1. What is fortune 500 and what are the criteria of selection?

List of the largest 500 US manufacturing corporations, ranked by revenue. It is published

annually in the Fortune magazine with data on the firm's assets, net earnings, earnings per share,
number of employees, etc.

Criteria of selection
Assets Ranking

Companies listed on the Fortune 500 usually have large and growing asset balances. An asset is
any item of economic value owned by the corporation, including cash, securities, accounts
receivable, inventory, office equipment, and property.

Earnings Ranking

A firm's earnings are calculated by subtracting the cost of sales, operating expenses, and taxes
from its revenues. Earnings are often the single most important determinant of a corporation's
stock price.

Capitalization Ranking

Capitalization is the sum of a corporation's long-term debt, stock, and retained earnings. It may
also be called invested capital. By multiplying the number of shares outstanding by the price per
share, it is possible to determine the market price of an entire company or its market
capitalization.

2. List 10 durable goods company.

 LG Electronics India Pvt Ltd.

 MIRC Electronics Ltd (ONIDA)
 Panasonic India Pvt Ltd.
 Philips India Ltd.
 Samsung India Electronics Pvt Ltd.
 Sony India Pvt Ltd.
 TTK Prestige Ltd.
 Godrej & Boyce Manufacturing Company Ltd.
 Bajaj Electricals Ltd
 Whirlpool of India Ltd
3 List 10 FMCG companies

 Hindustan Unilever Limited (HUL)

 Colgate-Palmolive.
 ITC Limited
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  Nestle
 Parle Agro
 Britannia Industries Limited
 Marico Limited
 Procter & Gamble
4 List 10 logistic companies.

 CTC Freight Carriers Private India Limited.

 Trans Ocean Bulk Logistics.
 Safexpress.
 Global Express Logistics.
 DTDC.
 Agarwal Packers and Movers.
 First Flight.
 Atlas Logistics Pvt Ltd.
 SAL Logistics pvt ltd
5 List 10 automobile companies.

 Tata Motors
 Key facts
 Mahindra & Mahindra Ltd
 Maruti Suzuki
 Hero MotoCorp Ltd
 Bajaj Auto Limited
 Toyota Motor Corporation
 Chevrolet
 Honda Motor Co Ltd. Company
 Ford Motor Company
6 10 E-Commerce Company

 Amazon, Inc.
 Jingdong.
 Alibaba Group Holding Ltd.
 eBay Inc.
 Rakuten, Inc.
 B2W Companhia Digital.
 Zalando.
 Groupon.

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7 What is the difference between NSE and BSE and the company listed on BSE and NSE
and how many company is listed in both?

BSE stands for 'Bombay Stock Exchange’, and NSE stands for 'National Stock Exchange’.
Although everybody understands that both BSE and NSE is something related to securities such
as stock shares and bonds,

Key Differences

 Both National Stock Exchange and Bombay Stock Exchange are one of the top stock
exchanges in India. However, the oldest is BSE and youngest is NSE.
 While Bombay Stock Exchange is 10th in top stock exchanges, National Stock Exchange
is 11th in position.
 Electronic exchange system was first introduced by NSE in 1992 and BSE’s electronic
system, BOLT, came into existence in 1995.
 While NSE’s index, Nifty 50, gives top 50 stock index, BSE’s index, SENSEX, gives top 30
stock index.
 BSE became a recognized stock exchange in 1957 and NSE was recognized in 1993.
8 What is micro-blogging ?

Microblogging is a web service that allows the subscriber to broadcast short messages to other
subscribers of the service. Microposts can be made public on a Web site and/or distributed to a
private group of subscribers. Subscribers can read microblog posts online or request that updates
be delivered in real time to their desktop as an instant message or sent to a mobile device as
an SMS text message.

