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    Occupation: Occupation Govt Job 25% Private Job 19% Business 49% Others 7%

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    Tousif kaladgi
    The document contains survey results about occupations, income, car ownership, and customer satisfaction for Mahindra customers. The majority of respondents have business occupations (49%) and monthly incomes between 1-4 lakh (85%). Most respondents do not own a car (62%). Customer satisfaction was high for information provided (91%), sales executive attitude (89%), and follow up calls (88%). 36% of respondents plan to buy a new car within 5-8 years.

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    Occupation: Occupation Govt Job 25% Private Job 19% Business 49% Others 7%

    Uploaded by

    Tousif kaladgi
    50 views11 pages
    The document contains survey results about occupations, income, car ownership, and customer satisfaction for Mahindra customers. The majority of respondents have business occupations (49%) and monthly incomes between 1-4 lakh (85%). Most respondents do not own a car (62%). Customer satisfaction was high for information provided (91%), sales executive attitude (89%), and follow up calls (88%). 36% of respondents plan to buy a new car within 5-8 years.

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    The document contains survey results about occupations, income, car ownership, and customer satisfaction for Mahindra customers. The majority of respondents have business occupations (49%) and monthly incomes between 1-4 lakh (85%). Most respondents do not own a car (62%). Customer satisfaction was high for information provided (91%), sales executive attitude (89%), and follow up calls (88%). 36% of respondents plan to buy a new car within 5-8 years.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    50 views11 pages

    Occupation: Occupation Govt Job 25% Private Job 19% Business 49% Others 7%

    Uploaded by

    Tousif kaladgi
    The document contains survey results about occupations, income, car ownership, and customer satisfaction for Mahindra customers. The majority of respondents have business occupations (49%) and monthly incomes between 1-4 lakh (85%). Most respondents do not own a car (62%). Customer satisfaction was high for information provided (91%), sales executive attitude (89%), and follow up calls (88%). 36% of respondents plan to buy a new car within 5-8 years.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 11

    Occupation

    Govt Job 25%


    private job 19%
    business 49%
    others 7%

    Occupation
    60%

    50%

    40%

    30%

    20%

    10%

    0%
    Govt Job pri vate job bus i nes s others
    Monthly income

    Monthly income
    90%
    80%
    70%
    60%
    50%
    40%
    30%
    20%
    10%
    0%
    1-4 l akh P A 5-8 l akh P A 9-12 l akh P A 12-16 l akh P A
    1-4 lakh P A 85%
    5-8 lakh P A 14%
    9-12 lakh P A 1%
    12-16 lakh P A 0

    Car
    Car
    70%

    60%

    50%

    40%

    30%

    20%

    10%

    0%
    Yes No
    Yes 38%
    No 62%

    Car Name
    Maruti
    Suzuki 9%
    Tata
    Motors 6%
    Hyundai 10%
    Ford 2%
    Others 11%

    Car Name
    12%

    10%

    8%

    6%

    4%

    2%

    0%
    Ma ruti Suzuki Tata Motors Hyunda i Ford Others

    Reason For Selecting the car


    Mileage 29%
    Space 17%
    Pickup 21%
    Maintenance 14%
    Service 16%
    Look 26%
    All the above 3%
    Chart Title
    35%

    30%

    25%

    20%

    15%

    10%

    5%

    0%
    Mil eage Space Pi ckup Ma i ntena nce Servi ce Look Al l the above

    Reason for not purchasing Mahindra car


    Low Mileage 17%
    Less Space 6%
    Less Pickup 9%
    High Maintenance 2%
    Look 17%
    Service 15%
    Others,plz Specify 34%
    Reason for not purchasing Mahindra car
    40%
    35%
    30%
    25%
    20%
    15%
    10%
    5%
    0%
    e e p ce k e fy
    ag ac c ku n Lo
    o
    rv
    ic
    e ci
    ile s
    Sp Pi e na Se Sp
    M s s s nt z
    w Le Le ai pl
    Lo s,
    M er
    gh h
    Hi Ot

    Follow Up
    No Calls 0
    43467 3%
    43558 35%
    43621 62%
    Follow Up
    0.7

    0.6

    0.5

    0.4

    0.3

    0.2

    0.1

    0
    No Ca l l s 43467 43558 43621

    Highly
    satisfied Satisfied Neutral Unsatisfied
    Information Provided by sales person 9% 91%
    100%

    90%

    80%

    70%

    60%

    50%

    40%

    30%

    20%

    10%

    0%
    Hi ghl y s atisfied Satisfied Neutra l Uns atisfied Hi ghl y Uns atisfied

    Highly
    satisfied Satisfied Neutral Unsatisfied
    sales executive's attitude towards you 10% 89% 1%

    sales executive's attitude towards you


    100%
    90%
    80%
    70%
    60%
    50%
    40%
    30%
    20%
    10%
    0%
    Hi ghl y s atisfied Satisfied Neutra l Uns atisfied Hi ghl y Uns atisfied

    Highly Unsatisfie Highly


    satisfied Satisfied Neutral d Unsatisfied
    Follow up on calls 11% 88% 1%
    Follow up on calls
    100%
    90%
    80%
    70%
    60%
    50%
    40%
    30%
    20%
    10%
    0%
    Hi ghl y s atisfied Satisfied Neutra l Uns atisfied Hi ghl y Uns atisfied

    Highly
    satisfied Satisfied Neutral Unsatisfied
    Financial & loan facility provided by us 6% 82% 12%

    Financial & loan facility provided by us


    90%
    80%
    70%
    60%
    50%
    40%
    30%
    20%
    10%
    0%
    Hi ghl y s atisfied Satisfied Neutral Uns atisfied Hi ghl y Uns atisfied

    Highly Unsatisfie Highly


    satisfied Satisfied Neutral d Unsatisfied
    Offers on cars 2% 47% 38% 12%
    Offers on cars
    50%
    45%
    40%
    35%
    30%
    25%
    20%
    15%
    10%
    5%
    0%
    Hi ghl y s atisfied Satisfied Neutral Uns atisfied Hi ghl y Uns atisfied

    Highly
    satisfied Satisfied Neutral Unsatisfied
    Comparison of other cars with
    mahindra's 4% 82% 14%

    Comparison of other cars with mahindra's


    90%
    80%
    70%
    60%
    50%
    40%
    30%
    20%
    10%
    0%
    Hi ghl y s atisfied Satisfied Neutral Uns atisfied Hi ghl y Uns atisfied

    Planning to buy a new car


    0-4 7%
    5_8 36%
    9_12 2%
    After a Year 20%
    Blank 35%
    Planning to buy a new car
    40%

    35%

    30%

    25%

    20%

    15%

    10%

    5%

    0%
    0-4 5_8 9_12 After a Year Bl ank

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