreign Sector multiplier and their policy implications. Money
Multiplier, Interest rate and Liquidity Preference Theory.
7. IS-LM analysis- Integration of Product and Money market Effects of shifting IS and LM
curves.
8. Business cycles - Meaning and Phases. Theory of Hicks, Henson and Keynes. Meaning of
Inflation, Recession and Stagflation. Measures to control Inflation.
9. Monetary Policy and Fiscal Policy – objectives, instruments and Relationship.
Note: At least five Cases should be discussed in the class

Books recommended:

1. Macro Economic Theory, E. Shapiro, Galgotia Publications, Latest Editon

2. Macro Economic Theory and Practice, H.L. Ahuja, Sultan Chand and Sons, Latest Editon
3. Macro Economics, Theory & Policies, Richard.T.Froyen, Pearson Education, Latest Editon
4. Macro Economics, Errol D‘Souza,Pearsoneducation,Latest Edition
5. Macro Economics,Dornbosch,Fisher,Stanley.,TataMcgraw-HillPublication,Latest edition
922C -Operations Research

Objective The objective of this paper is to develop understanding about different methods
: of economic and business analysis that provides solutions to a business
problem.

1. Quantitative Techniques and Operations Research: Meaning, Scope of Quantitative

Techniques and Operations Research in Management, Advantages and Limitations
of Quantitative Techniques.
2. Linear Programming: Meaning of Linear Programming, General Mathematical
Formulation of LPP, Graphical Analysis, Simplex Method, Big-M Method,
Advantage and Limitations of LPP.
a. Transportation Model: Mathematical Formulation, Initial Basic Feasible Solution, Vogel’s
Approximation Method, Optimization (Minimization and Maximization) Using Modified
Distribution Method.
b. Assignment Problem: Assignment Model as a Particular Case of Transportation, Model,
Formulation of Assignment Problems, Solution of Assignment Problems Using Hungarian
Method (Minimization and Maximization, Route Allocation).
3. Dynamic Programming- Nature of Dynamic Programming Problems, Solutions for
Knapsack, Travelling Sales man, Selection of Advertising Media, Cargo Loading
Problem.
4. Inventory Management – Meaning and Types of Inventories, Inventory Decision,
EOQ Model, Safety Stock, Selective Approaches to Inventory Management. .
5. Replacement Models: Introduction, Scope in Management, Single Equipment
Replacement Model and Group Replacement.
6. Game Theory: Introduction to Games Maximin and Minimax Principles, Pure
and Mixed Strategies, Solutions of Games Using –Algebraic and Graphical Methods.
7. Network Analysis – CPM and PERT, concept of floats. Application of CPM
& PERT.

Note: At least five Cases should be discussed in the class

Books recommended:
Text Books:
1. S.D. Sharma, Operations Research, Meerut, KedarNath Ram Nath and Co. Eighth
Edition, 2002.
2. N.D. Vohra. Quantitative Techniques, New Delhi, Tata McGraw Hill Publications
Fifteenth Edition, 2003.
3. Hamdy A. Taha, Operations Research: An Introduction, New Delhi, Prentice Hall of
India, Sixth Edition 1998.
4. V.K. Kapoor, Problems and Solutions in Operations Research, New Delhi, Sultan
Chand and Sons, Seventh Edition 2004.
5. P.K. Gupta and D.S. Hira, Operations Research, New Delhi, Sultan Chand
Publications, 2000.
Reference books:

1. Haruly M. Wagner, Principles of Operations Research with Application to

Managerial Decisions, New Delhi, Prentice Hall of India Pvt.Ltd ,Second
Edition,1996.
2. A.M Natrajan, P.Balasubramani, A. Tamilarasi Operations Research-Pearson
Education Second Edition,2007.

923C-Business Finance & Accounting

Objective: The objective of this paper is to go through the financial concepts and understand
the techniques to manage the finance for the organization.

1. Introduction to Financial Accounting - Meaning & function of Accounting;

Generally accepted Accounting Concepts & Conventions; Nature of Accounts; Rules
for Debiting & Crediting; Journalizing the transactions; Posting from the Journal to the
Ledger & Preparation of Trial Balance.
2. Final Accounts - Preparation of financial Statements – Trading, Profit & Loss
Account, and Balance Sheet with the help of Adjustment Entries.
3. Depreciation – Meaning and Need, Methods of Charging depreciation – Straight
Line
Method; WDV Method; Accounting for depreciation in the Books of Account.
4. Analysis and Interpreting of the Financial Statements – Financial Ratio Analysis-
Liquidity Ratios- Current Ratio, Quick ratio, Profitability Ratios – GP ratio, NP ratio,
Operating Ratio, ROI, ROE, ROA, EPS, DPS, Dividend Pay Out Ratio, Price Earnings
Ratio, Earnings yield Ratio, Turnover Ratios – Stock Turnover Ratio, Debtors
Turnover Ratio, Creditors Turnover Ratio, Capital Turnover Ratio, fixed assets
turnover, current assets turnover. Solvency Ratio – Debt-equity Ratio, Capital Gearing
Ratio, Interest Coverage Ratio, Debt Service Coverage Ratio, Building An Income
Statement and Balance sheet.
6. Cash Flow statement (AS-3) – Meaning, uses and preparation
7. Introduction to Cost Accounts – Meaning, Objectives, Difference between cost
Accounts and Financial Accounts, Elements of Cost & classification of costs.
8. Analysis of financial statements of any public limited company, managerial uses of
unit costing, contract costing, process costing.
Note: At least five Cases should be discussed in the class.
Books recommended:
th
1. Financial Accounting by P.C.Tulsian Pearson Education, 16 Edition 2015
2. Advanced Accountancy- VolI, R.L.Gupta&M.Radhaswamy, Sulltanchand and Sons
3. Double Entry Book keeping and Accountancy, T. S. Grewal, Sultan Chand & Sons
4. Comprehensive FinancialAccounting, S.A Siddique, LaxmiPublications,Latest Edition
 th
5. Financial Management -- Khan & Jain, Tata McGraw Hill Publication, IV Edition
6. Financial Management-- I.M. Pandey., Vikas Publishing House Pvt. , Latest Edition
7. Financial Management-- Prasanna Chandra, Tata McGraw Hill Publication
8. Financial Management -- Maheshwari, Sultanchand& Sons, Latest Edition

924C: Export Procedure and Documentation

Objective: The objective of this paper is to understand the exim policy of India and
the process and procedure of the exports and the documentation.

