Business Plan

YOUR NAME
Joseph Zulueta Salcedo
NAME OF BUSINESS
Salcedo Maternity Clinic
BUSINESS PLAN
Salcedo Maternity Clinic is a clinic for pregnant women that seeks to

provide world class quality care and delivery for the mother and
newborn through evidence based-practice.
Contact
Joseph, Salcedo
Address
#12 U de Vera St. Guiguilonen Mangaldan Pangasinan
2429
Tel: - +639561754348
Email: - [email protected]
Business Plan Template – © Business Plan Writer HQ Ltd – Need help with your business plan? Visit us at:
www.businessplanwriterhq.co.uk or contact us direct at [email protected]
1/16
Introduction
The following notes in red are intended to act as a guide and prompt to
help you complete each section of the business plan. Please note this
guidance is for information purposes only and by using our template,
you acknowledge that this does not imply or guarantee funding.
We are often asked how long a business plan should be. Realistically,
this will all depend on the size, scale and stage of your operations. Your
business plan could be up to 20, 30 or 40 pages in length. However –
and more importantly – your business plan should be a compelling and
persuasive narrative that takes the reader through every important
aspect of your new, or existing, business.
Aside from potentially raising those all-important funds for your

business, the real value of creating a business plan lies in the process
of researching and thinking about your business in a very systematic
way. The process forces you to think about every aspect of running a
business. By writing a business plan it will encourage and prompt you
to ask yourself questions about running your venture that you may not
have considered previously.
Best of luck. You now have access to a document that we have used at
the Business Plan Writer HQ to help clients raise funds anywhere from
£3,000 to £3million, and for every level of business: budding
entrepreneurs, start-ups, established companies to large corporations.
If you do feel you require further assistance, then there a number of

ways we can help:
 Business Plan Review Service
If you have completed our free business plan template but want a
professional ‘eye’ to look over it and provide expert feedback, then our
specialist business plan review service can help.
More details here >>>
http://www.freebusinessplantemplate.co.uk/business-plan-review-
service/
 Business Plan Writer Service
For over 10 years the Business Plan Writer HQ has provided a bespoke
and professional business plan writing service for both new and
established companies across the UK. So, we know a thing or two about
writing business plans! Designed to suit your specific needs, you can
choose from one of three packages: Start Up Business Plan Package,
Pro Business Plan Package, or the Elite Business Plan Package.
More details here >>> http://www.businessplanwriterhq.co.uk
2/16
Or if you prefer to contact us direct, please email
[email protected] or give us a call on 020 8798 0926.
3/16
INDEX
Company Details 3
Executive Summary 4
Financial Summary
Business History & Objectives 5

Directors’ Background 5
Business History 5
Business Objectives 5
Services 6
Current Offer 6
Future Services 6
Market Analysis 7
Customer Profile 7
Market Research 7
Competitor Analysis 9
SWOT Analysis 9
Sales & Marketing Strategy 11
Sales and Marketing Strategy 11
Operations 16
Suppliers 16
Premises 16
Legal Requirements 17
Management & Staff 17
Financial Analysis 19
Financial Summary 19
Financial Assumptions 19
Funding Requirements 19
Appendices 20
Appendices 20
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Company Details
Trading Name: Salcedo Maternity Clinic
Legal Status: Private Sector
Date: September 1, 2019
Registered Office: Mangaldan Pangasinan Philippines
Proprietor: Joseph Zulueta Salcedo
Business Activity: Salcedo Maternity Clinic is a clinic for pregnant

women that seeks to provide world class quality care and delivery for
the mother and newborn through evidence based-practice.
5/16
Executive Summary
The executive summary is potentially the most important part of your

business plan. It’s the first section that any investor or lending provider
will read, and so it’s important that you grab their interest and make the
best impression from the very start!
A good executive summary is précis of your whole business plan. Its

comparison would be to the wording on the back of a good book: clear,
compelling, and persuasive, the executive summary should ultimately
encourage the recipient to want to read on through the rest of your
business plan. The executive summary should be kept to one or two
pages, at most, and so make sure every word counts.
We often advise clients to write the Executive Summary last, so that you
can then draw out and summarise all the most compelling and
persuasive parts from the full business plan.
6/16
Business History & Objectives
This section of the business should include a summary overview of your

experience and skills to date as it relates to the business. Include a brief
overview of any relevant past/current roles and how these will be used
in your business.
As a nurse, maternal and child is the most important to be emphasize
especially the increasing number of maternal and child death occur in
the country is increasing. Providing maternal and neonatal care will
help in decreasing incidence of death and also improving the life of the
individual, families and Community
Directors’ Background
I’m experience Obstetric and Gynecological Nursing with training and

