Scenario Planning

Download as pdf or txt
Download as pdf or txt
You are on page 1of 27

2010. Private & Confidential 2





2010. Private & Confidential 3


2010. Private & Confidential 4

2010. Private & Confidential 5


2010. Private & Confidential 6
2010. Private & Confidential 7
Scenario as a effective communication tool
Example: Future of Health care

Explanation by trends Explanation by scenario

• The cost is increasing. 2013: America, fiscally burdened by the cost of


• The Baby Boomers will be the largest its massive retired population, begins to
group of people over 65 in American outsource some health care duties to doctors in
history. India. “Telemedical” remote diagnostic machines,
• The Indian middle class is growing. located in American clinics, take readings to
• Outsourcing overseas is increasing as a document a patient’s symptoms and vital signs.
strategy to keep costs low. Much of the mundane work of the primary care
• Diagnostic equipment is falling in price physician is outsourced using the Internet,
and is increasingly connected to the although tough cases are still referred to
Internet. American specialists. Thousands of American
health care jobs are lost, but costs are finally
being cut and health care outcomes are at least
as good as before.

(Source: FUTURE Inc., Eric Garland)


2010. Private & Confidential 8
2010. Private & Confidential 9
Advantages of Scenario

• Scenario writing is a planning instrument.


• It is also an effective learning tool.
– Thinking in scenarios helps us understand the logic of
developments, clarify driving forces, key factors, key players and
our potential to exert an influence.
• It proceeds more from the gut than from the computer. Although it
may incorporate the results of quantitative models.
• It shows a slight accuracy comparing with other models of forecasting.
Specially when uncertainty is high.

2010. Private & Confidential 10


Forecasting & Uncertainty

Forecasting Uncertainty

Delphi Scenario

Source: Ringland, Grill, Scenario planning: Managing for the future

2010. Private & Confidential 11


2010. Private & Confidential 12
2010. Private & Confidential 13

2010. Private & Confidential 14




2010. Private & Confidential 15


2010. Private & Confidential 16
2010. Private & Confidential 17
2010. Private & Confidential 18

2010. Private & Confidential 19


2010. Private & Confidential 20
2010. Private & Confidential 21
2010. Private & Confidential 22

You might also like