1. Export Cycle – Types of exports, Free and Negative list of exports, category of
exporters, nature of exporters, export procedure.
2. Registration of Exporters and Export License – fees, Condition, Validity,
Authorization & Licensing period.
3. Export contract and Terms of Exports – Necessity and Elements of an export
contract, arbitration and litigation.
4. Export Documentation – Pre-shipment and Post-shipment documents of
export cargo, regulatory and operational/ commercial documents.
5. RBI’s Regulation for Export Payment – mode and instruments of settlement of
payment, Documentary credit, mechanism of L/C and its types.
6. Export Inspection - Regulations related to Quality Control, Pre-shipment
Inspection, Different types of agencies.
7. Marine Insurance – need, policies and clauses.
8. Export Finance – Need, Pre-shipment finance:, Pre-shipment credit in foreign
currency (PCFC), Post-shipment finance: its types, post-shipment finance in
foreign currency, Bills discounting using factoring and forfeiting agencies,
Packing Credit Limit.
9. Role of banks in international trade – EXIM bank, Commercial banks and
their functions.
10. Export Taxation -, Customs Clearance of the Export cargo through CHA, C&F
agent or freight forwarder, Applicability of GST in Exports.
11. Export Promotion organizations – Export Credit Guarantee Corporation of
India (ECGC), Export promotion councils (EPC), International trade
promotion organization (ITPO), Federation of import export organization
(FIEO) and others.
12. Current foreign trade policy- Introduction about EXIM policy, Highlights of
current foreign trade policy ( special focus on different schemes)

Note: The syllabus is divided into two sections A and B. At least two questions will be asked

from each section. At least five Cases should be discussed in the class from each section.
Recommended Books

1. Export Import Policy – Govt. Publication,Latest Edition

2. H.B.of Procedures – Govt. Publication or Publication by NABHI,Latest Edition
3. A Guide on Export Policy ,Procedure & Documentation,, Snowwhite
Publication,Latest edition
4. How to Export –Nabhi,Nabhi Publication, 2018
5. How to Start Export Business -- HarishMalhotra ,River Books Publication,Latest
Edition
6.Export Management--- P.K.Khurana , Galgotia Publications Company,revised latest
edition
7. Export management—D.C. .Kapoor, Vikas Publishing House,Latest Edition

925 A -IT for Managers

Objective: The objective of this paper is to understand basic knowledge of computers,
applications of various information tools and basics of electronic-business to proceed with
IT adopted in the business.
1. Anatomy of Computer, Hardware & Software concepts, Types of Software – Operating
system program language translator, communication software, Applicant software.
2. Networking – definition, need, types & applications, networking hardware – hub, router,
bridge.
3. Data Base Management System Introduction – Data, Database management system,
purpose of database management system, Data abstraction, Instances and schemas, data-
independence physical data independence, logical data independence, Data Model –
Hierarchical, Network,
4. Relational. Introduction to relational approach – Tupple, Attribute, Domain, Degree,
Relation.
5. System Concept: Definition, characteristics of system, Elements of system, Types of
system.
6. Introduction to MIS: Characteristics of MIS, Structure of MIS, based on – management
activity, organizational functions, Conceptual structure.
7. System development life cycle – feasibility study analysis, design, implementation,
maintenance, Approaches of MIS development programmed & non-programmed
decisions, decision support system.
8. Securing Information System, Tools & technologies for security.
9. E-Business fundamentals, E-Business framework, E-Business applications, E-Business
markets, EBusiness models and market space characteristics ordering on-line
Advertisement and marketing on Internet, offering customer product on the net.
10. Introduction to IT and its development – V Generation Computers, virtual reality, GPS,
GIS, Mobile technology – 1G, 2G, 3G, 4G. Wi-fi, Bluetooth.
11. SAP application & ORACLE.

Note: At least five Cases should be discussed in the class

Books recommended:

Text Books:
1. Computer Fundamentals – P.K.Sinha , BPB Publisher, Fourth Edition.
2. Introduction to Computers – N.Subramanium , Tata McGraw Hill Publication,
Volume 1.
3.Database Management system-Korth,M,Tata McGraw Hill Publication,Third
Edition.
4.Management Information system-Kenneth C. Laudon&Laudon, Pearson
Education,Second Edition.
5. Management Information system-D.P Goyal, MacMillan India Ltd.,Second Edition.
Reference Books:
1.Computer Systems & Applications – RustamShroff, Himalaya Publishing House, Latest
Edition
2.Computer Network—K.K.Koli, Nakoda publication & Print ltd, Latest Edition.
3.Computer Fundamentals and Applications,AshokArora,Vikas Publishing Pvt.Ltd,
2015.
4.System analysis and Design –Elias .M.Awad,Galgotia Publications Pvt. Ltd, Sixth
Edition.
5.e-Business –Michael.Papazoglou,PieterM.A.Ribbers,Wley Computer
Publishing.Latest Edition.

926 D-Financial & Derivative Markets in India

Objective: The purpose of the course is to make students aware of basics of financial markets
and the terminology as well as concepts in financial and derivative market in India
Financial Markets in India

1. Financial System: Introduction, Functions of the Financial System, Prerequisites of a

Financial System, Players in the Financial System, Evolution of the Financial Markets,
Segments of Financial Markets, Types of Financial Products, Reforms in financial Market
in India.
2. An overview of Money Market and Capital Market in India - its players, components,
Segments and instruments.
3. Primary and Secondary Market: IPO‘s and allotment of Shares. Role and functions of
SEBI, Depositories, Stock Exchanges and intermediaries in Indian Stock Market
Derivative Markets in India

4. Introduction to derivatives: History of financial derivatives in India, Types of derivative

markets in India, Types of Derivative contracts, Participants in a derivative market,
Economic function of derivative market
5. Distinction between forward, future and option contracts, their mechanism, pricing and
application
6. An overview of Commodity Market- history, evolution of commodity market in India.
Regulation of commodity market- role and function of FMC. Commodity exchanges in
India