seminars related to Maternal and child Nursing. I will use my skill in
delivering safe delivery to the mother and a good newborn care.
Business Objectives
Ideally this section should include a list of business objectives for Year 1,
and then going forwards, key objectives for Years 3 to 5.
Proving exclusive maternal and child nursing with a low cost pay and
Philhealth accredited Maternity Clinic that will help them financially
prepared especially those financially burden when it comes to Maternal
matters and issues. And giving them a clear assurance that proper way
of caring and delivering a baby is important and should be emphasized
by caring through evidence-based practice and a globally practical
caring.
The Year 1 objectives should be very clear to help keep you focused
during those critical first 12 months, as well as also act an internal ‘aide-
memoire’.
Use these Year 1 objectives to specifically detail both your internal

(operations etc) and external (client acquisition targets, market
opportunities etc) goals for the business within the first 12 months.
For Year 3+ you need to think about the bigger picture and the longer
aims and targets for the business.
7/16
Product or Service
The aim of this section is to convey to the reader clearly, and in layman
terms, what your company does. The content of this section, and
therefore the level of detail, will obviously depend on the product(s) or
service(s) you provide.
For example, whilst a hair salon might not typically require too much
explanation, a specialist IT company that provides a suite of services
might require more detail. Whilst there is no standard page length, this
section that can vary in length from 4 to 10 pages.
With regards to structure the following headings might be useful (please

feel free to add and adapt as required):
Summary Overview:
This Clinic will provide evidence-based practice that is precise and

delivering a globally care that is needed by the newly pregnant mother
or even a multiparital mother that this clinic will help them not only
financially but also support them throughout their pregnancy to ensure
that safe delivery of the newborn baby will met.
Key Product(s) or Service(s):
Competitive Advantages
Price and/or Revenue Streams:
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Future Revenue Streams:
Premises:
Market Analysis
Customer Profile & Market Research
Customer Profile
In this section we include details of your current, or ideal clients. So,

think about who your main customers are, especially with regards to
demographics and/or business type. You may even have more than one
customer group.
Market Research
Market research is an important part of any business plan, however, in

our experience it is often an overlooked category given only cursory
attention. We often read the contents of a business plan where the
market research is, at best, heavily biased, subjective and based on a
‘hunch’, or at worst relatively non-existent, save for a couple of
paragraphs.
Aside from being a key element in a business plan, market research

provides any business owner with a great opportunity to see whether
there is a real need for his or her business idea, as well as gain
important insight in to the wants of the target audience.
By including objective market research within a business plan, you can

demonstrate and validate to a potential funding provider that your
product or service can serve a current gap in the market place.
Market Overview
9/16
Competitor Analysis
In this section it is important to identify three to four of your key

competitors. The following table might help with regards to the content
you should typically provide:
Competito Locatio Pric What

r n e do
they
do
well
or
badl
y
SWOT Analysis
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The SWOT analysis is an important part of the business plan as it
provides information that is helpful in matching an organisation's current
resources and capabilities to the competitive business environment in
which it operates. A SWOT analysis is also useful as it provides you with
an objective insight in to those areas of the business than need
development.
When completing a SWOT analysis, keep in mind that strengths and

weaknesses are internal factors. For example, a strength could be a
specific aspect of the service you provide. A weakness could be the
limited finance the business currently has, or a lack of managerial
experience.
Opportunities and threats are external factors. For example, an

opportunity could be the ability to broaden the company’s services in to
other markets, or, as perhaps identified in your market research,
changes in consumer demand. A threat is often an external event that
could prevent the company from trading all together, for example,
changes in legislation or the political environment.
Ideally you need to include 4 to 5 points under the following headings:
Strengths
 XXX
Weaknesses
 XXX
Opportunities
 XXX
Threats
 XXX
11/16
Sales & Marketing Strategy
This section includes the key promotional activities you will use to grow
your business, whether that is online, offline or both.
In our experience, many business owners provide a short ‘shopping list’

of bullet points. However, any funding provider or investor will need to
see that you have carefully considered and detailed the marketing and
sales tactics you intend to use.
For example, it’s one thing to say you might use the local newspapers to
promote your business, but it would be far better to include details of the
actual newspaper, an idea of distribution numbers and costs of running
an advert.
As a rough guide, when we prepare business plans for clients we like to

include at least 4 – 5 pages of detail.
The following categories might help guide you in terms of marketing

ideas:
 Company website
 Search Engine Optimisation
 Social Media
 Pay Per Click Marketing
 Direct Mail
 Newspaper Advertising
 Radio Advertising
 Content Marketing
 Leaflet distribution
 Press Release
 Online Directories
 Networking
 Trade Associations
12/16
Operations
This section describes the ‘nuts and bolts’ of your business i.e. how it
functions with regards to start-up or expansion costs, relevant legislation
and licences, insurance, personnel etc.
Much of the content will be dictated by how your business operates and
the level of detail therein. However, and by way of an overview, here are
the typical categories we detail within this section:
Start Up and Operational Costs
Include here a summary overview of your start-up costs, with a broad