The appeal of microblogging is both its immediacy and portability. Posts are brief (typically 140
– 200 characters) and can be written or received with a variety of computing devices, including
The term unicorn is most commonly used to describe a company, for example, a Silicon Valley
startup, that started out small but has since increased its market capitalization to, say, $1 billion
or more. Now, the tech industry has started using the term "super-unicorn" to describe a firm that
stands out from the competition even more. For example, the social media giant Facebook,
which has a market capitalization of more than $100 billion, is considered as a "super-unicorn
among unicorns"; it started from a dorm room and, years later, is now a dominant technology
firm.cell phones. Although most microblog broadcasts are posted as text, some microblogging
services allow video or audio posts.

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9 What are unicorns in tech world ?

The term unicorn is most commonly used to describe a company, for example, a Silicon Valley
startup, that started out small but has since increased its market capitalization to, say, $1 billion
or more. Now, the tech industry has started using the term "super-unicorn" to describe a firm that
stands out from the competition even more. For example, the social media giant Facebook,
which has a market capitalization of more than $100 billion, is considered as a "super-unicorn
among unicorns"; it started from a dorm room and, years later, is now a dominant technology
firm.

10 What is UGC (user generated content )

User Generated Content is defined as any type of content that has been created and put out there
by unpaid contributors or, using a better term, fans. It can refer to pictures, videos, testimonials,
tweets, blog posts, and everything in between and is the act of users promoting a brand rather
than the brand itself.

So, UGC sounds like another one of those marketing buzzwords, right? In fact, it isn’t a fad at
all. It’s been burning brightly for a while (well, a while for the fast-paced world of the internet).

11 What is affiliate marketing?

Affiliate marketing is the most profitable way to make money online. Want to understand what is
Affiliate marketing? Keep reading to learn everything about this popular passive income method.

Whenever I publish my income report or share how I earn money with my blog, I often use the
term “affiliate marketing”. Bloggers and internet marketers who have been into online marketing
for years are familiar with affiliate marketing, and also with the fact that it is the most lucrative
way to earn money online.

12 What is CTR (click through rate)?

In Internet marketing, CTR stands for click-through rate: a metric that measures the number of
clicks advertisers receive on their ads per number of impressions.

Achieving a high click-through rate is essential to your PPC success, because it directly affects
both your Quality Score and how much you pay every time someone clicks your search ad. Are
your click-through rates holding you back, or are they high enough?
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In this CTR tutorial, you'll learn:

 Exactly how click-through rate (CTR) is calculated.

 Why CTR is important to your pay-per-click marketing account.
 What constitutes a good click-through rate for AdWords PPC, and how you can get one.

13 What is sale funnel with examples?

A sales funnel is “a series of steps designed to guide visitors toward a buying decision. The
steps are composed of marketing assets that do the work of selling, like landing pages and
email.”
Example: Netflix changes its background image based on what movies and shows are being
promoted. Their site is very simple. There’s a risk reversal right off the bat. You can cancel
any time and not be locked into anything. You can try it free for a month. They’re not
saying, “Hey, this is movies streaming online.” They’re relying on the power of their brand.

Steps in Sales Funnel

1. Homepage: Their homepage explains their risk-free trial, stating that there’s no commitment
and you can cancel anytime. The emphasis on risk reversal is very heavy. It makes sense. Netflix
is a recurring charge. A lot of people are on a budget. Unlike businesses, which are used to
recurring services, an individual doesn’t always look at it the same way.

They’re more worried about being locked in, and whether they could be spending that $9/month
elsewhere. They’re more loss-averse, and Netflix is addressing that. That’s a big part of what is
working with Netflix.

Their homepage is also very simple. There’s not a lot going on. There are just three little bits of
copy. You know exactly what you’re getting with examples of shows and movies.

2. Pricing Page: You can scroll right down to pricing info. You can join for free for a month. By
default, Netflix selects the Premium plan for you. You can downgrade if you want. The pricing is
very clear.It wasn’t immediately clear, though, that Netflix selected a plan for me. It’s smart to
have a plan selected by default. They might do that on purpose to obscure that they’re selecting
the most expensive plan.