Recommended Books:
1. Redhead, Futures – Pearson education ,Asia Publications, 1999
2. Robert A. Strong, Derivatives: An Introduction – Thompson publications, New Delhi,
2000
3. Robert W. Kolb, Understanding Futures – PHI Publications, New Delhi,2000
4. Robert W. Kolb, Understanding Options – PHI Publications, New Delhi, 2000
th
5. John C. Hull Options, futures and other derivatives – Pearson education Asia, 4 edition,
2001.
6. H.R. Machiraju, Indian Financial System, Vikas Publishing House, Latest Edition
7. B.S. Bhatia and G.S. Batra, Management of Capital Markets, Financial Services and
Institutions.,Latest edition
8. L.M. Bhole, Financial Institutions and Markets – Structure, Growth and Innovation. Tata
Mcgraw Hill Publishing Company Ltd.,Latest Edition
9. Meir Kohn – Financial Institutions & Markets Future & Regulations, Oxford University
Press, 2007.

927G-Entrepreneurship
Objective: The subject will help in understanding the nitty-gritty of entrepreneurship and also to
know about various institutions and programmes for promotion of entrepreneurship activities by
government and nongovernmental organizations.

1. Concept of Entrepreneurship – Meaning – Types – Qualities of an Entrepreneur –

Classification of Entrepreneurs – Factors influencing Entrepreneurship – Functions of
Entrepreneur – Role of entrepreneurship in economic development. Innovation,
Creativity and lateral Thinking

2. Forms of organization- Sole Proprietorship, Partnership and Company and their

features, advantages and disadvantages.

3. Methods and sources of raising Finance- Domestic and global, their features and
merits and demerits, Venture Capital
 4. Project Management- Business idea generation techniques – Identification of
Business opportunities – Feasibility study – Technical, Marketing, Finance,
Economic and Social Appraisal– Preparation of Project Report.

5. Enterprise Marketing: Goals of Business-Goal setting, SMART goals, Marketing & Sales
Strategy, Branding, Promotion Strategy, Customer Relations, Employee and Vendor
Management

6. Enterprise Growth Strategies: Franchising, Mergers and Acquisitions, Moving up the

Value Chain and Value Addition

7. Reasons of Business Failure

8. Importance of small scale industries – Definition – Contribution to national economy –

Classification of small scale units – Cottage, tiny, village, ancillary – Concept,
Infrastructure for small business units. Procedures in setting of small scale units –
Licensing – Registration – Financing, Characteristics and Problems

9. Institution for the development of small scale industries – NSIC, SIDCO, SIDO, SISI ,
Development Commissioner – TANSI, SIDCO, DIC, Directorate of Industries and
Commerce. Concessions , rebates, incentives and subsides to small scale units – Prime
Minister‘s RojgarYojna (PMPY) EPZ and 100% EQUs, Sickness of small scale units
and revival.

10. Industrial Estates – Meaning ,types and necessity

11. New venture areas for Entrepreneurs

12. Social Entrepreneurship: Meaning and Concept and Characteristics

13. Case Studies

REFERENCE BOOKS:

1. Srinivasan N.P. – Entrepreneurial Development

2. Saravanavel – Entrepreneurial Development
3. Vasant Desai – Project Management
4. Jayashree Suresh – Entrepreneurial Development
5. Holt – Entrepreneurship – New Venture Creation
6. J.S. Saini& S.K. Dhameja – Entrepreneurship and Small Business
7. P.C. Jain – Handbook for New Entrepreneurs
8. Dr. C.B. Gupta & Dr. S.S.Khanka – Entrepreneurship and Small Business
9. Vasant Desai – Management of Small Business Himalaya Publishers
10. C.B. Gupta – Management of Small Business Sultan Chand and Sons
11. S.S. Kanka, S. Chand and Co – Entrepreneurial Development
928S-Business Communication & Personality Development
1: FRAMEWORK TO BUSINESS COMMUNICATION:
Defining Communication, Process of communication, Principles of effective communication,
importance and objectives of business communication, Physical, Mechanical and Psychological
barriers to communication
.
2: CHANNELS, TYPES AND FORMS OF COMMUNICATION:
Channels, Verbal, Non-verbal, Formal, Informal, Internal, External and communication networks,
Effective listening – types and Essentials of effective listening, Development of intrapersonal and
interpersonal skills for Personal effectiveness.

3: ARTICULATION AND DRAFTING:

Definition & how to articulate , techniques for better articulation, Speak clearly & distinctly, Basic
patterns of Business Letters & its drafting, notices , Resumes, Sales letter writing, letters of bank
correspondence, complaint letters & project reports, Dealing with print and electronic media,
writing a press release.

4: ENHANCEMENT SKILLS / EMPLOYABILITY SKILLS:

Effective presentation skills: body language, eye contact, gesticulation, use of audio visual aids,
Handling audience, conduct during presentation Interview skills: types of interview, preparing for an
interview, how to handle stress interview, attire for an interview, learn how to say No, positive
thinking tips & tricks, have an effective brain storming session.

. PRATICAL EXERCISES
Spoken exercises listen & repeat and tongue twister, Group discussions, Mock meetings &
interviews, Presentations on a technical topic, role plays, Confidence building exercises,
and submission of reports prepared.
Note: At least five cases should be discussed in the class.
Recommended Books:
1. Business Communication – K.K.Sinha, Galgotia Publishing Company, Latest Edition
2. Business Communication – Chhabra.T.N. , Sun India Publication, 2005
3. Business Communication – ParagDiwan, Excel Books, Latest Edition
4. Essentials of Business Communication – Rajendra Pal, Sultanchand Publication, 2000
5. Business Communication-- R.K.Madhurkar,Vikas Publishing House Pvt. Limited, Latest

**************************************************************
Summer Training
All the students are required to undergo six to eight week summer training, after the
completion of first two semesters in Industrial and Business organizations. The institute prefers
that an organization puts a student on a specific project where a student will be expected to work
and understand the working of all aspects of the organization. The students are instructed to
submit a certificate of successful completion of their summer training. Each student will be
required to give a presentation of their summer project.
 MBA (IB) III SEMESTER 2020
931C International Marketing (Core) 3
932C Strategic Management ( Core) 3
933C Import Management ( Core) 3
934C Research Methodology(Core) 3
935G Business Law (Elective Generic) 3
936D International Business Finance (Elective Discipline) 3
937D International Trade Logistics and Supply Chain Management 3
(Elective Discipline)
938D International Marketing Research(Elective Discipline) 3
939P Summer Training Report (Project Work) 2
93V Comprehensive Viva Voce(Virtual credit) 4
Total credits 30

931C: International Marketing

Objective: The objective of this paper is to have knowledge of strategies adopted in the foreign
markets to succeed with a suitable market plan.

