TIMELESS RESTAURANT

Business Proposal
(May 30, 2024)

GROUP 3
PROPONENTS:
ANADON SANDREW
CATARMAN JIA
JARIOL KRISTINE
TISO ANDRO
UDTOHON SHEM
MOLOS ROSE ANN

Submitted to: Franco Evale Yumul

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Table of Contents
Executive Summary 4
Overview 4
Executive Summary Template 4
Company Description 6
Company Overview 6
Company Mission Statement 6
Products and Services 7-8
Marketing Plan 9
Market Research 9
Target Customer 10
Barriers to Entry 10
Threats and Opportunities 10-11
Competitive Analysis 12
Positioning/Niche 13
Method of Marketing Your Product and/or Service 13
Marketing Budget 14
Distribution Channels 14
Operational Plan 15
Staffing 15
Production 15
Quality Control 15
Location 16
Legal Environment 16
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 Inventory 16
Suppliers and Vendors 16
Payment Terms and Credit Lines 17
Management and Organization 17
Resume Summaries 18
Management Gaps 18
Business Name/Company Logo 18
Organizational Chart 18
Budgets and Expenses 18
Startup Expenses 19
Develop Budgets 19
Plan for Capital 19
Personal Financial Statement 20
Financial Plan 21
Cash Flow Projections or Statements 22
Projected Balance Sheet 23
Sales Plan 23
Appendices 24

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Overview
Timeless Restaurant is situated in Brgy. Zone 5, Sogod, Southern Leyte,
in close proximity to Gaisano Capital Sogod. Our establishment prides itself on
providing nourishing gastronomic delights that draw inspiration from local
recipes. Our primary objective is to cultivate an ambiance that exudes warmth,
conviviality, and dynamism. Timeless Restaurant boasts an extensive menu,
catering to a diverse range of palates, and can accommodate up to forty
patrons. We extend a warm invitation to all to partake in the culinary delights
we offer. Our establishment was established on April 30, 2022, and operates as
a sole proprietorship, duly registered with the municipality of Sogod.

Objective
Our primary objective is to position Timeless Restaurant as a preeminent
purveyor of wholesome, nourishing, and expeditious culinary alternatives in
Brgy. Zone 5, Sogod, Southern Leyte, in close proximity to Gaisano Capital
Sogod. We are dedicated to honing our expertise in curating an extensive
repertoire that encompasses an array of swiftly prepared, temperature-varied
sandwiches, invigorating salads, and an assortment of local recipes. By
steadfastly prioritizing the utilization of premium-grade ingredients and
delivering seamless, prompt service, we harbor ambitions of emerging as the
favored epicurean haven for discerning individuals seeking expedient, yet
healthful sustenance within our local community.

Target market
Timeless Restaurant is located in Brgy. Zone 5, Sogod, Southern Leyte, near
Gaisano Capital Sogod. Our aim is to provide the residents of Sogod with an
exceptional culinary experience, featuring delectable cuisine and high-quality
beverages.

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Marketing plan
Timeless Restaurant endeavors to cultivate a convivial, snug, and vibrant
ambiance while offering an array of distinctive and nourishing culinary
creations.
Goals:
• Enhance customer base and beverage production.
• Establish a new branch of the restaurant within a year.

Competitive analysis
Despite the abundance of high-end dining establishments in Sogod, my
restaurant stands out from the competition due to its distinct advantages and
unparalleled offerings.

Budget and allocation

In order to initiate its operations, Timeless Restaurant necessitates a
startup capital of 1.5 million PHP for the procurement of equipment and
property. At present, the restaurant has already infused 700k PHP into the
project as an initial investment.

Staffing and hiring

Among my acquaintances, I have individuals who currently fulfill the role of
employees. However, as my business undergoes expansion, the need for
additional staff becomes imperative.

Technology and equipment

The allocation and investment of the equipment budget have been
completed. I am in need of a diverse range of essential equipment, furniture,

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and technology to ensure smooth restaurant operations, encompassing items
such as glassware, plates, and the like.
Key performance indicators:
• Cost of goods sold
• Labor percentage
• Gross profit

Company's Description
Timeless Restaurant was established on April 30, 2022, it operates as a
sole proprietorship company, officially registered in the municipality of Sogod.
Its primary objective is to foster a warm, inviting, and vibrant atmosphere for
its valued patrons. The restaurant prides itself on offering reasonably priced
meals and can accommodate up to forty guests, providing a wide array of
culinary options and services. It extends a warm invitation to individuals
seeking a place to dine or study. The menu is thoughtfully crafted, drawing
inspiration from the rich tapestry of local recipes, while the restaurant’s
location in Brgy. Zone 5, Sogod, Southern Leyte, near Gaisano Capital Sogod,
ensures convenient accessibility. Timeless Restaurant is committed to serving
nourishing meals that inspired by our local recipes.