3. Signup Page

4. Billing Information

They have Norton on here. Norton has been found to have the highest conversion rate. People
trust it the most when checking out

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14 What is CRO (conversion rate optimization)
A conversion is the general term for a visitor completing a site goal. Goals come in many
shapes and sizes. If you use your website to sell products, the primary goal (known as the
macro-conversion) is for the user to make a purchase. There are smaller conversions that
can happen before a user completes a macro-conversion, such as signing up to receive
emails. These are called micro-conversions.

Examples of conversions
Macro-conversions:

 Purchasing a product from the site

 Requesting a quote
 Subscribing to a service

Examples of micro-conversions:

 Signing up for email lists

 Creating an account
 Adding a product to the cart

15 What is SEO (search engine optimization )

SEO stands for Search Engine Optimization, which is the practice of increasing the
quantity and quality of traffic to your website through organic search engine results.
What goes into SEO?
To understand what SEO really means, let's break that sentence down and look at the
parts:
Quality of traffic. You can attract all the visitors in the world, but if they're coming to
your site because Google tells them you're a resource for Apple computers when really
you're a farmer selling apples, that is not quality traffic. Instead you want to attract
visitors who are genuinely interested in products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search
engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is
any traffic that you don't have to pay for.

16 What is SEM (search engine marketing)

Search Engine Marketing” was once was used as an umbrella term to encompass both
SEO (search engine optimization) and paid search activities. Over time, the industry has
adopted the SEM acronym to refer solely to paid search.

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 At Search Engine Land, we generally use SEM and/or “Paid Search” to refer to paid
listings, with the longer term of search marketing used to encompass both SEO and SEM.
Below are some of the most common terms also used to refer to SEM activities:

17 What is user interface (UI)

In information technology, the user interface (UI) is everything designed into an information
device with which a person may interact. This can include display screens, keyboards,
a mouse and the appearance of a desktop. It is also the way through which a user interacts with
an application or a website. The growing dependence of many companies on web
applications and mobile applications has led many companies to place increased priority on UI in
an effort to improve the user's overall experience.

18 First 10 market research firms in India

 IMRB International.
 RNB Research.
 Market Xcel Data Matrix Private Limited.
 Majestic MRSS.
 TNS India Private Limited.
 Hansa Research.
 IDC India.
 IPSOS Indica Research.
19 What are big 5 or big 4

The Big 4 refers to the four largest accounting firms in the world. These firms provide an
extensive range of accounting and auditing services including external audit, taxation services,
management and business consultancy, and risk assessment and control.
They also provide massive employment and career development opportunities to accountants and
auditors around the world.
The following are the members of this internationally renowned group.

1. Deloitte Touche Tohmatsu Limited

2. PricewaterhouseCoopers (PwC)
3. Ernst & Young (E&Y)
4. Klynveld Peat Marwick Goerdeler (KPMG)

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 20 Top 10 advertising, marketing, public relation agencies.

1. Ogilvy & Mather

2. Mullen (We are different kind of beast)

3. McCann Worldgroup

4. Publicis Groupe

5. Dentsu (Japan)

6. Havas

7. Grey Global (Adverting Giant)

8. Droga 5 (Digital Native)

9. BBDO

10. Y and R (Young & Rubicam) - Resist the usual

21 What is a DAGMAR approach?

The DAGMAR approach of advertising was devised by Mr Russell Colley who was much
appreciated for his work, as till date, DAGMAR is a concept used in advertising to set
advertising objectives and goals. DAGMAR is an abbreviation for “Defining advertising
goals to measure advertising results”.

1. Awareness – Communication tasks involved making the consumer aware of the brand or
the product.
2. Comprehension – These tasks also helped the consumer in understanding the attributes
and the features of the product and what the product will do for the consumer.
3. Conviction – The communication task convinced the customer that this product was
meant for them
4. Action – Ultimately, after conviction, the customer was to be enticed to take action.