1. International Marketing environment, economic, cultural, legal, technological and

political.
2. Process of entering international marketing management, Decision criteria for entry
methods in the international market and the various entry methods for the international
market. Transition of company from domestic to global company.
3. Product policy decisions, Product Standardization and Product Adaptation. Packaging,
Labelling and Positioning.
4. New product development, Adoption and Diffusion of new products, Product line
extensions, International product life cycle.
5. Managing Foreign Distribution--- through distributors and through firm‘s presence in the
international market, Types of intermediaries ---- Direct and Indirect Channel, Channel
Adaptation, Channel Development.
6. Physical distribution – Modes of transportation.
7. Export pricing-Objectives, Frame work of international pricing, Factors Gray market,
Price escalation, Foreign exchange risk, transfer pricing.
8. International Promotion, , Role of Advertising, advertising decisions taken for
international market, Personal selling, Sales promotion, public relations and trade shows.

Note: At least five Cases should be discussed in the class.

Recommended Books
1. International Marketing Analysis and Strategy – OnkVisitSak John J. Shaw,
Pearson Education 2006
 2. International Marketing Management – Subhash Jain, CBS Publishing
& Distribution , Latest Edition
3. International Marketing-- P.K.Vasudeva, Excel Books, 2004
4. International Marketing—F. Cherunilam , Himalaya Publishing House Ltd, Latest
Edition
5. International Marketing Management—M.N.Mishra, Oxford & IBH Publication , Latest
Edition
6. International Marketing Management—R.L. Varshney and B.L.Bhattacharya, Sultan
Chand, Latest Edition

932C: Strategic Management

Objective: The objective of this paper is to understand the framing of various strategies with
related advantages in the different competitive situations.

1. Meaning need and Process of strategic management Approaches to Strategy making:

Rational, Analytical and Intuitive, Emotional levels of strategy: Corporate, SBU and
functional strategies.
2. Mission and objectives: Definition, formulation and change, Hierarchy of objectives.
3. SWOT analysis – General, Industry and International Environmental Factor Analysis of
external and internal environment. Environmental. Threat and opportunities profile (ETOP)
Strategic Advantage Profile (SAP)
4. Strategy Alternatives:Grand Strategies and their sub-strategies; Stability, Expansion,
Retrenchment and Combination; Internal and External Alternatives; Related
and Unrelated Alternatives; Horizontal and Vertical Alternatives; Active and Passive
Alternatives; International Strategy
5. Strategy Choice: Narrowing the choices; Managerial Choice Factors, Choice
Processes Gap Analysis, ETOP-SAP Matching, BCG Product; Portfolio Matrix,G E
Nine Cell Planning Grid; Contingency Strategies; Prescriptions for choice of Business
Strategy; Choosing International Strategies.
6. Strategy Implementation: Implementation Process;Resource Allocation; Organizational
Implementation; Plan and Policy Implementation; Leadership Implementation;
Implementing Strategy in International Setting.
7. Strategy Evaluation And Control: Control and Evaluation Process; Motivation to
Evaluate; Criteria for Evaluation; Measuring and Feedback; Evaluation and Corrective
Action.
8. Case Analysis: To gain actual feeling of strategic management process from
development to strategy evaluation.

Note: At least five Cases should be discussed in the class.

Recommended Books

1. Strategic Management Text & Cases -- Boseman G. and Phatak Arvind: John Wiley & Sons
2. Strategic Management – V.S.Rao , Excel Books, 2003
3. Business Policy and Strategic Management-- Lawrance , Jaush& Gupta,
TreniceBarota&Co.Ltd., 2006
4. Business Policy ---,KazmiAzhar , Tata McGraw Hill., 2004
5. Business Policy, Strategic Planning & Management --Ghosh P.K , Sultan Chand & Sons, 1995
6. Global Strategic Management -- Davidson,W.H., John Wiley & Sons.

933C: Import Management

Objective: The objective of this paper is to understand the details of the import
scenario and the process and procedure of the imports in India.

1. Import Management – Introduction about import, Objectives of Import Policy,

import trade organization, Liberalization of Import in India.
2. Preliminaries of Imports- Types of imports, Negative list of imports, category of
importers.
3. Import Procedure –Introduction, Pre import formalities, Legal dimensions of
import, retirement of import documents, and custom clearance of imported
goods.
4. Import documents: Transport document, Airway bill or bill of lading, bill of
entry, certificate of inspection, import license, freight declaration certificate etc.
5. Import contract and Terms of Imports –INCO terms, mode of payment.
6. Exchange control provisions for imports under the RBI’s regulation.
7. Warehousing of imported goods, Terminology for imported goods: Demurrage,
detention, Wharfage etc.
8. Import Finance- Fund based and Non fund based financing: Bank Finance,
Finance from Exim Bank, finance through letter of credit and other documents.
9. Import duties- Types of import duties: IGST, BCD, CVD, Special CVD, Anti-
dumping duty, Protective duties.
10. Imports under special schemes for exporters –Incentives under special schemes-
Preferential rates, DEPB, Duty Drawback, DFRC, Deemed exports, EPCG,
Exemption and Remission schemes, import of gems and jewellery, Gifts, Auto
Mobiles, , Life Saving Drugs, Technology, and Equipment’s, Fast Track Clearance
Scheme (Green Channel Facility), Post and Parcel Clearance.

Note: At least five Cases should be discussed in the class.

Recommended Books
 1. How to Import: Nabhi Kumar Jain, 2018
2. Import, do it yourself: M.I. Mahajan, latest edition
3. Export Import –Procedures (Documentation & Logistics) -- C. Rama Gopal New
Age Publications, LatestEdtion
4. Import Export Portfolio (Policy, Procedure & Documentation) -- A. K. Singh
&DishaMadanNakoda
Publishers and Printers.