Company's Overview
Timeless Restaurant is a sole proprietorship business owned by Andro
Tiso. It was established with the purpose of offering people nutritious meals,
high-quality drinks, and exceptional services.

Company's Mission Statement

A mission of Timeless restaurant is to provide nutritious and healthy fast
food options, making it easier for individuals to prioritize their well-being
without compromising on taste or convenience.

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Company Philosophy and Vision Statement
Timeless restaurant vision statement is to serve as a beacon of honesty,
responsibility, and innovation in providing nutritious and healthy fast food
options to our community. Our ultimate goal is to create a positive impact on
the well-being of our customers and inspire a shift towards healthier eating
habits for a better future.

Products and services

Timeless restaurant can provide any drinks and nutritious meals that
inspired by local recipes with affordable price. We provide good quality of
services in our restaurant to satisfy people and to restore their energy.
Our products is a different kinds of nutritious meals such as hash browns,
veggie sandwich, fresh apple cake, tuna sub, Greek salad, Italian salad and
Organic Willamette Chili. We also provide drinks such as soft drink, tea and
coffee. At Timeless Restaurant, our culinary team prepares the food in-house,
ensuring freshness and quality. On the other hand, we collaborate with various
suppliers and providers to source a wide range of beverages, guaranteeing a
diverse selection for our customers.

The Problem your product and service solves

One of the key challenges we have encountered is menu optimization.
This involves strategically designing and organizing our menu to maximize sales
and profits, while also considering other important factors.
To tackle this challenge, we have devised the following solutions:
• Introduce menu personalization options, allowing customers to
customize their orders according to their preferences.

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 • Revamp and redesign the menu to enhance its visual appeal and
effectiveness in enticing customers.
• Carefully evaluate customer preferences and market trends to
determine the most suitable menu type that aligns with our target audience.
By implementing these solutions, we aim to optimize our menu and provide an
exceptional dining experience for our valued patrons.

Pricing
We plan to offer a higher quality of food as well as superior service which
will enable us to charge lower price than our competitors.

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Marketing Plan
Market research
Marketing Research 2024
Market Research Plan:
Introduction:
Marketing research entails the systematic gathering, arrangement, analysis,
and dissemination of information that can be leveraged to make well-informed
marketing decisions. The execution of market research serves as a valuable
complement to your marketing mix strategy, empowering you to make
judicious choices pertaining to market selection, brand image, and product or
service offerings.
Primary research:
Our study centers around the age cohort of 20-27, deliberately chosen due to
their dynamic nature, propensity for experimentation, and financial capacity to
fulfill their desires. Distinguished by their status as emerging earners in
contrast to their senior counterparts, this demographic presents a unique
opportunity to explore and investigate diverse tastes and preferences. They
exhibit a heightened receptiveness to novel culinary experiences and emerging
trends, articulating their needs and wants with unwavering conviction and an
aversion to compromise.
The focal point of our investigation is Timeless Restaurant, a favored
Establishment among this age group. This culinary haven boasts a diverse array
of cuisines derived from various sources, catering to the discerning palates of
its patrons.
Secondary research:

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Drawing upon online sources and social media platforms, our findings indicate
that Timeless Restaurant has garnered positive observations, albeit remaining
underrated or relatively unknown. Nevertheless, the establishment has
garnered exceptional ratings, piquing the interest of numerous individuals
seeking to indulge in its distinctive gastronomic offerings and impeccable
service quality.
Target Customer
Consumer- A regular customer that usually buy our products and eat in our
restaurant.
Consumer profile:
Age: 20-27
Gender: Male&Female
Location: Sogod area
Income: 10k per month
Occupation: Office employee, Student
Education level: College level , Graduated
Interests: Exploring and eating
Shopping and buying habits: Shopping Clothes and eating various foods.

Barriers to Entry
Timeless restaurant barriers are high capital requirements and high
marketing costs. To overcome these barriers it requires careful planning,
resource management, and adaptability. It’s important to regularly evaluate
the effectiveness of our strategies and make adjustments as needed.
Additionally, seeking advice from industry experts or marketing professionals
can provide valuable insights specific to our business.