22 Functions of WTO?

The WTO secretariat (numbering 625 of many nationalities) is headed by Director General.
However, the WTO is headed by the Ministerial Conference who enjoys absolute authority over
the institution. It not only carries out functions of the WTO but also takes appropriate measures
to administer the new global trade rules. In addition to these, the structure of the WTO consists
of a General Council to oversee the WTO agreement and ministerial decisions on a regular basis.

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The Council sits in its headquarters Geneva, Switzerland usually once a month. Besides General
Council, there is the Council for Trade in Goods, the Council for Trade in Services, the Council
for Trade Related Intellectual Property Rights (TRIPS). These Councils and their respective
subsidiary bodies perform their respective functions.

Functions of the World Trade Organisation:

At the heart of the Organisation are the WTO agreements, negotiated and signed by the bulk of
the world’s trading nations. The goal is to help producers of goods and services, exporters, and
importers conduct their business. The WTO’s overriding objective is to help trade flow
smoothly, frets, fairly, and predictably.

23 Top 10 largest companies in India 2019 by market cap.

 TATA Consultancy Services (TCS)
 Reliance Industries Limited (RIL)
 HDFC Bank.
 ITC Limited.
 Oil and Natural Gas Corporation.
 State Bank of India.
 Housing Development Finance Corporation (HDFC)
 Infosys.
 Hindustan Unilever Limited
 Maruti Suzuki
24 10 financial Services Company.
a) Berkshire Hathaway
b) AXA
c) Allianz
d) ICBC
e) Fannie Mae
f) BNP Paribas
g) Generali Group
h) China Construction Bank
i) Banco Santander
j) JP Morgan Chase
25 10 Real estate company?
a) Brookfield Asset Management | Canada
b) American Tower Corporation| United States
c) imon Property Group | United States
d) Annaly Capital Management | United States

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 e) Prologis | United States
f) Link REIT | Hong Kong
g) Weyerhaeuser | United States
h) Gecina | France
i) Klepierre | France
j) Westfield | Australia
26 4 Companies in Power sector?

a) Adani power
b) TATA Power Company
c) Suzlon
d) Relance power ltd
27 4 Companies in Oil and Gas Industry?
a) Reliance Industries (India)
b) Gazprom (Russia)
c) Royal Dutch Shell (Netherlands)
d) Petro China (China)
28 What is Human Resource Management System?

A Human Resources Management System (HRMS) is a type of information system (IS) that is
designed to manage an organization's computerized and automated human resource (HR)
processes. It is a combination of hardware and software resources that hosts and provides most,
if not all, of a HR department's business logic.

A HRMS is also known as a Human Resources Information System (HRIS).

29 What is Human Capital Analytics?
Human resource analytics (HR analytics) is an area in the field of analytics that refers to
applying analytic processes to the human resource department of an organization in the hope of
improving employee performance and therefore getting a better return on investment. HR
analytics does not just deal with gathering data on employee efficiency. Instead, it aims to
provide insight into each process by gathering data and then using it to make relevant decisions
about how to improve these processes.
30 What is communication Analytics and how it Works?

Communication Analytics analyses the effectiveness of campaigns by connecting all available

information, such as web traffic (Google Analytics, Omniture data), sales data (product,
channel), brand performance, communication impact and media broadcast schemes with each
other via the ORCA online platform. Thanks to the algorithms, every media piece is weighed to
the share in the web traffic, the conversion and sales. Therefore Communication Analytics gives
insight into:

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 The number of campaign visitors (that part of the visitors that have taken action through
the campaign)
 The net costs per campaign visitor (costs per week, channel, program and time)
 Insight into the synergy between the medium types both online as well as offline media
 Waste of media use (which part of the media budget is being used inefficiently)
 Input for the most optimal media mix (Flight X)
 Effect of the quality of the creation and proposition on traffic website, store, conversion
and sales

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