934C: Research Methodology

Objective: The objective of this paper is to understand the meaning and purpose of research
and acquaint the students with the various methods and tools of conducting research.

1. Introduction to Research Methodology:

Role and objectives of business research, types of research and various research designs
(exploratory, descriptive, experimental and diagnostic research), research process: Overview,
Problems encountered by researcher.
2. Design
Data and their Collection: Collection, Organization, Presentation, Analysis and Interrelation of
Primary and Secondary Data. Measurement in research, measurement scales, sources of errors
in measurement, Techniques of developing measurement tools, Designing questionnaires and
conducting interviews.
3. Sampling
Sampling Methods, Sampling Plans, Sampling Error, Sampling Distributions : Theory and
Design of Sample Survey, Census Vs Sample Enumerations, Objectives and Principles of
Sampling, Types of Sampling, Sampling and Non-Sampling Errors.
Review of statistical tools/methods of business research, for univariate and bivariate analysis,
Significance of correlation coefficient, significance of regression coefficient.
4. Hypothesis and Hypothesis testing
Parametric & non-parametric tests, introduction to sample tests for univariate and bivariate
analysis using normal distribution, F-test, t-test, Z-test, chi- square test.
5. Interpretations and Report Writing:
Meaning of interpretation, techniques of Interpretation, precautions in interpretation,
significance of report writing, steps in report writing, layout of report and precautions in writing
research reports.
6. Research Ethics: Ethics in Research, Philosophical issues in Research

7. Limitations of RM:
Text books Recommended
nd
1. R. Panneerselvam ― Research Methodology‖ 2 edition,2014 published by PHI
Learning Pvt. Ltd , New Delhi,2016
2. Deepak Chawla&NeenaSandhi ―Research Methodology‖-Concept & Cases-Reprinted
2014-Vikas Publishing House Pvt Ltd.
3. S.P. Gupta –―Statistical Methods‖ Sultan chand& sons, New Delhi -2008
st
4. Prahlad Mishra ― Business Research ― Oxford university press 2015, 1 edition
Reference books recommended
1. ― Business Research Methods- Donald R Cooper, Pamela s Schindler &J.k.
th
Sharma,11 edition, TATA McGraw Hill Education Pvt Ltd, New Delhi 2012
rd
2. ― Business Research Methods‖ Alan Bryman&E.Bell , 3 edition, Oxford University
2015

935G: Business Law

Objective: The objective of this paper is to understand the laws of different laws, legal rules
and regulations through which exports are governed.
Legal Frame work
1. The Companies Act 2013
2. Foreign Trade Development and Regulation Act. 1992.
3. The Customs 1962.
4. Foreign Exchange Management Act
5. Information Technology Act. 2000

Contractual Relations
1. The Indian Contract Act. 1872.
2. The Sale of goods Act, 1930 with international aspect
3. The Conciliation and Arbitration Act. 1996, with international arbitration conventions.

Property Rights: Intellectual Property

1. The Copyright Act, 1957.
2. The Trademark and Patent Acts.
3. The Designs Act & Trade Marks Act.
4. International Conventions

Insurance
Introduction to Life insurance
Types of general insurance- Marine Insurance, Fire Insurance, Stock Insurance, Key men Insurance,
Labour Insurance, Motor Vehicle Insurance.

Preferred Act
 1. Security Contract act (It may be classified under the head contractual relations and company
regulations)
2. Product Liability Transfer of Technology, International Contracts, Licenses Joint
Ventures/ Consultations, Foreign Investment Laws, International Organizations,
United Nations World Trade Organization
Payments- Letters of Credit, Electronic Transfer, NEFT, ECS, RTGS, Bank Guarantee.

GST Impact on Import Export

Taxation
1. Dividend Act
2.. Avoidance of Double Taxation, Product Liability, Transfer of Technology, International Contracts,
Licenses Joint Ventures/ Consultations, Foreign Investment Laws

Note: At least five Cases should be discussed in the class

Recommended Books

1. Sakhlecha&Sakhlecha – Corporate Law

2. B.S. Moshal- Business Law, Anne Books Pvt. Ltd.
3. Tax man - Corporate laws
4. MohnishBhandari – Corporate Law
5. Bharat - Corporate laws
6. Bare Acts - Corporate laws

936D: International Business Finance

Objective: The purpose of this paper is to make students aware of changes in foreign
exchange market and development in International Financial system.

1. Introduction to the environment of international finance and its implications on

International business. Need for International Financial System and changes in Global
Finance Market.
2. Concept of exposure and risk, Nature of Exposure (Economic, Transaction,
Translation) and their impact
3. Balance of payments and International economic linkages- categories of balance of
payments, International flow of goods, services and capital, current and capital
account deficits.
4. Intricacies of Foreign Exchange Markets and meaning of Spot and Forwards
Exchange Rates, Eurocurrency and Domestic Interest Rates and Quotations and
Market Rules
 5. Parity conditions in International Finance - Purchasing Power Parity, Covered Interest
Parity, Real Interest Parity. Parity Conditions and its Managerial Implications
6. Forecasting Exchange Rates - Fundamental Factors Affecting Exchange Rates. Time
Series Forecasting Models
7. Carry of future contract, speculation and hedging strategies, swap deals and their
types. Concept of LIBOR, LIBID, SIBOR, MIBOR etc.
8. International financing- Alternative external, medium and long term debt financing
options for MNCs’. International capital markets.
9. Brief introduction to international taxation – Foreign currency accounts for residents
and non-resident Indians.
Note: At least Five Cases should be discussed in the class.
Recommended Books
1. Multinational Financial Management- Alan C. Shapiro, Wiley India (P.) Ltd.,
8thedition
2. International Financial Management: A.K. Seth , Galgotia Publication Pvt Ltd, latest
edition
3. International Financial Management: P.G. Apte , Tata McGraw Hill, 6thedition
4. International Financial Markets and India -- Machirauj, New Age Publication, 3rd
edition
5. Multinational Business Finance – David K. Eiteman, Michael H.Moffett,
Arthur. I.Stonehill, AlokPandey, Pearson Education, 10thedition.
937D: International Trade Logistics and Supply Chain Management
Objective: The objective of this paper is to understand how the chain involved in the
marketing and distribution is working and decide the routing and scheduling of the
products.