Threats and opportunities

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 Lack to access of distribution and high capital requirements can be a threat
for my business. Insufficient distribution access and significant capital
requirements can present potential risks to the success of my business. To
address these challenges, I will devise a comprehensive promotional strategy
aimed at attracting a larger customer base and expanding our distribution
network. One effective approach involves identifying our top-selling products
and promoting them at a more affordable price, without compromising on
their quality. By adopting this strategy, we aim to mitigate the impact of high
capital requirements while simultaneously stimulating customer demand.

TIMELESS RESTAURANT SWOT ANALYSIS

Strength Weaknesses
• Location Flexibility •Less experience
• Cheap prices • Limited Capital
• Product or service uniqueness
Opportunities Threats
• New product and taste •Easy to duplicate
• Build brand awareness • Hygiene Conscious people

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 COMPETITIVE ANALYSIS

You Competitors 1 Competitors 2 Competitors 3

Product quality 10 2 9 6

Pricing 4 5 4 3

Place 4 8 5 9

Promotion 5 8 10 5

Positioning 7 10 5 9

Reputation 5 4 8 2

People 8 8 8 6

Partnership 9 7 8 7

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Positioning/Niche
Timeless Restaurant has an advantage over its competitors in that its
products are more reasonably priced, which is likely to draw in more
customers.

Method of Marketing Product/Service

The business will carry out broad advertising, marketing and promotion
programs aimed at maximizing word-of-mouth marketing. This strategy will
also include printed materials, posters, discounts as well as social media
marketing such as Facebook, YouTube, TikTok and Instagram.

LOGO AND BRANDING

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MARKETING BUDGET

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Distribution Channels

 Retail
 Direct sales
 Wholesale

Operational Plan

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Staffing

We are actively looking for individuals who possess outstanding skills in

delivering exceptional customer service, accurately taking orders, and
demonstrating proficiency in accounting.

Requirements:

PSA

NC II Certificate

Salaries:

Server: 550 per day

Cashier: 10k per month

Accountant: 45k per month

Production

At our restaurant, we procure beverages, including drinks, from reliable

suppliers, while our skilled team prepares the food on-site.

The estimated monthly expenses are projected to be 119k.

Quality control

Giving due attention to design is of utmost importance as it can lead to the

creation of products of exceptional quality.

Before initiating the manufacturing process, it is imperative to provide precise

and comprehensive specifications for your desired product.

Conducting thorough audits of your factories enables you to assess the facilities
and capabilities of your manufacturers.

Insight quality services play a critical role in guaranteeing the quality of your
products.
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Location

Timeless Restaurant is situated in Brgy. Zone 5, Sogod, Southern Leyte,

near Gaisano Capital Sogod.

Legal Environment

Licenses and permit

To ensure compliance, Timeless Restaurant obtained the necessary licenses

and permits from the municipality of Sogod prior to commencing operations.

Inventory

We allocate a budget of 110k for our product inventory. The inventory

levels fluctuate based on the season, as certain products have higher demand
during specific seasons, while others may experience lower sales rates.

Storage:

We store our materials inside the restaurant premises for convenient access and
efficient management.

Suppliers and vendors

Name: Charlie

Address: San Isidro Tomas Oppus, So. Leyte

Payment terms: 20 3/5

Backup suppliers: Deanne and Chrezelle

Payment terms and credit lines

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We accept the following payment methods:

• Debit cards that are connected to bank accounts.

• Credit cards (excluding pre-paid cards).

• Cash on hand

Management & Organization

Organizational Chart

ANDRO TISO
CEO

Operation Team

SANDREW ANANDON JIA CATARMAN

Board Director Manager

KRISTINE JARIOL
Assistant Director

ROSE ANN MOLOS

Supervisor

Resume Summaries

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CEO: Andro Tiso, the visionary behind Timeless Restaurant, possesses a
distinguished academic achievement, having earned a Diploma in Hospitality
Management.

Board Director: Sandrew Anandon, demonstrates exceptional prowess in the

art of overseeing and regulating business affairs.

Manager: Jia Catarman, a seasoned professional with a profound expertise in

effectively managing and coordinating operational activities.

Assistant Director: Kristine Jariol, an accomplished individual who has

successfully completed a rigorous program of study, graduating with a Bachelor
of Science degree in Hospitality Management.

Supervisor: Rose Ann, an esteemed professional who has also attained a

Bachelor of Science degree in Hospitality Management, showcasing a deep
understanding of the industry.

