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    Types of Research Methods and Research Example

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    Raissa Dea
    This document discusses different types of research methods, specifically qualitative research methods. It outlines several qualitative research methods including one-to-one interviews, focus groups, ethnographic research, text analysis, and case study research. One-to-one interviews involve open-ended questions with individual participants, while focus groups consist of small group discussions with 6-10 experts moderated by a facilitator. Ethnographic research observes people in their natural environments without altering the setting. Text analysis decodes words and texts from various documentation to understand patterns of thought. Case study research deeply examines a specific organization or entity.

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    Types of Research Methods and Research Example

    Uploaded by

    Raissa Dea
    224 views3 pages
    This document discusses different types of research methods, specifically qualitative research methods. It outlines several qualitative research methods including one-to-one interviews, focus groups, ethnographic research, text analysis, and case study research. One-to-one interviews involve open-ended questions with individual participants, while focus groups consist of small group discussions with 6-10 experts moderated by a facilitator. Ethnographic research observes people in their natural environments without altering the setting. Text analysis decodes words and texts from various documentation to understand patterns of thought. Case study research deeply examines a specific organization or entity.

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    This document discusses different types of research methods, specifically qualitative research methods. It outlines several qualitative research methods including one-to-one interviews, focus groups, ethnographic research, text analysis, and case study research. One-to-one interviews involve open-ended questions with individual participants, while focus groups consist of small group discussions with 6-10 experts moderated by a facilitator. Ethnographic research observes people in their natural environments without altering the setting. Text analysis decodes words and texts from various documentation to understand patterns of thought. Case study research deeply examines a specific organization or entity.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    224 views3 pages

    Types of Research Methods and Research Example

    Uploaded by

    Raissa Dea
    This document discusses different types of research methods, specifically qualitative research methods. It outlines several qualitative research methods including one-to-one interviews, focus groups, ethnographic research, text analysis, and case study research. One-to-one interviews involve open-ended questions with individual participants, while focus groups consist of small group discussions with 6-10 experts moderated by a facilitator. Ethnographic research observes people in their natural environments without altering the setting. Text analysis decodes words and texts from various documentation to understand patterns of thought. Case study research deeply examines a specific organization or entity.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 3

    Types of Research Methods and Research

    Example

    Research methods are broadly classified as Qualitative


    Research and Quantitative Research.

    Both research methods have distinctive properties and data


    collection methods. In this segment of the blog, we will learn more
    about both these research methods.

    Qualitative Research Methods


    Qualitative research is a research method that collects data using
    conversational methods, where participants involved in the research
    are asked open-ended questions. The responses collected are
    essentially non-numerical. This method not only helps a researcher
    understand “what” participant think but also, “why”they think in a
    particular way.

    Here are the widely used qualitative research methods:

     One-to-one Interview: This interview technique is systematically


    planned and as the name suggests is conducted with one
    participant at a given point in time. One-to-one interviews need a
    researcher to prepare questions in advance and to make sure the
    researcher asks only the most important questions to the
    participant. This type of interview lasts anywhere between 20
    minutes to half an hour. During this time the researcher collects
    as many meaningful data as possible from the participants to
    draw inferences.
     Focus Groups: Focus groups are small groups comprising of
    around 6-10 participants who are usually experts in the subject
    matter. A moderator is assigned to a focus group who facilitates
    the discussion amongst the group members. A moderator’s
    experience in conducting focus group plays an important role. An
    experienced moderator can probe the participants by asking the
    correct research questions that will help him/her collect a sizable
    amount of information related to the research.
     Ethnographic Research: Ethnographic research is an in-depth
    form of research where people are observed in their natural
    environment with any alterations. This method can prove to be a
    bit demanding in terms of a researcher getting adapted to the
    natural environment of the target audience which could even be
    the Amazon rainforest! Geographic locations can be a constraint
    in this type of research method. Instead of conducting interviews
    a researcher needs to experience the settings in person to collect
    information.
     Text Analysis: Text analysis is a little different from other
    qualitative research methods as it used to analyze the social life
    by decoding words, texts etc. through any available form of
    documentation. The researcher studies and understands the
    context in which the documents are furnished with the information
    and then tries to draw meaningful inferences from it. In modern
    times, researchers follow activities on a social media platform and
    try and understand the pattern of thoughts.
     Case Study Research: Case study research, as the name
    suggests is used to study an organization or an entity. This
    research method has evolved over the years and is one of the
    most valuable qualitative research methods known to
    researchers. This type of research is used in fields like education
    sector, philosophical and psychological studies. This method
    involves a deep diving into the ongoing research and collects
    data.

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