 A. International Trade Logistic Management

2. Basic framework: Introduction, objectives and scope of logistics, Role of logistics in SCM,
Importance of logistic management, logistic service providers, various key terms.
3. Transportation- Modes of transportation, Role of transportation in LSCM,
transportation Decision (Pricing, Rate), Multimodal transportation act and its
documents.
4. Structure of shipping: (I) World shipping – World shipping council, World Sea borne
trade and World shipping.
(II) General structure of Indian shipping Industry: Different types of ships/vessels, shipping
routes, Operating Ships: Liners, Tramps etc., and Major ports in India, ICDs, CFS, CONCOR,
Problem and prospects of Indian shipping, Glossary.
(III) International Air Transport: IATA, Cargo Handling, transportation, Problem and
prospects, glossary.
(IV) Containerisation: Genesis, Classification of containers.
(V) Coordination and role of various intermediaries: CHA, Freight forwarders (NVOCC),
Stevedores, and other shipping agents.
4. Warehousing and Inventory management – Operations, Types, strategy, design,
Functions, and contemporary developments in warehousing.
5. Material Handling- Unitization Material Handling, Planning demand and supply through
break-bulk, consolidation and cross docking.
6. Supply Chain Management in Retail Sector and reverse logistic process with
examples.
7. International Packing and Packaging Standards used in LSCM.

 B. Supply chain management

1. Overview of SCM- Introduction, Nature & Concepts, process view of a supply chain,
and framework for supply chain drivers, decision phases in supply chain, integrated
logistic supply chain model.
2. Customer service and customer retention – Introduction, elements of customer
service- 1.pretransaction element, 2.transaction element, 3. Post transaction element.
Importance of supply chain/logistic Customer service, effective customer service
strategy.
3. Benchmarking the supply chain benchmarking logistics process: introduction,
benefits derived from benchmarking, Mapping supply chain processes, Supply &
distributor benchmarking, setting priorities for benchmarking, identifying logistics
performance indicators.
4. Current issues in SCM and supply chain challenges for future.
5. Supply Chain Management in Retail Sector.
 International Trade Logistic management
1. Basic framework: Introduction, objectives and scope of logistics, Role of logistics in
SCM, Importance of logistic management, logistic service providers, various key
terms.
2. Reverse logistic process with examples.
3. Transportation- Modes of transportation, Role of transportation in LSCM,
transportation Decision (Pricing, Rate), Multimodal transportation act and its
documents.
4. Structure of shipping: A. World shipping – World shipping council, World Sea borne
trade and World shipping.
B. General structure of Indian shipping Industry: Different types of ships/vessels,
shipping routes, Operating Ships: Liners, Tramps etc., and Major ports in India,
ICDs, CFS, CONCOR, Problem and prospects of Indian shipping, Glossary.
C. International Air Transport: IATA, Cargo Handling and Cargo operations,types of
air cargo , transportation, Problem and prospects, glossary.
 D. Containerisation: Genesis, Classification of containers.
E. Coordination and role of various intermediaries: CHA, Freight forwarders
(NVOCC), Stevedores, and other shipping agents.
5. Warehousing and Inventory management – Operations, Types, strategy, design,
Functions, and contemporary developments in warehousing.
6. Material Handling- Unitization Material Handling, Planning demand and supply
through break-bulk, consolidation and cross docking, different types of material
handling equipments.
7. International Packing and Packaging Standards used in LSCM.

Note: At least five Cases should be discussed in the class.

Recommended Books
1. Business Logistic Management – R.H. Ballou
2. Logistic Management & World Seaborne Trade – K. Muthaiah, Himalaya Publishing House Ltd.
3. Logistics in International Business -- RajivAserkar, Shroff Publication And Distribution Ltd.
4. Supply Chain Management---Sunil Chopra ,Printice Hall Publication
5. Supply Chain Performance Management—S. Jaikrishna,, Icfai Unit Press
6. Logistics &Supply Chain Management-- Raghoramay,, MacMillan India Ltd
7. Logistics Management—Donal J. Bowersok , Tata McGraw Hill Publication

938 D- International Marketing Research:

Objective:-The Main objective of this subject is to equip the students with in-depth
knowledge of the issues that govern the conduct of International Marketing
Research.

1. Nature & Scope of International Marketing Research- Concept, Scope, Classification,

Challengesand Ethicsin International Marketing Research.
2. International Marketing Research Process &Research Design-International Marketing
Research process. Need for Research design, Features of a good research design and
Types of research designs (Exploratory, descriptive, experimental and diagnostic
research).
3. Sampling Theory and Design of Sample Survey- Census Vs Sample Enumerations,
Objectives and Principles of Sampling, Types of Sampling, Sampling and Non-Sampling
Errors.
4. Data Collection- Secondary Data: Sources&Presentation ,Primary Data: Methods of
Collecting, Scale development, Questionnaire Design.
5. Data Analysis: Descriptive & Inferential Analysis:Univariate, Bivariate and Multivariate
Analysis of data.
6. Advanced Data Analysis- Correlation and Regression Analysis, Factor Analysis, Principal
Component Analysis, Discriminate Analysis;Cluster Analysis
7. Interpretations and Report Writing: Meaning of interpretation, Significance of report
 writing, Steps in report writing, Layout of report and Precautions in writing research
reports.

Recommended Books

1. Marketing Research - S.L.Gupta , Excel Books 2006

2. Marketing Research - David J. Luck,Ronald S. Rubin , Printice hall Of India, 2006
3. Marketing Research - Harper W. Boyd Ralph Westfall, Stanley F. Stasch,D.D. Sharma, AITBS
Publishers & distributors,Latest Edition
4. Marketing Research-- G.C. Beri,Tata McGraw HilPublication,Latest Edition
5. Research Methodology -D.K.Bhattacharya , Excel Books,Latest Edition
6. Research Methods for Mgt – Dr. S. Shahjahan ,Jaico Publishing House,Latest Edition
7. Research Methodology in Management—V. P. Michael, Himalaya Publishing House
Ltd.,Latest Edition
 MBA (IB) IV SEMESTER 2021
941C Strategic HR & Development (Core) 3
942C Service Marketing & CRM (Core) 3
943A Consumer Behavior (Ability Enhancement) 3
944D Overseas Project Management (Elective Discipline) 3
945D Select Market and Thrust Products(Elective Discipline) 3
946P Major Research Project (Project Work) 4
94V Comprehensive Viva Voce(Virtual credit) 4
Total credits 23

941C Strategic HR & Development

Objective: The objective of the course is to develop the perspective of strategic human
resource management. Understand the strategic role of specific HR systems. Appreciate
SHRM in the context of changing forms of organization.