Management Gaps

Our management team functions cohesively, devoid of any substantial

voids. We harmoniously synchronize our endeavors with our objectives,
harnessing our distinct proficiencies to proficiently tackle any obstacles that
may manifest.

Budgets and expenses

Startup Expenses

Research- 8,000 php

Insurance and Licensing- 45,000 php

Technology and Equipment- 760k php

Legal Fees- 8,000 php

Marketing- 35,000 php

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Develop budgets

1.5 million php for Budgeting and 700k php for additional funds.

Plan for Capital

To initiate its operations, Timeless Restaurant requires a startup capital of

1.5 million PHP, which will be allocated towards the acquisition of equipment
and property. As of now, Timeless Restaurant has already invested 700K PHP
into the project.

For potential investors who are interested in our business, the following
information is provided:

Name: Andro Tiso

Mobile No. : 09360255782

Gmail: [email protected]

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 Personal Financial Statement

Timeless Restaurant Income Statement

Financial Row Amount % of income

Ordinary
Income/Expenses
3,000-sales 7,727,013.04 php 99.0 %

Total- Income

7,727,013.04 php 99.0%

Cost of sales 4,560,510.50 php 63.10%
3,000-ost of good sold

Total-cost sales

4,560,510.50 php 63.10%

Gross Profit

2,056,401.34 php 34.82%

Expense
5000 Expenses
1,475,747.77 php 19.18%
Total-Expense 1,475,747.77 php 19.18%

Net Ordinary Income 470,532. 46 php 5.46%

Net Income 470,532. 46 php 5.46%

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Financial Plan
P&L Year 1 Year 2 Year 3

Sales 414,940 540,000 624,000

Less COGS (133,048) (167,100) (100,640)

Gross Profit 270,782 360,800 422,140

Gross margin 72% 72% 72%

Less SG&A Expenses (236,400) (251,500) (277,600)

Less depreciation (15,472) (28,000) (28,000)

EBIT 6708 70,200 114,616

Less interest expense (3051) (2400) (722)

Pre-tax income 2537 66,700 113, 606

Less taxes (655) (15,227) (13,091)

Net Income 1,771 50,351 90,515

Net Margin 1% 8% 11%

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 Cash Flow Projection or Statements

Money Received Start May June July August

Cash sales $0 $222 $735 $1080 $287

Payments received on $0 $0 $2,000 $4,000 $6,000

account
New loans $45,000 $0 $0 $0 $4, 345

New Investment $18,000 $0 $0 $0 $3,231

Subtotal $75,000 $323 $2,494 $6,190 $5,436

Money Spent

Rent, Utilities, etc. $4,000 $4,000 $4,000 $4,000 $213

Payroll and Taxes $4,3000 $5,600 $5, 600 $5,600 $0

Purchase Inventory $15,000 $4,512 $346

Pay Other Bills $0 $5,775 $1,273 $1,172 $456

Repay Loans $0 $336 $337 $339 $0

Purchase Assets $16,000 $0 $0 $0 $780

Total Spent $36,800 $10,711 $11,211 $2,435 $780

Cash Flow $40,300 -$10,366 -$58,286 $5,647 $1345

Cash Balance $40,300 $30,012 $22,747 $5,670 $4317

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Projected Balance Sheet

Account Titles Debit Credit

Cash 124,000 Php

Account Receivable 150,00

Input Vat 47,000

Accounts Payable 4, 400 Php

Utilities Payable 1,400

T. R Capital 406, 100

Utilities Expense 3,700

Salary Expense 37,000

TOTAL: 361,700 361,700

Sales Plan

Unit May June July August September

Coffee 1,210 1310 1310 1310 1130
Lunches 550 900 1028 1050 1040
Beverages 341 616 616 727 738
Other 100 110 121 85 92
Total 2201 2936 3075 3172 3,000
Unit Costs May June July August September
Coffee $0.30 $0.30 $0.30 $0.30 $0.30
Lunches $1.00 $1.00 $1.00 $1.00 $1.00
Beverages $0.30 $0.30 $0.30 $0.30 $0.30
Other $1.6 $1.6 $1.6 $1.6 $1.6

Direct Costs May June July August September

Coffee $418 $418 $418 $418 $385
Lunches $1,210 $1,000 $1,066 $1,100 $1,160
Beverages $174 $168 $180 $207 $1,160
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 Other $140 $164 $202 $222 $365
Total $1,940 $1,750 $1,866 $1,947 $1,910

Appendices Image 2. Market Research

Image 1. Timeless Restaurant

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