analysis of key monthly operating costs. You should also reference this
section to the start-up expenditure figures in your financial forecasts.
Premises
If relevant include details on where the business with be located, rental

agreements etc.
Legal Requirements
Licences
To operate certain businesses, you need a licence from your local

authority. These include a range of businesses such as hotels,
restaurants, hairdressers, mobile shops, food outlets, taxi firms etc. You'll
also need a licence if you plan to sell alcohol. As such you should detail
any relevant detail in this section.
Insurance
Insurance particulars and quotes obtained to date should be included

here, such as Professional indemnity insurance, Public liability insurance
etc.
Health & Safety
Whilst there is no specific industry agency whereby exact safety

guidelines are laid out, if relevant it is still important to demonstrate that
you are aware that the company still needs to conform to basic
13/16
standards according to the Health and Safety Executive, which will cover
both the users of the business and its staff.
Additional sections in Operations might include details on the Data

Protection Act 1998, and, if it is important that you protect your company
brand, product or invention, details on registering a UK trade mark at the
Intellectual Property Office.
Management & Staff
Management Responsibilities
Include a summary overview of your role within the organisation and

your key functions.
Staff and Operational Support
Staff
Include details of the staff hired to help run your business. Typically, this
information will be the job title, job description and salary level. If
available and applicable, it is useful to include an organizational chart.
Operational Support
Include here details of external companies and advisors that will assist
in your company operations. For example, details on accountancy, legal
and HR support.
14/16
Financial Analysis
This section is a narrative version of your financial statements, whereby

you provide an overview of the company’s financial position, in terms of
revenue streams, operating costs, sales projections etc.
In addition, you also need to explain the assumptions you based your
financial projections on. This is important as any funding provider will
need to know how you came about the figures used in your forecasts.
Finally, you close the section with details of your funding requirements
i.e. if applicable, the amount of investment you are looking for, whether it
is debt or equity and the ROI expected.
The following headings might help:
Financial Summary
Financial Assumptions
Funding Requirements
15/16
Appendices
Here you make reference to all the relevant appendices in the business
plan. Normally this is split between the financial forecasts and any
supplementary information (such as market research articles or reports,
CVs etc) you have used to complete the business plan.
16/16

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YOUR NAME

Joseph Zulueta Salcedo

Salcedo Maternity Clinic

Salcedo Maternity Clinic is a clinic for pregnant women that seeks to

Aside from potentially raising those all-important funds for your

If you do feel you require further assistance, then there a number of

 Business Plan Review Service

 Business Plan Writer Service

Business History & Objectives 5

Sales & Marketing Strategy 11

Sales and Marketing Strategy 11

Trading Name: Salcedo Maternity Clinic

Legal Status: Private Sector

Date: September 1, 2019

Registered Office: Mangaldan Pangasinan Philippines

Proprietor: Joseph Zulueta Salcedo

Business Activity: Salcedo Maternity Clinic is a clinic for pregnant

The executive summary is potentially the most important part of your

A good executive summary is précis of your whole business plan. Its

This section of the business should include a summary overview of your

I’m experience Obstetric and Gynecological Nursing with training and

Use these Year 1 objectives to specifically detail both your internal

With regards to structure the following headings might be useful (please

This Clinic will provide evidence-based practice that is precise and

Key Product(s) or Service(s):

Price and/or Revenue Streams:

Customer Profile & Market Research

In this section we include details of your current, or ideal clients. So,

Market research is an important part of any business plan, however, in

Aside from being a key element in a business plan, market research

By including objective market research within a business plan, you can

In this section it is important to identify three to four of your key

Competito Locatio Pric What

When completing a SWOT analysis, keep in mind that strengths and

Opportunities and threats are external factors. For example, an

In our experience, many business owners provide a short ‘shopping list’

As a rough guide, when we prepare business plans for clients we like to

The following categories might help guide you in terms of marketing

 Search Engine Optimisation

 Pay Per Click Marketing

Start Up and Operational Costs

Include here a summary overview of your start-up costs, with a broad

If relevant include details on where the business with be located, rental

To operate certain businesses, you need a licence from your local

Insurance particulars and quotes obtained to date should be included

Health & Safety

Whilst there is no specific industry agency whereby exact safety

Additional sections in Operations might include details on the Data

Management & Staff

Include a summary overview of your role within the organisation and

Staff and Operational Support

This section is a narrative version of your financial statements, whereby

The following headings might help:

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