Module I Strategic Management: The Field of HRM

Need and significance of HRM, HRM function, Role of HR in Organizations, environmental
influence on HRM Changing Role of HR Professionals, Understanding Strategic Human
Resource Management, Building Competitive advantage through people.
Module II Employee Selection & Socialization strategies:
Human Resource Planning, Selection tools and their application, Job analysis, job Design & Job
Descriptions, job specification, employee welfare and quality of work life, Human resource
strategy models.
Module III For effective HRM strategies:
Organizational Design, Understanding Employee Motivation, Perception and Individual
Decision Making, Change Management, Interpersonal Effectiveness.
Module IV Human resource Development
Systems Approach to HRD, HRD Strategies, HRD Staffing: Role of Top Management in HRD,
HRD and Training Policy, Assessing Training Needs; Process of Training; Designing and
Evaluating Training and Development Program, Competency Modeling, types and Methods of
Training; Training within Industry (TWI); Transactional Analysis, Talent Crisis in the Middle
East.
Module V Managing Employee Performance & their relationship:
Performance Management Systems & Processes, rewards, Compensation and Benefits, Social
accountability, Grievances Handling Procedure.
Module VI Strategic Initiatives in HR:
HR Issues in Mergers and Acquisitions,HR Challenges in Difficult times, Issues in HR
outsourcing, HR Risk Management, human resource information system and use of SHIS.
Recommended Books

Text Books:

1. ―Human Resource Management --Robert L. Mathis and John H. Jackson,‖ South Western
College Publishing, Third Edition
2. ―Human Resource Management‖A strategic approach to employment,--S.K
Sharma Global india Publication 01-dec-2009
3. Human Resource Management—C.B.Gupta, Sultancvhand and Sons, Sixth Edition
4. Human Resource & Personnel Management—K.Aswathapa, Tata McGraw-
Hill Publication Ltd, Sixth Edition.
5. Human Resource Management – SeemaSanghi,MacMillan Publishers, India
Ltd.,First Edition 2011.
Reference Books:

1. Human Resource Management—S.P.Robbins, Printice Hall Publication,Human Resource

Planning—Bhattacharya, Excel, Sixth Edition.
2. Human Resource Management –Raymond Anor,John R Hollenbeck,BarryGeehart,Patrick M
Wright,Fifth edition, Tata McGraw- Hill Publication Ltd.
3. Human Resource Management –John M Iwancerich,Tent Edition, Tata McGraw- Hill
Publication Ltd.
2. Human Resource Management –David A. Decenzo,StephenP.Robbins,TenthEdition,Wiley
India Ltd.

942C- Service Marketing & CRM:

Objective: The objective of this paper is to understand various processes and strategies
for marketing of services and strategies for building lasting customer
relationship

1. Understanding Services: Service Sector & Economic Growth, Service Concept - Service
Characteristics-Classification of Services, -Challenges in Service Marketing
2. Marketing mix in service marketing (8ps) - Understanding service process, Service offerings
–core & supplementary product element -Price & other costs of services – Place & time –
Service Delivery system -Promotion & customer education -People employees role in service
– Productivity and Quality -Physical Evidence in Services
3. Service from customer‘s view point - Customer contact with service organization. Complaint
Handling and service recovery
4. Strategic Issues in Service Marketing -Service Positioning and Design-Service Differentiation
5. Introduction to CRM: Evolution of CRM, Relationship Marketing, significance and
benefits of CRM to different business organizations and customers.
6. Concepts of CRM: Concept of Customer Lifecycle, Lifecycle stages, Customer Lifecycle
Management, Customer Lifetime Value assessment
7. CRM Process: Objectives, Customer segmentation, Customer database, Strategy
formulation, Infrastructure development, Designing system, Core processes, Developing
people, Customer retention, Recovering lost customers, Terminating relationships.
 8. Database Management: Information management for customer acquisition, retention,
attrition and defection, data warehousing, data mining.
9. Measuring CRM Effectiveness: CRM Metrics – Financial and non-financial measures.

Text Readings

1. Christopher H. Lovelock, ―Services Marketing”, New Delhi: Prentice Hall of India,

Latest edition
2. Baran, Roger J., Galka, Robert J. and Strunk, Daniel P. (2008), Customer Relationship
Management, Cengage Learning, New Delhi
3. Sheth, J.N., Parvatiyar, A. and Shainesh, G., ―Customer Relationship Management‖,
TMH, Latest edition
4. Kumar, V. and Reinartz, Werner J. (2006), Customer Relationship Management: A
Databsed Approach, Wiley India, New Delhi.

943A- Consumer Behaviour

The basic objective of this course is to develop the detailed understanding about different
aspects of consumer behaviour and its applications in marketing.

Introduction to Consumer Behaviour: Concept of Consumer Behavior , Scope and

Application of Consumer Behavior, Evolution of Consumer Behavior as a Field of Study and its
relationship with Marketing, Models of Consumer Behavior.

Marketing Research and Consumer Behavior:Relevance of Marketing Research with

Consumer Behavior, Approaches to Consumer Behavior Research: Quantitative Research and
Qualitative Research.

Market Segmentation, Targeting and Positioning:Market Segmentation, Basis for

Segmentation, Targeting strategies and Concept of differentiation and Positioning.

Consumer Decision Making Process: Buying Motives, Buying Roles, Consumer Decision
Making Process, Levels of Consumer Decision Making, Perspectives to Consumer Decision
Making.

Psychological Influences on Consumer Decision Making:Consumers Needs & Motivation,

Emotions, Consumer Involvement, Consumer Learning, Personality, Self-concept and Self-
image, Consumer Perception.
Consumer Attitude: Belief, Attitude, Attitude Formation and Attitude Change.

Sociological Influences on Consumer Decision Making: Consumer groups, Consumer

reference groups, Family and Life cycle, Social class and mobility, lifestyle analysis, Culture;
Sub-Culture, Cross Culture, Interpersonal Communication and influence, Opinion Leadership.
Organizational Buying: Differences between Organizational and Consumer Buying, Buying
Decisions in Organizational Buying Process; Types of Decision Making, Organization Buyer's
Decision Making Process, Factors influencing Organizational Buying Behaviour, Decision
Makers in Organizational Buying.

Books recommended:
1. Assael, H. Consumer Behaviour and marketing Action, Ohio, South Western, 1995
2. Engle, J F etc. Consumer Behaviour, Chicago, Dryden Press, 1993 Electives (Mktg)
3. Howard, John A etc. Consumer Behaviour in marketing Englewood Cliffs, New Jersey,
Prentice Hall Inc.1989
4. Hawkins, D I etc. Consumer Behaviour Implications for Marketing Strategy. Texas,
Business, 1995
5. Mowen, John C. Consumer Behaviour , New York, MacMillan, 1993
6. Schiffman, L G and Kanuk, L L Consumer Behaviour New Delhi, Prentice Hall of India, 1994

944D -Overseas Project Management:

Objective: The objective of this paper is to understand the project formulation and
guidelines related to overseas projects.

1. Conceptual framework of project : Meaning, Features and Types of Projects, Project formulation,
Project phases & Project Appraisal – Technical, Financial and Marketing
2. Project Selection and Capital Budgeting: Meaning, Process, Techniques of Capital Budgeting,
Special features of Multinational Capital Budgeting Decisions.
3. Sources of Finance and Project Financing: Domestic and International Role
of International financing agencies in financing international projects
3. RBI and FEMA guidelines regarding overseas projects: Role of Working group,
Formalities regarding setting up, follow-up and closure of projects
4. Role of EXIM Bank and ECGC in overseas projects, Guarantees to be furnished, Lines of Credit
5. International Credit Rating: Meaning, Importance and Process
6. Social Cost Benefit Analysis of a Project

Note: At least five Cases should be discussed in the class.

Recommended Books
1. Project Management –Prasanna Chandra
2. Project Management – Prem Kumar&Asif K. Ghosh ,Anmol Publication
3. Project Management -- Vasant Desai , Himalaya Publishing House Ltd.
4. Project Management -- Patel , Vikas Publishing House Ltd.
5. Export Finance and Banking – Procedures in India, S. Shankar Narayan Secretery
FEDAI, 2001, Ist Edition.

Note: At least five Cases should be discussed in the class.

945D -Select Market and Thrust Products

Objective: The objective of this paper is to understand the different potential markets
and
products for India to have exports and imports.

1. Nature and Scope of Select Market & Thrust Product - To study and analyze the competitive
advantages of various markets, establish linkages between market and products and design
business strategies with global perspective.( special reference to Current foreign trade
policy)
2. To study the business environments of each market (Economic, Social, Technological,
Political and legal framework.)
1.U.S.A 2. European Union 3. Japan 4. ASEAN 5. China 6.SAARC Countries 7.South-
Africa 8.Middle East 9.Eastern Europe and Russia 10. BRICS. Also study the geographic,
climatic and other conditions which favour Indian exports to these countries.
3. Products: Develop a working knowledge of each product category and conduct a general
SWOT analysis for each product category.
i). Software - Differentiate between product v/s Services, Outsourcing.
ii). Pharmaceuticals- Product v/s Process Patent, New Drug. Discovery or Generic Product
strategy etc.
iii). Textiles and Readymade Garments: Cotton or Manmade fabric.
iv). a) Gems and Jewellery b) Leather and leather Products
c) Marin products d) Agro products: Tea, Rice, Oil seeds, Wheat, Pulses,
e)Engineering Products: Metal Manufacturers, Machinery and Instruments.
f)ServicesSector: Insurance, Banking, consultancies.
g) Chemicals: Dyes & Intermediaries.
h) Minerals
Also study the geographic, climatic and other conditions which Indian exports to these countries.

4. Strategic Issue in International Management: International Strategic Planning – Nature &

Dimensions, developing a strategic planning model for a multinational firm. Socialization
perspective (by Hofstede)

Note: At least five Cases should be discussed in the class.

Recommended Books
1. Thrust sectors in India‘s export - Edited by Dr. SadaShankersaxena, Dr. M.L. Varma,
B.Bhattacharya, M.S. Sachdeva
2. International Management – ArvindV.Phatak, Rabi S.Bhagat, Roger J.Kastulak , Tata
McGraw Hill Publication, 2006
3. International management strategic opportuninties and challenges—M.C.Ferlin /
Sweeney -- Houghton Miffin publication
4. Readings and cases in international management--- David c. Thomas , sage publication ,
New delhi, 2003
5. International Management Managing across Borders and Cultures – Helen derksey ,
Pearson publication
Reference Books
1. International Management -- Manab Thakur, Gene F Burton, B.N.Shrivastav
2. International Business M.C. Schnitzer
3. Corporative Management & Economics Process – Ruichar N. Farmer & Barry M.
Rithman
4. Communication Between Culture – Samovar/Porter

947A – Major Research Project

The MRP shall comprise of individual & original research by a student under the guidance of a
faculty member on a topic which shall preferably relate to an area of his interest/ specialization.
Research here construes either or both of the following:

1. Research based on Primary or Secondary data.

2. Study based Research, wherein a researcher must exhibit in depth knowledge of the
chosen topic.

The MRP shall carry a weight of four credits and shall be awarded grades A / B/ C/ D/ F. Prior
to submission of final report, the students have to prepare their Synopsis with due consultation of
their respective guides. Topic or guide once finalized will not be changed. Only those students
would be allowed to submit their final MRP, who maintain regularity in their attendance and
remain in constant touch with their respective guides. The students have to strictly follow the
following pattern of their Synopsis and MRP.

Format of synopsis

1. Title

2. Introduction

3. Review of literature

4. Objectives

5. Methodology

Format of thesis

1. Title
2. Introduction

3. Review of literature

4. Objectives

5. Methodology

6. Analysis of data / text

7. Findings, suggestions and implication of the study

8. Bibliography